No More High-Pressure, Unethical Sales Tactics or Sneaky Sales Tricks!
FROM: Ryan Ketchum
I still remember my very first sale as a trainer. It was back in 2006, and I had one client that I got as a referral from a connection I had in the community. I was just starting my own training business and had literally ZERO DOLLARS in my bank account.
I bought groceries on my credit card, and I was barely scraping by to pay my rent, living in an extra room of a friend’s house. So, you could say there was a little pressure to close this deal.
I was nervous, still selling 10 and 20 packs of 1-1 training and had zero idea of how to position myself as the go-to training expert. For some reason or another I asked lots of questions, learned about the history of the client and then pulled out the infamous price sheet...
...imagine my surprise when the client pulled out a checkbook and wrote me a check for a 20 session package on the spot. I would love to have seen my face!
My name is Ryan Ketchum. I’ve come a long way since that day in 2006 when I was selling personal training hoping that the next person I sat down with would pay me so I could afford to buy groceries without using a credit card.
Fast forward a couple of years, and I refined my selling process to close nearly 80% of all clients that met with me and ran a $100,000 training business out of a power-lifting gym doing semi-private training. I had built up a clientele of over 50 people and raised my prices continuously.
Being good at getting results was what allowed me to charge that rate and be confident in being an expert in my niche. But having a great sales process is what helped add money to my bank account.
These Resources Could Double Your Closing Rates!
In fact, here’s some of the success stories that we’ve gotten after a few trainers have put this system to use:
A 620% Increase in Sales in the First Month!Adam Farrell, Pinnacle Performance & Fitness
Like many fitness professionals, I looked at selling as tricking people into buying things they didn’t want and that the only trainers who focused on it were the ones who cared more about money than about helping people.
This approach completely changed my mindset regarding selling. I now see selling our fitness programs as a must if I want to help more people reach their goals. Ultimately, my goal is to help as many people as I can look, move and feel great. Without making a sale and getting their commitment I am probably sending them to trainers with less experience, or worse to have them figure it out for themselves.
With my previous mindset and approach to sales, the most I’d ever sold in a month (that I even bothered to track) was $6,000. In my first month using this system I sold over $31,000! I’ll never go back!
Over $30,000 in Sales in the First 22 Days!Walt Fleitz, Owner, Body Evolution
In the past I’d relied on Deal of the Day offers to generate any growth for my business, but after learning this selling script my business has completely transformed.
Prior to using this script I’d averaged about $10,600 per month for the year. During my first 22 days I sold over $30,000 in training and through what has traditionally been the slowest month of the year for us, December, I’ve continued to average over $1,375 per day in sales.
This has truly been a Game Changer for our business!
Make today your best,
P.S. It’s possible to become a great salesperson without relying on sleazy sales tactics! I’ve done it myself and taught hundreds of other trainers to do it as well.
Now you can have access to my proven sales process and closing system that will help you sell more training without having to discount your prices.
However, we’re only offering this to top level trainers that deliver great results for their clients! If that sounds like you, make sure you get the FR Sales Process & Surefire Closing System today for just $79.
Download our FREE Fitness Sales Script
Download our completely FREE fitness sales script (PDF and MP4) to confidently close more new clients, without having to resort to slimy sales tactics.
Use this script to learn the secret trick to avoid the objections of “needing to think it over” or “I need to check with my spouse” for good!