If you’re looking to start your own fitness business, leave your existing job as a trainer or just want to enter the fitness industry because you have a passion for helping people— we’re a perfect fit!
There are dozens of ways to start your business. It’s our job to learn about your current situation and help you set up a plan to start your business.
Our model doesn’t require hundreds of thousands to start up, and we don’t have a specific layout or facility size requirement. We’ll work with you every step of the way to get you started on the right foot and create a plan for growth that helps you grow a successful business.
You can start your fitness business with as little as 500 square feet or as much as 5,000. Our coaches will work with you to create an individual plan for success that covers everything from creating your business plan to leasing and outfitting your facility to your grand opening.
We’ve walked dozens of fitness businesses through this process and helped them get their business off the ground quickly and profitably.
Frequently Asked Questions
As a member of the High Performance Coaching Program you have the unique opportunity to license our Fitness Revolution brand and resources. However you’re not required to make these changes. In fact, about 90% of our members are using their own branding.
There are two options to choose from when joining the High Performance Coaching Program.
Option 1: Fully Branded Model
In this model you can use the Fitness Revolution brand and name your business Fitness Revolution [YOUR AREA]. There are several benefits to this model including easy use of our done for you resources and marketing materials as well as the power of a recognized brand.
This is most commonly chosen by start ups or existing training businesses that want to transform their brand and change their offerings.
With this you’ll have access to branding guides to help make getting set up easy.
Here are a few examples:
Option 2: Keep your brand
This is the most common model chosen by existing training businesses that begin working with us. You keep your brand but still have access to everything you need to grow your business.
If you wish to leverage the brand name Fitness Revolution you can use our “Proud Member of the Fitness Revolution Nation” logo and marketing materials.
There is a 12 month commitment to joining the Fitness Revolution High Performance Coaching Program.
Business success happens with consistency over the long term. Our most successful coaching clients understand this and stay with us for years.
Once your rapid business growth begins you'll be faced with new, bigger challenges that our Success Coaches will help you navigate. This program isn't about solving all of your problems it's about helping you grow and discovering new, but better, problems.
But don't worry! You're protected by our 90 day guarantee!
You and your Success Coach will communicate frequently. The entire program is designed to be run virtually through phone and video communications.
You'll have weekly accountability check ins and monthly business coaching calls.
In addition to the virtual communications and business coaching calls you'll need to plan to attend at least 2 of our Live Coaching Meetings each year for best results.
We also hold an annual event in the late summer/early fall that you will want to plan to attend.
Fitness Revolution Success Stories
From 17 Clients to Over 150!
Business Owner: Ryan Morgan Business Name: Pursuit Fitness & Performance Employees: 3 Location: St. Louis, MO Website: http://pursuitfitnessandperformance.com/
- Added over 100 clients in the past year
- Total revenue over $315,000
- EFT increased from $17,000 to over $25,000/mo
- 98% retention rate
After a short stint in the minor leagues Ryan took his passion for getting better as athlete to fitness and began training baseball players. Fitness came easy to Ryan but running a business was foreign to him.
Without an understanding of what it was going to take to run a successful business Ryan sought out coaching and help to provide him guidance so he could avoid mistakes and accelerate his growth.
After attending Fitness Business Weekend he built relationships with members of the Fitness Revolution team and wanted to find the same success other fitness pros had that he met at the event.
Ryan has grown from 17 clients to over 150 and created a great fitness community in the St. Louis area. Getting help from the Fitness Revolution Success Coaches has helped him overcome obstacles that he faces.
During his first 2 years Ryan went from making a few thousand a month to close to $30,000/mo. That growth is due to applying marketing tools and resources that he gets from Fitness Revolution.
Currently he’s learning how to manage his team and being a leader within his business. This is allowing him to step away from the business to travel and vacation as needed to enjoy life.
He looks at Fitness Revolution as a partner to help him get Advice and spark new ideas. FR is a community that he can lean on and helps him get to where he wants to go.
Be willing and open to getting coaching...surround yourself with people that are in the places you want to be. Also, don’t also be focused on growth, make sure your focus your clients that are with you now and the experience you deliver.
Making $47,000/mo in a town of just 5,500!
Business Owner: Trevor Wittwer
Business Name: Functional Fitness
Location: Redwood Falls, MN
- On pace for a $500,000 year
- 96% retention rate
- Added 42 new clients in a single month
- 232 total clients
In a small Minnesota town with 5,500 people and a median income of $36,000/year, Trevor’s had to take a very calculated approach to growth and building his business.
Trevor had to start up his business out of a community center before creating enough revenue to stabilize the business and open his own facility.
As Trevor saw success he faced challenges with marketing and staffing within his business. He knew that there was a better way to do things and began searching for a solution.
Since joining Fitness Revolution, Trevor has exploded his business and generates $47,000/mo from training revenue. In one of his best months he added 42 new clients to his business and continues to leverage the marketing resources from Fitness Revolution to continue his growth.
In just one year Trevor was able to increase monthly revenue from $14,000 to $42,000!
Now he is expanding his facility to 6,000 square feet and launching a nutrition app focused on habit changes for fitness professionals.
After his initial growth Trevor has built a team is now focused on helping them develop.
Take care of your clients and great things will happen. Also knowing your numbers and understanding what’s happening in your business will help you succeed.
Built a “Wait List Only” Business
Business Owner: Johnny Fukumoto
Business Name: Fukumoto Fitness
Location: Winnipeg, Manitoba, Canada
- $57,000 revenue in one month, average is $35,000/mo
- Generates tens of thousands for charity each year
- Operates at above 50% margins
- 201 clients
Johnny faced a lot of challenges in his first year starting a business, just like many business owners. Being in Winnepeg, Canada Johnny also struggled with connecting with other fitness pros and peers that could help him grow his business.
At one point Johnny’s growth forced him to find ways to generate revenue without chasing new clients. His small gym was at capacity but his revenue weren’t quite where he wanted them.
Johnny also struggled through working 70+ hour weeks and having to sacrifice time with his family to try and grow the business.
The support and accountability from Fitness Revolution have helped Johnny find ways to grow his business not only with new clients but a team of trainers that now work for him in his business.
Now Johnny has over 200 clients and has reached a high of $57,000 in revenue during a single month. His business is now a ‘wait list only’ business.
Not only that, but he is expanding his business by buying his current building, building a community with an amazing culture and creating freedom for himself to continue pursuing his passion of competing in adventure races.
Move towards engaging with a peer group for accountability and ask for help to grow your business.
Pearla Tripled Her Business
Business Owner: Pearla Phillips
Business Name: Fit Body Transformations
Location: Brentwood, NH
- $15,000/mo in revenue
- Shows profits of 32%+ in her business
- 98% retention rate
- Only working 40 hours per week
Pearla wasn’t seeing the growth in revenue for her business due to being a 1-1 personal trainer. As she transitioned to a group training program she also struggled with determining her price points and getting what she was worth from her clients.
Pearla constantly battled not having enough time in a day to get all of her tasks done. She was overworked and it was impacting her health.
To achieve the growth she needed Pearla leveraged Fitness Revolution Success Coaches to help her transition to a group training business and increase her prices. Through all of this she’s tripled her client base from 34 to 125 clients and is now focused on building a team of coaches to take some of the work off Pearla’s plate.
Now Pearla has the confidence to run a successful business and she attributes that to the coaching she receives from her Success Coach and the blueprints available through Fitness Revolution.
Get clear on what you do, who your Ideal Client is and be great at doing it. Trust in a proven system that works and don’t waste your time reinventing the wheel.
From $1000 left in his account to a $300,000 business
Business Owner: Adam Farrell
Business Name: Farrell Fitness
Location: Corpus Christi, TX
- $35,000 revenue in one month
- Recurring revenue increase from $14,000 to $20,000/mo
- Grew from 55 clients to over 119
While Adam loved training clients and helping them with their fitness, he lacked the business knowledge that would allow him to grow his business and have success. He feared sales and marketing so much that it nearly forced him to close his business.
Adam has had to change his business model several times to keep up with trends, and he’s struggled to find the right pricing for his business that allowed him to pay himself.
At his breaking point Adam had just $1,000 left in his bank account and had to make a critical decision to close the doors to his business or seek out help. With a new baby and a wife to support the decision was easy he chose to invest in himself.
Once decided to invest in himself and hire Fitness Revolution to help him find the success he desperately wanted with his business things turned around for Adam.
He learned how to market, selling became easier and he turned into a true business owner. All without having to sacrifice what he truly wanted his business to be and following his passion.
Now Adam is running a $35,000/mo fitness business and growing his team to help give him the freedom he wants. Adam’s constantly leaning on the Success Coaches to provide him the accountability and guidance to keep him motivated.
Be persistent, even when things get tough you can overcome it. Find people that can help you grow and learn how to be a great business owner.
Added Over $60,000 To His Business In Just 6 Weeks
Business Owner: Scott Skinner
Business Name: SkinSport Fitness Center
Location: Anthem, AZ (2 Locations)
- Added over $60,000 to his business in 6 weeks
- Closing in on averaging $30,000/mo
- 19% Growth rate in 2015
- 98% Retention Rate
After a few years of success Scott became bored with his business and was overworked, tired and worn out. He had lost his passion and needed to find a group of people that could motivate and push him to reach his potential.
The biggest challenge Scott faced was following through with the actions that produced results. There was no accountability for him as a business owner, which led to being complacent and hitting plateaus.
To get help Scott tried several high-end coaching programs and masterminds that didn’t produce the results promised. His business stopped growing and became stagnant.
Scott found a home in FR and attributes the relationships he made and the coaching he’s received to his new found passion and drive for his business including adding nearly $10,000 of EFT revenue to his business in one month. But, he didn’t stop there during his next promotion Scott added $60,000 to his business over just 6 weeks.
In 2015 since joining the program he’s grown by 19%, and is scaling up his second facility.
The tools provided by Fitness Revolution help Scott stay focused on his Ideal Client to optimize his marketing and help him dial in his long term vision.
Get good coaching early on and attend live events where you can be apart of a group that can drive you to be better and give you the keys to success.