3 Mistakes Personal Training Business Owners Make
Running a successful personal training business can be tough. Discover the 3 big mistakes you need to avoid if you want to grow yours.
How To Optimize Your Marketing Calendar
A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…
The 7-Day Lead Follow-Up System
A simple follow-up system, when done right, can drastically increase the number of leads you turn into clients for your business. Steal this 7-day system and start using it immediately in your business.
How To Build Your Peer Network of Fitness Business Owners
Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them...
How To Prospect Your List For Qualified Sales Leads
Do you have a list of leads or email subscribers that haven’t joined your personal training programs yet? Here’s a few ways to prospect that list and find some new clients.
Defining Your Marketing Strengths
As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.
How To Remain Relevant In A Social & Mobile World
Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s…
Building Stronger Client Releationships
Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just more fun to…
10 Great Marketing Resources For Fitness Business Owners
Sometimes you just need a few tips to make marketing easier on you. Here are 10 resources that will do just that...
Creating A Purposeful Marketing Plan For Your Fitness Business
One of the biggest issues with fit pros marketing is a lack of purpose. I find that a lot of fitness business owners are hustling and working hard to market, but they are doing it randomly. The hustle is just…
7 Tips To Increase The Performance Of Your Fitness Business
You put your heart and soul into your business. It’s one of the things that makes working with fitness pros so rewarding. You’re not just doing this to make money, you truly care about your clients and have a passion…
5 Pricing Methods For Your Fitness Business
How’d you determine your current pricing structure? If you’re like most personal trainers there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your…
Building A Strong Business: How to create an effective marketing plan by focusing on your Core Offer
It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. It may seem that marketing is easier with variety. Unfortunately, it’s not that simple. And many…
Quickest Way To Win Back Time In Your Day
Time is one of your most valuable resources, but it’s the one many fitness pros are least likely to protect. Learn how to win back some of your time with a practical approach to outsourcing.
Should You Offer A Trial?
Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.
The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever
If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.
The Triple A Marketing Method For Fitness Businesses
Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.
10 Valuable Business Lessons From The High Performance Summit
Learning from those that have “been there, done that” is one of the best and fastest ways to improve your business. Recently we hosted our first annual High Performance Business Summit and here are the 10 most valuable lessons.
5 Winning Promos To Include In Your Marketing Calendar This Year
You want to get the biggest bang for your buck when it comes to marketing so putting the right promos in your marketing calendar is critical to your success. Here are 5 that you must include for your fitness business this year.
How to Use Facebook To Get Leads WITHOUT Paying For Them
With the right strategy you can get leads from your social media marketing without paying for them. It takes a consistent and deliberate approach that you’ll learn to easily implement to boost your exposure and get more interest from “right fit” clients for your business.
Marketing Calendar Checklist
Creating your marketing calendar can seem overwhelming! To break it down and make it simple, use this simple checklist to put together your marketing plan.
Why You Need A Marketing Calendar
Top Reasons For Using A Marketing Calendar Random activities rarely lead to the desired result. You’re well aware of this in your client’s training programs but I’d bet that you are using it for your marketing! Many of the frustrations…
How to Create a Buying Atmosphere (and close more sales)
All fitness business owners (or anyone working as an independent contractor) know that sales is a crucial part of owning a fitness business. In fact, it can make or break a fitness business’ success. So if you are going to do any amount of sales in your job, then it is absolutely critical that you know how to create a buying atmosphere. Learn how today.
7 Sales Tips from Fit Pros Who Crushed Their Sales Goals
The most successful fit pros know that sales is a huge part of having the type of business that you want. In this article, we asked 3 fitness business owners (who crushed their sales goals) to share their most helpful fitness sales tips to help other people do the same.
3 Things You MUST Do After a No Show for a Consult
It happens to everyone...the dreaded no show! When it does, and it will, you can take a few simple steps to try and re-engage your potential new client so that your time isn’t wasted.
Why You Need a Sales Script
A lot of fitness professionals shy away from using a sales script because they fear sounding inauthentic (or even sleezy!). In this article learn the benefits of having a sales script, and get a few tips on how to make it work for your business.
Launch Your Online Fitness Business in 5 Easy Steps
Guest Post By Forest Vance, creator Unchained – 6 Week Online Business Boot Camp For Fit Pros Are you a fitness pro, looking to bring your message to a larger audience – and make a few (or a lot of)…
5 Things Preventing You from Closing More Sales
Every lead you get is valuable! You work hard and even spend money to get a lead, so it’s critical that you do your best to make sure as many as possible become a client. If you want to improve your closing rate and sell more training, make sure you avoid these 5 things.
Best Times of Year to Focus On Growth For Your Fitness Business
Very rarely does business growth happen consistently from month to month for long periods. Instead you see surges in growth followed by slower times where your goal is maintaining what you’ve built. In this article you’ll discover the key times for you to focus on growth to make the most of those surges.
Small Changes Make Big Waves
So many trainers try to overhaul their client’s lifestyle to get the results they want. This often times leads the client to fail! Discover why making small changes will create a huge impact on the results you get while empowering them to maintain those results over the long haul.
Progressions To Help Your Clients Do Their First Pull Up
Get a quick tutorial on progressions you can use to help your clients achieve their goal of hitting their first pull up. Let Tony Gentilcore walk you through drills and training templates that will provide you with a system for helping more clients reach this often unreachable goal.
Overcoming Growth Challenges for Your Business
Every personal training business will go through 3 stages of growth. Each of those stages has their own challenges that must be mastered if you want to move to the next stage. In this article you can learn about the stages of growth and how to overcome the challenges you’ll face.
The Best Time-Saving Marketing Approach
Discover the #1 time-saving marketing approach that you can use to grow your business. Not only will this approach help you get more clients, but it will make all of your marketing more effective. It’s easy to get started using today.
5 Steps to Better Leads, More Clients & More Money
A large majority of people are researching solutions to their problems and the businesses they work with online before they reach out to you. Are you prepared to address their concerns and win them over? Most people aren’t but if you follow these 5 steps you can attract more clients the easy way.
An Easy Way to Attract More Clients
How would you like to discover a method for attracting more clients and automating the process of converting them into clients? That’s exactly what you’ll discover in this video.
The Art of Non-Selling Sales
In a small business almost everyone is involved in selling. You may not know and you might not like it but it’s the truth. Learn how to be a great salesperson at non-selling sales without being salesly.
9 Reasons Your Business Isn’t Growing
Sometimes your business will stall out and growth will come to a screeching halt. That leaves you frustrated and confused about what to do. And the answer isn’t more of what you’re already doing. Discover the 9 reasons your business isn’t growing and create a plan to rediscover growth.
Create a Marketing Message in 6 Steps
Elevator pitches and USP’s are great. However, it’s rare that anyone teaches you how to create them so they are effective for your business. In this article you’ll learn how to create a marketing message that attracts better clients for your business in 6 easy steps.
How to Become A Rock Star Fitness Business Owner
You didn’t set out to run a business that was mediocre, the same way you don’t aspire to be a decent trainer. As a high-performer you want to run the best business possible and be recognized as the top training business in your community. Here’s how to do it…
Are You Running Your Business or Is It Running You?
Lots of entrepreneurs start their businesses because they want to make lots of money and have freedom. But the hard truth is, many of them are trapped by their business and can’t escape! This article will tell you if you are running your business or if it’s running you.
What is Business Coaching and Do You Need It?
Just like your clients need a coach to help them get from where they are now physically to their end goals, you can use a business coach to help you get to where you want to go (and further). In this article you’ll learn what a business coach should provide you with and how to determine if you need one.
5 Signs You’re Ready to Focus on Growth
You want to grow your business, but what if you’re just not ready? How do you know when it’s the right time and what to do? This article will explain how to assess your current business and yourself as a business owner to determine if investing in your growth is a good idea.
3 Ways to Make Your Fitness Business Predictable
Ever feel like you can’t catch up on all your work and that there’s chaos in your business? You’re not alone. It’s a feeling many business owners deal with, but there is a way to turn it around. Using the 3 methods in this article will help you create a predictable business.
4 Ways Systems Lead to Success in Your Fitness Business
Training and marketing are the headliners of the fitness business. It’s fun to talk about them and, most of the time, work on improving them. However, if you want a truly successful business you need a great supporting cast. That’s what systems can do for your fitness business! Support the fun stuff so you can get more done and be more successful.
5 Signs You Need More Structure in Your Fitness Business
Running your business can seem chaotic and crazy! You want to maintain your freedom but right now you can’t seem to get ahead of all the fires you have to put out and challenges you’re dealing with on a daily basis. If you have a feeling you need more structure in your Personal Training Business, read this article to find out if any of these 5 signs are present.
Hard Lessons Learned In Business
Learning from the mistakes and experiences of others can help you grow your business faster. In this article you’ll learn the 3 hardest lessons that we’ve learned, some of them the hard way, so you can avoid them.
9 Nutrition Mistakes Trainers Make
If you’re working with clients to transform their body or even help them feel better, you must provide some type of nutritional support and guidance. But, most trainers don’t know where to start with nutrition and make a lot of mistakes. Trevor Wittwer, creator of Habit Catalyst, breaks down the top 9 mistakes trainers make when it comes to nutrition.
Create An Email Marketing Plan
Are you overwhelmed with figuring out exactly how to create a plan to effectively use email marketing? If so, read this article and learn the simple strategies you can use immediately to grow your business without requiring you to spend all your extra time writing emails.
How To Build Your Email List
Email marketing is one of the best ways to leverage your time and grow your fitness business. Anyone that tells you email marketing is dead is WRONG! You simple need to know how to grow and use your email list the right way. In this article you’ll learn how to grow your email list to boost your business.
How To Create A Great Offer
Do you ever wonder if your programs are really speaking to your target market? Are you sure that you're attracting people that you want in your program? Many businesses struggle to communicate their offer clearly to their audience and thus they fail to convert. In this article you’ll learn how to create great offers for your programs.
Keeping Score In Your Business
If you’re running a business, you better be keeping score. There are 7 key metrics that you need to be tracking of each month. You should also be setting goals for each quarter to see if you’re on track to have the success you want or if you need to change something in your business. So, are you keeping score? Is it the right one?
7 Deadly Fitness Business Mistakes
Running a business is risky, especially if you don’t avoid the critical mistakes that put most trainers out of business or keep them from making the money they deserve. In this article you’ll learn the 7 deadly fitness business mistakes that kill most fitness businesses and how to avoid them.
How To Overcome Objections
You get them all the time...objections. Basically excuses why someone can’t join your programs or pay for your training. However, there are ways to overcome them and in this article you’ll learn the top 3 ways to overcome objections.
10 Questions to Ask During Every Sales Consult
A great sales process includes a lot of questions to ensure you’re getting to the REAL reasons someone wants to buy your services. In this article you’ll discover the 10 questions that MUST be in every sales consult you have with a potential client if you want to close more deals.
Focused Marketing: Finding Your Ideal Client
A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and learning how to find more of them in your area.
How To Delegate Faster
Being a business owner is hard work, and you’re likely overwhelmed with all the things you need to do, which is why delegation is your best friend. However, that’s easier said than done for you. Use these simple tips to learn how to delegate faster and free up more time.
10 Reasons You Need A Coach
Business owners don’t find success alone. It’s much easier to avoid big mistakes and accelerate your progress by hiring a coach. But, when is the right time? In this article we’ll show you how to know if you need a coach.
How To Make the Most Out of a Seminar
It’s easy to get overwhelmed with the information you learn at a seminar or workshop. To help you figure out how to get the most out of the educational events you attend, we’ve put together a list of things you can do to make sure you implement the most important new ideas right away.
6 Sales Tips To Close More Clients
Nothing happens until after the sale! You can’t help your clients until they have joined your program. In this article you’ll discover how to optimize your sales process using 6 simple tips from sales expert Ryan Ketchum.
5 Companies Innovating Fitness
The fitness industry is a fickle beast, and it’s rapidly changing and evolving. This article covers 5 companies that are changing fitness and helping to lead the way into a new era.
6 Low Cost Marketing Tips To Grow Your Business
Marketing doesn’t have to cost you a lot of money! Pick from these 6 marketing tips to grow your personal training business or boot camp without dropping a ton a money on ads.
How to Make Good Marketing a Habit
Just because you may not be great at marketing doesn't mean you can avoid it all together. In fact, if you take this simple, strength based approach to marketing, you’ll find more success in the next 60-90 days than in the entire previous year.
Success Isn’t An Accident: Plan For Your Growth
Growing your business doesn’t happen by chance, but with good planning and a simple step by step process you can create a path to success. Follow this quick 5-step process to create a plan that will allow your business to grow faster than ever.
5 Ways to Get Control of Your Business
It is easy for business owners to feel like their business is running them, rather than the other way around. If you want to ever have a fitness business that allows you to also take time away from work, then you'll want to make sure you have a system in place. Here are 5 steps to owning a fitness business, rather than it owning you.
How To Create Breakthrough Business Moments
In your business there will be certain moments where you are able to make incredible progress. Solutions will come to you easily and you’ll seem to have created insane momentum for yourself. What if you could predict, or better yet…
How to Create an Automated Marketing Funnel
In this interview CJ Easter, owner of Performance Science Training Institute and co-creator of the 48-Hour Funnel Formula covers: A systematic approach to growing a business that adds a little science to the art of marketing Exactly how he recently…
Creating Your 90-Day Plan For Explosive Growth
The most successful fitness business owners have discovered the secret of managing the business (and therefore their time). What is it?
How to Create Your Marketing Story To Get More Clients
Marketing is nothing more than telling a compelling story. It’s a story that appeals to your Ideal Client while simultaneously repels everyone else. The real question is how you create that story so that it produces more leads and more clients…
How to Build a Powerful Referral Network
Building a Powerful Referral Network Many fitness businesses leverage the power of referrals from their current clients, but they miss out on a huge opportunity to develop a referral network to help them add more clients, and more money to…
Your Buyer’s Journey
In order to stand out from the crowd, you have to strategically market your fitness business. That starts with defining your buyer's journey and understanding what they need from you at each stage.
Resistance Band Training – Pros and Cons
I realize for many of you resistance band training remains a new and unique training approach that comes with several questions and concerns. Makes sense knowing 90% of what is written about strength training focuses on the use of free weights and…
Assessing Your Fitness Business
Performance of a fitness business can be a challenge to measure. But ultimately there are 5 things all fitness business owners need to look at to assess their performance.
Seeing Into The Future Of Your Fitness Business
Having a long-term vision in place is a must-have for fitness business owners. Do you have yours?
Fitness Referrals Made Easy
Customer referrals are crucial to most fitness businesses. They not only help you bring in more customers, but can also increase your client retention over time. So what are a few ways to get more referrals?
4 Keys To Creating a Program Design System
Most trainers struggle to create a program design system that fits their business. So what are the 4 keys to getting client results?
Resistance Band Exercises With Only 1 Band
Band Exercises: Using 1 Band and No Attachment Resistance Bands are a great tool to use with your clients. But one of the number one questions that I get is, “Which exercises can I do with bands with my clients?” Well I’m…
3 Costly Mistakes On Your Fitness Website
60% of your leads are making buying decisions before ever interacting with you. So what do you need to know about making the best first impression on your fitness website?
7 Scientifically Proven Ways to Accelerate Fat Loss
presentation by: Michael A. Roussell, PhD presentation by: Michael A. Roussell, PhD presentation by: Michael A. Roussell, PhD
What to Do When Hard Work Stops Working
Most fitness business owners believe hard work trumps all. But most don't know what to do when hard work stops working. Watch this free video to learn.
How To Find, Hire, & Work With A Bookkeeper
Discover what fit pros need to know to find, hire, and work with a fitness business bookkeeper.
How to Customize Your Group Training
Fitness expert Josh Henkins shares 2 concepts that personal trainers should focus on to help group training feel customized.
To Lease or Not to Lease? 5 Questions to Ask First
What questions do you need to ask before signing a lease for your fitness business? What things do you need to consider in advance?
A Simple Fitness Sales Funnel
Getting your content in front of leads is easier than ever? But when you do, what do you need to consider? This article outlines the 5 steps to create a fitness sales funnel.
How to Use Testimonials like a Rockstar
Testimonials are a sure-fire way to build confidence in your brand and get new clients. But once you get them, what are some creative ways to use them?
Fitness Business Growth Plan: A Simple Way to Create Momentum
If you’re ready to create a plan that will set you up for some serious growth in your fitness business headed into 2016 watch the video below. In this video we’ll cover: The 5 Alignment Principles that you MUST have…
Fitness Business Alignment System™: The Proof Is in the Results (Part 3)
In order to succeed in any endeavor, you have to understand where you should focus your time, energy, and money. This article outlines how to determine what your focus should be as a high-performing fitness business owner.
Fitness Business Alignment System™: The Proof Is In The Results (Part 4)
This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into members of our Coaching Programs businesses. We aren’t just talking the talk! Part 1: Assessing Your Starting Point:…
Fitness Business Alignment System™: The Proof is in the Results (Part 2)
This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into the businesses of some members of our Coaching Programs. We aren’t just talking the talk! Part 1: Assessing…
How to Build a Productive Team: Create a Unifying Purpose
How do you take your business productivity from good to great? In this article we look at how having purpose and vision impacts your productivity.
How Your Client’s Personality Impacts Nutrition Coaching
Your clients' personalities impact everything about their overall fitness plan, including their nutrition coaching. This article covers 4 main types & how to *best* coach them.
The Cost of Core Values
Inevitably, there are trade-offs fitness business owners have to make in building a successful business. This article takes a look at the costs associated with core values.
A Mixed Approach to Program Design for Better Results
Resistance training exercises can be categorized into four types: explosive exercises, cross-body exercises, compound exercises, and isolation exercises. In this article learn how a mixed approach to resistance exercise programming that utilizes all four types of resistance exercise may provide superior training results when compared with exclusively using only one type of exercise.
How to Use General Vs Specific Exercises in Your Program Design
by Nick Tumminello Research on a kinetic and electromyographic comparison of the standing single-arm cable press and bench press showed that performance is limited by the activation and neuromuscular coordination of torso muscles, not maximal muscle activation of the chest…
How to Build a Productive Team: Establish a Common Language
Establishing a common language is vital to any team. Between tone, meaning and intention—there are lots of ways that communication can get muddled. Learn why having a common language will help your team communicate more effectively and become more productive.
How to Create a Time Management System for Maximal Productivity
The 4-Step Time Management System By Pamela MacElree, Success Coach I get it: We’re all busy. There never seems to be enough time in the day. Too many things pop up that need to get done. You have to get certain day-to-day…
Close Every Sale by Tailoring Your Tactics
Do you have a one-size fits all approach to closing new clients? In this article, Nathan Miller discusses how DiSC profiles can help you tailor your sales tactics to close more sales (and get more clients!).
5 Strength Training Hacks for Faster Results with Your Clients
Strength Training is critical to fat-loss program, but ironically is often forgotten in programs that aren’t athlete specific. Use these 5 hacks to integrate strength training for faster client results.
3 Benefits of Strategic Planning for Fitness Businesses
As a fitness professional, you already know the importance of strategy when it comes to a fitness program. How much more important is it to also have a strategy for your business? Learn 3 benefits to having a strategic plan in place.