Free Resources

Why Pre- & Postnatal Coaching Is So Profitable For Fitness Businesses

Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.

How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through them you will always be stuck with a JOB not a business.

How To Build Your Confidence as a Business Owner

As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.

The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your business and never find time to work on your fitness business. Here are some quick tips to help you accelerate your growth.

5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.

3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.

How To Know If Your Marketing Is Working

You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.

Successful Mindsets For The Fitness Entrepreneur

The X’s and O’s of running a fitness business and being a fitness entrepreneur are relatively easy to discover and implement in your business. However, if you don’t master your mindset you’ll struggle to find success.

4 Ways To Get ‘Unstuck’ In Your Fitness Business

When your growth stops how do you get ‘unstuck’ in your fitness business? There are 4 key areas you need to focus on as the business to kickstart your growth again.

Why Your Fitness Business Is Stuck & What To Do About It

Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video...

Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.

How To Increase Your Productivity & Grow Your Fitness Business

Maximizing your time and getting the stuff that matters done is critical to your fitness business. Here’s what no one else is telling you about productivity in your fitness business.

3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.

How To Build A Plan To Hit Your Business Goals

Here’s a quick tutorial on creating plans that guarantee you hit your biggest business goals.

4 Steps To Grow Your Fitness Business In 2019

Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.

4 Reasons High Performers ‘ABM’

High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.

How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as great trainers or coaches struggle to let go of the day to day operations in their business

How To Become A Leader In Your Fitness Business

Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become…

How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits. To increase your revenue you have to: Increase the number of new customers Increase…

How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. Once you understand how to attract leads, convert those leads to clients and become a leader…

Create Your Fitness Business Breakthrough: 3 Steps To Growth

Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking…

What If You Hate Marketing?

You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and…

3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.…

Dealing With Pricing Questions From Your Leads

What do you say when a lead calls in or emails in asking “What do you charge?” Your answer could be the difference in turning that lead into a client or scaring them away. There’s a very strategic and…

How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and implementing…

A Better Way To Sell Personal Training

Selling personal training doesn’t come naturally to most fitness pros. We got into this business because we love helping people, not because we love selling. There’s a better, easier way to sell (that doesn’t force you to be like…

Personal Training Sales: 20 Questions To Qualify Prospects

Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients. …

Personal Training Sales: Stop Discounting!

Everyone loves a deal, but there’s no reason you have to discount your personal training services! If you’re constantly getting asked to discount your prices in your personal training sales process then you need to make two changes right away.…

Holiday Marketing Tips For Personal Trainers

Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes. You can still increase sales and get…

Your Most Powerful Fitness Sales Tool

Most fitness business owners and fitness pros sell by pitching their services to prospective new clients. You lay out all the great features of your program and how you can help this client without ever finding out what they really…

Building A Fitness Business Team: 3 Things Your Team Needs From A Leader

As a business owner you can only grow your business to a certain level by yourself. The long hours and endless tasks will burn you out if you don’t find a way to build a fitness business team to help…

The Most important Assessment For Fitness Pros To Use In Their Sales System

Assessments are a powerful tool for the fitness pro, especially when it comes to your sales systems. But, most fitness pros spend too much time on the assessments that matter to them and avoid the assessment that matters most to…

Building A Fitness Business Team: What to do before hiring a manager

Growth comes in many forms. One of the keys for your success as you build a fitness business will be transitioning from the technician to the manager to the entrepreneur. Adding staff to your business will be a challenge at…

Growth Through Leadership: The Journey To Build A Seven Figure Fitness Business

There are not shortages of challenges that you’ll have to endure as you grow your fitness business. Lindsey Kaalberg, owner of Ritual Hot Yoga, shares how she has dealt with rejection from investors, pressure to change her business model, and…

Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in…

How to Qualify Leads And Close More Sales For Your Fitness Business

Have you wasted an hour of your time with an unqualified lead that didn’t turn into a client leaving you both feeling frustrated? Every fitness pro has done it, but a lot of those situations can be avoided when you…

When To Make Your First Hire For Your Fitness Business

As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good…

How to Build A Marketing Calendar For Your Fitness Business

Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE! Consider your marketing calendar the program design template for the…

How to Market Against the Competition

All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose…

Where Should You Market Your Personal Training Services?

“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute…

How To Create An Irresistible Front End Offer To Grow A Fitness Business

A strong Front End Offer can help grow a fitness business quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to…

How to Create Content That Grows Your Personal Training Business

With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal…

14 Questions To Help You Get More Personal Training Clients

The success of your marketing and ability to get more personal training clients for your business rely on your ability to create a message that resonates with your Ideal Client. One of the easiest ways to figure out what…

Maximize Your Personal Training Sales Opportunities

Did you watch the Double Your Personal Training Sales video from last week? If not, check it out here. Here are two more tips to maximize your personal training sales opportunities… Double Your Sales At This Workshop…. On October 26th…

4 Ways to Build Your Credibility And Grow Your Personal Training Business

Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how…

How to Expand Your Marketing To Increase Personal Training Sales

Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner…

The Power of Curiosity For Fitness Business Growth

It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to…

How To Uncover Your Unique Ability As A Fitness Business Owner

As a fitness business owner you start out having to wear all the hats in the business…janitor, admin, trainer, salesperson, marketer, bookkeeper, etc. That grind is required to ensure you can generate enough revenue to eventually be able to afford…

How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply…

How To Get Faster Results in Your Fitness Business

Do you love what you do but feel like you are surrounded by chaos and stress in your business most of the time? Many fitness business owners face the same challenge. There’s only one way out… You need to create…

Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to…

Your Fitness Business Growth Formula

Discover how to create a formula for your fitness business growth AND save time doing it. This formula has been used with hundreds of fitness businesses, studios, and gyms. There’s Still Time… The Elite Fitness & Performance Summit is only…

The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier. As a fitness pro you’re likely tracking data on your…

How to Improve Your Fitness Marketing With Two Simple Rules

Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website. Fitness marketing success comes down…

Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness…

How to Hire, Train & Retain Your Team of Superstars

Every business owner starts off thinking they are the only one that can trainer their clients, run their business and get stuff done. The “only me” mindset will keep you trapped as a business owner. You’ll eventually be capped by…

A Clear Plan For Fitness Business Growth

There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are…

Developing Systems For Your Fitness Business

Discover how to set up the right systems in your business without creating a 200 page operations manual that never gets used. Fitness business systems should empower the people in the business not replace them. Using a proven strategy…

Mastering Your Personal Training Client Conversion Strategy

One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up. What if the problem wasn’t with the…

Time Management Systems For Fitness Business Owners

As a fitness business owner you constantly have a million things on your plate and a to-do list that’s a mile long. How do you ever get it done? Day planners and morning routines aren’t the answer! Instead you need…

16 Reasons Your Personal Training Business Fails

Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running…

Grow Your Personal Training Business By Becoming An Expert

There’s a lot of info for your potential clients out there right now. The real question is are you creating the right type of information and content to grow your personal training business? Writing a blog, doing social media…

How to Grow Your Personal Training Business

If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth…

3 Reasons Fitness Businesses Fail

Small businesses fail all the time, and I would guess fitness businesses fail at a greater rate than most. But, why is that? The causes for struggle, frustration and ultimately failure in a fitness business are 100% avoidable. Discover…

10 Reasons You Need To Be At The Elite Fitness & Performance Summit 2018

If You Ever Wondered What It Takes to Create A High Powered, Cash Generating Fitness Business That Allows You To Live The Life You Want, You Are Not Alone A world-class fitness business that pumps out predictable revenue and doesn’t…

Where To Start If You Want to Hit Big Goals

“Where do I start?” That seemingly simple question trips up many fitness business owners. You can see the outcome you want to accomplish. You know your bigger vision. But, you just can’t figure out how to get started… Download Your…

The Fitness Business Weekly Operating Routine

Poor communication with your team will kill your business. It leads to lots of frustration for both the business owner and the team. That’s why we created the weekly operating routine for fitness business growth. It allows you to manage…

Fitness Revolution’s Impact Explained: “How I doubled my personal income”

Imagine being able to get a structure in place to run your business that not only allowed you to get more done, grow your team and eliminate stress but also double your personal income? That’s exactly what Nemiah Rutledge, owner…

Building A Strong Team For Your Fitness Business

Being a victim of your own success is no fun! Business growth eventually requires more and more to be done to maintain the business success. These tasks fall on your plate at first and eat up your time. Ever find…

“Where Do I Find More Clients?”

As you start your fitness business word of mouth marketing is your bread and butter. You do a great job working with clients and they in turn help you grow your business. But, that doesn’t last long! Eventually you need…

Habits Of Successful Fitness Business Owners

Are you constantly searching for the next thing that will transform your business? Unfortunately, that mindset might be holding you back and actually keeping you from achieving your business transformation. Instead implement the habit used by successful fitness business owners…

Creating A Crystal Clear Marketing Message

A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability…

How to Market Your Fitness Business

Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to…

The Future of Fitness Business: How To Have Success, Make More Money & Have More Free Time

The business of fitness is changing pretty quickly! The market has been growing rapidly for several years and the economy is doing extremely well. But, that’s not going to be the case forever. At some point things are going to…

Referral Marketing For Personal Trainers

Referral marketing produces highly qualified and pre-sold leads for your personal training business. But, most fitness pros and personal trainers passively wait for referrals instead of engaging in a clear marketing plan to produce more of them. Here are some…

A 7-Figure Fitness Business Owner’s Tips For Success

High Performers share a lot of common traits. Understanding the power of coaching and discipline tend to be two of the most important traits that led to their success. You don’t build a multiple 6-figure or 7-figure business and then…

6 Keys To Becoming A High Performing Fitness Business Owner

Wanna chase that “Lifestyle Business Owner” dream? This probably isn’t the place for you. All the hype and BS surrounding the gurus telling you about being able to become a 7-figure online trainer or work just a few hours a…

Personal Trainer Marketing: Get More Clients With Review Sites

Do review sites like Google, Facebook and Yelp attract your Ideal Client? Most fitness businesses and personal trainers aren’t well represented on these sites and do nothing to manage their online reputation. Watch this short video to get a simple…

Effective Personal Training Sales Strategies

Most fitness pros hate selling. You probably assume people should want to pay you for training because you’re great at what you do and deliver results. Unfortunately that’s usually not enough to get them to commit to investing in your…

How To Delegate In Your Fitness Business

Are you spending your time on the most important activities in your business? If you’re like most business owners the answer is “No.” You end up putting out fires and using up your valuable time on simple tasks that need…

Avoid The Summer Slump: Success Tips For Fitness Businesses

10 Reasons Fitness Pros Should Attend Live Events

It’s easier than ever to access information from experts all over the world. Blogs, podcasts, YouTube and social media make everyone and everything accessible. Which makes you think long and hard about attending a live event, conference or summit. When…

Secrets To Maximize Personal Training Sales

How to Use Social Media for Your Personal Training Business

4 Tips To Leverage Social Media Love it or hate it, social media is here to stay and it’s a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself…

The Fitness Business Marketing Rx

You can consistently and confidently attract high-quality clients. All you need is the right fitness business marketing prescription. A marketing plan isn’t a random compilation of marketing ideas and tactics done inconsistently. Yet, many fitness business owners and personal trainers…

How to Easily Use Facebook Ads to Get More Clients

How to Get the Most Out of a Personal Training Conference

Will you be at the #1 event for Fitness Business Pros?

Personal Trainer Email Marketing Plan

Email marketing is an underutilized marketing tool for personal trainers. If you’ve put off starting your email newsletter or don’t feel like you’re getting the most out of your email marketing watch this short video for a few tips on…

How To Sell Long Term Memberships To Your Personal Training Clients

The Key To Selling Long Term Memberships For Personal Trainers Is it getting tougher to sell long term memberships to your personal training or group training clients? Maybe, there is definitely a trend in the market to move towards less…

How To Increase Lifetime Value of Your Personal Training Clients

Every personal training business leaves hundred, if not thousands, of dollars on the table each month. New sales aren’t the only way to increase revenue, increasing the lifetime value of your personal training clients can have a dramatic impact on…

3 Strategic Steps For Fitness Business Growth

Fitness Business Growth Tips For The Business Pro There are 3 big components to scaling up your fitness business and seeing continual growth. Focusing on these 3 areas will help you overcome most of the biggest challenges that business owners…

Retention Strategies For Personal Trainers

Trying to fill a bucket with a bunch of holes in it can be incredibly frustrating. But, that’s what many personal trainers do in their business. Retention for personal trainers is critical, especially if you want rapid growth. Keeping clients…

How To Create A Less Stressful Personal Training Business

Sometimes all you need is an extra set of eyes and a little guidance to propel you forward in your business. So many fitness business owners wander around, aimlessly trying to out work their problems and ‘hustle’ for growth. And…

Marketing Funnel For Personal Trainers

How To Sell More Personal Training

Top 3 Ways To Get More Clients

5 Traits Of A Successful Personal Training Business Owner

Are you a fitness business pro? Someone that takes running your business as seriously as you do getting great results for your clients. Life as a personal training business owner can be hard, but when you develop these 5 traits…

Transforming From Fitness Pro to Business Pro: Growing A Successful Personal Training Business

Want to build a personal training business that provides you the income and freedom you want without sacrificing your values? Most ‘gurus’ would tell you to build a lifestyle business, maybe take things online, or some other form of that…

A Simple Personal Trainer Marketing Plan

Ever get frustrated with the results your marketing is producing? Having a simple personal trainer marketing plan could solve your problems! Without a purposeful plan that provides you clarity on exactly what to do if you want more clients you’ll…