What It Takes To Be Successful In The Fitness Industry

“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On this podcast we talk everything from…

Finding Profit In A Competitive Industry

Nick and Ryan were recently interviewed on the Profit First Podcast with Mike Michalowicz and his team. Ryan and Nick explain that, even in the extraordinarily competitive industry of fitness, you can make extraordinary profits. They walk us through a…

The Trifecta of Continuing Education

Today’s article is a guest post from my friend Mike Robertson When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.” I had a commission-based (and poorly paying) job,…

Making The Leap From Personal Trainer To Business Owner

We all get into this industry because we love helping people and fitness is our passion.  There comes a time in most trainer’s careers that they have to make a critical decision… “Do I make the jump to being a…

How To Successfully Grow Your Fitness Business

“I had to give plasma to pay my bills…” Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year.   William’s hard work and commitment have taken him…

Avoid These Personal Training Referral Program Mistakes

Nearly every business owner lists word of mouth and/or referrals at the top of their list for lead generation activities. Would you do the same? Then key to figuring out how successful this business is the answer to “How do…

How To Get 10 New Clients

Sometimes you need a quick boost of new clients and revenue for your business.  Put this 7 day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t…

How To Set and Crush Your Business Goals

Not hitting your goals can be extremely frustrating, especially for someone like you.   Personally, there have been times where goals aren’t met and it sends me into a really negative space.  That feeling of not being good enough or…

How To Master Marketing Your Fitness Business

In this video Ryan discusses why some personal trainers and fitness business owners have success with their marketing and others struggle.  It’s not what you think either! Watch and learn: How to enjoy marketing even when it’s difficult The steps…

The Marketing Secret No One Is Talking About…

In this video Ryan covers: Why most marketing fails for fitness businesses The funnel you should be using every day if you want to get new clients The secret systems that make those funnels effective Click here to subscribe to…

Where Do You Find More Personal Training Clients

Checkout today’s quick video to learn how to find out where all your new clients are hiding. I get asked a lot of questions about finding new clients to grow your personal training business and in this video we’ll talk…

How to Use Networking to Get Clients

Networking is often promoted as the ‘go-to’ marketing channel for fitness pros, but it’s also one of the most ineffective if done incorrectly. Learn how to use networking to get more clients for your business.

How To Increase Your Revenue By $5,000/mo…

…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas

10 Powerful Questions That Will Upgrade Your Marketing

When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…

The Value of Association Membership in the Fitness Industry

Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going from the friendly…

Top 3 Marketing Campaigns To Attract More Clients

Marketing is a requirement if you want to your business to be a success.  I simply can’t sit here and tell you that you just have to be great at what you do and clients will come flocking to your…

13 Questions To Ask In Every Personal Training Sales Consultation

Sales is mostly about connecting the dots for your prospect so they see the value in your training program.  If your approach to sales is mostly highlighting your credentials as a trainer or using big, fancy words to describe muscles…

How To Improve Sales In Your Fitness Business

What if more leads isn’t always the answer to grow your business and getting more clients? Often times more leads into your sales pipeline will result in poor conversion rates.  The first reaction for many fitness business owners is to…

How to Convert More Leads Into Personal Training Clients

Converting leads to clients is the secret to growing your fitness business. Take a look at these 4 keys to making sure you are maximizing your marketing.

How To Create An Email Marketing Plan For Your Fitness Business

Imagine having the power to hit the “Send” button and get in front of hundreds, maybe even thousands of leads.   That’s what email marketing does for you! You don’t have to be using email now in your business or…

How To Start Using Video To Get More Leads

Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches…

5 Steps To Get More Referrals For Your Fitness Studio

Referrals are the highest quality lead you can get for your fitness studio. This article explains how to actively get more referrals and grow your business.

How to Set Marketing Goals

Do you think goals are only for your clients? Think again! When is the last time you set tangible marketing goals for your business? You must coach yourself through marketing goals the same way you would with your clients… Start…

How to Measure Your Marketing Success

Once you’ve built up an understanding of the 4 Sales & Marketing Pillars and how Sales and Marketing work together as you move a lead to a client, you need to know how to determine if those moves were a success.…

How To Use The 4 Sales and Marketing Pillars

The Sales and Marketing Pipeline is the process someone goes through when they’re trying to make the decision to invest in your training and become a client. This process has four key stages which translate into the 4 Sales and…

Nick Tumminello’s 3 Pillars of Power Training

Today we welcome special guest Nick Tumminello as he shares his 3 Pillars of Power Concept that can be applied to any client to help them achieve faster, better results. Download Your FREE Power Training Progression Video If you loved…

5 Principles Of An Effective Fitness Business Marketing Plan

Developing a marketing strategy doesn’t have to be difficult, like we discussed earlier in How To Tell Your Marketing Story. However, you must zero in on certain areas of your plan to ensure you are targeting your ideal client effectively.…

How To Use Joint Ventures To Grow Your Fitness Business

If you want quick access to more of your Ideal Client and an easy marketing method that allows you to establish your credibility, build relationships and grow your business start developing strategic relationships or joint ventures in your community. Discover…

How To Get More Referrals

Referrals are the highest quality lead you can get for your business.  They are prequalified and presold on what you do by the person that referred them.   That means they are a lock for becoming a client. Most fitness…

How to Create Marketable Training Programs

You can be the best at what you do but if you don’t have any clients it doesn’t really matter.   There’s a good chance you got into this business to change lives, impact people for the better through fitness.…

How To Establish Your Credibility And Grow Your Fitness Business

When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position yourself at…

How To Tell Your Marketing Story

“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish.…

How To Use The Power of Positioning To Get More Clients

Positioning is a great way to establish your credibility and build authority in your market, but it goes beyond just telling your story.  If you want your message to resonate with your target market learn how to use benefit statements…

Keys To Personal Training Sales Success

Growing your business and making a living while pursuing your passion requires you to sell.  There’s no way around it, so the best thing to do is embrace it and get great at selling. Instead of being afraid to sell…

20 Questions To Qualify Your Leads

Use the following questions to help you qualify your prospects to ensure they are a good fit for your business. By qualifying your prospects, you will find they are more likely to stay engaged with your programs and offerings for…

Get More Clients With Testimonials

Great testimonials are one of the fastest and easiest ways to get more personal training clients for your business.

26 Tips For Using Your Email Newsletter To Get More Clients

For personal trainers and fitness business owners email marketing is a powerful tool to get more clients and grow your business. Here are 26 tips to help you use it effectively.

How To Go From Technician To Business Owner

From Technician to Manager to Business Owner If you’ve read the cook the Emyth by Michael Gerber you may be familiar with these stages of a small business, more specifically the roles that the business owner goes through. As running…

3 Business Challenges To Help You Break Through Growth Plateaus

You can accomplish a lot in 90 days with the right focus and plan. Here are 3 challenges you can take to grow your fitness business quickly.

Pricing Your Personal Training For Maximal Profits

Learn how to price your personal training programs to get maximum profits out of your business by addressing these two key factors.

3 Mistakes Personal Training Business Owners Make

Running a successful personal training business can be tough. Discover the 3 big mistakes you need to avoid if you want to grow yours.

How To Optimize Your Marketing Calendar

A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…

The 7-Day Lead Follow-Up System

A simple follow-up system, when done right, can drastically increase the number of leads you turn into clients for your business. Steal this 7-day system and start using it immediately in your business.

How To Build Your Peer Network of Fitness Business Owners

Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them...

How To Prospect Your List For Qualified Sales Leads

Do you have a list of leads or email subscribers that haven’t joined your personal training programs yet? Here’s a few ways to prospect that list and find some new clients.

Defining Your Marketing Strengths

As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.

How To Remain Relevant In A Social & Mobile World

Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s…

Building Stronger Client Releationships

Building strong relationships with your clients is critical to your success as a business owner and trainer.  Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just more fun to…

10 Great Marketing Resources For Fitness Business Owners

Sometimes you just need a few tips to make marketing easier on you. Here are 10 resources that will do just that...

Creating A Purposeful Marketing Plan For Your Fitness Business

One of the biggest issues with fit pros marketing is a lack of purpose. I find that a lot of fitness business owners are hustling and working hard to market, but they are doing it randomly. The hustle is just…

7 Tips To Increase The Performance Of Your Fitness Business

You put your heart and soul into your business.  It’s one of the things that makes working with fitness pros so rewarding.  You’re not just doing this to make money, you truly care about your clients and have a passion…

5 Pricing Methods For Your Fitness Business

How’d you determine your current pricing structure?   If you’re like most personal trainers there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your…

Building A Strong Business: How to create an effective marketing plan by focusing on your Core Offer

It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money.   It may seem that marketing is easier with variety. Unfortunately, it’s not that simple. And many…

Quickest Way To Win Back Time In Your Day

Time is one of your most valuable resources, but it’s the one many fitness pros are least likely to protect. Learn how to win back some of your time with a practical approach to outsourcing.

Should You Offer A Trial?

Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.

The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever

If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.

The Triple A Marketing Method For Fitness Businesses

Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.

10 Valuable Business Lessons From The High Performance Summit

Learning from those that have “been there, done that” is one of the best and fastest ways to improve your business. Recently we hosted our first annual High Performance Business Summit and here are the 10 most valuable lessons.

Are You Missing This Critical Piece Of Marketing?

5 Winning Promos To Include In Your Marketing Calendar This Year

You want to get the biggest bang for your buck when it comes to marketing so putting the right promos in your marketing calendar is critical to your success. Here are 5 that you must include for your fitness business this year.

How to Use Facebook To Get Leads WITHOUT Paying For Them

With the right strategy you can get leads from your social media marketing without paying for them. It takes a consistent and deliberate approach that you’ll learn to easily implement to boost your exposure and get more interest from “right fit” clients for your business.

Marketing Calendar Checklist

Creating your marketing calendar can seem overwhelming! To break it down and make it simple, use this simple checklist to put together your marketing plan.

Why You Need A Marketing Calendar

Top Reasons For Using A Marketing Calendar Random activities rarely lead to the desired result. You’re well aware of this in your client’s training programs but I’d bet that you are using it for your marketing! Many of the frustrations…

How to Create a Buying Atmosphere (and close more sales)

All fitness business owners (or anyone working as an independent contractor) know that sales is a crucial part of owning a fitness business. In fact, it can make or break a fitness business’ success. So if you are going to do any amount of sales in your job, then it is absolutely critical that you know how to create a buying atmosphere. Learn how today.

7 Sales Tips from Fit Pros Who Crushed Their Sales Goals

The most successful fit pros know that sales is a huge part of having the type of business that you want. In this article, we asked 3 fitness business owners (who crushed their sales goals) to share their most helpful fitness sales tips to help other people do the same.

3 Things You MUST Do After a No Show for a Consult

It happens to everyone...the dreaded no show! When it does, and it will, you can take a few simple steps to try and re-engage your potential new client so that your time isn’t wasted.

Why You Need a Sales Script

A lot of fitness professionals shy away from using a sales script because they fear sounding inauthentic (or even sleezy!). In this article learn the benefits of having a sales script, and get a few tips on how to make it work for your business.

Launch Your Online Fitness Business in 5 Easy Steps

Guest Post By Forest Vance, creator Unchained – 6 Week Online Business Boot Camp For Fit Pros Are you a fitness pro, looking to bring your message to a larger audience – and make a few (or a lot of)…

5 Things Preventing You from Closing More Sales

Every lead you get is valuable! You work hard and even spend money to get a lead, so it’s critical that you do your best to make sure as many as possible become a client. If you want to improve your closing rate and sell more training, make sure you avoid these 5 things.

Best Times of Year to Focus On Growth For Your Fitness Business

Very rarely does business growth happen consistently from month to month for long periods. Instead you see surges in growth followed by slower times where your goal is maintaining what you’ve built. In this article you’ll discover the key times for you to focus on growth to make the most of those surges.

Small Changes Make Big Waves

So many trainers try to overhaul their client’s lifestyle to get the results they want. This often times leads the client to fail! Discover why making small changes will create a huge impact on the results you get while empowering them to maintain those results over the long haul.

Progressions To Help Your Clients Do Their First Pull Up

Get a quick tutorial on progressions you can use to help your clients achieve their goal of hitting their first pull up. Let Tony Gentilcore walk you through drills and training templates that will provide you with a system for helping more clients reach this often unreachable goal.

Overcoming Growth Challenges for Your Business

Every personal training business will go through 3 stages of growth. Each of those stages has their own challenges that must be mastered if you want to move to the next stage. In this article you can learn about the stages of growth and how to overcome the challenges you’ll face.

The Best Time-Saving Marketing Approach

Discover the #1 time-saving marketing approach that you can use to grow your business. Not only will this approach help you get more clients, but it will make all of your marketing more effective. It’s easy to get started using today.

5 Steps to Better Leads, More Clients & More Money

A large majority of people are researching solutions to their problems and the businesses they work with online before they reach out to you. Are you prepared to address their concerns and win them over? Most people aren’t but if you follow these 5 steps you can attract more clients the easy way.

An Easy Way to Attract More Clients

How would you like to discover a method for attracting more clients and automating the process of converting them into clients? That’s exactly what you’ll discover in this video.

The Art of Non-Selling Sales

In a small business almost everyone is involved in selling. You may not know and you might not like it but it’s the truth. Learn how to be a great salesperson at non-selling sales without being salesly.

9 Reasons Your Business Isn’t Growing

Sometimes your business will stall out and growth will come to a screeching halt. That leaves you frustrated and confused about what to do. And the answer isn’t more of what you’re already doing. Discover the 9 reasons your business isn’t growing and create a plan to rediscover growth.

Create a Marketing Message in 6 Steps

Elevator pitches and USP’s are great. However, it’s rare that anyone teaches you how to create them so they are effective for your business. In this article you’ll learn how to create a marketing message that attracts better clients for your business in 6 easy steps.

How to Become A Rock Star Fitness Business Owner

You didn’t set out to run a business that was mediocre, the same way you don’t aspire to be a decent trainer. As a high-performer you want to run the best business possible and be recognized as the top training business in your community. Here’s how to do it…

Are You Running Your Business or Is It Running You?

Lots of entrepreneurs start their businesses because they want to make lots of money and have freedom. But the hard truth is, many of them are trapped by their business and can’t escape! This article will tell you if you are running your business or if it’s running you.

What is Business Coaching and Do You Need It?

Just like your clients need a coach to help them get from where they are now physically to their end goals, you can use a business coach to help you get to where you want to go (and further). In this article you’ll learn what a business coach should provide you with and how to determine if you need one.

5 Signs You’re Ready to Focus on Growth

You want to grow your business, but what if you’re just not ready? How do you know when it’s the right time and what to do? This article will explain how to assess your current business and yourself as a business owner to determine if investing in your growth is a good idea.

3 Ways to Make Your Fitness Business Predictable

Ever feel like you can’t catch up on all your work and that there’s chaos in your business? You’re not alone. It’s a feeling many business owners deal with, but there is a way to turn it around. Using the 3 methods in this article will help you create a predictable business.

4 Ways Systems Lead to Success in Your Fitness Business

Training and marketing are the headliners of the fitness business. It’s fun to talk about them and, most of the time, work on improving them. However, if you want a truly successful business you need a great supporting cast. That’s what systems can do for your fitness business! Support the fun stuff so you can get more done and be more successful.

5 Signs You Need More Structure in Your Fitness Business

Running your business can seem chaotic and crazy! You want to maintain your freedom but right now you can’t seem to get ahead of all the fires you have to put out and challenges you’re dealing with on a daily basis. If you have a feeling you need more structure in your Personal Training Business, read this article to find out if any of these 5 signs are present.

Hard Lessons Learned In Business

Learning from the mistakes and experiences of others can help you grow your business faster. In this article you’ll learn the 3 hardest lessons that we’ve learned, some of them the hard way, so you can avoid them.

9 Nutrition Mistakes Trainers Make

If you’re working with clients to transform their body or even help them feel better, you must provide some type of nutritional support and guidance. But, most trainers don’t know where to start with nutrition and make a lot of mistakes. Trevor Wittwer, creator of Habit Catalyst, breaks down the top 9 mistakes trainers make when it comes to nutrition.

Create An Email Marketing Plan

Are you overwhelmed with figuring out exactly how to create a plan to effectively use email marketing? If so, read this article and learn the simple strategies you can use immediately to grow your business without requiring you to spend all your extra time writing emails.

How To Build Your Email List

Email marketing is one of the best ways to leverage your time and grow your fitness business. Anyone that tells you email marketing is dead is WRONG! You simple need to know how to grow and use your email list the right way. In this article you’ll learn how to grow your email list to boost your business.

How To Create A Great Offer

Do you ever wonder if your programs are really speaking to your target market? Are you sure that you're attracting people that you want in your program? Many businesses struggle to communicate their offer clearly to their audience and thus they fail to convert. In this article you’ll learn how to create great offers for your programs.

Keeping Score In Your Business

If you’re running a business, you better be keeping score. There are 7 key metrics that you need to be tracking of each month. You should also be setting goals for each quarter to see if you’re on track to have the success you want or if you need to change something in your business. So, are you keeping score? Is it the right one?

7 Deadly Fitness Business Mistakes

Running a business is risky, especially if you don’t avoid the critical mistakes that put most trainers out of business or keep them from making the money they deserve. In this article you’ll learn the 7 deadly fitness business mistakes that kill most fitness businesses and how to avoid them.

How To Overcome Objections

You get them all the time...objections. Basically excuses why someone can’t join your programs or pay for your training. However, there are ways to overcome them and in this article you’ll learn the top 3 ways to overcome objections.

10 Questions to Ask During Every Sales Consult

A great sales process includes a lot of questions to ensure you’re getting to the REAL reasons someone wants to buy your services. In this article you’ll discover the 10 questions that MUST be in every sales consult you have with a potential client if you want to close more deals.

Focused Marketing: Finding Your Ideal Client

A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and learning how to find more of them in your area.

How To Delegate Faster

Being a business owner is hard work, and you’re likely overwhelmed with all the things you need to do, which is why delegation is your best friend. However, that’s easier said than done for you. Use these simple tips to learn how to delegate faster and free up more time.

10 Reasons You Need A Coach

Business owners don’t find success alone. It’s much easier to avoid big mistakes and accelerate your progress by hiring a coach. But, when is the right time? In this article we’ll show you how to know if you need a coach.

How To Make the Most Out of a Seminar

It’s easy to get overwhelmed with the information you learn at a seminar or workshop. To help you figure out how to get the most out of the educational events you attend, we’ve put together a list of things you can do to make sure you implement the most important new ideas right away.

6 Sales Tips To Close More Clients

Nothing happens until after the sale! You can’t help your clients until they have joined your program. In this article you’ll discover how to optimize your sales process using 6 simple tips from sales expert Ryan Ketchum.