How To Use The 4 Sales and Marketing Pillars
The Sales and Marketing Pipeline is the process someone goes through when they’re trying to make the decision to invest in your training and become a client. This process has four key stages which translate into the 4 Sales and…
5 Principles Of An Effective Fitness Business Marketing Plan
Developing a marketing strategy doesn’t have to be difficult, like we discussed earlier in How To Tell Your Marketing Story. However, you must zero in on certain areas of your plan to ensure you are targeting your ideal client effectively.…
How To Use Joint Ventures To Grow Your Fitness Business
If you want quick access to more of your Ideal Client and an easy marketing method that allows you to establish your credibility, build relationships and grow your business start developing strategic relationships or joint ventures in your community. Discover…
How To Get More Referrals
Referrals are the highest quality lead you can get for your business. They are prequalified and presold on what you do by the person that referred them. That means they are a lock for becoming a client. Most fitness…
How to Create Marketable Training Programs
You can be the best at what you do but if you don’t have any clients it doesn’t really matter. There’s a good chance you got into this business to change lives, impact people for the better through fitness.…
How To Tell Your Marketing Story
“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish.…
How To Use The Power of Positioning To Get More Clients
Positioning is a great way to establish your credibility and build authority in your market, but it goes beyond just telling your story. If you want your message to resonate with your target market learn how to use benefit statements…
20 Questions To Qualify Your Leads
Use the following questions to help you qualify your prospects to ensure they are a good fit for your business. By qualifying your prospects, you will find they are more likely to stay engaged with your programs and offerings for…
Get More Clients With Testimonials
Great testimonials are one of the fastest and easiest ways to get more personal training clients for your business.
26 Tips For Using Your Email Newsletter To Get More Clients
For personal trainers and fitness business owners email marketing is a powerful tool to get more clients and grow your business. Here are 26 tips to help you use it effectively.
How To Go From Technician To Business Owner
From Technician to Manager to Business Owner If you’ve read the cook the Emyth by Michael Gerber you may be familiar with these stages of a small business, more specifically the roles that the business owner goes through. As running…
3 Business Challenges To Help You Break Through Growth Plateaus
You can accomplish a lot in 90 days with the right focus and plan. Here are 3 challenges you can take to grow your fitness business quickly.
Pricing Your Personal Training For Maximal Profits
Learn how to price your personal training programs to get maximum profits out of your business by addressing these two key factors.
3 Mistakes Personal Training Business Owners Make
Running a successful personal training business can be tough. Discover the 3 big mistakes you need to avoid if you want to grow yours.
How To Optimize Your Marketing Calendar
A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…
The 7-Day Lead Follow-Up System
A simple follow-up system, when done right, can drastically increase the number of leads you turn into clients for your business. Steal this 7-day system and start using it immediately in your business.
How To Build Your Peer Network of Fitness Business Owners
Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them...
How To Prospect Your List For Qualified Sales Leads
Do you have a list of leads or email subscribers that haven’t joined your personal training programs yet? Here’s a few ways to prospect that list and find some new clients.
Defining Your Marketing Strengths
As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.
How To Remain Relevant In A Social & Mobile World
Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s…
Building Stronger Client Releationships
Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just more fun to…
10 Great Marketing Resources For Fitness Business Owners
Sometimes you just need a few tips to make marketing easier on you. Here are 10 resources that will do just that...
5 Pricing Methods For Your Fitness Business
How’d you determine your current pricing structure? If you’re like most personal trainers there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your…
Building A Strong Business: How to create an effective marketing plan by focusing on your Core Offer
It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. It may seem that marketing is easier with variety. Unfortunately, it’s not that simple. And many…
Quickest Way To Win Back Time In Your Day
Time is one of your most valuable resources, but it’s the one many fitness pros are least likely to protect. Learn how to win back some of your time with a practical approach to outsourcing.
Should You Offer A Trial?
Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.
The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever
If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.
The Triple A Marketing Method For Fitness Businesses
Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.
10 Valuable Business Lessons From The High Performance Summit
Learning from those that have “been there, done that” is one of the best and fastest ways to improve your business. Recently we hosted our first annual High Performance Business Summit and here are the 10 most valuable lessons.
5 Winning Promos To Include In Your Marketing Calendar This Year
You want to get the biggest bang for your buck when it comes to marketing so putting the right promos in your marketing calendar is critical to your success. Here are 5 that you must include for your fitness business this year.
How to Use Facebook To Get Leads WITHOUT Paying For Them
With the right strategy you can get leads from your social media marketing without paying for them. It takes a consistent and deliberate approach that you’ll learn to easily implement to boost your exposure and get more interest from “right fit” clients for your business.
Marketing Calendar Checklist
Creating your marketing calendar can seem overwhelming! To break it down and make it simple, use this simple checklist to put together your marketing plan.
Why You Need A Marketing Calendar
Top Reasons For Using A Marketing Calendar Random activities rarely lead to the desired result. You’re well aware of this in your client’s training programs but I’d bet that you are using it for your marketing! Many of the frustrations…
How to Create a Buying Atmosphere (and close more sales)
All fitness business owners (or anyone working as an independent contractor) know that sales is a crucial part of owning a fitness business. In fact, it can make or break a fitness business’ success. So if you are going to do any amount of sales in your job, then it is absolutely critical that you know how to create a buying atmosphere. Learn how today.
7 Sales Tips from Fit Pros Who Crushed Their Sales Goals
The most successful fit pros know that sales is a huge part of having the type of business that you want. In this article, we asked 3 fitness business owners (who crushed their sales goals) to share their most helpful fitness sales tips to help other people do the same.
3 Things You MUST Do After a No Show for a Consult
It happens to everyone...the dreaded no show! When it does, and it will, you can take a few simple steps to try and re-engage your potential new client so that your time isn’t wasted.
Why You Need a Sales Script
A lot of fitness professionals shy away from using a sales script because they fear sounding inauthentic (or even sleezy!). In this article learn the benefits of having a sales script, and get a few tips on how to make it work for your business.
Launch Your Online Fitness Business in 5 Easy Steps
Guest Post By Forest Vance, creator Unchained – 6 Week Online Business Boot Camp For Fit Pros Are you a fitness pro, looking to bring your message to a larger audience – and make a few (or a lot of)…
5 Things Preventing You from Closing More Sales
Every lead you get is valuable! You work hard and even spend money to get a lead, so it’s critical that you do your best to make sure as many as possible become a client. If you want to improve your closing rate and sell more training, make sure you avoid these 5 things.
Best Times of Year to Focus On Growth For Your Fitness Business
Very rarely does business growth happen consistently from month to month for long periods. Instead you see surges in growth followed by slower times where your goal is maintaining what you’ve built. In this article you’ll discover the key times for you to focus on growth to make the most of those surges.
Overcoming Growth Challenges for Your Business
Every personal training business will go through 3 stages of growth. Each of those stages has their own challenges that must be mastered if you want to move to the next stage. In this article you can learn about the stages of growth and how to overcome the challenges you’ll face.
The Best Time-Saving Marketing Approach
Discover the #1 time-saving marketing approach that you can use to grow your business. Not only will this approach help you get more clients, but it will make all of your marketing more effective. It’s easy to get started using today.
5 Steps to Better Leads, More Clients & More Money
A large majority of people are researching solutions to their problems and the businesses they work with online before they reach out to you. Are you prepared to address their concerns and win them over? Most people aren’t but if you follow these 5 steps you can attract more clients the easy way.
An Easy Way to Attract More Clients
How would you like to discover a method for attracting more clients and automating the process of converting them into clients? That’s exactly what you’ll discover in this video.
9 Reasons Your Business Isn’t Growing
Sometimes your business will stall out and growth will come to a screeching halt. That leaves you frustrated and confused about what to do. And the answer isn’t more of what you’re already doing. Discover the 9 reasons your business isn’t growing and create a plan to rediscover growth.
Create a Marketing Message in 6 Steps
Elevator pitches and USP’s are great. However, it’s rare that anyone teaches you how to create them so they are effective for your business. In this article you’ll learn how to create a marketing message that attracts better clients for your business in 6 easy steps.
How to Become A Rock Star Fitness Business Owner
You didn’t set out to run a business that was mediocre, the same way you don’t aspire to be a decent trainer. As a high-performer you want to run the best business possible and be recognized as the top training business in your community. Here’s how to do it…
Are You Running Your Business or Is It Running You?
Lots of entrepreneurs start their businesses because they want to make lots of money and have freedom. But the hard truth is, many of them are trapped by their business and can’t escape! This article will tell you if you are running your business or if it’s running you.
What is Business Coaching and Do You Need It?
Just like your clients need a coach to help them get from where they are now physically to their end goals, you can use a business coach to help you get to where you want to go (and further). In this article you’ll learn what a business coach should provide you with and how to determine if you need one.
5 Signs You’re Ready to Focus on Growth
You want to grow your business, but what if you’re just not ready? How do you know when it’s the right time and what to do? This article will explain how to assess your current business and yourself as a business owner to determine if investing in your growth is a good idea.
3 Ways to Make Your Fitness Business Predictable
Ever feel like you can’t catch up on all your work and that there’s chaos in your business? You’re not alone. It’s a feeling many business owners deal with, but there is a way to turn it around. Using the 3 methods in this article will help you create a predictable business.
4 Ways Systems Lead to Success in Your Fitness Business
Training and marketing are the headliners of the fitness business. It’s fun to talk about them and, most of the time, work on improving them. However, if you want a truly successful business you need a great supporting cast. That’s what systems can do for your fitness business! Support the fun stuff so you can get more done and be more successful.
5 Signs You Need More Structure in Your Fitness Business
Running your business can seem chaotic and crazy! You want to maintain your freedom but right now you can’t seem to get ahead of all the fires you have to put out and challenges you’re dealing with on a daily basis. If you have a feeling you need more structure in your Personal Training Business, read this article to find out if any of these 5 signs are present.
Hard Lessons Learned In Business
Learning from the mistakes and experiences of others can help you grow your business faster. In this article you’ll learn the 3 hardest lessons that we’ve learned, some of them the hard way, so you can avoid them.
Create An Email Marketing Plan
Are you overwhelmed with figuring out exactly how to create a plan to effectively use email marketing? If so, read this article and learn the simple strategies you can use immediately to grow your business without requiring you to spend all your extra time writing emails.
How To Build Your Email List
Email marketing is one of the best ways to leverage your time and grow your fitness business. Anyone that tells you email marketing is dead is WRONG! You simple need to know how to grow and use your email list the right way. In this article you’ll learn how to grow your email list to boost your business.
How To Create A Great Offer
Do you ever wonder if your programs are really speaking to your target market? Are you sure that you're attracting people that you want in your program? Many businesses struggle to communicate their offer clearly to their audience and thus they fail to convert. In this article you’ll learn how to create great offers for your programs.
Keeping Score In Your Business
If you’re running a business, you better be keeping score. There are 7 key metrics that you need to be tracking of each month. You should also be setting goals for each quarter to see if you’re on track to have the success you want or if you need to change something in your business. So, are you keeping score? Is it the right one?
7 Deadly Fitness Business Mistakes
Running a business is risky, especially if you don’t avoid the critical mistakes that put most trainers out of business or keep them from making the money they deserve. In this article you’ll learn the 7 deadly fitness business mistakes that kill most fitness businesses and how to avoid them.
How To Overcome Objections
You get them all the time...objections. Basically excuses why someone can’t join your programs or pay for your training. However, there are ways to overcome them and in this article you’ll learn the top 3 ways to overcome objections.
10 Questions to Ask During Every Sales Consult
A great sales process includes a lot of questions to ensure you’re getting to the REAL reasons someone wants to buy your services. In this article you’ll discover the 10 questions that MUST be in every sales consult you have with a potential client if you want to close more deals.
How To Delegate Faster
Being a business owner is hard work, and you’re likely overwhelmed with all the things you need to do, which is why delegation is your best friend. However, that’s easier said than done for you. Use these simple tips to learn how to delegate faster and free up more time.
10 Reasons You Need A Coach
Business owners don’t find success alone. It’s much easier to avoid big mistakes and accelerate your progress by hiring a coach. But, when is the right time? In this article we’ll show you how to know if you need a coach.
How To Make the Most Out of a Seminar
It’s easy to get overwhelmed with the information you learn at a seminar or workshop. To help you figure out how to get the most out of the educational events you attend, we’ve put together a list of things you can do to make sure you implement the most important new ideas right away.
6 Sales Tips To Close More Clients
Nothing happens until after the sale! You can’t help your clients until they have joined your program. In this article you’ll discover how to optimize your sales process using 6 simple tips from sales expert Ryan Ketchum.
5 Companies Innovating Fitness
The fitness industry is a fickle beast, and it’s rapidly changing and evolving. This article covers 5 companies that are changing fitness and helping to lead the way into a new era.
6 Low Cost Marketing Tips To Grow Your Business
Marketing doesn’t have to cost you a lot of money! Pick from these 6 marketing tips to grow your personal training business or boot camp without dropping a ton a money on ads.
How to Make Good Marketing a Habit
Just because you may not be great at marketing doesn't mean you can avoid it all together. In fact, if you take this simple, strength based approach to marketing, you’ll find more success in the next 60-90 days than in the entire previous year.
Success Isn’t An Accident: Plan For Your Growth
Growing your business doesn’t happen by chance, but with good planning and a simple step by step process you can create a path to success. Follow this quick 5-step process to create a plan that will allow your business to grow faster than ever.
5 Ways to Get Control of Your Business
It is easy for business owners to feel like their business is running them, rather than the other way around. If you want to ever have a fitness business that allows you to also take time away from work, then you'll want to make sure you have a system in place. Here are 5 steps to owning a fitness business, rather than it owning you.
How To Create Breakthrough Business Moments
In your business there will be certain moments where you are able to make incredible progress. Solutions will come to you easily and you’ll seem to have created insane momentum for yourself. What if you could predict, or better yet…
How to Create an Automated Marketing Funnel
In this interview CJ Easter, owner of Performance Science Training Institute and co-creator of the 48-Hour Funnel Formula covers: A systematic approach to growing a business that adds a little science to the art of marketing Exactly how he recently…
Creating Your 90-Day Plan For Explosive Growth
The most successful fitness business owners have discovered the secret of managing the business (and therefore their time). What is it?
How to Create Your Marketing Story To Get More Clients
Marketing is nothing more than telling a compelling story. It’s a story that appeals to your Ideal Client while simultaneously repels everyone else. The real question is how you create that story so that it produces more leads and more clients…
How to Build a Powerful Referral Network
Building a Powerful Referral Network Many fitness businesses leverage the power of referrals from their current clients, but they miss out on a huge opportunity to develop a referral network to help them add more clients, and more money to…
Your Buyer’s Journey
In order to stand out from the crowd, you have to strategically market your fitness business. That starts with defining your buyer's journey and understanding what they need from you at each stage.
Assessing Your Fitness Business
Performance of a fitness business can be a challenge to measure. But ultimately there are 5 things all fitness business owners need to look at to assess their performance.
Seeing Into The Future Of Your Fitness Business
Having a long-term vision in place is a must-have for fitness business owners. Do you have yours?
Fitness Referrals Made Easy
Customer referrals are crucial to most fitness businesses. They not only help you bring in more customers, but can also increase your client retention over time. So what are a few ways to get more referrals?
3 Costly Mistakes On Your Fitness Website
60% of your leads are making buying decisions before ever interacting with you. So what do you need to know about making the best first impression on your fitness website?
7 Scientifically Proven Ways to Accelerate Fat Loss
presentation by: Michael A. Roussell, PhD presentation by: Michael A. Roussell, PhD presentation by: Michael A. Roussell, PhD
What to Do When Hard Work Stops Working
Most fitness business owners believe hard work trumps all. But most don't know what to do when hard work stops working. Watch this free video to learn.
How To Find, Hire, & Work With A Bookkeeper
Discover what fit pros need to know to find, hire, and work with a fitness business bookkeeper.
To Lease or Not to Lease? 5 Questions to Ask First
What questions do you need to ask before signing a lease for your fitness business? What things do you need to consider in advance?
A Simple Fitness Sales Funnel
Getting your content in front of leads is easier than ever? But when you do, what do you need to consider? This article outlines the 5 steps to create a fitness sales funnel.
How to Use Testimonials like a Rockstar
Testimonials are a sure-fire way to build confidence in your brand and get new clients. But once you get them, what are some creative ways to use them?
Fitness Business Growth Plan: A Simple Way to Create Momentum
If you’re ready to create a plan that will set you up for some serious growth in your fitness business watch the video below. In this video we’ll cover: The 5 Alignment Principles that you MUST have in your business…
Fitness Business Alignment System™: The Proof Is in the Results (Part 3)
In order to succeed in any endeavor, you have to understand where you should focus your time, energy, and money. This article outlines how to determine what your focus should be as a high-performing fitness business owner.
Fitness Business Alignment System™: The Proof Is In The Results (Part 4)
This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into members of our Coaching Programs businesses. We aren’t just talking the talk! Part 1: Assessing Your Starting Point:…
Fitness Business Alignment System™: The Proof is in the Results (Part 2)
This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into the businesses of some members of our Coaching Programs. We aren’t just talking the talk! Part 1: Assessing…
How to Build a Productive Team: Create a Unifying Purpose
How do you take your business productivity from good to great? In this article we look at how having purpose and vision impacts your productivity.
The Cost of Core Values
Inevitably, there are trade-offs fitness business owners have to make in building a successful business. This article takes a look at the costs associated with core values.
How to Build a Productive Team: Establish a Common Language
Establishing a common language is vital to any team. Between tone, meaning and intention—there are lots of ways that communication can get muddled. Learn why having a common language will help your team communicate more effectively and become more productive.
How to Create a Time Management System for Maximal Productivity
The 4-Step Time Management System By Pamela MacElree, Success Coach I get it: We’re all busy. There never seems to be enough time in the day. Too many things pop up that need to get done. You have to get certain day-to-day…
Close Every Sale by Tailoring Your Tactics
Do you have a one-size fits all approach to closing new clients? In this article, Nathan Miller discusses how DiSC profiles can help you tailor your sales tactics to close more sales (and get more clients!).
3 Benefits of Strategic Planning for Fitness Businesses
As a fitness professional, you already know the importance of strategy when it comes to a fitness program. How much more important is it to also have a strategy for your business? Learn 3 benefits to having a strategic plan in place.
7 Fitness Marketing Mistakes That Are Costing You
The fitness marketing landscape has changed significantly over the past 5-10 years. This article covers 7 Fitness Marketing Mistakes that Fit Pros make and offers a solution to help you get on the right track and generate qualified leads for your business.
Fitness Business Issues: Turning Problems Into Opportunities
One thing you can guarantee when running a fitness business is running into issues. The question is how are you going to handle those issues? In this article Ryan equips you with 5 steps to turn your issues into opportunities.