What It Takes To Be Successful In The Fitness Industry
“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On this podcast we talk everything from…
Finding Profit In A Competitive Industry
Nick and Ryan were recently interviewed on the Profit First Podcast with Mike Michalowicz and his team. Ryan and Nick explain that, even in the extraordinarily competitive industry of fitness, you can make extraordinary profits. They walk us through a…
The Trifecta of Continuing Education
Today’s article is a guest post from my friend Mike Robertson When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.” I had a commission-based (and poorly paying) job,…
Making The Leap From Personal Trainer To Business Owner
We all get into this industry because we love helping people and fitness is our passion. There comes a time in most trainer’s careers that they have to make a critical decision… “Do I make the jump to being a…
How To Successfully Grow Your Fitness Business
“I had to give plasma to pay my bills…” Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year. William’s hard work and commitment have taken him…
Avoid These Personal Training Referral Program Mistakes
Nearly every business owner lists word of mouth and/or referrals at the top of their list for lead generation activities. Would you do the same? Then key to figuring out how successful this business is the answer to “How do…
How To Get 10 New Clients
Sometimes you need a quick boost of new clients and revenue for your business. Put this 7 day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t…
How To Set and Crush Your Business Goals
Not hitting your goals can be extremely frustrating, especially for someone like you. Personally, there have been times where goals aren’t met and it sends me into a really negative space. That feeling of not being good enough or…
How To Increase Your Revenue By $5,000/mo…
…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas
The Value of Association Membership in the Fitness Industry
Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going from the friendly…
How To Start Using Video To Get More Leads
Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches…
How to Set Marketing Goals
Do you think goals are only for your clients? Think again! When is the last time you set tangible marketing goals for your business? You must coach yourself through marketing goals the same way you would with your clients… Start…
How to Measure Your Marketing Success
Once you’ve built up an understanding of the 4 Sales & Marketing Pillars and how Sales and Marketing work together as you move a lead to a client, you need to know how to determine if those moves were a success.…
How To Use The 4 Sales and Marketing Pillars
The Sales and Marketing Pipeline is the process someone goes through when they’re trying to make the decision to invest in your training and become a client. This process has four key stages which translate into the 4 Sales and…
Nick Tumminello’s 3 Pillars of Power Training
Today we welcome special guest Nick Tumminello as he shares his 3 Pillars of Power Concept that can be applied to any client to help them achieve faster, better results. Download Your FREE Power Training Progression Video If you loved…
How To Establish Your Credibility And Grow Your Fitness Business
When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position yourself at…
Keys To Personal Training Sales Success
Growing your business and making a living while pursuing your passion requires you to sell. There’s no way around it, so the best thing to do is embrace it and get great at selling. Instead of being afraid to sell…
How To Build Your Peer Network of Fitness Business Owners
Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them...
How To Prospect Your List For Qualified Sales Leads
Do you have a list of leads or email subscribers that haven’t joined your personal training programs yet? Here’s a few ways to prospect that list and find some new clients.
Defining Your Marketing Strengths
As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.
How To Remain Relevant In A Social & Mobile World
Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s…
Building Stronger Client Releationships
Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just more fun to…
10 Great Marketing Resources For Fitness Business Owners
Sometimes you just need a few tips to make marketing easier on you. Here are 10 resources that will do just that...
Creating A Purposeful Marketing Plan For Your Fitness Business
One of the biggest issues with fit pros marketing is a lack of purpose. I find that a lot of fitness business owners are hustling and working hard to market, but they are doing it randomly. The hustle is just…
7 Tips To Increase The Performance Of Your Fitness Business
You put your heart and soul into your business. It’s one of the things that makes working with fitness pros so rewarding. You’re not just doing this to make money, you truly care about your clients and have a passion…
5 Pricing Methods For Your Fitness Business
How’d you determine your current pricing structure? If you’re like most personal trainers there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your…
7 Sales Tips from Fit Pros Who Crushed Their Sales Goals
The most successful fit pros know that sales is a huge part of having the type of business that you want. In this article, we asked 3 fitness business owners (who crushed their sales goals) to share their most helpful fitness sales tips to help other people do the same.
3 Things You MUST Do After a No Show for a Consult
It happens to everyone...the dreaded no show! When it does, and it will, you can take a few simple steps to try and re-engage your potential new client so that your time isn’t wasted.
Why You Need a Sales Script
A lot of fitness professionals shy away from using a sales script because they fear sounding inauthentic (or even sleezy!). In this article learn the benefits of having a sales script, and get a few tips on how to make it work for your business.
Small Changes Make Big Waves
So many trainers try to overhaul their client’s lifestyle to get the results they want. This often times leads the client to fail! Discover why making small changes will create a huge impact on the results you get while empowering them to maintain those results over the long haul.
Progressions To Help Your Clients Do Their First Pull Up
Get a quick tutorial on progressions you can use to help your clients achieve their goal of hitting their first pull up. Let Tony Gentilcore walk you through drills and training templates that will provide you with a system for helping more clients reach this often unreachable goal.
5 Steps to Better Leads, More Clients & More Money
A large majority of people are researching solutions to their problems and the businesses they work with online before they reach out to you. Are you prepared to address their concerns and win them over? Most people aren’t but if you follow these 5 steps you can attract more clients the easy way.
The Art of Non-Selling Sales
In a small business almost everyone is involved in selling. You may not know and you might not like it but it’s the truth. Learn how to be a great salesperson at non-selling sales without being salesly.
3 Ways to Make Your Fitness Business Predictable
Ever feel like you can’t catch up on all your work and that there’s chaos in your business? You’re not alone. It’s a feeling many business owners deal with, but there is a way to turn it around. Using the 3 methods in this article will help you create a predictable business.
4 Ways Systems Lead to Success in Your Fitness Business
Training and marketing are the headliners of the fitness business. It’s fun to talk about them and, most of the time, work on improving them. However, if you want a truly successful business you need a great supporting cast. That’s what systems can do for your fitness business! Support the fun stuff so you can get more done and be more successful.
5 Signs You Need More Structure in Your Fitness Business
Running your business can seem chaotic and crazy! You want to maintain your freedom but right now you can’t seem to get ahead of all the fires you have to put out and challenges you’re dealing with on a daily basis. If you have a feeling you need more structure in your Personal Training Business, read this article to find out if any of these 5 signs are present.
9 Nutrition Mistakes Trainers Make
If you’re working with clients to transform their body or even help them feel better, you must provide some type of nutritional support and guidance. But, most trainers don’t know where to start with nutrition and make a lot of mistakes. Trevor Wittwer, creator of Habit Catalyst, breaks down the top 9 mistakes trainers make when it comes to nutrition.
How To Create A Great Offer
Do you ever wonder if your programs are really speaking to your target market? Are you sure that you're attracting people that you want in your program? Many businesses struggle to communicate their offer clearly to their audience and thus they fail to convert. In this article you’ll learn how to create great offers for your programs.
10 Questions to Ask During Every Sales Consult
A great sales process includes a lot of questions to ensure you’re getting to the REAL reasons someone wants to buy your services. In this article you’ll discover the 10 questions that MUST be in every sales consult you have with a potential client if you want to close more deals.
Focused Marketing: Finding Your Ideal Client
A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and learning how to find more of them in your area.
6 Sales Tips To Close More Clients
Nothing happens until after the sale! You can’t help your clients until they have joined your program. In this article you’ll discover how to optimize your sales process using 6 simple tips from sales expert Ryan Ketchum.
5 Companies Innovating Fitness
The fitness industry is a fickle beast, and it’s rapidly changing and evolving. This article covers 5 companies that are changing fitness and helping to lead the way into a new era.
How to Create an Automated Marketing Funnel
In this interview CJ Easter, owner of Performance Science Training Institute and co-creator of the 48-Hour Funnel Formula covers: A systematic approach to growing a business that adds a little science to the art of marketing Exactly how he recently…
Resistance Band Training – Pros and Cons
I realize for many of you resistance band training remains a new and unique training approach that comes with several questions and concerns. Makes sense knowing 90% of what is written about strength training focuses on the use of free weights and…
4 Keys To Creating a Program Design System
Most trainers struggle to create a program design system that fits their business. So what are the 4 keys to getting client results?
Resistance Band Exercises With Only 1 Band
Band Exercises: Using 1 Band and No Attachment Resistance Bands are a great tool to use with your clients. But one of the number one questions that I get is, “Which exercises can I do with bands with my clients?” Well I’m…
How to Customize Your Group Training
Fitness expert Josh Henkins shares 2 concepts that personal trainers should focus on to help group training feel customized.
How to Use Testimonials like a Rockstar
Testimonials are a sure-fire way to build confidence in your brand and get new clients. But once you get them, what are some creative ways to use them?
How Your Client’s Personality Impacts Nutrition Coaching
Your clients' personalities impact everything about their overall fitness plan, including their nutrition coaching. This article covers 4 main types & how to *best* coach them.
A Mixed Approach to Program Design for Better Results
Resistance training exercises can be categorized into four types: explosive exercises, cross-body exercises, compound exercises, and isolation exercises. In this article learn how a mixed approach to resistance exercise programming that utilizes all four types of resistance exercise may provide superior training results when compared with exclusively using only one type of exercise.
How to Use General Vs Specific Exercises in Your Program Design
by Nick Tumminello Research on a kinetic and electromyographic comparison of the standing single-arm cable press and bench press showed that performance is limited by the activation and neuromuscular coordination of torso muscles, not maximal muscle activation of the chest…
5 Strength Training Hacks for Faster Results with Your Clients
Strength Training is critical to fat-loss program, but ironically is often forgotten in programs that aren’t athlete specific. Use these 5 hacks to integrate strength training for faster client results.
How To Create Great Fitness Testimonials for Your Business
Testimonials are critical to generate new leads for your fitness business. But how do you get them to say what you want (and need) them to say?
Is HIIT (High Intensity Interval Training) a Bust?
It seems that the pendulum is swinging yet again in the fitness world. Based on conversations that I see on social media, articles and blogs written there is a battle to go back to less warming up, more strength based…
Leveraging Undulating Periodization in Metabolic Training Programs
Clients get bored...easily. By leveraging Undulating Periodization in your programs, you can create an effective fat-loss program that keeps them engaged.
How Using Supersets Accelerates Results
Supersets are a widely used method of increasing density of a workout and ramping up metabolic demand. This article tells you what you need to know and provides some superset examples.
3 Deadly Workout Combos
Sometimes the "same ole" exercise pairings and finishers can get boring. This article explores the experimentation with 3 new workout combos for you to try in your programs.
3 Myths Of Corrective Exercise: The Solution—Your Corrective Exercise Program System
This is part 4 our 4-Part Blog and Video Series put together by Dr. Evan Osar to help you uncover the 3 biggest myths surrounding corrective exercise and help you create a strategy to overcome so you can help your clients get faster, better results. In this article and video Dr. Evan Osar unveils your corrective exercise program.
3 Myths Of Corrective Exercise: Strength Prevents Injuries
This is part 2 of a 4-Part Blog and Video Series put together by Dr. Evan Osar. Dr. Evan Osar explains to you why strength doesn't prevent injuries.
3 Myths of Corrective Exercise: All Clients Have the Same Problem & There’s Only One Solution
This is Part 3 of a 4-Part Article and Video Series put together by Dr. Evan Osar to help you uncover the 3 biggest myths surrounding corrective exercise and help you create a strategy to overcome so you can help your clients get faster, better results. Dr. Evan Osar debunks the myth, "all clients have the same problem and there's only one solution" in this article and video.
What Ryan is Reading (Feb 2015)
In this video Ryan mixes it up a little letting you in on what he's been reading.
Get It Done or Else: How Setting Deadlines Will Help Clients Reach Their Goals
Are your clients getting close, but not meeting there goals? Our guest blogger, Barry Westerkamp discusses in this article on how setting deadlines will help your clients reach their goals. Help your clients get it done!
3 Myths of Corrective Exercise: It’s NOT about Correcting Dysfunction
This is Part 1 of a 4-part blog and video series put together by Dr. Evan Osar to help you uncover the 3 biggest myths surrounding corrective exercise. In this article Dr. Evan Osar debunks the myth "Corrective exercise is designed to correct a certain dysfunction."
5 Landmine Upper Body Training Exercises
Landmines has become one of the most versatile tools available to trainers today. It's progressed from a tool used for core work and simple rotations to using it in complexes and combinations. This article equips you with 5 Landmine Upper Body Training Exercises you can add to your training regimen!
5 Methods for Exercise Progressions to Avoid Plateaus and Boredom
Struggling to figure out how to progress your clients through exercises? Have a couple of clients who have reached plateaus and training boredom? In this article Ryan equips you with 5 methods for progressing exercises to avoid plateaus and training boredom.
Intense AND Joint Friendly
Want to ramp up workouts without joint pain? Try this new approach to workout countdowns to keep your clients excited (and sweating) to the end.
8 Advanced Single Leg Training Exercises
When it comes to single leg training you're usually doing split squats, lunges, or single leg RDL. Well what do you do after your clients have mastered those exercises? In this article Ryan equips you with 8 Single Leg Exercises that you can have your clients perform after they master those simple single leg exercises.
3 Workout Finishers to Challenge Your Clients
Are you putting your clients through the same finishers each week? Are your clients getting bored with the finishers you're having them perform? Well checkout this article! In this article Ryan gives you three finisher workouts you can have your clients perform. These finishers will have your client's legs burning, lungs screaming, and will push them to their limits!
Understanding Principles vs. Methods
In this article we have guest blogger, Chad Smith help you understand principles vs methods. As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods by ignoring principles is sure to have trouble.
3 Steps to Guarantee Transformation Success
What if you could guarantee transformation results? What if you knew exactly how to crack the code for fat loss and body transformations? This article provides you with the 3 simple steps that will help you guarantee transformation results, and help you crack the code for fat loss and body transformation.
If Your Clients Sleep Less, They’ll Weigh More
How can getting more sleep lead to your clients weighing less? Is it a biological mechanism or is it something they can control?
3 Questions to Make Program Design Easier
Program design seems like a lost art, yet it can be the difference maker for your client’s results. This article equips you with the right questions to make sure your programming continues to meet the needs of your clients.
Fitness Combine 2.0
Read the evolution of Ryan Ketchum's combine testing system and cover the Fitness Combine 2.0 concept.
Group Training Program Layout
Group Training is a great option for your fitness business. But how do you build the best kind of group training program?
Group Training Program Design
What are the variables that go into a great group training program? What are the questions you need to ask when creating your group training program and what can you expect from your clients?
The Fun Part of Group Training
This article discusses some mistakes that most group training programs make and a few tips, tricks and techniques that can keep your group training fun and exciting (for you and your clients!)
Fat Loss Specific Training Programs: Your Simple Guide to Fat Loss for Clients
Are you looking for a sure-fire way to help your clients change their bodies? Here are some quick tips and fat-loss specific training resources.
Mobility Drills for Low Back Pain [Video]
Do you or your clients face low back pain? Here is a quick video where we demonstrate 3 Mobility Drills for Low Back Pain. These exercises will help relieve LBP and increase hip mobility. Product Used in the Video: High Quality…
Single Leg Locomotion & Combo Exercises [Video]
Single Leg Locomotion Adding a bit of movement and variety to your single-leg training can reap big rewards. Check out these easy-to-learn Single Leg Locomotion & Combo exercises. Take your single-leg training to the next level. Grab the Ultimate Single…
Fat Loss Programming Template [Video]
Quick overview of some of our favorite fat-loss programming methods that will help you produce great fat loss results with your clients.
Best Ways to Teach your Clients [Video]
As a personal trainer, we are always trying to get results (and get them quickly). But how do we make sure that we master the basics of the best ways to teach your personal training clients?
5 Must-Have Strength Training Tools for under $100
When it comes to strength training tools, there are a lot of options out there. But how do you sift through the options to find the best ones for your business that don't break the bank? Here are our top 5 recommendations for must-have strength training tools.
3 Tips to Prevent Clients from Getting Too Comfortable
By Eric Cressey Previously, I’ve written about how much I enjoy the writing of Chip and Dan Heath, brothers who’ve written best sellers like Made to Stick and Switch. These books provide insights about why certain concepts are accepted while…
Truth About Goal Setting and Fat Loss Programs
What is the relationship between goal setting and fat loss? What are realistic expectations for your clients? Also download our free guide—31 Free Fat Loss Hacks.
Women in the Fitness Industry: Q&A with Pam MacElree
In this interview Pamela talks about the journey for women in the fitness industry, the obstacles she has had to face (especially from other females!), the stereo-types about women that irritate her the most, and much more!
4 Core Training Myths Debunked
This guest article by Nick Tumminello debunks 4 common core training myths for you, so you don’t squander your time believing them, and gives you the real facts so you can make the most of your exercise efforts.
Hottest Fitness Trends of 2015
Back in October the ACSM released its hottest fitness trends for 2015. The results came from a survey that was given to thousands of fitness pros. Let’s talk a bit about what this means for you as a trainer, coach and…
Stop Using the Same ole’ Training Ideas for Transformation Contests
The Transformation Contest Guide (Part 3) How to create effective transformation contests that will set you up as the go-to fat loss expert in your area. Part 1: How Transformation Contests Can Change Your Business Part 2: How To Set Up a Transformation…
Setting up a Transformation Contest Nutrition Plan
The Transformation Contest Guide (Part 2) How to create effective transformation contests that will set you up as the go-to fat loss expert in your area. Part 1: How Transformation Contests Can Change Your Business Part 2: [You are here] How To Set Up…
How Transformation Contests Can Change your Business
The Transformation Contest Guide (Part 1) How to create effective transformation contests that will set you up as the go-to fat loss expert in your area. Part 1: [You are here] How Transformation Contests Can Change Your Business Part 2: How To Set…