C.J. Easter is the owner and founder of the Performance Science Training Institute (PSTI). PSTI exists to help active families develop the training, nutrition and lifestyle habits to reach their fitness goals. In its 4 locations on the San Francisco Peninsula, PSTI serves over 330 clients.
With his degree in engineering from Stanford University, C.J. takes a very scientific approach to building his business. In the past year and a half, C.J. has mastered the formula of Facebook ads making $91,264 in front-end sales on an investment of $41,086 in ads ($2.22 for every $1 spent, or 120% ROI).
C.J. manages FR Nation’s Lead Engine Marketing program that helps high-performing fitness business owners generated more leads through paid marketing, and see a higher return on investment, faster.