Attention Fitness Pros: Need Help Growing Your Business?

Your Blueprint For a Massively Successful Business

The Academy gives you a simple plan to multiply your profit at least 2X, explode your marketing, and create time-saving systems to run your business like a Pro!

FROM: Ryan Ketchum, Fitness Revolution

DATE: August 21, 2017

Dear Aspiring High-Achieving Fitness Pro,

There’s a big problem in our industry. Fitness Professionals aren’t making the money they deserve for the impact that they have on their clients. But, it’s not your fault.

Most of the info available for you is a lot of hype, leaving you constantly frustrated because it seems to be working for EVERYONE BUT YOU!

Here’s the truth—you don’t have to struggle to get new clients, to make more money or constantly be frustrated with your business.

Low income and burnout are too common, and if you’ve been a fit pro for very long you’ve likely experienced both of these things. You may even be experiencing them right now.

It’s time you took back control of your business and made the money you deserved.


My name is Ryan Ketchum, and just like you I’ve been a frustrated fitness pro trying desperately to grow my business.

I learned a lot of lessons along the way and within 6 years took a business from 1 client to over 400 clients— all while building a team and systems that allowed me to make great money, have tons of free time and eliminate the frustrations in my business.

When I sold my business a few years ago it was producing nearly $700,000/year of revenue and I was only working 2-4 hours a week in the business.

That’s when I turned all of my focus to Fitness Revolution, where along with my business partner Nick Berry, we’ve developed an effective, strategic approach to building high-performing fitness businesses.

After coaching hundreds of fitness pros on how to grow their business and create a high-performing business we wanted to be able to help more people that may not be ready for coaching or that needed to see that what we do works without making a $6,000/year investment in coaching.

With a few adjustments to your marketing strategy, sales process and systems you can see massive success. The magic is in creating a simple but incredibly effective framework that allows you to eliminate the things holding you back and puts your unique abilities and strengths to use for you.

In just 60 days you’ll be able to DOUBLE your lead generation, increase your sales, and maximize your profit. It’s not unheard of for our clients to add $2,500+ in monthly sales during their first month.

What would an extra $2,500 a month do for you? What if you could add $2,500 month after month and allow it to grow like compounding interest in your business?

By learning how to run your business like a pro you’ll be able to do just that! You’ll have more clarity and focus in your business, and you’ll also be working less hours (and making more money while you do it!).


Are You Ready to Have A Six Figure Business?

Recently we’ve taken all the methods, strategies and systems we teach to our coaching clients and packaged them up to help any fitness professional. But I should clarify that it is for any fit pro who is serious about taking their business to the next level and creating a thriving business for themselves.

The biggest challenge we faced in this journey was being able to deliver this info to you in a way that not only ensured you had access to it, but so that we could GUARANTEE you learn it and put it to use.

Sure, there’s a lot of great info out there, but it takes up too much of your time and energy to find it, vet it for accuracy, and then put it to use.

And then it’s usually an incomplete solution to your problems.

See, we learned in our research that it is going to take a special approach to learning for you to truly master running and growing your business.

So we got to work and started creating a step-by-step, actionable plan to help you build the business you want, as quickly as possible. It took all the best resources, coaching tips and expert advice that were previously only available to our exclusive coaching clients.

This training will help you take your business skills to the same level as your expert training skills. You’re a great coach and trainer. You help clients get amazing results. It’s FINALLY time that you built the business you’ve always wanted by leveling up your skills in marketing, sales and leadership.


Master Running a High-Performing Business

A high-performing business provides you with the income you deserve, the freedom you want and allows you to scale it at the rate you want.

It’s not all about the biggest facility or the most revenue.

It’s about YOU running your business instead of YOUR BUSINESS running you.

It’s about having more control and certainty that you’re going to have the success you deserve.

That’s why we're going to start by teaching you how to master your marketing to attract more leads, predictably grow your business and measure your success.

Then you’ll discover the best kept secret in the fitness industry…

A system and framework for optimizing your business performance and your performance as a leader in your business.

We’re going to show you how to get control of your business and then build it up into a cash-producing, client-attracting machine.

Fitness Revolution Presents... The Academy

The Academy is a monthly, ongoing program that will support you as you grow your business. If you operate your own business you will ABSOLUTELY benefit from joining The Academy.

The Academy is perfect for:

  • Personal Trainers who run their own business out of a big box gym
  • Independent Contractors who are responsible for their own marketing and control their own income
  • Boot Camp Owners who are trying to stand out from the competition and need to grow their business
  • Facility Owners just starting to build their businesses
  • Business Owners who are building a team and trying to scale their business quickly

How would your business be different if you had access to lead generation systems, client attraction methods, client conversion systems, profit maximization strategies, and business management tools that have only been shared with our top-level coaching clients?

All that without paying the $6,000+/year that it costs to join our exclusive coaching program. In fact, if you join now, during this special launch, you’ll pay just $1.30/day to get access to some of our best resources, courses and business building ideas.

Depending on your hourly rate, that averages to about ONE MINUTE of training with your clients to cover the cost of a resource that can help you significantly grow your business.

So if you could allocate one minute’s revenue to growing your business, why wouldn’t you?

Here’s what you’re going to get when you join The Academy...

The Mastery Courses

Get instant access to our Mastery Courses when you join The Academy today. (Our mastery courses are the culmination of 80+ years of combined experience in fitness, business and entrepreneurship across our team.)

Plus, we’ll be introducing additional new Mastery Courses to you soon, and once you’re in The Academy you’ll have access to all of these courses without paying any extra!

Available Now

Learn More

The Fitness Business Mastery Curriculum

The Fitness Business Mastery Curriculum was designed to help you build a high-performing business.

You'll go through the following 7 courses:

  • The Foundations of a High-Performing Business
  • Principles, Priorities and Planning
  • Fitness Business Dashboard
  • Precision Planning
  • Level Up Your Business: Advanced Strategies for Success
  • The Start Up Fitness Business Blueprint
  • Business Management & Growth

Once you've completed this curriculum you'll have the knowledge, tools and skills to build a massively successful business.

These strategies are the same one's we teach to our highest level business coaching clients doing $30,000+ per month in their business. But they work for businesses at any level.

Here's what you'll discover:

  • A simple framework for your business that makes running it easier and less stressful
  • How to create your long-term vision and use it to stay focused on THE RIGHT GROWTH STRATEGIES
  • How to structure your business so that you can hire team members to grow quickly
  • The secret to setting goals and GUARANTEEING you hit them month after month
  • How to avoid constantly putting out fires in your business so you can focus on the higher level priorities
  • The power of a business dashboard to measure your success and see rapid growth while eliminating challenges quickly
  • A Management strategy that allows you to lead your team to success week after week
  • Advanced growth strategies for sustaining your success and taking your business to the next level
  • Critical steps you need to take to start your business successfully
  • How to create a team of "A Players" for your business that will help you stay focused on your unique strengths as a leader and business owner

Plus, exclusive tools and resources to help you implement all the strategies and methods you'll discover quickly.

Learn More

The Fitness Sales Mastery Curriculum

The Fitness Sales  Mastery Curriculum was designed to help you build a high-performing business. You'll go through the following 8 courses:

  • Building Your Sales Foundation
  • Your Sales Cycle & Sales Pipeline
  • THe Art & Science of Filling Your Sales Pipeline
  • Managing Your Prospects Like A Pro
  • Creating Marketable & Profitable Offers
  • The Art & Science of Closing Sales
  • Measuring Sales Success
  • Building Your Sales Team

Once you've completed this curriculum you'll have the knowledge, tools and skills to rapidly grow your business and team.

These strategies are the same one's we teach to our highest level business coaching clients doing $30,000+ per month in their business. But they work for businesses at any level.

Here's what you'll discover:

  • Exactly how long it should take you to turn a lead into a client
  • The 4 step sales process that makes selling easy
  • How to create marketing offers that attract your Ideal Client
  • Pricing strategies that promise your business is profitable
  • The exact numbers to track and measure to understand sales
  • Tips for building a sales team to grow your business
  • How to overcome your sales fears and own internal hang ups that are limiting your growth

Plus, exclusive tools and resources to help you implement all the strategies and methods you'll discover quickly.

Learn More

The Fitness Marketing Mastery Curriculum

The Fitness Marketing Mastery Curriculum was designed to help you grow your business by attracting quality clients to your business through proven strategies.

You'll complete the following 7 courses:

  • Marketing Essentials
  • Create Irresistible Offers and Identify Your Ideal Client
  • An Attractive Marketing Message
  • The Growth Accelerator Plan
  • Advanced Targeting for Marketing Success
  • Top Marketing Methods
  • Advanced Marketing

These marketing strategies will withstand the test of time and help you optimize your marketing.

You'll discover:

  • How to set up your sales and marketing pipeline to measure your success
  • The power of developing a marketing message that attracts your perfect clients
  • How to develop offers that are irresistible to your prospects
  • Methods to position your business ahead of your competition so it's easy for your prospects to see why you're their best option
  • Secrets to developing a marketing plan that's built around your strengths so it's easy to implement
  • How to expand your marketing to reach a bigger audience
  • Strategies for building a marketing team that will grow your business for you
  • How to predict your future success accurately
  • The top marketing methods for bringing new clients into your business

Plus, all the tools and resources you need to implement these strategies immediately.

Coming Soon!


Monthly “In-the-Trenches” Trainings

Each month you’ll be getting access to a brand new module covering a new method that will help you grow your business. We’ll cover topics on all aspects of lead generation, sales, leadership, maximizing your profit, mastering your time, and more.

When we learn what one of our top-level clients is doing to have success in their business we’re going to pull back the curtains and share it with you.

Here’s a quick list of what you have available right now:

  • The Art of Communication in Sales
  • Why Charity Events Fail, and How to Fix Them
  • Using Your Contacts and Class to Infiltrate the Sports Coaches Network
  • Client Events: An Action Plan to Create An Amazing Culture Within Your Business
  • Step By Step: How to Build a Squeeze Page
  • Facebook Isn’t Broken, Your Funnel Is
  • Treat A Joint Venture Like A Partnership for Long-Term Success
  • Rock Star Accountability Program: One Method for Creating a Culture and Improving Retention
  • Email Management System To Never Lose Another Important Email
  • The Secret Ingredient in Well Managed Businesses: The Weekly Meetings
  • Organizational Charts: How to Scale Your Business Even If You’re A One Person Show
  • Creating Breakthroughs & Maximizing Performance with Peer Groups
  • How to Avoid Burnout in Your Fitness Business
  • Overcoming Shiny Object Syndrome in Your Business
  • The Need to Have Great Coaching and to Give Great Coaching
  • Building a Stronger Team by Leading with Clarity
  • How to Use Facebook’s Lead Generation Ads to Bypass Landing Pages
  • Ultimate Challenge Workouts
  • The Surefire Sales System
  • Your Closing the Easy One’s and Don’t See All The Prospects You're Missing
  • 5 Minute Sales Funnel
  • The Reciprocity Referral Program
  • Transformation Contest: Soup to Nuts!
  • Avoid the Reactive Marketing Blunder: Use the VP Referral Pass
  • Marketing Calendars: The Home Run Everyone Should Be Hitting
  • The Reactivation Revolution
  • A Simple System to Manage Files and Folders
  • 3-Point Client Care Follow Up System
  • The Path to Building and Managing Your Leadership, Culture and Staff
  • Format Your Job Descriptions for Alignment and Great Performance Reviews
  • Creating a Culture of Loyalty and Retention
  • Extracting Your Core Values
  • Delegation: The 4 Step Handoff™
  • How to Manage Your Time and Priorities
  • Solid Client Agreements = Happy Clients and a Happy Business Owner
  • Right Accountant = Money in Your Bank, Wrong Accountant = You’re Toast
  • Death by Retention: Can a 1.4% Drop Kill Your Business?

Monthly Q&A Call

Got questions? Well, we’ve got answers. 😉

Each month we host an exclusive Q&A call where we dig in to help you with your most pressing business questions.

This access to our top coaches, top-level clients, and myself is priceless to you as a business owner. You’ll accelerate your success and put yourself on the fast track to being a six or multiple six figure business owner.

This access alone is worth more than your entire investment for The Academy!


The Academy Community

Being able to learn from your peers, ask questions and get accountability will prove valuable as you use the information in The Academy to grow your business.

Learn from your peers’ experience or get advice as you take on new challenges or opportunities.

The community can give you feedback and advice on your website, marketing promotions, recommendations for vendors, sales copy, pricing, hiring and time management questions.

Here’s how The Academy Community will help you:

  • Post your weekly progress as your grow your business to hold yourself accountable and get advice from our team of coaches and your peers.
  • Ask questions about the courses or modules to ensure you’re able to make the most out of your resources.
  • Get access to me (Ryan) to help you overcome your biggest business challenges and accelerate your growth (Access to me is usually limited to our live events and highest level coaching programs.).
  • Network and learn from your peers in The Academy to see what’s working now and get advice on how to grow your business from those that have been there before.
  • Get reviews on your FB Ads, landing page copy and other marketing materials to ensure they are going to get you more clients.

Let Me Walk You Step-by-Step Through Building a Multiple Six Figure Business

If you’re tired of trying to figure it out on your own and want to fast track your path to a multiple six figure business, all you have to do is act now and join The Academy.

We’ll take you through our mastery courses, provide you with monthly modules on our strategies and methods for business growth, and keep you moving forward on our Q&A calls and discussion groups.

After helping hundreds of fitness pros build their businesses we know exactly what it’s going to take for you to achieve your goals and have the same success they’ve had.

You’ll get instant access to the resources and information that’s responsible for millions of dollars of growth.

WAIT! It’s Not For Everyone...

We only want to work with top level trainers and aspiring high achievers. You need to commit to TAKE ACTION on the tips and ideas you learn in The Academy.

If you hope that ONLY joining this program will get you amazing results then it isn’t the program for you. However, implementing the strategies, methods and systems that we give you will GUARANTEE your success.

During your first 60 days I’ll walk you step-by-step through creating a massively successful marketing plan and provide you with the tools and resources needed to make implementing them as easy as possible.

That plan will accelerate you towards having a massively successful fitness business that easily generates six figures or more.

Still Not Sure?

Check out what your peers have to say about our programs and decide if it’s a good fit for YOU...

"I cannot explain how much Fitness Revolution (and everything they provide) has dramatically helped me as a fitness business owner."

Marshall Ray, Faster Fitness

"I am constantly learning something every day. You will find the answers [to grow your fitness business] if you keep talking to enough people."

Ryan Morgan, Pursuit Fitness & Performance

William Savoy,

With the help of Fitness Revolution I went from making $2,000/mo in my business to over $15,000/mo. They gave me a set plan and the resources to make that happen.

William Savoy, Savoy Fitness
Mitch Rothbardt,

Since joining FR, my business has gone up yet again; this time by about 30%. What FR does is help with the little things that before I had been doing through inefficient trial and error.

Mitch Rothbardt, Mitch Rothbardt Fitness
Jon Rimmer,

I’ve been up 4 months in a row both in regards to gross revenue and memberships…Being able to get a strategy for my facility is priceless.

Jon Rimmer, The Training Rim
Craig Shinkarik,

I think that any and every fitness business owner would benefit from being a part of the group. Our clients need us as coaches to help achieve their goals faster and more efficiently, and we as business owners need coaches as well!

Craig Shinkarik, Forever Fit SCV
Pearla Phillips,

With the help of Fitness Revolution, I was able to triple my client base from 34 to 125 clients!

Pearla Phillips, Fit Body Transformations
Scott Skinner,

Fitness Revolution gave me one idea that helped me add $60,000 to my business in just over 6 weeks. I’ve also grown by 19% and am on my way to opening my second facility.

Scott Skinner, SkinSport Fitness
Mike Robertson,

As a coach or trainer, you’re in the industry because you’re passionate about helping people. But let me tell you this – being passionate won’t keep you busy, let alone in business.

Working with Nick and Ryan will help take your business to the next level. Rather than trying to learn it all by yourself, you can lean on trusted experts to help you grow and evolve.

Quite simply, if you want to find two guys who are serious about helping you grow your business, talk to Ryan and Nick. You won’t be sorry.

Mike Robertson, Robertson Training Systems, Indianapolis Fitness & Sport Training

What Happens Once I Enroll?

Step 1: Immediately after you enroll you’ll get a welcome email from us with instructions on how to access The Academy.

Step 2: Feel free to browse around and even start one of your Mastery Courses.

Step 3: Don’t worry! We won’t just leave your success to chance. We’re going to guide you through this journey with additional webinars, Q&A’s and implementation activities to ensure you put these resources to work for you.

You’ll be getting frequent emails to help you go through the program and access the resources most useful to you as you need them.

You can certainly go through the program at your own pace, but we’ll be there to help guide you at the pace we know works best for most fitness pros.

In fact, there’s over 40 modules and resources that you can use to get more clients and optimize your business immediately and that doesn’t include all the worksheets, tools and resources you get in your mastery courses.

Don’t Leave Your Success to Chance

You can try to figure this out on your own. You can look for other solutions to grow your business.

But, if you’d rather get on the fast track and rapidly grow your business with the best strategies for business growth available, I’d like to invite you to join The Academy.

We’re ready for you to have massive success. The plan is laid out, and it’s been tested in the trenches with hundreds of fitness businesses just like yours. Now you have to decide if you’re ready to have the same success.

If you’re a success minded, aspiring high achiever, who is willing to get to work and put these strategies into action...you simply can’t fail.

You’re a top level trainer already, and you deserve more!

Imagine having a business that:

  • Allowed you to use your passion for helping people and make a HUGE impact in your community and beyond
  • Was low-stress and easy to run so that you could have more fun in your business
  • Has BIG profits so that you can live the lifestyle you want to live and provided you with financial security
  • Allowed you to take 2 weeks, or more, of vacation without having to worry about not making money or things going wrong
  • Ran like clockwork so you could spend more time doing what you love and less time "putting out fires"

It’s possible when you have the right tools and resources available to you.

You obviously see the value in investing in yourself. Starting at just $39 per month, that’s only $1.30 per day, you can have access to everything you need to grow your business.  Or if you're fully committed to growing your business, jump on our Annual Plan and save $68 on your yearly membership!

Monthly Membership
$39Monthly
  • Access To Mastery Curriculum
  • Monthly In The Treches Modules
  • Live Academy Q&A Sessions
  • Private Discussion Group
  • FR Sales Process Mini Course
  • Email Marketing Systems Mini Course
  • 5 Step Sales Funnel Mini Course
  • Growth Accelerator Plan Mini Course
Join Now
Lifetime Membership
$599
  • Access To Mastery Currciculum
  • Monthly In The Trenches Modules
  • Live Academy Q&A Sessions
  • Private Discussion Group
  • FR Sales Process Mini Course
  • Email Marketing Systems Mini Course
  • 5 Step Sales Funnel Mini Course
  • Growth Accelerator Plan Mini Course
Join Now

100% Risk Free Guarantee

Don’t worry. You have a full 60 days to put The Academy to work for you and see the results. If for any reason in that first 60 days you’re not completely satisfied, simply let us know and we’ll provide you with a complete, 100% refund.

Fair enough?

And you can cancel at anytime, there’s no contract, or long-term commitment. If you’re not getting what you want from The Academy you shouldn’t have to pay for it.

Your Journey to Building a Six Figure Business Starts Today

Look, in a few months you can either be well on your way to enjoying massive success in your business or you can continue to be frustrated and stressed out trying to figure out the solution.

I’ve got the roadmap and blueprint for your success in The Academy, but it’s up to you to put it to work for you. I’ll give you the plan. You just have to follow it and that starts by joining today.

Six months from now...will you be celebrating your success and massive growth as a business and business owner? Will you be excited about what the future holds for you and your business?

Or will you continue to be stuck in mediocrity, struggling to grow your business as it suffers and you stress about paying the bills?

You and I both know you deserve more than that. You deserve success.

It’s waiting for you in The Academy.

Monthly Membership
$39Monthly
  • Access To Mastery Curriculum
  • Monthly In The Treches Modules
  • Live Academy Q&A Sessions
  • Private Discussion Group
  • FR Sales Process Mini Course
  • Email Marketing Systems Mini Course
  • 5 Step Sales Funnel Mini Course
  • Growth Accelerator Plan Mini Course
Join Now
Lifetime Membership
$599
  • Access To Mastery Currciculum
  • Monthly In The Trenches Modules
  • Live Academy Q&A Sessions
  • Private Discussion Group
  • FR Sales Process Mini Course
  • Email Marketing Systems Mini Course
  • 5 Step Sales Funnel Mini Course
  • Growth Accelerator Plan Mini Course
Join Now

Make today your best,

Ryan Ketchum

P.S. The Academy isn’t for everyone. If you’re hoping that simply paying to join will produce massive results in your business YOU’RE WRONG.

This program is only for those success minded, aspiring high achievers that are willing to put the systems, tools and resources that we’ve used to create hundreds of six and multiple six figure businesses to work for them.

If you’re willing to put in the work and follow the plan you’ll be able to build the business you’ve always wanted - A MASSIVELY SUCCESSFUL BUSINESS.

Sound like you? Then join The Academy today because this program will produce incredible results and give you the power to transform your business into a high-performing business quickly.