The Trifecta of Continuing Education

Today’s article is a guest post from my friend Mike Robertson

When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.”

I had a commission-based (and poorly paying) job, school loans, AND credit card debt to pay off.

So basically, I had ZERO expendable income for my first 2-3 years out of college.

But here’s the thing – I didn’t care.

I had read somewhere that the best of the best in any industry spend at least 10% of their income on continuing education, and I took that to heart.

I still remember taking $200 (which was a HUGE amount of money for me at the time) and buying Ian King training videos that I thought would help my clients.

Crazy, right?

Maybe.

But, I sincerely think there are numerous reasons YOU should adopt this practice as well.

While I’m sure there are a ton more, here are three big benefits you get from making continuing education a habit in your life.

Benefit #1 – YOU Become a Better Coach or Trainer

The most obvious benefit of continuing education is that YOU get better as a coach.

I don’t know about you, but I literally cringe when I think about the things I did 5-10 years ago.

The fact of the matter is, our profession is incredibly young, and growing at a rapid pace.

We’re learning more about the human body almost every day.

So if you’re serious about making yourself a better coach, there’s really no way around dedicating yourself to continuing education.

There is no “Neutral” in our world – you’re either getting better or getting worse, and it’s a conscious decision you make every single day.

Benefit #2 – YOUR CLIENTS Get Better

I’m a big believer that when you take care of yourself, everything around you is better.

But when you take the time to educate yourself on best practices, not only do you benefit, but your clients and athletes benefit as well!

I can’t tell you how many times I’ve been to a course, or read an article, and I pick up one thing that I can immediately apply to help one of my clients or athletes.

Now it doesn’t always work that way. There are definitely times when the material is bigger picture, and while it doesn’t have that “Monday Morning” impact, it makes you a better trainer or coach for the long haul.

At the end of the day, though, it’s not about us – it’s about the clients or athletes we’re training.

And if our con ed helps them get better results, then I’m all for it!

Benefit #3 – You Can GROW Your Business!

Now you may be thinking that this is off the beaten path a bit, but I think this is one of the biggest reasons you should carve out dedicated time for con ed every week.

When I learn something new that’s valuable to my clients or athletes, I’m excited about it.

I’m talking about it.

And without really trying, I’m selling my services a bit harder.

And not in a sleazy, snake oil salesman kind of way – but in a genuine, “I’ve got this awesome thing that I know can help you” kind of way.

Con ed not only helps me with my current clients and keeping them motivated, but it’s a great tool for content creation as well.

Let’s say I learned a cool new exercise at this week’s seminar, and I’m really fired up to use it.

I try it with a couple of my clients, and they love it as well.

Now I can take this exercise and write a short blog post about it, or maybe create a short video and email it to my newsletter list.

Now I’m not only impacting my current clients and athletes, but also letting potential prospects know that I’m:

  1. Serious about my own continuing education and growth, and
  2. Serious about finding ways to help THEM get better.

Summary

I think there’s a ton of value in constantly exposing yourself to new thoughts and ideas.

Whether it’s making yourself a better coach, helping your clients and athletse get better results, or simply using it to stimulate thought and produce content for your marketing, there’s a ton of upside to committing yourself to continuing education.

And if you want a great resource on single-leg training, I’ve got something today that can help.

Years ago, I had so many questions about single-leg training.

Who should be doing it?

What exercises should I use?

And how do I program and coach it for maximum effectiveness?

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It’s called Complete Single-Leg Training, and this week only, you can get it for only $97 ($50 off the standard price).

If you’re currently using single-leg training and want to get better, or if you’re new to this kind of work and want a proven system, I guarantee this product will make a huge impact on your business.

Check it out today!

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