1. Outside Perspective
When you’re the only one in a leadership position in your business it can be hard to get perspective. As a singular person, there is only so much that you can focus on at one time—in a day, a week, or in a month. When you first hired staff, you may have experienced a feeling of relief. All of a sudden, you didn’t have to design every program and teach every class because you had a trainer to do it. Now you could focus on management, marketing, and getting more clients. But even when you’ve got staff to cover training, the front desk, and all the other daily operations… the attention required for your position as an owner is immense. It requires a lot of bandwidth, and the truth is… it’s almost impossible to keep track of it all.
If you have a business partner you can easily divvy up the different aspects of your fitness business. You can work on business strategy together, one person can take on operations and finances and the other can take on marketing and sales. But when you’re alone, taking on business strategy, operations, finances, marketing, and sales—it’s just too much. You won’t be able to keep track of everything and grow the way you want.
This is where having a coach is necessary. A coach isn’t a business partner but they will give you more bandwidth. When you have a business coach, you have someone that you know is helping to keep track of your progress and growth. Someone that can give you an outside perspective when you’re buried too deep in operating your business. They can help pull you out of the chaos, get your mind organized, and focused on what is going to help you reach your goals. I’m not saying a business coach is going to be your business partner. But they can function in a similar way by giving you more perspective, a person to bounce ideas off, and a person that is going to be there when you’re struggling. Having a business coach is like having a dedicated person to keep your number one asset positive, focused, accountable, and forward-thinking. That number one asset is you.
A fitness business coach can also help you achieve your goals faster than doing it alone.
2. Holds the Vision for you to Achieve
Setting goals alone is not a very effective practice, especially if you’re setting those goals in your head. Why? Because even the most disciplined and dedicated people cheat. I’m sure you’ve seen this in your best clients and in yourself. It takes a lot of willpower to overcome those thoughts: “I know I said I’d do 3 sets and with 15 reps… but I’m feeling kind of tired today… and I didn’t sleep well last night… and… and… and…” How often do we succumb to those thoughts? Even if it’s just shaving off one set or even a few reps. If we constantly do that, then we will constantly fall short of our goals.
The same goes for running your business. You decide to cancel a team meeting and send out the information in an email. You don’t push yourself to write your weekly blog or send out your weekly newsletter. There are tons of variations of this! And this isn’t a blame or shame session. This is just part of being human. But a coach helps to curb that behavior and even totally eliminate it.
A business coach will hold the vision for you and keep you accountable. Not by texting you every day to make sure you’ve completed every single task you discussed in your last call. But just by existing and setting those goals. It’s the same idea as having a personal trainer. When you have them with you—you work harder and you typically overachieve. Just having a business coach in your corner will do the same thing.
You’ll start to see yourself in a new light. Become more confident and proud of what you’ve achieved. That will give you the fuel to go further than you’ve ever imagined. You will be excited for your next call so that you tell your coach about all the wins you’re racking up. Most importantly, you’ll be running the fitness business that you dreamed about when you got started. Whether that was having a gym that fits your lifestyle or building a fitness empire. The fastest and easiest way to get there is with a coach.
3. They Have Expert Knowledge
A good fitness business coach will have expertise in helping you set goals and keeping you accountable to those goals. They will also have a lot of experience looking at the inside of other fitness businesses. They will have helped other gym owners navigate the same problems and challenges that you’re navigating. They will have real-life experience of what is working in the industry and what isn’t. All of that is invaluable to you as a gym owner and entrepreneur. It’s actually a treasure chest. Because instead of searching the internet for all the answers from people you don’t know (who might have the wrong/unproven answers) you can just ask your coach.
Most coaching sessions will feel like magic. Your coach will say something that changes everything for you and your business. You’ll leave inspired and informed with the right information to take action to hit your goals. When you return to your next call with your achievements, your coach will help you move it to the next level. This is a very different feeling than being in your business alone without that expert at your side.
Something special that we do here at Fitness Revolution is our coaches are trained at a very high level—receiving hundreds of hours of professional development every quarter. Even more, they’re working with other gym owners so they can identify trends very quickly. This allows them to give you the best guidance and advice exactly when you need it most.
If you’re reading this post and thinking “Coaching might be a good option for me.” or “I’m still not sure about this whole coaching thing.” All you need to do is schedule a strategy session with one of our coaches. You’ll experience what it’s like to get business coaching and learn more about our programs. Click below to schedule a strategy session to learn more about how we can help you grow your business.