Are You Ready to Focus on Growth?
Strategically planning your business growth is a lot like assessing a client before they start training with you.
There’s a simple process:
- Establish their goals.
- Assess their strengths and weaknesses.
- Create a plan to reach their goals.
- Re-assess frequently to determine any adjustments that need to be made.
Sounds pretty familiar, right?
And while you’re an expert in helping people reach their fitness goals, there’s a good chance that you’re not as prepared to map out your growth. Finding someone to help you assess your business and create a plan to exceed your goals can produce exponential growth for the right business owners.
Exponential growth occurs when your success far exceeds your normal path and plan. A great example is seeing incredible growth after attending a seminar where you learned how to automate your marketing plan. After realizing the potential of an automated marketing plan, you were able to take your new knowledge and far exceed your current goals.
Every business, and the person running it, has a default future path that they’ve created. This future is a result of their experiences and current beliefs.
Exponential growth happens when you expand your experiences, knowledge and beliefs to that of a high-performing business owner. We’ll talk more about how to create a new future, one that sets you up to accomplish your biggest dreams later.
For now, you need to assess your current business state and development as a business owner to determine if you’re ready to tackle those goals.
What Are the Signs?
There are 5 tell-tale signs that you are ready to focus on growth for your business and that any investment you make in your growth will come back to you 2x, 3x or even 10x.
Does that sound crazy? If so, that may be the first sign that you’re not ready to invest in your own growth 🙂
Sign #1: You have a clear vision of what you want and why you want it.
High-performing business owners, even those that are just aspiring to be high-performing business owners but haven’t quite made it yet, can clearly see what they want from their business.
Having a long-term vision gives you a sense of purpose and serves as your guiding post when making critical decisions in your business.
Business owners that aren’t quite ready to grow their business can’t clearly see where they want to be in 3-5 years. Typically their vision is too small to challenge them to grow at the pace needed to create a high-performing business.
Can you clearly see what your business looks like and produces for you in 3-5 years? If so, you’re on the right track. But there’s another part to this…
You have to know why you want to accomplish these things. Every high performing business owner has an underlying ‘why’ to having multiple locations, hitting $300,000+ in revenue, or making over six figures.
Those benchmarks are there to provide them with something more. Ask yourself clearly why you want the business you’ve defined in your long-term vision. If you can answer that question you’re ready to invest in your growth.
Sign #2: You want to learn and grow faster.
The most successful people in the world learn and grow at incredible rates. They aren’t afraid to fail, but they also know that they can avoid a lot of failures by leveraging the experiences of others.
You can accelerate your growth by learning what others have done and applying it to your business. If a friend told you about a shortcut that would help you avoid traffic, construction and save you time for an upcoming trip, would you take it?
Of course! The same applies to business. If you have the desire to learn and grow fast, there are people out there who can help you do it.
Sign #3: You’re a victim of your own success.
Being great at what you do is a precursor to running a great business. Early in your career you need to focus on becoming the best trainer and coach that you can possibly be for your clients.
The foundations of your business are built on the quality of your program.
But, it also leads to you being a victim of your own success.
If you’re getting great results, building your business off referrals and word of mouth marketing and now you’re so busy that you can’t keep up, it’s likely time to invest in some help to grow your business.
At this point it’s time to focus on building a team and getting some of the tasks that you shouldn’t be doing handed off to someone else.
Sign #4: You accept responsibility.
You need to take ownership of your current position in life and business. No matter the hand you were dealt, you need to be prepared to accept that you are the only person responsible for making the changes you need to make in your life or business to reach your goals.
Having a great business isn’t a right, it’s a privilege. And you have to earn that privilege every day.
When you’re ready to accept responsibility for the success, or lack of, in your business you’ll be ready to put in the necessary work to get the results you want.
You’ll take more action when you accept ownership. More action leads to better results. This allows you to be in control of your destination, not leave it to chance.
Sign #5: You’re so busy, things feel chaotic!
“I’m busy, but that’s a good thing. Better than the alternative!”
Have you ever caught yourself saying that? I know I sure have and I cringe every time! I don’t want to be busy and you shouldn’t either. You want to be productive, you want to make an impact, and you want to deliver results!
We associate being busy with getting results. It’s easy to get caught up in the ‘hustle’ mindset and forget that being busy and having a high-performing business aren’t directly related. If you’re spending your time hustling on the wrong things it’ll cost you…a lot.
When you feel like things are chaotic in your business it’s time to focus on growth as a business owner. You need to learn how to delegate, prioritize and manage your energy.
I speak from personal experience when I tell you that you can’t go all out all the time. Very few people have the energy and stamina to continue to work 70+ hour work weeks and not sacrifice something important.
How to Grow
Did you find yourself nodding your head and saying “That’s me!” when reading through the signs? If so, then you’re probably ready to focus on growth. The first place to start is investing in your own development as a business owner.
You’ve spent years learning how to be a great trainer—completing certifications, reading the latest studies and taking courses online to learn new methods.
Now that you’re in a place where being a business owner is critical to you reaching your goals, it’s time to invest in your development there as well. You can do that through online courses and books, but the fastest and best way to become a better business owner is by having a mentor or coach help you.
Just like your clients hire you to help them make sense of all the fitness and nutrition info out there to create a plan to help them reach their goals, a great business coach will help you do the same for your business. And not just in marketing, but in all aspects of being a high-performing business owner.
It’s much more than just giving you systems or marketing ideas. It’s about helping you reach your full potential as a business owner so that you can lead a team and have a high-performing business. A coach will empower you to make better decisions, ask you the tough questions, and challenge you to be better—even when you don’t want to hear it 🙂
Need Help Planning Your Growth?
If you were nodding your head saying “That’s me!” as you read through this article, then I’d love to get on the phone with you and learn a bit more about what you do and show you the power of a great coach.
We only work with aspiring high-performing business owners who are ready to take action. If that’s you, apply for your free coaching call and let’s get to work!