Core Values

Our Core Values

Core values are seen as the essence of corporate culture and the verbalization of a company’s personality. We recognize that our values are fundamental to the decision-making of the organization and our resulting success.

Relentless Pursuit of Growth and Knowledge

As individuals and as a team, we are constantly searching for ways to improve the knowledge, skills, and processes of everyone who is impacted by what we do every day. “Relentless” will always be the only word to describe our quest for self-improvement.


Genuine Dedication to the Success of the FR Family

We sincerely care about the people on our Team, the people we work with, the partners that we serve, and the people that our partners serve. We know that the whole is always greater than the sum of its parts.


Deliver Extraordinary Value and Service

Delivering extraordinary value and service is the constant guiding force in the work we do both inside and outside of our team. Our goal is not just to give someone more than what they need; rather, it is to make them so happy with their decision to be involved with us that they can only say ‘wow’.


Do What We Say We’re Going to Do

Dependability is a sign of strong character and a consistent characteristic of highly respected and successful people both in business and life. Not only do we hold our employees to the highest standard of dependability and accountability, but we make sure that our company is held to that same standard in the work we do with our clients.


Deliver ‘Kindness’

There’s a difference in being ‘nice’ and being ‘kind. ‘Niceness’ is staying in the comfort zone, avoiding constructive criticism, delaying addressing problems, and offering partial, unchallenging feedback. ‘Kindness’ is outside of the comfort zone, challenging and amplifying strengths, addressing issues promptly, and giving the objective feedback which is necessary in order to be successful. Leaders and Coaches have the critical responsibility to our Team and Partners to see and tell them what others can’t or won’t. Call it ‘Being candid’…… ‘Tough love with tact’….. or ‘Keeping it real’…… we know that success is built on a foundation of ‘kindness’.


#frvalues  #FRculture  #frpurpose  #purpose  #preparation  #presence  #frnation #frfamily

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