We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business.
If you can’t deliver your services in person, then you need to be able to do so virtually. You can offer recorded training online, or set up live streaming sessions for individuals or groups.
But first, remember this: Don’t overthink it. Your clients know you’re in an unprecedented situation, and they won’t expect everything to be perfectly buttoned-up right away. You can always adjust, and you should. But right now, what they need from you is communications, support and – the reason they came to you in the first place – training!
When trying to decide what to include, keep in mind:
- Your core offer
- The price point
- Base access and touchpoints off their current service level. For example: you may need to meet with a Personal Training Client weekly via Zoom vs. monthly for a Group Training Client.
- Consider how you distribute the workload and among your staff.
We have identified three situations you might be in regarding all this, and we’ve developed guidance on steps for each of them.
No. 1, The Basics: My gym just closed and I have nothing virtual set up yet.
Do This Now: First, email or call clients and let them know what to expect from you – even if you don’t have every detail figured out. Second, create a private, free community on Facebook or Instagram and share a similar message, encourage client interaction, and share daily workouts, motivations, and recipes.
No. 2, Improving Your Virtual Delivery (Group Training): I’ve done the above, and want to add value to my virtual Group Training.
Do This Now: Lead live workouts daily via Zoom or Facebook, share instructions so members can join, and let them know what space and equipment they’ll need. Also: personally check in with clients, while also sending a weekly email with a Google form that lets them share progress.
No. 3, Improving Your Virtual Delivery (Semi-Private and Personal Training): I have the basics covered. How do I improve my non-group training?
Do This Now: Consider designing monthly programs delivered individually through emails, training platforms, or Google sheets). Find out what equipment they have, include links to demo videos, and check in weekly so they can share their progress and questions. You might develop nutrition coaching, as well.
The global pandemic is disrupting everything for everyone – but remember, we will get through it. And it’s up to everyone to support each other and keep their businesses and services available as much as possible.
Consult this list of free resources we’ve put together for you – on protecting your business, communications, and more. Stay strong!