Blog

Sales

Our 5-Step Sales Process to Grow Your Gym

Do you struggle with sales? Many gym owners do – and it’s easy to see why. They come from a training background, with experience and passion to help people reach fitness goals. Now, as business owners, they find they have to also learn how to sell, and it can be a challenge. We’ve been there. And we’ve counseled hundreds of gym owners through this awkward phase to become expert, confident...

Leadership

Leadership Lessons: Protecting Your Culture

Smart gym owners work hard to establish a company culture. It’s crucial for customers, employees, and the business’ image in the community.  Protecting your culture is just as important as building it. And sometimes that means seeing management challenges through a different lens, like when to remove a team member or a client from the environment. Those decisions are sometimes difficult but...

Management

Save Time with Delegation

What kind of business leader do you want to be? The kind who insists on doing everything yourself? Or the kind that empowers team members to handle certain tasks based on their ability and rank? Delegation is the key to establishing a true business, rather than just having a job that requires you to do everything. It’s the process of empowering employees, properly managing them, and refocusing...

Marketing

The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and other contacts.  “If you know anybody who needs help with training, tell them to call me,” they say. But it takes more than that....

Business

Leading and Lagging Indicators Help Your Business Grow

If you’re working toward a goal, then you need to measure your progress. That’s true whether you’re a gym owner trying to grow your business or, say, a fitness client trying to lose weight. And in both cases, it’s helpful to use KPIs (Key Performance Indicators) to see how you’re doing and make necessary adjustments. Two KPIs are Leading and Lagging Indicators. What are they, and why are they...

Business

Taking Care of Business: Why You Need A Weekly Operating Routine

How many times has this happened to you? You head to a team meeting stoked about getting updates, leading a productive discussion, and adjourning with everyone clear on expectations. But you get there to find some people don’t know what the meeting is about, stragglers keep coming in late, someone forgot to prepare his report, etc. If you’ve been in business for more than  a week – as an...

MarketingSales

How to Harness the Power of Free, Local Media Coverage

We all spend time and effort on social media, websites and blogs to promote our businesses. But there’s another, traditional way to get free exposure to the masses in your area, and it’s often overlooked or dismissed. That’s free media coverage on TV and radio and in newspapers. Yep, the old dinosaurs still have plenty of value for you – particularly now with so much huge, serious news...

Business

5 Questions with Success Coach Asa Ivers: COVID Challenges, Opportunities and Advice

Success Coach Asa Ivers joined Fitness Revolution in 2017 and has helped countless independent gym owners reach their goals. Asa graduated magna cum laude from Touro University in California with a business degree and a minor in marketing. She started in fitness as a trainer 15 years ago, then created and ran a successful gym. Asa loves applying her business knowledge and fitness passion to...

Business

How to Prepare for Possibly Reclosing Your Gym

No one wants to think about having to close your gym again. And we don’t want to be alarmists here. But the sad truth is, it might come to that point. We’ve already seen at least two states – California and Arizona – order gyms closed again after a surge of coronavirus cases. With numbers also rising elsewhere, and with the wild ride we’ve all been on already, we believe it’s best to be...

Marketing

Differentiate Your Gym: Standing Out in the New Normal

The fitness marketplace is crowded with competitors – and today, of course, it’s also packed with uncertainty and profound changes. So, differentiating your gym is crucial and a fundamental part of your marketing strategy. Meaningful differentiation showcases your gym’s unique strengths and it shows your value in a way that separates you from competitors. It makes it possible to win business...

Marketing

5 Steps For Pricing Your Virtual & In-Person Offers

Independent gym owners often struggle with setting prices. The process is more complex than usual these days, with the common addition of online training and hybrid services in the wake of the Covid-19 crisis. Fitness Revolution leaders discussed this in a recent webinar. This is a recap of some of the key points covered in the webinar, which you can view on the page of resources we have...

Marketing

How to Market Your Reopening

Reopening your gym is a huge opportunity to learn from your clients, remove barriers in your sales process, and start the next leg of your journey on the right foot. A lot of that is tied to how you market your reopening – even if Day 1 has already passed. These ideas apply to more than just the date you literally reopen the doors for the first time. It’s all about communications – and...

Revenue

How to Recover from Revenue Losses

If you’re like most independent gyms, you’ve seen your revenue decrease during the coronavirus crisis. That’s why we devoted our webinar last week to the topic of recovering from revenue losses. You can find all our recent webinars among the free resources we’ve gathered for you. (There’s a ton of great information, so be sure to see take a look.) Without minimizing what’s happened, we are...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for virtual and another for in-person training. It might seem like a lot to think about, but we’re here to walk you through it. This was the subject of a...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming obstacles and seizing opportunities inherent in today’s world. Here’s a look at three common situations and how some of our top-performing gyms are...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business owners already know the importance of what we call The Big 3: marketing, sales, and retention. Keep up the focus on those three basics, always.  But here,...

COVID-19Reopening

Use This Time to Review and Adjust

This time of year brings annual rituals like spring cleaning, pruning limbs and pulling out weeds. They’re necessary chores to get ready for a new season of growth. And this year, we can apply the same idea to our gyms amid the coronavirus crisis. So, take the time now to review your systems, procedures, programming and personnel. What can you do to make subtle improvements or to try...