Sometimes asking for testimonials can be challenging. When is the right time to ask? How do you ask? In person or by email? Even more confusing can be this: What exactly do you ask your client?! This is really important. If you ask the...
It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and...
Even though tons of fitness business owners will attempt to grow their businesses this year, many will not succeed. Others will enjoy an increase in membership and revenue, but nearly everyone will not get the results that they’re looking...
So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your...
So, you’re doing great in every aspect of your business but when it comes to sales, you and your team are struggling. It’s not because you’re bad at sales, because you might be closing a good percentage of your new prospects. But maybe the...
Are you struggling to generate more leads for your fitness business? Do you have plenty of leads but you’re not growing your programs or membership? This article will help you with lead generation and give you the tools to build the right...
If you’ve ever wanted to get more clients through social media marketing, then you’re reading the right article. You’re about to discover which social media platform is right for you and get a 7-day fitness marketing plan. The good...
Referral marketing produces highly qualified and pre-sold leads. Every gym or studio should have a Referral system that is always ‘on’ and will consistently generate revenue. Unfortunately it’s not uncommon that we see them passively waiting...
Do you know the answer to that question? Great! Now, can you articulate it, without hesitation, in a way that’s truly meaningful to your prospects? And do it in less than 10 seconds? That’s how long someone’ll give you before...
It’s pretty likely that if you’re reading this you meet at least some of the criteria we look for in the people we work with. If you took the time to come to this blog you’re probably looking for some answers and are willing to do some...
“A client saved is a client earned” – Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than...
A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and...
Is 95% good? What should yours be? 94%? 98%? How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to...
It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works. More times than not you end up with the opposite result...
A strong Front End Offer can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience....
Welcome to Part 3 of the “Killing the Beliefs That Are Killing Your Business” series. It’s not hyperbole that this presentation can completely change your entire approach to sales and if you’ve taken the time to watch the first two parts,...
Welcome to Part 2 of our exclusive “Killing the Beliefs That Are Killing Your Business” series. In Part 2, FR Success Coach Madison Weyreter talks about: Doing what you ALREADY know how to do to sell with confidence. How to use proven...
Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I...
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen...
When someone comes into your gym, there’s a good chance asking the PTActionLinks.registerButton({ featureHash: '500-C0kU9XyJMFOyfVdY5uEaTCTQhYg5omWd1tCyJ9z8' }); right sales questions will enable you to close the sale. But, the...
In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner,...
Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and...
If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing...
In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business. But, if you’re doing it wrong, then your message won’t reach the...
As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program. And this is why you have a...
Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson. But running a successful business requires you to make sales. And, lucky for all of us, there’s more to...
When you’re selling, does it feel like your strategy is to talk someone into buying? Well you’re in luck, because we’ve got THE Magic Pill for you!! Jk. I hope you know by now that is NOT us. But I’ll tell you the two biggest...
Most people who decide to open a fitness business have some past experiences in common. For instance, they’ve probably been a personal trainer. Maybe they’ve held management positions with an employer and risen high in the ranks. Thinking like a...
With states starting to loosen Covid-19 restrictions on businesses, how developed is your plan to reopen your gym? A major component of that plan must be communications – and as you’re developing the rollout, remember who you need to speak with...
Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it. It’s a confusing period, and the situation will keep changing in the weeks and months ahead....
During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later....
If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and...
In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your...
We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your...
When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before,...
Knowing how to overcome sales objections is key to making sales and growing your business. But before you can overcome them, you need to understand them. Having a solid sales process and being well versed in delivering it should...
Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction. Let’s think about hiring, for instance —...
Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity. And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its...
To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just...
It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any...
Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your...
This is Part 3 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” Part 3: “I need to check with….” One of the most difficult objections to overcome is the...
This is Part 2 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” PTActionLinks.registerButton({ featureHash: '500-3ARJvo28RoPwk9q9KNxxkoEnMSM7GeBBdyuvwgK1' }); Part 3: “I...
There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.
Sales is mostly about connecting the dots for your prospect so they see the value in your training program. If your approach to sales is mostly highlighting your credentials as a trainer or using big, fancy words to describe muscles...
Use the following questions to help you qualify your prospects to ensure they are a good fit for your business. When you use these questions as a part of a PTActionLinks.registerButton({ featureHash:...
A simple follow-up system can drastically increase the number of leads you turn into clients. Implement this 7-day system immediately.
How’d you determine your current pricing structure? If you’re like most gym owners, there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your programs...
Getting your content in front of leads is easier than ever. But when you do, what do you need to consider? This article outlines the 5 steps to create a fitness sales funnel.
Testimonials are critical to generate new leads for your fitness business. But how do you get them to say what you want (and need) them to say?
