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Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for.

In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on social media.

And in part 2…we dived in deeper.

Today, we are going to give the next two mistakes…and give you a much clearer picture on why you need to correct them…

…and the impact it could have on your business.

Why You Need A Social Media Marketing Strategy?

Before we get into the mistakes…I want to reiterate why social media marketing needs to be part of your online marketing strategy.

Besides running ads on Google…Instagram…or Facebook…

It’s important for you to build a raving fan base, by posting quality content that falls more in line with your brand. It could be memes…short videos…live Q and A…

Whatever the media you choose to deliver your content…you need to make sure you’re doing it well.

Because there’s a good chance that potential clients are looking for your services—but they don’t even know you exist.

This is why your social media marketing strategy is so important…and could significantly impact your overall business.

Now that you understand why posting on Facebook and Twitter are important for growing your business…

Let’s move on to the next two mistakes to avoid when crafting your social media post.

Two Mistakes That Limit Social Media Growth

Here are two more mistakes that could be preventing you from driving in more traffic to your gym:

5. Not Posting Consistently

It will take some time…but you have better consistency with posting. What I am saying is you should be posting quality content every day.

Some gyms do…and they are successful.

And the gyms that don’t, may end up suffering in the long run. When you’re able to post consistently, you’re able to build a following and deliver the content they want to read.

Although you want your posts to have a dramatic impact right away…It may take months or years to build a following and really build your engagement.

Even if you think people aren’t reading what you post…

They are. And the more frequently you can post…the more you will be in front of your target audience.

It’s worth your time to keep posting every day.

6. Not Using Tools At Your Disposal

Posting consistently each day is one way to build a more engaged audience. However, sometimes it’s easy to forget, which prevents your potential market from engaging with you.

How can you remedy this?

There are various social media tools available that allow you to schedule posts ahead of time, and track how well those posts do.

This makes it a super easy and convenient way to build a more engaged audience. You can schedule all your posts for the week on one day…so it’s a literal “schedule it, and forget it” scenario.

These tools are easy to use, and may take your social media marketing strategy to a whole new level.

The Take Home Message

Building your social media marketing strategy is a great way to get your business in front of potential leads.

But, if you’re making these mistakes in your marketing…

Then these potential customers may not know you exist…or even how you can help them. By fixing these social media marketing mistakes…you may see your engagement numbers climb, and more potential leads inquiring about your services.

Is social media your kryptonite? Do you find it hard to get traction on Facebook, Instagram, or other sites?

If so, we can help. Social media can be easy to master…if you have a plan in pace. Get in touch with us today to schedule your free strategy session so we can go over your social media marketing plan—and give you the right steps to get you back on track.

Here’s where you can find the details (we also show you 5 other mistakes you could be making, which we might be able to help you fix):

Schedule Your FREE Strategy Session Here.

If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling.

But:

If you’re committing these social media marketing mistakes…not only will your message fall flat…

It could turn off the prospects you want to attract to your facility. In part one, you discovered two mistakes gym owners make when crafting content for social media. Those two mistakes are:

• The importance of having engaging content…
• Why knowing your prospects hopes, dreams, and fears can help you create the RIGHT content that engages every time.

These are extremely important—because if you don’t know your avatar…and you’re just posting for the sake of posting…

Then your message won’t work—and you will have a harder time engaging who you want.

In today’s post, you’re going to discover the next 2 mistakes preventing you from bringing in new leads.

Two Costly Social Media Marketing Mistakes Preventing Your Business From Growing

There are 8 mistakes in total that we will cover…

But these two may be the biggest mistakes gym owners make when trying to grow their business, build engagement, and attract new leads on social media platforms like Facebook, Twitter, Instagram, and others.

And once you see the next two mistakes…you’ll understand why these are business killers and can easily cause your leads to dry up.

Those mistakes are:

3. You’re Copying Someone Else’s Content

When it comes to marketing, you’re told to model what’s working in the industry. And this is great advice, since it can give you new ideas on how to interact with your audience and how to attract the clients you want.

But:

Just because something is working for your competitor…doesn’t mean it will work for you.

If you’ve done the legwork and you already know what your audience is looking for, you can create fun, engaging, and high-quality content. And this is why it’s crucial to know what your audience wants so you can have a much greater impact than copying what someone else is doing.

4. Using Every Platform There Is

There are plenty of social media sites to choose from that will give you an opportunity to get your message in front of your ideal prospects. But, just because they are there, doesn’t mean you need to use all of them.

By focusing on one or two platforms at a time, it will allow you to create better content, and help you deliver that content with images, videos, and live broadcasts.

Remember, in order to be good at social media marketing, minimize your efforts on one, or possibly two, social media sites—and understand that being present on every social media platform might detract from your marketing message.

The Take Home Message

Social media may be one of the best mediums to get your message in front of potential clients, as well as your current members. But there are two important factors you need to remember:

• MODEL what’s working in the industry, but DO not COPY it.
• Avoid using every social media platform out there.

The more you can refine and focus your message, the better your content will be. This could give you the opportunity to become the “expert” in your niche—and gives your audience the content it craves—so they come back time and time again.

Your social media message could be one aspect holding you back from growing your fitness business.

And fixing those mistakes could help you grow and thrive.

But:

There are 5 other business mistakes we are seeing that could be slowing your growth, and preventing you from reaching your true business potential.

Click the link below to see the 5 OTHER mistakes—and how you can solve them:

[DISCOVER] The 5 Other Mistakes Crippling Your Business

In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business.

But, if you’re doing it wrong, then your message won’t reach the right people…preventing them from knowing and falling in love with your business. For example, the top-known fitness businesses, to A-list celebrities and Influencers, everyone is leveraging these platforms to grow their personal brand.

Are you?

If you are, but you’re not getting the traction you feel you should, then you could be making some costly mistakes in your advertising game.

The Top Mistakes You’re Making With Social Media

As a business owner, you want to get your message in front of the right people. And most of your clients are online in some capacity. It could be a stay-at-home mom, an active older adult, or even an athlete…most every demographic uses social media to some degree.

And you should be using it to your advantage. Statistics show that 1.6 billion people use Facebook each day…more than 500 million people are active on Instagram…and 145 million people send out, or read, various tweets on Twitter.

From these numbers, there’s a very good chance your potential clients are waiting to hear from you. If you’re currently advertising on these platforms…or you’re trying to engage your list…but you’re not successful…

Then you may be committing some common mistakes. But, if you’re able to fix these mistakes, you can leverage your social media accounts to draw in new leads and grow your business. In this 4-part series, we will tackle the 8 most common social media mistakes you may be making right now.

Here are the first two:

1. Your Content Needs An Upgrade

If you’re not getting a lot of engagement on your posts, then it could mean your content isn’t very good. Even if you think it is, your potential clients may not.

Be creative and really find out what they want. The higher quality your content is, the more engagement you will get. As a result, sites like Facebook and Twitter may reward you and push it to the top of feeds, if you have quality content.

2. You Don’t Know Your Ideal Client

Again, knowing your clients, inside and out, is the key to creating the most engaging content that may attract your ideal client. If you work with a particular group of people, for example, be sure you’re tailoring your content to what they want to read—not to what everyone wants to read.

Although you may want to help everyone, and you feel your content will do just that, it’s better to write to your niche, to create more shares and likes on your content.

The Social Media Series Continues…

Social media is one of the hottest channels for attracting your ideal clients. But if your message isn’t clear…or doesn’t resonate with your potential clients, then your time may have been wasted.

For instance, if you start by fixing these two mistakes…you may be better positioned to drive in new leads, and attract the clients you want.

If You’re Struggling To Get Leads From Facebook….

Either your Facebook ads aren’t working…

People are engaged…but not responding to your ads or content…

And your tweets aren’t getting the feedback you were hoping for…

You’re not alone. After all, you’re a gym owner, not a social media maven. But…

If you want to take your message to the next level…we can help. Our Success Coaches can help you develop a social media plan to get your message in front of the right people.

If you’re interested in getting your social media marketing back on track, schedule your 55 minute Strategy Call Today:

Discover How We Can Help Solve Your Social Media Marketing Issues

As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program.  And this is why you have a lead generation marketing strategy in place.

If your lead generation marketing game isn’t up to snuff, then the people you want to attract may not see your message. Before you start to pick apart your current systems, you may need to look at some common lead generation mistakes gym owners make when trying to attract quality leads.

Assessing Your Lead Generation Strategies

Lead generation is one of the most important metrics in sales and marketing. Although the message you deliver is important…

If you don’t have any leads coming through your door…then your sales team doesn’t have anyone to sell too.
And this becomes a problem since your message may be muddled with every other gym or personal trainer marketing to them.

So how can you tell if your lead generation strategies are working or not? Testing and tracking each lead generation tactic you’re currently running.

If you track your metrics right, you can uncover what’s working—and what’s not working—so you can make the adjustments needed.

Let Us Help You Fix Your Lead Generation Mistakes For FREE

The 5 Lead Generation Mistakes Gym Owners Make

Everyone, business owners included, make mistakes. It’s a part of life. But when it starts to impact your revenue and business growth, then eliminating the mistakes is extremely important.

Take a look at these 5 mistakes and see if any of them you can eliminate:

1. You’re Targeting The WRONG People

If you want your message to resonate with the people you want to walk through the door, you need to be sure you’re marketing to them—and not to everyone.

And, if you have built your customer avatar correctly, then you know exactly who you want to work out on your facility. Once you know who you want to target, it will become easier to market and attract them.

2. The Customers Aren’t In The Right “Buying” Frame of Mind

When potential clients come into your gym, they are obviously looking for a solution to a problem they have.
But, depending on where the buyer is on the buying spectrum, one person may not need a lot of coaxing to sign up, while another person does.

Knowing where your prospect is on the buying spectrum can make selling the right service, or providing the right information for an informed decision, will go a long way to making the sale.

3. Your Marketing Isn’t Clear

You need to make sure your marketing message is clear—and easy-to-understand, concise, and cuts through the fluff.

4. You Haven’t Segmented Your List

First off, if you don’t have an email list, you need to start one. Email marketing is one of the easiest ways to communicate with your audience. And building a list of potential buyers can be a goldmine for your business.

But, this doesn’t mean it’s going to be easy. You still have to have a clear message—and it needs to go to the right segment on your list.

People are interested in what THEY want…not what you think they want. Be sure to segment your list, so you can send the right message each time.

5. It’s All About You…and Not About Them

As great as you are, your prospective clients don’t really care. They only care about what you can do for them, and how much it will cost to get what they want.

The more your marketing message stresses YOU, and less about what your prospect wants, the more they will tune you out.

Catering your message to the prospective client, you may find it easier to lead them through the buying process.

Fix These Common Lead Generation Mistakes

If you’ve been in business a long time, then you already know that getting more people through your door will ultimately grow your membership and revenue.

Most gym owners commit certain lead generation mistakes that could cost them clients and revenue.

But if you’re able to correct these mistakes, you may see people respond to your message, come through your door, and become a new member. And if you can repeat this process, your business is going to grow, and you will have more freedom to do other things.

Remember…

Having the right strategies for Lead generation is only one part of the problem. There are other mistakes in marketing…sales…and referrals that could keep you from growing your business.

That’s why our CEO, Nick Berry, created a short video highlighting some areas our coaches are hearing about now…and how we can fix them together.

We’d Really Enjoy Your Feedback On This Video

Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson.

But running a successful business requires you to make sales. And, lucky for all of us, there’s more to it than smiling Mr. Selfless on one end of the spectrum – and the used-car salesman in the plaid jacket on the other end.

Too often when it comes to sales, you can feel like your own worst enemy.

The secret is overcoming your self-limiting beliefs – the nonsense we tell ourselves that holds us back from reaching our potential.

Here’s an example. Many fitness professionals think that if they don’t hear back from a prospect after an initial sales call, then the answer must be no.

• “If the prospect wants to join, they’ll call us back, right? They know we’re here.”
• “What else is there to say?”
• “I don’t want to be That Guy and bug him or her.”

Our Success Coaches hear that one a lot. But actually, it’s not true. You’ve got to make multiple follow-ups – often as many as eight!

That’s right – and if you think about it as an ongoing part of the “getting to know you” process, it’ll feel less uncomfortable. It’s not about hounding someone – it’s just simple psychology that’s been proven time and again. Often, we humans need to hear the same message seven or eight times before it sinks into our skulls.

Remember that people are busy and have a lot on their plates every day. Maybe Mrs. Miller meant to call you back, but her kid got sick… or her sink backed up… or she’s a little nervous to ask a simple follow-up question…

It’s probably – almost definitely, totally, 100 percent for sure – NOT ABOUT YOU. And if it is, then Mrs. Miller can either ignore your or say, “No, thank you.” That’s HER decision.

Let yourself off the hook by being genuine about yourself and your intentions; learning how you can help the prospect; and sharing your concern for their health and wellbeing. No used-car salesman ever did that, right?

The simple truth is, you’ve got to gain the confidence to make the sales calls and get the business. It’s one of the top six challenges gym owners face.

Click HERE to discover what the other challenges are.

And, we promise, you won’t become “That Guy.”