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Lead Generation Ideas for Gyms won’t help… These Tools Will.

Are you struggling to generate more leads for your fitness business? Do you have plenty of leads but you’re not growing your programs or membership? This article will help you with lead generation and give you the tools to build the right...

7 Day Social Media Fitness Marketing Plan For Your Gym

  If you’ve ever wanted to get more clients through social media marketing, then you’re reading the right article. You’re about to discover which social media platform is right for you and get a 7-day fitness marketing plan. The good...

The 5-Step Referral System For Your Gym or Studio

Referral marketing produces highly qualified and pre-sold leads.   Every gym or studio should have a Referral system that is always ‘on’ and will consistently generate revenue.  Unfortunately it’s not uncommon that we see them passively waiting...

Why should they choose your gym over someone else’s?

    Do you know the answer to that question?  Great!  Now, can you articulate it, without hesitation, in a way that’s truly meaningful to your prospects?  And do it in less than 10 seconds?  That’s how long someone’ll give you before...

What You Deserve from a Business Coach

  It’s pretty likely that if you’re reading this you meet at least some of the criteria we look for in the people we work with.    If you took the time to come to this blog you’re probably looking for some answers and are willing to do some...

A Client Saved Is A Client Earned – The Misunderstood Retention Trio

“A client saved is a client earned” – Benjamin Franklin (kind of)   Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than...

Focused Marketing: Finding Your Ideal Client

A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and...

What Should a Gym’s Retention Rate Be?

  Is 95% good?   What should yours be?  94%?  98%?   How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to...

Dial In Your Core Offer For a More Powerful Marketing Plan

    It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result...

Growing Your Core Offer With a Powerful Front-End Offer

  A strong Front End Offer can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience....

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The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from...

The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE...

All Problems are Leadership Problems – Part 2

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right?  I talk to gym owners all...

All Problems are Leadership Problems – Part 1

What does being a good leader mean to you?   What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing?...

WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business...

Online Training in 4 Simple Steps: Part One

We all know how important online training has been to the fitness industry over the past 16 months. For many gym owners, it was the only way they could have even stayed in business.  Now that restrictions are being lifted, gym owners are...

Killing the Beliefs That Are Killing Your Business: Part 3

  Welcome to Part 3 of the  “Killing the Beliefs That Are Killing Your Business” series. It’s not hyperbole that this presentation can completely change your entire approach to sales and if you’ve taken the time to watch the first two parts,...

Killing the Beliefs That Are Killing Your Business: Part 2

  Welcome to Part 2 of our exclusive “Killing the Beliefs That Are Killing Your Business” series. In Part 2, FR Success Coach Madison Weyreter talks about: Doing what you ALREADY know how to do to sell with confidence. How to use proven...

Killing the Beliefs That Are Killing Your Business: Part 1

  Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I...

The First Step in Fixing Your Gym’s Marketing

“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is...

What does Leadership mean? (Video)

Leadership takes many forms, but without it, your business will fall apart like an overstuffed trash bag you’re desperately trying to get into the bin before it bursts. YOU DON’T WANT YOUR BUSINESS ALL OVER THE D##N PARKING LOT, DO...

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Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of...

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Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen...

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Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his...

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The 12% Marketing Investment Formula

Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are...

10 Sales Questions You Should Be Asking

  When someone comes into your gym, there’s a good chance asking the PTActionLinks.registerButton({ featureHash: '500-C0kU9XyJMFOyfVdY5uEaTCTQhYg5omWd1tCyJ9z8' }); right sales questions will enable you to close the sale.  But, the...

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For Fitness ProsSales

The Reason Behind Behavior Change Science

As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on...

Marketing

[PART 4] Social Media Mistakes You’re Making

In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner,...

Marketing

[PART 3] Social Media Mistakes To Stop Committing

Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and...

Marketing

[Part 2] Common Social Media Mistakes Gym Owners Make

If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing...

Marketing

[PART 1] Mistakes You’re Making On Social Media

In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business. But, if you’re doing it wrong, then your message won’t reach the...

Reopening

Tips To Remember When Fully Reopening Your Gym

A lot of gym owners want to get “back to normal” and focus on fully reopening their gyms. But it’s not just gym owners…but the members and staff as well. More gyms have either shut their doors, or changed their entire business to maintain their...

Marketing

Marketing To One A Key To Your Success?

You know your marketing message is one of the best ways to get your message in front of others—especially the people you want to attract into your gym. But when you’re marketing, it’s better to focus your message on one person—as opposed to a...

For Fitness ProsMarketing

5 Lead Generation Marketing Mistakes You Need To Stop Making

As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program.  And this is why you have a...

Sales

Sales Questions Answered: How Many Times Should I Call a Prospect?

Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson. But running a successful business requires you to make sales. And, lucky for all of us, there’s more to...

Sales

Get Your Team to Sell Like You

Most gym owners come from a training background, not selling. And the same is true generally for the people they hire. So, after you’ve learned to become a salesman yourself, you’ll want your team members to sell like you do.  You’ll need a...

Marketing

How To Know If Your Marketing Is Working

You spend a lot of time and energy on your marketing.  Have you ever wondered if it was reaching the right audience or producing more clients for your business?  Successful gyms bake marketing into their operations and budgets. They know it’s...

Our 5-Step Sales Process to Grow Your Gym

  When you’re selling, does it feel like your strategy is to talk someone into buying? Well you’re in luck, because we’ve got THE Magic Pill for you!! Jk.  I hope you know by now that is NOT us. But I’ll tell you the two biggest...

Business

September Coaches Corner: Overcoming Analysis Paralysis

We asked some of our Success Coaches two questions about overcoming “analysis paralysis.” Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to success. Here’s a...

Leadership

Leadership Lessons: Protecting Your Culture

Smart gym owners work hard to establish a company culture. It’s crucial for customers, employees, and the business’ image in the community.  Protecting your culture is just as important as building it. And sometimes that means seeing management...

Management

Save Time with Delegation

What kind of business leader do you want to be? The kind who insists on doing everything yourself? Or the kind that empowers team members to handle certain tasks based on their ability and rank? Delegation is the key to establishing a true...

Leadership

How to Think Like An Entrepreneur (And Why)

Most people who decide to open a fitness business have some past experiences in common. For instance, they’ve probably been a personal trainer. Maybe they’ve held management positions with an employer and risen high in the ranks. Thinking like a...

Business

August Coaches Corner: Moving Into The Online Space

We asked some of our Success Coaches two questions about moving into the online space. Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to success. Here’s a look at...

Business

Leading and Lagging Indicators Help Your Business Grow

If you’re working toward a goal, then you need to measure your progress. That’s true whether you’re a gym owner trying to grow your business or, say, a fitness client trying to lose weight. And in both cases, it’s helpful to use KPIs (Key...

Business

Taking Care of Business: Why You Need A Weekly Operating Routine

How many times has this happened to you? You head to a team meeting stoked about getting updates, leading a productive discussion, and adjourning with everyone clear on expectations. But you get there to find some people don’t know what the...

MarketingSales

How to Harness the Power of Free, Local Media Coverage

We all spend time and effort on social media, websites and blogs to promote our businesses. But there’s another, traditional way to get free exposure to the masses in your area, and it’s often overlooked or dismissed. That’s free media coverage...

Business

Success Coaches Share Tips for Recasting Your Year-end Goals

We asked some of our Success Coaches two questions about how to set and adjust goals for the rest of 2020. Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to...

Business

5 Questions with Success Coach Asa Ivers: COVID Challenges, Opportunities and Advice

Success Coach Asa Ivers joined Fitness Revolution in 2017 and has helped countless independent gym owners reach their goals. Asa graduated magna cum laude from Touro University in California with a business degree and a minor in marketing. She...

Business

How to Prepare for Possibly Reclosing Your Gym

No one wants to think about having to close your gym again. And we don’t want to be alarmists here. But the sad truth is, it might come to that point. We’ve already seen at least two states – California and Arizona – order gyms closed again after...

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5 Stages of the Fitness Business Owner’s Journey

  Do you ever find yourself wondering what’s next in your journey as a fitness business owner?  Have you ever wondered if there’s a somewhat predictable success path?  Maybe a set of challenges that every fitness business owner is going to...

Marketing

Differentiate Your Gym: Standing Out in the New Normal

The fitness marketplace is crowded with competitors – and today, of course, it’s also packed with uncertainty and profound changes. So, differentiating your gym is crucial and a fundamental part of your marketing strategy. Meaningful...

Marketing

5 Steps For Pricing Your Virtual & In-Person Offers

Independent gym owners often struggle with setting prices. The process is more complex than usual these days, with the common addition of online training and hybrid services in the wake of the Covid-19 crisis. Fitness Revolution leaders discussed...

Marketing

How to Market Your Reopening

Reopening your gym is a huge opportunity to learn from your clients, remove barriers in your sales process, and start the next leg of your journey on the right foot. A lot of that is tied to how you market your reopening – even if Day 1 has...

Revenue

How to Recover from Revenue Losses

If you’re like most independent gyms, you’ve seen your revenue decrease during the coronavirus crisis. That’s why we devoted our webinar last week to the topic of recovering from revenue losses. You can find all our recent webinars among the free...

MarketingSales

PPP Revisions Provide More Flexibility

If you borrowed money under the federal Paycheck Protection Program (PPP), you should know about new changes that give you more flexibility in using the money and paying it back. President Trump just signed into a law a measure that brings...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for...

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Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business...

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Use This Time to Review and Adjust

This time of year brings annual rituals like spring cleaning, pruning limbs and pulling out weeds. They’re necessary chores to get ready for a new season of growth. And this year, we can apply the same idea to our gyms amid the coronavirus...

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Talk About Reopening With This Group First

With states starting to loosen Covid-19 restrictions on businesses, how developed is your plan to reopen your gym? A major component of that plan must be communications – and as you’re developing the rollout, remember who you need to speak with...

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Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it. It’s a confusing period, and the situation will keep changing in the weeks and months ahead....

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Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness pros quickly moved online. It was impressive to see gym owners, studio owners and trainers adapt to keep their clients engaged and exercising. But, let’s face it. We were all hoping...

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Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later....

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Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and...

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Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your...

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Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your...

ArticlesFor Business Owners

Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.  Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your...

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ArticlesFor Business Owners

Put Your Ideal Client Profiles to Work

When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before,...

Decoding Sales Objections: When They Say This…They Mean That

  Knowing how to overcome sales objections is key to making sales and growing your business. But before you can overcome them, you need to understand them.   Having a solid sales process and being well versed in delivering it should...

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ArticlesFor Business Owners

5 Things to Consider When Hiring

Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction.  Let’s think about hiring, for instance —...

ArticlesFor Business Owners

How to Identify Your Company’s Core Values

Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity.   And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its...

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ArticlesFor Business Owners

7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just...

ArticlesFor Business Owners

Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any...

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Your Checklist to Guide Leads Through the Sales Process

Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your...

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3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse for gym owners.  Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly...

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Email Marketing Tips For Fitness Business Owners

Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step...

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Networking To Grow Your Fitness Business

Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community...

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The Text Message Follow Up That Doubled Our Conversions

There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth...

Overcoming Sales Objections Part 3: “I need to check with”

    This is Part 3 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” Part 3: “I need to check with….”   One of the most difficult objections to overcome is the...

Overcoming Sales Objections Part 2: “Let Me Think About It“

  This is Part 2 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” PTActionLinks.registerButton({ featureHash: '500-3ARJvo28RoPwk9q9KNxxkoEnMSM7GeBBdyuvwgK1' }); Part 3: “I...

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The Fitness Pros Referral Checklist

Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.

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Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one simple skill that you are already doing every day.

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Are 6-week Transformation Challenges Dead?

Analysis of a $60,000 transformation challenge

Overcoming Sales Objections Part 1: Price Objections

There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.

For Business OwnersStage 3Videos

How To Master Your Fitness Business Growth: Increase Sales & Profits With Strategy

Let FR show you how and when to hold planning sessions that will propel your business forward and help you see faster results.

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10 Keys to a Successful Fitness Business

One of the fastest ways to grow your business is to look at what others have done to grow and find success in theirs. That doesn’t mean you copy exactly what they do, or that your business has to look exactly like their business…

For Business OwnersStage 3Videos

Blueprint For Fitness Business Success

Business doesn’t have to be complicated, in fact when it comes right down to it there are 3 things that will determine your success. These 3 things are the blueprint for fitness business owners to use if they want to see faster growth and take...

ArticlesFor Business OwnersStage 2

How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how to find out…

For Business OwnersStage 3Videos

Success Habits Of Successful Fitness Business Owners

Success is more about the habits, routines, and structure you place in your life than it is about your talent, skill or abilities.   As a business owner, we tend to revolt against structure and routines that may restrict what we...

ArticlesFor Business OwnersFor Fitness ProsStage 3

3 Keys To Developing Stronger Systems For Scaling Your Fitness Business

Growing, or scaling your fitness business isn’t easy. It takes more than a FB ad, a couple checklists and great training. If you would look at many fitness businesses that have found some success, usually in the $10,000/mo-$25,000/mo revenue...

For Business OwnersStage 3Videos

Streamline Your Fitness Business

We are going to provide a few tips to help you develop better fitness business systems.

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Using Role Play To Grow Your Fitness Business

Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.

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Why Pre- & Postnatal Coaching Is So Profitable For Fitness Businesses

Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.

For Business OwnersStage 4Videos

How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through them you will always be stuck with a JOB not a business.

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How To Build Your Confidence as a Business Owner

As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.

For Business OwnersStage 4Videos

The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your business and never find time to work on your fitness business. Here are some quick tips to help you accelerate your growth.

ArticlesFor Business OwnersStage 1

5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.

For Business OwnersFor Fitness ProsStage 1Videos

3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.