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Business

5 Stages of the Fitness Business Owner’s Journey

As a fitness professional, you’re familiar with how to develop...

Marketing

Differentiate Your Gym: Standing Out in the New Normal

The fitness marketplace is crowded with competitors – and today,...

Marketing

5 Steps For Pricing Your Virtual & In-Person Offers

Independent gym owners often struggle with setting prices. The...

Marketing

How to Market Your Reopening

Reopening your gym is a huge opportunity to learn from your...

Revenue

How to Recover from Revenue Losses

If you’re like most independent gyms, you’ve seen your revenue...

MarketingSales

PPP Revisions Provide More Flexibility

If you borrowed money under the federal Paycheck Protection...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them....

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to...

COVID-19Reopening

Use This Time to Review and Adjust

This time of year brings annual rituals like spring cleaning,...

COVID-19EmployeesReopening

Talk About Reopening With This Group First

With states starting to loosen Covid-19 restrictions on...

ArticlesCOVID-19MarketingReopeningSelling

Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we...

ArticlesCOVID-19MarketingSelling

Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness...

ArticlesCOVID-19For Business OwnersMarketingSelling

Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure...

ArticlesFor Business Owners

Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or...

ArticlesFor Business Owners

Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine,...

ArticlesFor Business Owners

Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused...

ArticlesFor Business Owners

Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the...

Hand Picking Ideal Job Candidate
ArticlesFor Business Owners

Put Your Ideal Client Profiles to Work

When you were creating your business, who did you envision as the...

ArticlesFor Business Owners

Decoding Sales Objections: When They Say This…They Mean That

Overcoming sales objections is key to growing your business. But...

Two muscular men are making fist bump gesture during workout in the gym
ArticlesFor Business Owners

5 Things to Consider When Hiring

Growing your business can come with common growing pains. But if...

ArticlesFor Business Owners

The 12% Marketing Investment Formula

Last month, in this article, we talked about the different...

ArticlesFor Business Owners

How to Identify Your Company’s Core Values

Companies that develop a strong culture succeed more than those...

People drinking protein shakes at the fitness bar in a gym
ArticlesFor Business Owners

7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more...

ArticlesFor Business Owners

Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they...

ArticlesFor Business Owners

Your Checklist to Guide Leads Through the Sales Process

Everybody wants to make a sale as quickly as possible, right?...

ArticlesFor Business Owners

3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse...

For Business OwnersFor Fitness ProsStage 2Videos

Email Marketing Tips For Fitness Business Owners

Email marketing is a must have marketing tool for fitness...

For Business OwnersFor Fitness ProsStage 2Videos

Networking To Grow Your Fitness Business

Networking to grow your fitness business DOES NOT mean...

ArticlesFor Business OwnersFor Fitness ProsStage 1

The Text Message Follow Up That Doubled Our Conversions

There are some really scary stats out there when it comes to sales...

ArticlesFor Business OwnersFor Fitness ProsStage 2

The Fitness Pros Referral Checklist

Want more client referrals? Here’s a quick checklist to make sure...

For Business OwnersFor Fitness ProsStage 1Videos

Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one...

ArticlesFor Business OwnersFor Fitness ProsStage 1

How To Overcome Price Objections

There’s nothing more frustrating than having a client throw up an...

ArticlesFor Business OwnersFor Fitness ProsStage 3

10 Keys to a Successful Fitness Business

One of the fastest ways to grow your business is to look at what...

For Business OwnersStage 3Videos

Blueprint For Fitness Business Success

Business doesn’t have to be complicated, in fact when it comes...

ArticlesFor Business OwnersStage 2

How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how...

For Business OwnersStage 3Videos

Success Habits Of Successful Fitness Business Owners

Success is more about the habits, routines, and structure...

For Business OwnersStage 3Videos

Streamline Your Fitness Business

We are going to provide a few tips to help you develop better...

ArticlesFor Business OwnersFor Fitness ProsStage 4

Using Role Play To Grow Your Fitness Business

Train your team how to handle difficult situations, think on their...

For Business OwnersStage 4Videos

How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through...

ArticlesFor Business OwnersFor Fitness ProsStage 4

How To Build Your Confidence as a Business Owner

As you are faced with new challenges as a fitness business owner...

For Business OwnersStage 4Videos

The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your...

ArticlesFor Business OwnersStage 1

5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your...

For Business OwnersFor Fitness ProsStage 1Videos

3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from...

ArticlesFor Business OwnersFor Fitness ProsStage 2

How To Know If Your Marketing Is Working

You spend a lot of time and energy in your marketing. You need to...

For Business OwnersStage 4Videos

Successful Mindsets For The Fitness Entrepreneur

The X’s and O’s of running a fitness business and being a fitness...

ArticlesFor Business OwnersFor Fitness ProsStage 3

4 Ways To Get ‘Unstuck’ In Your Fitness Business

When your growth stops how do you get ‘unstuck’ in your fitness...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any...

For Business OwnersStage 3Videos

How To Increase Your Productivity & Grow Your Fitness Business

Maximizing your time and getting the stuff that matters done is...

ArticlesFor Business OwnersFor Fitness ProsStage 3

3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want...

For Business OwnersStage 3Videos

How To Build A Plan To Hit Your Business Goals

Here’s a quick tutorial on creating plans that guarantee you hit...

ArticlesFor Business Owners

Top Fitness Business Content of 2018

There’s a log of information out there telling you how to...

For Business OwnersFor Fitness ProsStage 3Videos

4 Steps To Grow Your Fitness Business In 2019

Ever wonder why your best plans for growth fall apart and you end...

ArticlesFor Business OwnersFor Fitness ProsStage 2

4 Reasons High Performers ‘ABM’

High performing fitness business owners ‘always be marketing’,...

ArticlesFor Business OwnersFor Fitness ProsStage 4

How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a...

ArticlesFor Business OwnersFor Fitness ProsStage 1

How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business....

For Business OwnersFor Fitness ProsStage 1Stage 2Stage 3Videos

How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business?...

For Business OwnersFor Fitness ProsStage 2Videos

What If You Hate Marketing?

You need a fitness marketing plan if you want to build...

For Business OwnersFor Fitness ProsStage 1Videos

Dealing With Pricing Questions From Your Leads

What do you say when a lead calls in or emails in asking...

For Business OwnersFor Fitness ProsStage 1Videos

A Better Way To Sell Personal Training

Selling personal training doesn’t come naturally to most...

For Business OwnersFor Fitness ProsStage 1Videos

Personal Training Sales: Stop Discounting!

Everyone loves a deal, but there’s no reason you have to...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Holiday Marketing Tips For Personal Trainers

Most fitness business owners dread the holiday season that ends...

For Business OwnersFor Fitness ProsStage 1Videos

Your Most Powerful Fitness Sales Tool

Most fitness business owners and fitness pros sell by...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of...

Digital

A Developer’s Guide to Expo: Workshops & Meetups

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Hacking Your Product Leader Career

Genesis Expo will gather over 5,000 CTOs in one place, and about...

10 Great Venues for Greatest Conferences 2019

Genesis Expo will gather over 5,000 CTOs in one place, and about...

There are no secrets to success. It is the result of preparation, hard work, and learning from failure

- Paul Tournier

Using Jobs-To-Be-Done for Better Product Strategy

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Digital

A Little of What We Got Right at Genesis Expo

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Sketching for Visual Communication

Get the Skills to Communicate Your Ideas Visually

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Good Music for Good Mood

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Digital

Startup Hacks with Dennis Crowley

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Workshop

How to Redeem Your 2 for 1 Ticket on Thursday

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Digital

It’s the Best. We Must Do Better

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Digital

How to Plan Your Community Event 2019

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Digital

Announcing Our First 200 Exhibitors

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Music

Songkick Live: Dashboard Confessional

You’ll find an overview for what’s on offer for...

Music

Discover the Summer Music Festival for You

You’ll find an overview for what’s on offer for...

For Business Owners

Meet 7 Country Delegations Coming to Genesis Expo

Genesis Expo will gather over 5,000 CTOs in one place, and about...

Music

Vote for Your Favorite Live Act of 2018

You’ll find an overview for what’s on offer for...

Digital

The Top 50 Startups Investors Want to See

Genesis Expo will gather over 5,000 CTOs in one place, and about...