Fitness Business Blog

How to Create a Fitness Business that Fits your Lifestyle
Dear Fitness Business Owner, As someone in the field of health and wellness, you too deserve to live a healthy and stress-free life. But, too often, gym owners and personal trainers find themselves overworked, stressed, and on the verge of burnout. We absolutely hate...

How to Build a Fitness Marketing Funnel that Reliably Generates New Clients
If you want to reliably generate new clients for your fitness business then you need to create a fitness marketing funnel. I’m sure you’ve spent a lot of time exploring different marketing methods for your business. And yes, it can be frustrating and confusing because...

Why Fitness Marketing & Sales Templates Don’t Work
You’ve just paid for a template pack or system for everything you need for marketing your fitness business. You’ve got ads, sales pages, emails, sales scripts, and everything you need to get more clients. And you’re excited to get to work putting it together for your...

3 Reasons Why you Need a Coach to Grow your Gym
Being able to consistently grow your gym can be a problem. There are many reasons that you could be experiencing a plateau in your revenue or even have dwindling client numbers. Fortunately, you don’t have to suffer from this problem once you get the training and...

3 Tips for Gym Owners to Create Better Virtual Training Programs
You may be wondering… “Should I keep my virtual program or should I scrap it now that a lot more people are coming back to in-person training?” The answer is going to be different for each gym owner. There are a few things you can ask yourself to make a determination:...

Fitness Business Productivity: 3 Ways Gym Owners Can Get More Done in Less Time
As a gym owner, you have a lot on your plate - leading your team, generating new leads, ensuring that your clients are happy, and putting out the day-to-day fires. It’s easy to get caught up in being busy all the time. But being busy doesn’t always mean that you're...

6 Mistakes to Avoid when Hiring Gym Staff
Hiring the right staff members is the key to being able to grow your fitness business. When you fill your team with people you can trust and that are willing to be trained for exactly what you need then you can focus more on overall business strategy and leadership....

Transformation: Fit Pro to Fitness Business Entrepreneur
The journey from a personal trainer to full blown gym owner is full of obstacles and challenges. But it’s also filled with moments of excitement and glory as you make those big wins… from signing your very first client to your first 5-figure month. At the end of the...

A Fitness Business Academy for Gym Owners
Imagine if you could easily access everything you needed to efficiently run and grow your fitness business. That means marketing tools, business strategy, and systems so you didn’t have to do everything from scratch. It would make running your gym a lot easier. You...

5 Qualities of a Successful Gym Owner
If you’ve been a gym owner for some time it’s likely that your ideas of success as a gym owner and entrepreneur have shifted. You may have started out with lofty goals to build a mid-6-figure business with hundreds of clients. Maybe now, that has shifted to creating a...