5 of the Best Gym Marketing Blog Posts

by | Feb 8, 2022 | Fitness Marketing, Marketing | 0 comments

(Last Updated On: March 14, 2024)


We’ve been helping fitness business owners build businesses they love for 17 years. And over that time, we’ve covered a lot of ground, including…

  • How to build a fitness business that you love
  • Creating systems in your fitness business that make you more money and give you more time
  • How to avoid getting caught up with gurus who can’t help you
  • Quick and easy ways to get more clients
  • And much, much more

But what we’ve noticed is that fitness business owners absolutely love learning about gym marketing and getting more clients. Those types of posts always generate the most discussion – not only here, but around the web. And it seems like I always get plenty of emails, too, whenever we make a post about gym marketing and getting more clients. People even tell us how incredibly useful these posts are, simply because almost no one is sharing 100% of their systems like us. We don’t really hide the methods you need to grow a fitness business that fits your lifestyle behind a paywall. Everything you need to know can be found in our emails, blogs, and upcoming podcast.

I don’t say this to blow our own horn. Rather, I say it to let you know that helping gym owners systemize and build businesses they love is our area of expertise. We’ve been doing this for over 15 years now, so we know the ins and outs of the industry.

That’s why we create so much content about it! And that’s why I’d like to share with you now our top 5 posts that show you how to learn the best practices on marketing your gym and getting more clients. Read on…

Our Top 5 Posts on Gym Marketing and Getting more Clients

Blog Post 1: Dial in Your Core Offer for a More Powerful Marketing Plan

This is the best place to start before you get into running Facebook ads, creating promotional materials, or any other type of advertising. You need to make sure that you have a strong core offer that is exactly what your ideal client wants and needs. If not, you’re going to spend a lot of time and money advertising something that your prospect might not even want!

Blog Post 2: Lead Generation Ideas for Gyms won’t help… These Tools Will.

Before you run off and try to start generating leads for your fitness business there are a few systems that you should put into place first. This post covers how to identify your ideal client, the most important types of offers you should create, how to use our amazing 5-step Sales Process, and finally a few ideas on how you can start to generate some leads.

Blog Post 3: 7 Day Social Media Plan to Get More Clients 

If you’re relatively new to personal training or you’re a gym owner that needs a structure for social media marketing, then this is a good place to start. It will give you a really tactical way to approach social media marketing, as well as some useful insights and tips you can use to build a following and get more clients.

Blog Post 4: The Beginner’s Guide to Email Marketing

This post is going to tell you everything you need to know about marketing your fitness business through email. Everything from choosing your Email Software Provider to collecting leads on your website. There is even a section that will show you how to write a welcome sequence that will help convert subscribers!

Blog Post 5: 5 Simple Methods to get more Gym Clients

One of my favorites! We got together with all the fitness business coaches to talk about how hundreds of our clients (gym owners) are getting results when it comes to getting new clients. After that meeting, we boiled it down to 5 simple methods to get more clients. This post covers everything from how to get clients on the fly and more long-term systems for getting clients. Enjoy.

Need help Creating a Fitness Business that fits your life?

These 5 posts give you everything you really need to know about marketing your fitness business. You could literally study these posts, put them into action, and make thousands of dollars. But more importantly, make running your fitness business a lot easier, a lot more fun, and finally give you the free time that you deserve.

Remember, coaching can help no matter where you’re at in your business (personal trainer or gym owner). We can help you build a fitness business that fits your lifestyle. Want to learn more about what fitness business coaching can do for you? Check out this article to learn about how coaching can help you reach your goals.

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Hop on a free 45-min call with one of our highly trained fitness business coaches. Work out the biggest challenge that you’re facing today. Create an action plan. Then see which one of our programs is right for you.

Justin Hanover
Success Coach, Fitness Revolution

5 of the Best Gym Marketing Blog Posts

Justin is the Head of Client Success at Fitness Revolution. Justin has been in the fitness industry for more than 15 years and loves helping fitness business owners become better business owners.

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