8 Unconventional Tactics for Gym Owners to Boost Social Media Engagement

by | Mar 6, 2023 | Local Marketing, Marketing, Online Presence | 0 comments

(Last Updated On: March 14, 2024)


As a gym owner looking to grow your fitness business, standing out in the crowded world of social media can be extremely challenging. In order to cut through the noise, it’s critical to adopt unconventional strategies that set you apart, resonate with your target audience and boost your gym’s social media engagement. 

Here are nine innovative tactics you can include in your gym marketing plan to help you engage with potential members, build a following and make a lasting impression on social media:


1. Embrace Meme Culture  

Memes have become a staple of the internet. Using them in your gym’s social media messaging can be a really fun and effective way to engage with your audience.  By using humor and staying on top of trending memes, you can create relatable content that entertains.  Entertaining your audience is a great way to get them to engage with you. Experiment with meme formats and styles, and when appropriate, adapt or edit them to suit your gym’s tone and messaging. Memes tend to get shared and engaged with a lot, which helps to increase your reach.


2. Boost Your Gym’s Social Media Engagement by Collaborating with Influencers  

Find and partner with local influencers who share your gym’s values and can help spread the word about your fitness business. By tapping into their existing audience, you can leverage their credibility and reach potential new gym members who trust their recommendations. Collaborations can include workout videos, exclusive promotions, or even co-hosted events to generate awareness and buzz around your gym.


3. Leverage User-Generated Content (UGC)

Encourage your gym members to create and share content featuring their workouts, progress, or what they love about your gym. You can even create a branded hashtag or run a contest to incentivize your members to participate.

UGC not only provides social proof for your business but it also helps to create a sense of community among your members. They feel really valued when you share their content on your platform which ultimately builds a deeper connection and loyalty to your gym. And your reach has been expanded because your business has gotten exposure to their audience. 


4. Experiment with Unconventional Post Formats

Branch out from standard and familiar post formats and explore new ways to present your content. A few examples: consider using polls, interactive quizzes, or even hosting an AMA (Ask Me Anything) session. These interactive formats spark curiosity and engagement and they encourage your audience to participate actively in the conversation. By mixing it up and staying ahead of (or even participating in) trends, you can keep your content fresh and engaging for your audience and attract more gym members.


5. Harness the Power of Nostalgia

Nostalgia evokes powerful emotions and memories, making it an effective tool for engaging with your audience. By incorporating nostalgic elements into your fitness business’s social media posts, you can relate to shared experiences and create a sense of nostalgia that resonates with your audience. This could include throwback posts, classic workout moments, or simply sharing memories from your business’s history. You can leverage pop culture references or iconic moments to create content that transports your audience back in time and fosters a sense of relatability and connection.


6. Champion Social Causes and Advocate for Change

Show your audience that your fitness business cares about more than just profits. By supporting local causes and advocating for change, you can create a deeper connection with your audience and show your core values. Be sure to choose causes that align with your brand’s values and mission and that genuinely resonate with your target audience. Remember, authenticity is key here. Engage in meaningful conversations, take tangible actions, and demonstrate your commitment to the cause. By positioning your brand as a purpose-driven entity, you can build lasting relationships with your audience.


7. Highlight Behind-the-Scenes Content

Boost your gym’s social media engagement by taking your audience on a journey by showcasing the inner workings of your brand. Share behind-the-scenes (BTS) content, such as team introductions, how you program, gym tours, or sneak peeks into your member experience. 

This transparency can help humanize your brand, fostering a deeper sense of trust and connection with your audience. Additionally, giving your audience an exclusive glimpse into your brand’s world can make them feel valued and part of the journey.


8. Host Virtual Workshops and Webinars to Boost Engagement

Offer exclusive online workshops, webinars, or Q&A sessions to provide valuable information and insights to your audience. This type of content not only educates potential gym members about fitness topics relevant to your gym’s offers but also positions your brand as a trusted resource in the industry. Promote these virtual events on your social media channels and encourage your audience to share them with their friends.

Going Live also offers an excellent opportunity to engage with your audience in real-time. This format allows you to answer questions, share updates, or showcase your in-person events, creating a sense of immediacy and excitement. The interactive nature of live streaming encourages active participation from your audience, providing valuable insights and fostering a sense of community. Plus, the unfiltered nature of live content can help establish authenticity and showcase the genuine personality of your gym.


Standing out in the crowded world of social media (especially in the fitness space!!) requires a willingness to experiment with some unconventional tactics as well as have an unwavering commitment to authenticity. By incorporating these strategies into your social media messaging, you can create memorable content that resonates with your audience and boosts your gym’s social media engagement. So, don’t be afraid to think outside the box, take risks, and embrace innovation as you strive to create truly magnetic social media messaging.

Looking for more ways to improve your Online Visibility and attract more of the right prospects? Check out our How To Improve My Online Presence: A Gym Owner’s Guide.

Author: Nick Berry

Nick Berry is an accomplished entrepreneur, CEO, mentor, and author, with a track record which includes founding and leading numerous companies to success since his first venture in 2002. Nick Berry is the Founder and CEO of Fitness Revolution.

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