If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling.
But:
If you’re committing these social media marketing mistakes…not only will your message fall flat…
It could turn off the prospects you want to attract to your facility. In part one, you discovered two mistakes gym owners make when crafting content for social media. Those two mistakes are:
- The importance of having engaging content…
- Why knowing your prospects hopes, dreams, and fears can help you create the RIGHT content that engages every time.
These are extremely important—because if you don’t know your avatar…and you’re just posting for the sake of posting…
Then your message won’t work—and you will have a harder time engaging who you want.
In today’s post, you’re going to discover the next 2 mistakes preventing you from bringing in new leads.
Two Costly Social Media Marketing Mistakes Preventing Your Business From Growing
There are 8 mistakes in total that we will cover…
But these two may be the biggest mistakes gym owners make when trying to grow their business, build engagement, and attract new leads on social media platforms like Facebook, Twitter, Instagram, and others.
And once you see the next two mistakes…you’ll understand why these are business killers and can easily cause your leads to dry up.
Those mistakes are:
3. You’re Copying Someone Else’s Content
When it comes to marketing, you’re told to model what’s working in the industry. And this is great advice, since it can give you new ideas on how to interact with your audience and how to attract the clients you want.
But:
Just because something is working for your competitor…doesn’t mean it will work for you.
If you’ve done the legwork and you already know what your audience is looking for, you can create fun, engaging, and high-quality content. And this is why it’s crucial to know what your audience wants so you can have a much greater impact than copying what someone else is doing.
4. Using Every Platform There Is
There are plenty of social media sites to choose from that will give you an opportunity to get your message in front of your ideal prospects. But, just because they are there, doesn’t mean you need to use all of them.
By focusing on one or two platforms at a time, it will allow you to create better content, and help you deliver that content with images, videos, and live broadcasts.
Remember, in order to be good at social media marketing, minimize your efforts on one, or possibly two, social media sites—and understand that being present on every social media platform might detract from your marketing message.
The Take Home Message
Social media may be one of the best mediums to get your message in front of potential clients, as well as your current members. But there are two important factors you need to remember:
- MODEL what’s working in the industry, but DO not COPY it.
- Avoid using every social media platform out there.
The more you can refine and focus your message, the better your content will be. This could give you the opportunity to become the “expert” in your niche—and gives your audience the content it craves—so they come back time and time again.
Your social media message could be one aspect holding you back from growing your fitness business.
And fixing those mistakes could help you grow and thrive.
But:
There are 5 other business mistakes we are seeing that could be slowing your growth, and preventing you from reaching your true business potential.
Click the link below to see the 5 OTHER mistakes—and how you can solve them:
