How to Create a Fitness Business that Fits your Lifestyle

by | May 16, 2022 | Business, Business Owners Journey, Fitness Business, Fitness Business Owner, Fitness Marketing, For Business Owners | 0 comments

(Last Updated On: March 14, 2024)

Dear Fitness Business Owner,

As someone in the field of health and wellness, you too deserve to live a healthy and stress-free life. But, too often, gym owners and personal trainers find themselves overworked, stressed, and on the verge of burnout. We absolutely hate it! It’s not meant to be that way and it actually doesn’t have to be!

You might find yourself always wondering where your next client is going to come from, constantly worried about the success of your business, or running around all week putting out fires. You might also be overworking one week and the next not knowing what to do. These are all symptoms of not having control of your business. 

Your fitness business is running you and we know that it’s not a great feeling. We’ve helped fitness business owners pull themselves out of this predicament and trained them to take control of their business. And it really takes training. Just like your relationship with your clients. They come to you to learn how to live fit and healthy lives because you’re the expert. You have knowledge that they do not have. But it’s not just the knowledge they’re looking for because they can get that for free all over the internet. They’re also coming to you for your ability to train, teach, and motivate them. (To pass that knowledge on and get them results!)

Funny enough, we do the exact same thing for you and your fitness business. You see, you can get knowledge anywhere and everywhere about how to run your business. You can take free online courses, read blogs, and listen to podcasts. But is it general business information that actually isn’t applicable to your industry? Even if it is, is that information designed for your unique fitness business? Probably not.

Fitness Business Freedom

Now, I’m going to be blunt here.

The only way that you can take control of your fitness business is through the same type of relationship that you have with your clients. 

You have proven fitness knowledge, meaning you know the things to teach your clients to get the results. The style of training, the frequency, the diet… all of it. 

You have the ability to work with their unique situation, right? 

Each client you have is different to a certain degree and you have the ability to set them up with a plan that will work for them. You’ve probably done this so often that you don’t think of it as a big deal. Here’s what’s actually happening. Your client is coming to you with a problem: they struggle to lose weight. After a conversation and learning more, you know exactly what they need—because you have done it for so many others. You give them a plan and coach them through it to keep them accountable. Eventually, they get the results.

Without you, they probably would have spent years trying to figure it out themselves. And with that, there is a chance that they’ll do it and there is a chance that they’ll never get results. 

By working with you they’re getting results and they’re paying for the results to come to them quicker.

Smart business owners do this all the time. You may have heard it called: buying speed. 

And you can do this too.

When you work with one of our coaches in our High Performance Coaching Program you’re buying speed. You’re speeding up the process of getting to where you want to go. And… you’re taking control of your business. So that you can enjoy your life while you run a successful fitness business helping other people get fit and healthy. That’s the way it’s meant to be.

We work very similarly to how you work.

Business Coaching

Let’s say you come to us with this problem: you don’t have control of your business. This could mean a lot of different issues like not being able to reliably generate new clients, not having important systems in your business, not having a sales system, or you just don’t know how to set a strategy and lead your business in the direction you want. 

First, we would start by getting crystal clear on the vision you have for your business. We’d set that as your “north star”. Once we set that, we can create a strategy that will take you where you want to go. (That’s how you get the results you’re looking for.) 

Next, we’ll dig into your business, and diagnose the obstacles that are holding you back right now. Then we’ll go to work breaking down those barriers to get you where you want to be. If there is a certain process or system that you don’t understand, we’ll direct you toward the trainings & tools (in our Academy) that you would need to do that. You’re going to have to pick up some new skills if you want to get new results.

Every month that goes by that we work together you’re going to have more and more freedom in your business.


Because you’re not in it alone. You have someone to bust your worries and fears. You have someone else to think about and care about the growth of your business. The burden won’t be totally on you.

It’s like having a partner in your business.  Someone else in your corner, who has your back.

The best part… you get to have all the glory to yourself. Your family and friends will watch you build your dream business… doubling your business, having tons of free time, and supporting you and your family. It’s a real version of success that our clients get to experience. You may be reading this and feel a little skeptical and that’s fair. It’s actually smart of you as a business owner to think that way before you get too excited about a solution.

But let me ask you this:

Whether this is the solution for you or not, isn’t it worth exploring?

You can either keep doing what you’re doing… continue getting the same results.


Explore a new option and just see if it’s the right direction for you. If it isn’t, then you can move forward and find a solution to your problem elsewhere. If it is, you have the chance at taking control of your business and living the life you were promised when you started this business!

This is one of those moments that you’ll look back and say: “That’s when everything changed.”

Click the link below and speak with one of our coaches about your business to see if our High Performance Coaching Program is right for you. You’ll get a free diagnosis of your business, work through your biggest obstacle, and get a success plan to take control of your business. 

Click here to book a Free Strategy Session with one of our Coaches.

Author: Nick Berry

Nick Berry is an accomplished entrepreneur, CEO, mentor, and author, with a track record which includes founding and leading numerous companies to success since his first venture in 2002. Nick Berry is the Founder and CEO of Fitness Revolution.

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