Killing the Beliefs That Are Killing Your Business: Part 1

by | Jun 7, 2021 | 5 Step Sales Process, Fitness Business Owner, Sales, Selling | 0 comments

(Last Updated On: March 14, 2024)

This is the first part of our exclusive 3-Part “Killing the Beliefs That Are Killing Your Business” series.

When we ask gym owners like you what you need to know more about to build your fitness business, sales training is always at the top of the list. You want to know how to sell more gym memberships, or what the best fitness sales script is. And as we dig deeper into your sales obstacles and questions, we always find that limiting beliefs are at the heart of the issue with most gym sales problems.

A Limiting Belief is a belief that you assume to be true, even though it may NOT actually be true. Things like:

  • I’m too old to do that.
  • Salesmen are sleazy and people don’t like them.
  • I can’t lift that weight, it’s too heavy for me.
  • I’m not good at sales.
  • I shouldn’t have to sell, my service is so good they should WANT to be my client.

In this presentation, FR Success Coach Madison shows you how to get out of your own way so you can understand what sales SHOULD and SHOULDN’T be…

SHOULD be: A comfortable conversation that allows you to get to know your prospect and find out how you can help them.

SHOULDN’T be: A “script” filled with ninja sales tricks designed to get the person across from you to “sign on the line which is dotted!”

She also shows you how to use the coaching skills you already have to help you have more comfortable and successful sales conversations. In this first part, Madison shows you how to identify and overcome the limiting beliefs you already hold concerning sales…like hating to sell! If you have many of these beliefs I guarantee they are holding you and your fitness business back!

This is Part 1 of a 3 part in-depth look at limiting beliefs, FR’s 5 Steps Sales Process, and the science behind it:

Part 1: Killing the Beliefs That Are Killing Your Business: Part 1
Part 2: Killing the Beliefs That Are Killing Your Business: Part 2
Part 3:  Killing the Beliefs That Are Killing Your Business: Part 3

It’s great to watch these videos and think about how you can use the information to improve your gym’s sales, but the real magic comes when you apply it.

The best way to do that is to get your reps in through sales role play and PRACTICE!

If you’d like to talk about your fitness business’s sales process or learn more about ours, schedule a call to talk through it with a Success Coach.  That’s what we do and what we’re here for.

Not sure what area of your fitness business you should be focused on strengthening right now?  Is it your sales process?  Hiring gym staff?  Take our Rapid Assessment.  You’ll get a full report on what stage your fitness business is in and some guidance on solving the current challenges you’re facing.  It’s a quick (thus the name)10 question form and it should take you less than 2 minutes. You’ll get the report immediately. So 2 minutes from right now you can have more clarity than you do currently.

Want more information on how to improve your sales process? Check out The Ultimate Guide to Creating a Sales System for Your Gym Business.

Author: Nick Berry

Nick Berry is an accomplished entrepreneur, CEO, mentor, and author, with a track record which includes founding and leading numerous companies to success since his first venture in 2002. Nick Berry is the Founder and CEO of Fitness Revolution.

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