In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.
During the chaos of the pandemic, gym owners had to make it work. You had to figure it out fast or your business was going under.
It took a lot of spit, chewing gum, and USB cables.
Now that the chaos is subsiding, it’s been a struggle figuring out how to permanently structure online training alongside in-person training, so it’s profitable, scalable, and you aren’t having to work yourself to death.
You can’t keep spinning these plates forever.
My last post covered the benefits of creating an online Hybrid program for both you and your clients, (more money for you and better results for them) and the first step in putting yours together.
Not the kind of Hybrid we’re talking about
Today, we’ll cover the final 3 steps:
- Initial Client Information
- Program Delivery Option
- Marketing
Initial Client Information
Most of the client information you need is no different than if they were starting any program in your gym.
- Movement assessment
- Goals
- Pertinent scheduling information
- Equipment and space accessibility
- Any other general information that will help you
If this is a client you already know, you probably have a good idea about most of these things, but if you’re getting this information in a sales conversation, keep in mind that your sales process doesn’t need to change.
The only difference would be that you can offer them this program as either an upsell, for someone who may want additional workouts at a time convenient for them, or an alternative for someone who may not have the time or money to come into your facility at all.
The only addition is that you need to find out their equipment and space accessibility. You don’t want to include something in their program they can’t perform, due to equipment or space restrictions.
Program Delivery Option
How are you going to get the program to your client?
Probably not your preferred program delivery option
There are different options, both free and paid, that can provide this service.
If you prefer a free option, you can easily email your client an Excel spreadsheet or give them access to a Google Drive folder.
A paid option such as Exercise.com may have some features that may enhance your client’s experience, but it obviously comes with an expense.
Whatever you decide, consider how easily your client will be able to access your Video Exercise Library and what effect any additional expenses will have on your pricing.
Create Your Offer
Now that you have the nuts and bolts of your Hybrid Training program together you need to create the specifics of your offer and understand how you will communicate it to your clients.
This has three parts:
- Set expectations
- Pricing Structure
- Marketing
Set expectations
What does the client get?
- How many workouts per week?
- How often do the workouts change?
- How do they communicate with you and how often?
As always, there are no right or wrong answers here. You must determine what is best for both you and your clients.
Pricing Structure
As always, we recommend you use Monthly Recurring Billing. This makes the invoicing process much easier and allows you to concentrate on what you do best, delivering a great experience.
You also must decide if this will be a stand-alone service or if it will be included as part of your other training packages.
As for the price itself, there are many factors to consider, for example:
- Your current pricing.
- Your expenses in delivering the program.
- Your time putting together the program.
It’s too difficult to suggest specific pricing here, but feel free to contact me if you need help with this step.
Marketing
When you are ready to launch your Hybrid Training program there are three strategies that should get good initial results:
- Identify current clients that may have a need for this offer. Clients with scheduling difficulties or those that want additional training days are prime candidates.
- Send an email to your list announcing your new offer.
- Incorporate it into your sales conversations. Use it as an upsell for someone who is already joining or an alternative for someone who isn’t a good fit for your core offer.
Following these steps will get your Hybrid Training program up and running in no time.
Obviously, there are many other virtual training options that will allow you to help your clients, as well.
I’d love to be able to help talk you through any problems or questions you may have. I know it can be overwhelming. As I mentioned before, though, it doesn’t have to be.
Ask anything in our private Facebook group and I promise you’ll get some really great and helpful answers.
