The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply trying to increase revenues.
I’m still no different than you.
Each day I wake up with a desire and drive to push a little further, a little higher, and do a little more so that Fitness Revolution is THE GO TO solution for serious fitness business owners who want to take their business to the next level. But, enough about me…
You’re here because you aren’t cool with status quo. You want more from your business and more for yourself. And you want it all to happen by doing what you love.
While the market may be full of potential options for your target market, there are very few GREAT options for them. You have to be willing to step up and grab the top spot in their minds. When you do that you’ll have no problem rising to the top of your market and beyond.
There are three things you need to dial in if you want to supercharge your success and rapidly grow your business. Here they are, the three keys to fitness business success…
Commitment
Your fitness business success will largely be determined by your commitment to the cause. Are you willing to do whatever it takes to succeed?
Discomfort will become your new reality. You will be uncomfortable making new, bigger decisions. You’ll be required to get out of your comfort zone to implement new ideas, methods and strategies. You’ll have to get used to leaning into the discomfort of the situations.
The beautiful thing about this discomfort is that growth lies on the other side. You’ll learn how to handle these new situations, you’ll develop new skills and progress in your development as a business owner. These new skills and capabilities allow to you grow quickly.
Be committed to growing your business and becoming the business owner you need to be.
Responsibility
Do you ever get annoyed with the client that constantly blames their lack of progress on someone or something else? It could be their schedule, their family, their friends, their metabolism, or the cycle of the moon. Not once has it been their fault that they hit a sticking point or haven’t gotten the results they want.
Fitness business success requires 100% responsibility from you. You have to own the wins, losses and everything in between. There are always going to be circumstances out of your control. We don’t focus on those, but rather look at what we could do better or what we can learn from those situations.
Failure is going to be part of the learning process. Lack of responsibility will keep you from learning. You’ll be in an endless cycle of repeating the same mistakes or going through the same challenges if you don’t own it and change it.
Your rapid growth and fitness business success are determined by your level of responsibility.
Communication
In Five Stars: The Communication Secrets To Get From GOOD TO GREAT there was a quote from Barbara Corcoran, Shark Tank investor and real estate mogul…
“If you’re going to be in business, the single most important thing is the ability to communicate your idea to every single person you meet”
You need to be able to communicate to your market, to your team and to your mentors what it is that you want to accomplish and how it impacts them. This isn’t just marketing, it’s about persuading your audience, whomever that may be at the time, to support your initiative.
Learning how to clearly and powerful communicate a message will make fitness business success come a lot easier. You’ll inspire your team, invoke your market to take action and recruit others to help you accomplish your vision.
Poor communication will kill your success.
Climb The Success Ladder
No matter where you are in your journey as a fitness business owner you will need to zero in on and work to develop new skills to keep your journey moving forward. There is no status quo or maintaining success. I’m a firm believer that you are either moving forward or you’re moving back.
These three skills and mindsets will help you find fitness business success if you choose to develop them. As you work to master them you will be moving forward…fast!
And if you want even more guidance on how to achieve fitness business success, then check out our Core Four: Guiding Principles for Fitness Business Success to get a well-rounded, holistic approach to business growth.
