“Marketing is storytelling.” Joe Polish
The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish. This simplifies the concept of marketing and helps you, the business owner, to see that you need to clearly communicate the story of your business.
Define your story in three parts
A great marketing plan does not have to be difficult. Ask yourself these three questions to define your story.
- What do you offer?
- Who are you offering this to?
- Why are you the best fit for them?
For more on defining your marketing story, sign up for The Academy and get access to Fitness Marketing Mastery!
The Power of Marketing
When you’re first starting out with a marketing strategy, you must understand that marketing allows you to acquire more clients. Having more clients means that your business will have a better reach. It’s the tool you use as a business owner to make a bigger impact within your network. The only way to have a bigger impact is through your marketing. When you do it the right way, you can pre-qualify your prospective clients, educate them on what it is that you offer, and make the buying decision easy for them.
Are you totally new to marketing?
You’re in the right place! Let’s define some of our inside terms!
Lead – Someone who has shown interest in your offer. They have expressed interest to YOU. They’ve requested to take the next step within your business.
Front End Offer (FEO) – Low barrier-to-entry offer for a lead.
Core Offer (CO) – The best or main offer of your business. It’s what you’re best at delivering!
Retention – The amount of clients you keep. No business owner wants clients coming in and leaving immediately after. That makes your job twice as hard. Retention helps you keep track of how many clients you need to keep to grow your business.
This is only a preview of what we have to offer in our Fitness Marketing Mastery program. This exclusive marketing coure is only available inside The Academy. Reserve your space now and extend your impact with professional insight on strategic marketing for your fitness business.
