Are you a Gym Owner? This is why you need Fitness Business Coaching.

by | Oct 11, 2021 | Business Owners Journey, Fitness Business Owner, For Business Owners, Leadership | 0 comments

(Last Updated On: March 14, 2024)

Even though tons of fitness business owners will attempt to grow their businesses this year, many will not succeed. Others will enjoy an increase in membership and revenue, but nearly everyone will not get the results that they’re looking for. Maybe it’s even happened to you already. You start to increase your membership and then you end up stagnating. Or since your membership numbers are deteriorating you try to create a new program but that doesn’t seem to work out either. It’s frustrating. It’s humiliating, and it’s just exhausting. You may want to consider fitness business coaching because  sometimes, it feels like no matter how much time you spend or how many different methods you try. You’re just never going to reach the goals you’ve imagined for your business. At the end of the day, you may be feeling like you just don’t have control over your own business.

If you’ve ever felt like this, let me reassure you that you’re not the only one. And let me also tell you that it’s not your fault. If you’ve tried and failed before, the reason why you aren’t  getting the results you need is because of one simple fact. “You don’t know what you don’t know.” I am sure that you’ve heard this phrase before. But what does it actually mean? Let’s break it down.

You Don’t Know What You Don’t Know:

There are things that you know. As a trainer, you know how to help people lose weight, increase muscle mass, and become healthier. Right? Good. So those are the things that you know. Then there are the things that you don’t know. I won’t assume to know you, but I am pretty sure that you don’t know how to build a space shuttle. Right? But here’s the thing, you know that learning how to build a space shuttle exists. You could go to college to become an aeronautical engineer and learn how to build a space shuttle. Make sense so far? Those are the things you don’t know.

Then there is this other space (no pun intended) called “You don’t know what you don’t know.” This is the knowledge that not only do you not know (like building a space shuttle). But you don’t even know that it exists! Meaning that you wouldn’t even know that it was something that you could learn. So what if the answers to your problems were in this space. The things that you don’t that you don’t know. What if all the answers to your questions, the reasons why you feel like you can’t control your business, the cause of your stagnant membership were things that you couldn’t possibly know. Wouldn’t that be a relief? 

With that understanding the first thing you can do is stop beating yourself up for struggling to make a change in your circumstances. The second thing that you need to do is figure out how to access that knowledge. Now you can go ahead and start searching tons of things on google and listening to podcasts. That is actually a great way to start to unfold that knowledge and open your mind to all the possibilities. But wouldn’t it be easier to work with someone that has helped people through the same exact circumstances before. Instead of loading your mind up with tons of knowledge that leaves you more confused on your next step. I’m sure you’ve felt that before. Plus, how is that knowledge going to be tailored to your unique situation? You are kind of just shooting in the dark again. Right?

So who is the person I’m talking about? Are they a fitness business owner that can guide you? Maybe. I am sure that would be helpful. But they are a business owner, not someone that is skilled in helping you navigate your circumstances and your thoughts. What if you had someone that had guided people just like you over and over again from A to Z? Someone that knew the route so well that they could bring you to your destination while blindfolded? Someone that knew the common pitfalls, someone that knew the things that definitely wouldn’t work, and knew the tricks to get you where you are going faster. Wouldn’t you take that opportunity? This is what a fitness business coach can do for you. 


Fitness Business Coaching

But it wouldn’t be wise to go out and find any affordable life coach or even a business coach for that matter. Just like an Olympic swimmer isn’t trained by an Olympic gymnastics coach. That wouldn’t make sense. So don’t go running to find a business coach. You need someone that has specialized in helping fitness business owners so that you can get the right attention that you need. They are going to understand your language and your ideal customers. They are going to understand the ins and outs of your business. As a successful coach, they have worked with tons of other businesses just like yours. They are going to be able to take those years of knowledge and expertise and bring it directly to you. They are going to have seen certain methods play out in real time and be able to truly understand why those methods did or did not work.

For instance, if you go look up ‘fitness business marketing’ on Google. You will get an endless list of results of people telling you what works best. Some are going to be marketing agencies that want to sell their services, some are going to be software companies that want to sell their products, and this list is truly endless. Now, those parties may be trying to help you, but are they going to really have “on the court” knowledge? Or are they up in the bleachers shouting down things that “could work pretty well”? Like I said earlier, it is good to read these things to get your bearings in the industry. To begin to understand marketing, sales, business, and finance. But it is not the end all be all. Certainly not. This is why every fitness business owner needs a coach to reach their goals. This is why you need a coach if you want to perform your best.


Hear what Meagan had to say about having a Fitness Business Coach:



How will they help?

I know, you are hearing me make these claims about fitness business coaching. You are understanding that just learning information about the best fitness business practices isn’t going to transform your business. You get that a specialized coach for fitness business owners is much better than any general coach. But you want to know what it would actually be like working with a fitness business coach. I can’t say anything about others in the industry. But I can tell you how we do it. When you work with one of our coaches, they will start by getting to know you and your business. They will want to know what your goals are for your business and your life. This is such an exciting part! It is probably the first time someone was deeply interested in everything that you wanted to do with your business. I’m sure that just by having this conversation, it will start bringing back the passion and dreams that got your business started.
Next, your coach will  direct you on your first steps. It could be your marketing or it could be you sales. All of a sudden, you’re relieved. You’re in the hands of a professional. It might be one of the first times that you feel truly focused and confident. Then you can get to work on that first step. What if you don’t know how to do something? Like creating a marketing plan? Don’t worry. That is why we have our Academy. 


Fitness Revolution’s Academy:

The Academy is at the core of what we do at Fitness Revolution. It teaches our signature Fitness Business Alignment System which has empowered tens of thousands of fitness business owners. It is a proven method for growing your business by teaching the essentials: marketing, sales, business strategy, operations, and finance. This is a self-guided academy that has hours and hours of videos, masterclasses, workbooks, and tests that will help you at every level of your business. The best part about it, is that you don’t have to spend hours every weekend learning everything in the Academy. You can just learn what you need, when you need it. You get full access if you join one of our coaching programs. Don’t worry, your coaches will guide you through this whole process!

I had to take you on that short detour because it is just such a big part of what we do here. Not only do you get highly trained fitness business coaches to work with but you get all the resources you need. Which means, no more hours spent on google trying to figure out which is the best way to have a sales conversation. We have all the knowledge in house. Back to coaching.


Step by Step Success:

After learning about you, your business, and your goals then your coach will work with you to create a plan to execute on those goals. But first, they are going to help you get comfortable with some KPI’s (Key Performance Indicators). These are your financial numbers and others, like leads, conversions, membership count etc. Once you get comfortable with understanding these numbers and not running away from them. You and your coach will use these as a measure of your success. It is the only way to see if your efforts are making an impact or doing nothing at all. All of a sudden your business is going to become a lot more fun because it is going to be a numbers game. You are going to have your coach there at your side to cheer you on when you’re on fire (and you will be) and to pick you up when you’re feeling low. You won’t be alone. You will have someone outside of your business supporting you.


These are the type of results we produce for our clients:


Take Action:

Now the only way that you can get this kind of treatment is by taking action. As a business owner you know that things only get done by taking action. Hoping and wishing is going to leave you in the same position that you are in now. Only action is going to produce the results that you want. So if you want someone that is not going to help you just set goals. But someone that is going to be able to understand why you are getting stopped and guide you in resolving those issues. It is really time to make that jump. For yourself and for your future. Think about this. Think about your business a year ago. Do you have the same complaints? “I need more clients”, “No one wants to join my programs.” “My retention rate is bad.” If you’re still concerned about the same thing then what makes you think that you won’t be saying the same thing in a year from now. What action are you going to take differently? 

Fill out our quick Needs Assessment here. Our free Needs Assessment will give you an automatic report that will tell you the next step that you need to take in your business. The information is invaluable. After that you will have the opportunity to schedule a free call with one of our coaches to see if you are a good fit for one of our programs.

Click here to get a free report for your business.


Justin is the Head of Client Success at Fitness Revolution. Justin has been in the fitness industry for more than 15 years and loves helping fitness business owners become better business owners.

A hand drawing an arrow with a businessman on it.


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