Just as a GPS keeps a driver on course during a road trip, your Strategic Vision keeps your fitness business on track toward its objectives. It provides direction and purpose, so that you can make every decision and take every action in alignment with your overarching goals.
Business Owners Journey
The Core Four: Guiding Principles for Fitness Business Success
The Core Four Philosophy: Guiding Principles for Fitness Business Success presents a well-rounded, holistic approach to business growth. It’s about growing personally as a leader, setting a clear strategic vision, executing systematically, and using feedback systems for continuous improvement.
How Fitness Business Owners Become Better Decision-Makers
The path of fitness business ownership is tough, it’s uncertain, and your decision making is one of your most important abilities. Your ability to succeed all comes back to you and how you make decisions along that challenging, uncertain journey.
Running a Gym Business: Franchise or Independent Ownership
If you’re wrestling with the decision to go with a fitness franchise or go the independent gym owner route, I wrote this article to offer my unique blend of perspectives, and hopefully help you make as informed of a decision as possible.
The 3 Layers of Support Every Fitness Business Owner Needs
As a gym owner, you’re not just the local ‘fitness person’; you’re a business owner navigating a complex landscape of opportunities and obstacles. It’s an exciting and stressful journey, and it’s not one that you must travel alone. The difference between success and failure often hinges on the strength of your support system
Business Strengths Analysis for Fitness Businesses – GrowthCatalyst 2.0™
Fitness businesses face unique challenges, including plenty of competition, fluctuating member engagement, and the need to stay on top of industry trends. The right business assessment could be the instrument you need for improved decision-making, greater clarity, and ultimately, increased success.
5 Stages of the Fitness Business Owner’s Journey
Discover the predictable path to fitness business success. Learn how to master selling, build teams, scale operations, lead with impact, and craft a lasting fitness legacy
4 Pricing Mistakes to Avoid for Fitness Business Owners
Putting together your fitness business pricing strategy can be challenging and confusing. It may be a struggle because you don’t know where to start. Or it may be a challenge because you don’t have a framework to craft your offer (which includes your price). There are...
Gym Marketing & Sales: 5 Things To Do When Your Leads Aren’t Responding
After you’ve spent a significant amount of time getting a good lead flow by marketing your gym. You may come across a new problem… getting those leads to respond. When using Facebook ads you have to understand the type of lead you're getting and their mindset....
How to Create a Fitness Business that Fits your Lifestyle
Dear Fitness Business Owner, As someone in the field of health and wellness, you too deserve to live a healthy and stress-free life. But, too often, gym owners and personal trainers find themselves overworked, stressed, and on the verge of burnout. We absolutely hate...