Everyone tells you that social media, content marketing, and paid advertising are the most important channels to develop for your digital marketing efforts. They are very powerful tools to broadcast your brand and bring you new leads and subscribers. But do you have a...
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What You Need to Know about Advertising for Gyms
by Justin Hanover | Oct 4, 2021 | Core Offer, Ideal Client, Marketing, marketing funnel, marketing message, Positioning
So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your business because you...
Why Should Your Prospect Choose Your Gym Over Someone Else’s?
by Nick Berry | Aug 31, 2021 | Core Offer, Fitness Marketing, Ideal Client, Local Market Positioning, Marketing, marketing message, Positioning, target market
Discover the secret to standing out: our blog reveals how your gym can captivate ideal clients and beat the competition.
A Client Saved Is A Client Earned – The Misunderstood Retention Trio
by Nick Berry | Aug 24, 2021 | Client Care, Marketing, marketing message, Retention
“A client saved is a client earned” - Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than to keep an existing one. ...
Owning Your Gym’s Target Market: How to Pinpoint and Engage Your Ideal Client
by Nick Berry | Aug 23, 2021 | Ideal Client, Marketing, marketing message, marketing strategy, target market
Master gym marketing with precise strategies to identify and engage your gym target market—transform prospects into your ideal clients!
5 Lead Generation Marketing Mistakes You Need To Stop Making
by Nick Berry | Nov 5, 2020 | Fitness Business Owner, Fitness Marketing, Ideal Client, Local Market Positioning, Marketing, marketing message
As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program. And this is why you have a lead generation...
Put Your Ideal Client Profiles to Work
by Nick Berry | Mar 11, 2020 | Fitness Marketing, For Business Owners, Ideal Client, Marketing, marketing message
It’s not enough to just think about your ideal client and move on. You also need to create a fully developed Ideal Client Profile – and then use it constantly to attract new leads, convert them to clients, and shape your entire marketing strategy.