Derek and Joel are sharing how their program, Foundations, is changing the game for fitness enthusiasts and novices alike, proving that a blend of personalized attention, accountability and group dynamics can deliver remarkable results.
Retention
The ‘Essential 8’: Areas Every Gym Owner Should Be Assessing in their Fitness Business
As a gym owner, your ability to make informed decisions about your fitness business is going to determine its success. In this article, you’ll learn the Essential 8 vital areas that need to be assessed regularly in every fitness business.
6 Steps to Creating Powerful Goals for your Fitness Business
Some fitness business owners think that creating goals is just about attaining the things they want in their business. But as with everything, there is a little bit more of an art to creating goals. Want to grow your business the right way? So you don’t get...
The Secret to Creating a Fitness Business That Clients Love
There are two main groups of people that you want to love your fitness business. Those two groups are your customers and your employees. Of course, you want your customers to love your business. If they do, they will happily spend money with you and refer their...
Increase Gym Member Retention Rate
It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and make more sales. But a...
A Client Saved Is A Client Earned – The Misunderstood Retention Trio
“A client saved is a client earned” - Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than to keep an existing one. ...
What Should a Gym’s Retention Rate Be?
Is 95% good? What should yours be? 94%? 98%? How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to avoid when building...
The Scaling Triad
If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help. There’s a HUGE misconception of what...