Creating A Purposeful Marketing Plan For Your Fitness Business
One of the biggest issues with fit pros marketing is a lack of purpose.
I find that a lot of fitness business owners are hustling and working hard to market, but they are doing it randomly. The hustle is just throwing a bunch of stuff out there and hoping it delivers a result.
You get the same results from that type of marketing as you do with random workouts. It may lead to some progress, but a well designed program will lead to nearly guaranteed results in a specific time frame.
Instead of testing out one marketing idea after another most fitness business owners would be well served to focus on 2-3 marketing ideas that play to their strengths and do them consistently, day in and day out.
Then ensure that each of the actions you take has a set purpose. If you’re providing valuable content are you building an audience, trying to get subscribers, etc? Ensure there is a purpose and call to action with every activity that you are doing.
This small shift and focus on purpose of marketing can create a massive impact on your business growth.