What You Deserve from a Business Coach

Let’s get something straight right from the start. It’s pretty likely that if you’re reading this, we’d like the opportunity to work with you as your business coach.  If you took the time to come to this blog you’re probably looking for some answers and are willing to do some work to get them.  I assume you’re not here just hoping to find a picture of my gorgeous face.  But in case you are,...

The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE misconception of what scaling actually is and what it isn’t, though and that’s what makes it seem so confusing.  Allow me to demonstrate with this...

All Problems are Leadership Problems – Part 2

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right?  I talk to gym owners all the time who are convinced that there’s some crucial aspect of their business they’ll just never get…until they do, and their business...

All Problems are Leadership Problems – Part 1

What does being a good leader mean to you?   What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity.  They may think they do, but when we get them to think deeper on the subject, they realize there’s...

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The 12% Marketing Investment Formula

Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are underinvesting in marketing. And because of this, they are getting left behind as boutique franchises buy up market share with their corporate branding...

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Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it. It’s a confusing period, and the situation will keep changing in the weeks and months ahead. Reopening gyms is in Phase 1 of the federal reopening guidelines announced recently by President Trump. It will be up to individual governors when to...

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Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness pros quickly moved online. It was impressive to see gym owners, studio owners and trainers adapt to keep their clients engaged and exercising. But, let’s face it. We were all hoping “this thing” would be over within a few weeks and we could return to normal life. Now that we know otherwise, it’s time to take another look at your...

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Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later. It’s a fair question with a simple answer: You have to keep doing both, now and always. Download our free list of resources to protect your business...

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Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and inspirational quotes. It’s enough to make you want to go back to bed, pull the covers over your head, and hope for a miracle. Download our free list of resources...

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Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your services and expertise. We’re not talking about dispensing medical advice or running for office. We’re talking about marketing in a way that is helpful...

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Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your services in person, then you need to be able to do so virtually. You can offer recorded training online, or set up live streaming sessions for individuals or...

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Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.  Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your team could feel confused and disoriented in this unfamiliar territory. It’s all totally understandable. But you’re not alone.  While the world...

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Put Your Ideal Client Profiles to Work

When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before, during, and after their pregnancies? Or were you aiming to attract, say, people over 60 who are interested primarily in functional fitness? It’s not enough...

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Decoding Sales Objections: When They Say This…They Mean That

Overcoming sales objections is key to growing your business. But before you can overcome them, you need to understand them.  Most skepticism falls into one of two categories. Either there’s a lack of understanding between you and the prospects, or they don’t see how your service will solve their problem. If we understand what’s underlying their objections, we can respond with points that will...

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5 Things to Consider When Hiring

Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction.  Let’s think about hiring, for instance — staffing up with the right people in the right roles at the right time. What does your gym need at this stage? Give us 2 minutes and we’ll show you how to...

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How to Identify Your Company’s Core Values

Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity.   And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its people’s behavior and standards? Values shape every decision a business makes. For example, internally, values define standards for hiring, firing, and...

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7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just a buzzword. It’s the connection between your client and your business through various channels – in person, through social media, through email...

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Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any client behind from month to month. Engage them continually so they stay longer, make more referrals, and spend more money. Retention is one of the...

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Your Checklist to Guide Leads Through the Sales Process

Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your sales funnel. You’ve got to actively guide them through it, from the first time someone expresses interest in your service to when you sell your core...

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3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse for gym owners.  Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly dependent on a single lead channel. So if Facebook changes a rule or impressions become more expensive (as it typically does over the holidays), these gyms...

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The Text Message Follow Up That Doubled Our Conversions

There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth contact with a prospect. Here are the stats for sales people’s activity in follow up: 48% of sales people never follow up 25% of sales people make a...

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How To Overcome Sales Objections: “I need to check with…”

This is part 3 of our “How To Overcome Objections” blog series. You can see Part 1: Price Objections and Part 2: Think About It Objections by clicking the links. One of the most difficult objections to overcome is the decision maker objection. Outside of being incredibly pushy or borderline arrogant trying to get someone to make a significant purchase without speaking with a spouse or...

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How To Overcome Sales Objections: “Let Me Think About It“

The response after our “How To Overcome Price Objections” blog posts was awesome! So, we knew you wanted more ideas and tips to overcome other sales objections.   This post will cover the infamous “Let me think it over” or “Let me think about it” objection that you get in sales. We will follow this up next week with a final post to cover the final most common objection you’ll hear in...

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The Fitness Pros Referral Checklist

Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.

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Are 6-week Transformation Challenges Dead?

Analysis of a $60,000 transformation challenge

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How To Overcome Price Objections

There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.

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10 Keys to a Successful Fitness Business

One of the fastest ways to grow your business is to look at what others have done to grow and find success in theirs. That doesn’t mean you copy exactly what they do, or that your business has to look exactly like their business…

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How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how to find out…

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3 Keys To Developing Stronger Systems For Scaling Your Fitness Business

Growing, or scaling your fitness business isn’t easy. It takes more than a FB ad, a couple checklists and great training. If you would look at many fitness businesses that have found some success, usually in the $10,000/mo-$25,000/mo revenue range, there is one thing that really holds them back…systems.

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Using Role Play To Grow Your Fitness Business

Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.

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Why Pre- & Postnatal Coaching Is So Profitable For Fitness Businesses

Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.

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How To Build Your Confidence as a Business Owner

As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.

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5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.

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How To Know If Your Marketing Is Working

You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.

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4 Ways To Get ‘Unstuck’ In Your Fitness Business

When your growth stops how do you get ‘unstuck’ in your fitness business? There are 4 key areas you need to focus on as the business to kickstart your growth again.

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Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.

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3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.

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Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring. Here are the top blog posts, videos and free resources from 2018… Top Fitness Business Blog Posts 2018 With over 270,000 views here are the...

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4 Reasons High Performers ‘ABM’

High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.

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How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as great trainers or coaches struggle to let go of the day to day operations in their business

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How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits.   To increase your revenue you have to: Increase the number of new customers Increase the value of each sale Increase the frequency of sales Let’s take a look at 3 simple ways to increase your personal training revenue. Raise Your...

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Create Your Fitness Business Breakthrough: 3 Steps To Growth

Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required for breakthroughs. The Fitness Revolution Fitness Business Alignment System™, the most effective strategic approach to running your fitness business, is...

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3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.   Let’s assume you have the required credentials, certifications or education to deliver great results (and that you are doing it with the clients that you have...

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How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and implementing the following 5 key elements into your personal training business will give you the best shot for fast growth and success.     A Sales System...

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Personal Training Sales: 20 Questions To Qualify Prospects

Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients.    Many prospects ask about price or what type of programs you offer because they don’t know where to start in their discovery process. You need to step up and...

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Holiday Marketing Tips For Personal Trainers

Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes.    You can still increase sales and get more personal training clients during this notoriously slow time of year. Here are a few tips to ramp up your marketing and get more clients… Run a Holiday Challenge...

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Building A Fitness Business Team: 3 Things Your Team Needs From A Leader

As a business owner you can only grow your business to a certain level by yourself. The long hours and endless tasks will burn you out if you don’t find a way to build a fitness business team to help you out. Most fitness business owners make their hires out of desperation, especially at first. You let the stress pile up, push burnout right to the brink and then finally decide you’ll make a...

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Building A Fitness Business Team: What to do before hiring a manager

Growth comes in many forms. One of the keys for your success as you build a fitness business will be transitioning from the technician to the manager to the entrepreneur. Adding staff to your business will be a challenge at first, but the biggest challenge will come in the form of you transitioning to a manager role. There’s a good chance you’ve never managed a team before now. You’ve always...

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Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine, newspaper, online information site or other media channel automatically gives you expert status in the mind of your visitors.   Listing top media outlets on...

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When To Make Your First Hire For Your Fitness Business

As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance you’ve just started to make a little money. You’re in the difficult position of having to figure out if you want to invest in a staff member or...

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How to Market Against the Competition

All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose from to help them reach their goals. You need to be aware of these options so that you can position yourself against them and make your business the...

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How To Create An Irresistible Front End Offer To Grow A Fitness Business

A strong Front End Offer can help grow a fitness business quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. Remember, the objective of your Front End Offer is to provide a positive experience for your Ideal Client. In order to do so it must: Have a low barrier...

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14 Questions To Help You Get More Personal Training Clients

The success of your marketing and ability to get more personal training clients for your business rely on your ability to create a message that resonates with your Ideal Client.    One of the easiest ways to figure out what to say in your marketing and learn how you can help your Ideal Clients choose your business over the competition is to ask! But, many personal trainers simply assume they...

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4 Ways to Build Your Credibility And Grow Your Personal Training Business

Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that you’re an amazing fitness pro? Before you begin telling the world how awesome you are we need to create your Local Market Positioning™. Think of this...

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The Power of Curiosity For Fitness Business Growth

It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living.   Your growth as a person and business owner start with questions about skills you need to develop, obstacles you will face and finding the path to success....

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How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply trying to increase revenues. I’m still no different than you.   Each day I wake up with a desire and drive to push a little further, a little higher,...

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Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business and hit our goals. That doesn’t mean you should neglect your internal marketing channel of referrals. Too many fitness business owners sit back and...

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The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier.   As a fitness pro you’re likely tracking data on your programs success rates, weight lost, inches dropped, and strength gained. That’s how you progress a client in their training and help them reach their goals. Business...

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Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business seems incredibly appealing, especially if you’ve endured the long days, split shifts and headaches of having to run your in person fitness business....

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A Clear Plan For Fitness Business Growth

There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are placed there so that you can develop skills, strategies and relationships that will help you get to the next level. It’s a lot like training. You have to...

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Mastering Your Personal Training Client Conversion Strategy

One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up. What if the problem wasn’t with the leads? There’s a simple solution to converting more leads into prospects and it lies in your sales pipeline. A clear follow up process with defined stages and actions will...

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16 Reasons Your Personal Training Business Fails

Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a solution for many fitness pros. And when that time does run out we see a lot of great fitness pros leave the industry or never reach the number of people...

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How to Grow Your Personal Training Business

If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business? Take a minute and really think about your answer… It’s easy to think about where you need to be in order for you to be happy with your success, but the...

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10 Reasons You Need To Be At The Elite Fitness & Performance Summit 2018

If You Ever Wondered What It Takes to Create A High Powered, Cash Generating Fitness Business That Allows You To Live The Life You Want, You Are Not Alone A world-class fitness business that pumps out predictable revenue and doesn’t drive you insane trying to manage all the chaos is a fantasy that many fitness business owners and fitness pros only dream of. Having a multiple six, maybe even a...

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The Fitness Business Weekly Operating Routine

Poor communication with your team will kill your business. It leads to lots of frustration for both the business owner and the team. That’s why we created the weekly operating routine for fitness business growth. It allows you to manage and communicate with your team to get the most out of them. A team that understands their personal impact on the business goals is a strong team. Here’s your...

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Building A Strong Team For Your Fitness Business

Being a victim of your own success is no fun! Business growth eventually requires more and more to be done to maintain the business success. These tasks fall on your plate at first and eat up your time. Ever find yourself spending hours on low level activities or things that don’t fit your strengths because they “must get done” and the result is you not doing the stuff that actually matters?...

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“Where Do I Find More Clients?”

As you start your fitness business word of mouth marketing is your bread and butter. You do a great job working with clients and they in turn help you grow your business. But, that doesn’t last long! Eventually you need to grow faster and acquire more clients than word of mouth or referral marketing allows. Which brings up the million dollar question… “Where do I find more clients?”...

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Creating A Crystal Clear Marketing Message

A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability to communicate your brand story to your target market and community. If you don’t tell it, someone else will. It may be your customers and raving fans or it could...

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How to Market Your Fitness Business

Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business. It’s also what will help you charge what you’re worth and eliminate a lot of the price objections you get from leads. Marketing the outcome you...

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A 7-Figure Fitness Business Owner’s Tips For Success

High Performers share a lot of common traits. Understanding the power of coaching and discipline tend to be two of the most important traits that led to their success. You don’t build a multiple 6-figure or 7-figure business and then figure out how to perform your best in the business. At Fitness Revolution, we’re very fortunate to work with a lot of great fitness business owners. Matt...

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6 Keys To Becoming A High Performing Fitness Business Owner

Wanna chase that “Lifestyle Business Owner” dream? This probably isn’t the place for you. All the hype and BS surrounding the gurus telling you about being able to become a 7-figure online trainer or work just a few hours a week while building an empire is holding you, and the rest of this industry back. That message is the equivalent of a trainer telling a client they can get cover model...

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How To Delegate In Your Fitness Business

Are you spending your time on the most important activities in your business? If you’re like most business owners the answer is “No.” You end up putting out fires and using up your valuable time on simple tasks that need to get done. These tasks keep you from doing the revenue generating activities and strategic planning within your business. Every minute you spend on a task that keeps you...

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10 Reasons Fitness Pros Should Attend Live Events

It’s easier than ever to access information from experts all over the world. Blogs, podcasts, YouTube and social media make everyone and everything accessible. Which makes you think long and hard about attending a live event, conference or summit. When attending a live event you have to fork out travel expenses, hotel, food, time away from the business and time away from family. There’s...

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How to Use Social Media for Your Personal Training Business

4 Tips To Leverage Social Media Love it or hate it, social media is here to stay and it’s a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself in the local market and communicate with your audience then you’re making things hard on yourself. These tips aren’t going to turn you into the fitness equivalent of a...

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The Fitness Business Marketing Rx

You can consistently and confidently attract high-quality clients. All you need is the right fitness business marketing prescription. A marketing plan isn’t a random compilation of marketing ideas and tactics done inconsistently. Yet, many fitness business owners and personal trainers do exactly that and hope to get more clients. If you witnessed a trainer randomly running around from machine...

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How To Sell Long Term Memberships To Your Personal Training Clients

The Key To Selling Long Term Memberships For Personal Trainers Is it getting tougher to sell long term memberships to your personal training or group training clients? Maybe, there is definitely a trend in the market to move towards less commitment and more flexibility. You can’t ignore that. However, you also can’t ditch long term membership plans all together because selling them is a bit...

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3 Strategic Steps For Fitness Business Growth

Fitness Business Growth Tips For The Business Pro There are 3 big components to scaling up your fitness business and seeing continual growth. Focusing on these 3 areas will help you overcome most of the biggest challenges that business owners face. So, what are they? Marketing… Team building… Management… Any of those make you squirm a little? That’s likely because you don’t know how to...

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How To Create A Less Stressful Personal Training Business

Sometimes all you need is an extra set of eyes and a little guidance to propel you forward in your business. So many fitness business owners wander around, aimlessly trying to out work their problems and ‘hustle’ for growth. And while hard work can’t be ignored, it shouldn’t disrupt your life. You created your business to provide a better life for you, your loved ones and create more impact...

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Transforming From Fitness Pro to Business Pro: Growing A Successful Personal Training Business

Want to build a personal training business that provides you the income and freedom you want without sacrificing your values? Most ‘gurus’ would tell you to build a lifestyle business, maybe take things online, or some other form of that bad advice. Somewhere along the way being a business owner that has a brick and mortar personal training business was bad. It’s as if you gave yourself a life...

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Mistakes You Make When Creating Systems For Your Fitness Business

Create More Efficient Fitness Business Systems By Avoiding These Mistakes Having fitness business systems in place can make your life a lot easier as a business owner. Efficiency, effectiveness, and delegation are all possible because of systems, but you can also create more frustration and headaches by making some critical mistakes. Getting Too Detailed At first glance this seems odd, right?...

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5 Business Skills For The Fitness Business Owner

5 Skills That Will Take Your Business & Career To The Next Level Success in the fitness industry relies on your ability to deliver great results to your clients. Over time you’ve developed skills and learned new techniques to be able to create programs and coach your clients to success. Growing and running your fitness business, whether that’s a studio or as an Independent Contractor, also...

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The Fitness Pro’s Guide For Business Success

How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to getting certified and securing your first job as a trainer, a business owner’s journey is not clearly defined. That leaves many fitness pros jumping in...

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Developing Systems For Your Fitness Business

If you had systems in place for your fitness business would it be a lot less stressful and frustrating? The thought of creating systems can be overwhelming, so instead of starting with an operations manual or 1,000 checklists here’s a better process for you to get started using today. Let us help you create systems to optimize your fitness...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Building Better Systems For Your Fitness Business

How To Use the 20/80 Rule To Create Fitness Business Systems Systems…they are like Bigfoot or a unicorn.  Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and implementing them well.   They are a mysterious component of a fitness business that seems to always be just outside the reach of most fitness business...

ArticlesFor Business OwnersStage 2Videos

How to Double Your Personal Training Income in 6 Months

Need a boost in your personal training business? Learn how one trainer doubled his lead generation. clients and income in 6 months by applying a unique system to his business and life. Inside you’ll discover how: He went from frustrated to confident in running his business To apply a system to get more leads and convert those leads to paying clients Increase your income and...

ArticlesFor Business OwnersStage 3

How To Build Systems To Automate Your Fitness Business

You know that gigantic to-do list sitting at the side of your desk, or worse lingering in your head, waiting to get done. It’s probably full of tasks that you need to delegate or automate! But, you can’t do that without creating systems that run your fitness business. Once you begin to figure out how to bring in new clients your challenges shift. Now you face the issues of having to...

ArticlesFor Business OwnersStage 4

Becoming A Leader In Your Fitness Business

Look up the definition of leadership and it’s pretty boring… It’s literally “the action of leading a group of people or an organization”.   Helpful, right? I found that a better picture of leadership was painted by looking through quotes… “Management is doing things right; leadership is doing the right things” – Peter Drucker...

ArticlesFor Business OwnersStage 2

How To Make Your Fitness Business Stand Out

Why Should A Prospect Choose Your Business Over The Competition? Your business should be the most well known and respected fitness solution for your target market in your community. If its not, then you’re blending in with the competition and likely struggling to bring in new clients. Taking the top position in your market shouldn’t be complex. It does require a great strategy and disciplined...

ArticlesFor Business OwnersStage 2

How One Trainer Added 34 New Clients In One Month

One business owner came to Fitness Revolution looking for a better way to grow his business.   The first priority for Filipe Cotas, owner of TFW Medway, was to get a systematic marketing plan in place to bring in more clients.  He had some success with marketing and client acquisition but it wasn’t as smooth as he wanted, especially for the goals he had set for himself. Like many other...

ArticlesFor Business OwnersStage 2

Optimize Your Marketing Plan To Get More Leads

Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!”  But, it’s not your fault.  You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice. Hate to break it to you, but...

ArticlesFor Business OwnersStage 3

How to Master Your Fitness Business: 5 Tips For Eliminating Chaos

You probably took some shortcuts when you first started your fitness studio, bootcamp or gym.  Money was tight and you did whatever it took to get that next client and increase your revenues to pay the bills.  As your fitness business grows and you mature into a business owner, not just a self-employed trainer, its critical that you begin to address some of these shortcuts. Replicating...

ArticlesFor Business OwnersFor Fitness ProsStage 2

How To Establish Yourself As A Local Personal Training Expert

Experts are paid more and get clients easier. I’m pretty comfortable making that statement, but there is one catch… People have to see you as an expert.  You can be the absolute best at what you do, be the most educated or deliver the best results but if no one knows about it or percieves you as an expert then it’s not going to help you grow your business. What is Expert...

ArticlesFor Business OwnersFor Fitness ProsStage 1Videos

How To Sell More Personal Training With 4 Mindset Shifts

Are Your Beliefs Keeping You From Selling More Personal Training? Many of the biggest obstacles that keep salespeople and business owners from finding success, especially in fitness, lie right between their ears… If you’re struggling to turn leads into clients or hit your sales goals it may be time to focus on your own mindset and belief system around sales.  There are 4...

ArticlesFor Business OwnersFor Fitness ProsStage 2

How To Use Joint Ventures To Get More Clients For Your Fitness Business

Maximize Fitness Business Growth Through Joint Ventures Imagine having a team of other businesses and organizations out there promoting your offers and programs to their clients.  Sounds pretty amazing right? That’s one of the methods I used to grow my fitness studio and extend my reach in the community without having to spend money on advertising.  Building up a list of Joint Ventures,...

ArticlesFor Business OwnersFor Fitness ProsStage 1Stage 2Stage 3Stage 4Stage 5Videos

Fitness Business Success Principles

Methods are many, principles are few. Methods always change, principles never do… At Fitness Revolution we’ve identified the 5 principles that are required for ALL successful fitness businesses. Check out this video to discover the 5 Alignment Principles and how to use them in your business. Get our complete curriculum for implementing these Fitness Business Alignment Principles...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Top 5 Marketing Ideas For Fitness Pros In 2018

What’s Going To Help You Grow Your Fitness Business, Get More Clients & Bring In More Revenue… Every business and every industry evolves and adapts over time.  The fitness industry is quickly evolving with an increase in competition and leveling up of the business owners involved.  More money is being put into franchises which makes things a bit more challenging for the small...

ArticlesFor Business OwnersFor Fitness ProsStage 2Videos

How To Grow A Personal Training Business

From 30 to 110 Clients… Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time. Stress, burn out and frustration impacted not only their business but their lives at home. Learn how they turned it all around and great from 30 clients to over 110 clients and now have a less stressful, fun business. Discover How...

ArticlesFor Business OwnersFor Fitness ProsStage 3

The Fitness Business Annual Planning Session

Achieve More Faster With This Planning Routine “A goal without a plan is just a dream…” I had to look it up but Antoine de Saint Exupery is creditted with that well-known quote.  You probably use some form of it to motivate your clients and explain the difference between what you do and what they may find in typical gyms, from typical trainers. But, do you approach your...

ArticlesFor Business OwnersFor Fitness ProsStage 3Videos

A Simple System For Fitness Business Success

Many fitness business owners find themselves overworked and headed towards burnout because they don’t have a good system to help them leverage their abilities. Or, you get stuck because you don’t know what’s next and have not yet developed the experience in your business needed to get to the next level. In this video we talk about the keys to success in a fitness business and...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Strategic Planning For Fitness Business Success

How To Be A Forward Thinking Fitness Business Owner And Develop A High Performing Fitness Business Most fitness professionals jump into business ownership with no formal training in business.  Heck, I nearly failed the two business classes I took in college (probably because I never showed up to them…) You can find some success with sheer willpower early on.  Grinding through the challenges...