What You Deserve from a Business Coach

Let’s get something straight right from the start. It’s pretty likely that if you’re reading this, we’d like the opportunity to work with you as your business coach.  If you took the time to come to this blog you’re probably looking for some answers and are willing to do some work to get them.  I assume you’re not here just hoping to find a picture of my gorgeous face.  But in case you are,...

The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE misconception of what scaling actually is and what it isn’t, though and that’s what makes it seem so confusing.  Allow me to demonstrate with this...

All Problems are Leadership Problems – Part 2

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right?  I talk to gym owners all the time who are convinced that there’s some crucial aspect of their business they’ll just never get…until they do, and their business...

All Problems are Leadership Problems – Part 1

What does being a good leader mean to you?   What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity.  They may think they do, but when we get them to think deeper on the subject, they realize there’s...

WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because she’s an incredibly nice woman, but why can’t she just remember to keep her shoulders back? Maybe it’s a Monday morning at...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business was going under.  It took a lot of spit, chewing gum, and USB cables.    Now that the chaos is subsiding, it’s been a struggle figuring out how to...

Online Training in 4 Simple Steps: Part One

We all know how important online training has been to the fitness industry over the past 16 months. For many gym owners, it was the only way they could have even stayed in business.  Now that restrictions are being lifted, gym owners are finding that online training is a valuable offer that helps their clients with accountability and scheduling, and themselves with additional revenue....

The 1st Thing Our New Gym Owners Do To Fix Their Marketing

“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing messages that don’t mean anything to them.  That means they delete your email… Or scroll past your ad… And worst of all, they brush you off like you don’t...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! How Most Gym Owners See Systems Well, that won’t help if you don’t know two...

BusinessFor Business OwnersMarketingSalesSelling

Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a spreadsheet. It’s not.  Don’t get me wrong. Numbers are important. If you ignore them you’ll probably be closing up your...

BusinessFor Business OwnersFor Fitness ProsMarketing

Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to get me to put them through to the owner of the company. I got pretty good at sniffing them out.  I wanted to make sure...

BusinessFor Business OwnersFor Fitness ProsMarketing

Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his rocking chair slowly moving back and forth. He wasn’t part of our staff but he always hung around and regaled us with stories about the “good ole days”....

Business

September Coaches Corner: Overcoming Analysis Paralysis

We asked some of our Success Coaches two questions about overcoming “analysis paralysis.” Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to success. Here’s a look at their answers. Now, more than ever, identifying what you need to change and taking swift action can mean the difference between being...

Business

August Coaches Corner: Moving Into The Online Space

We asked some of our Success Coaches two questions about moving into the online space. Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to success. Here’s a look at their answers. Question 1: For fitness business owners thinking about offering a permanent, online Core Offer or Front End Offer, what variables should...

Business

Leading and Lagging Indicators Help Your Business Grow

If you’re working toward a goal, then you need to measure your progress. That’s true whether you’re a gym owner trying to grow your business or, say, a fitness client trying to lose weight. And in both cases, it’s helpful to use KPIs (Key Performance Indicators) to see how you’re doing and make necessary adjustments. Two KPIs are Leading and Lagging Indicators. What are they, and why are they...

Business

Taking Care of Business: Why You Need A Weekly Operating Routine

How many times has this happened to you? You head to a team meeting stoked about getting updates, leading a productive discussion, and adjourning with everyone clear on expectations. But you get there to find some people don’t know what the meeting is about, stragglers keep coming in late, someone forgot to prepare his report, etc. If you’ve been in business for more than  a week – as an...

Business

Success Coaches Share Tips for Recasting Your Year-end Goals

We asked some of our Success Coaches two questions about how to set and adjust goals for the rest of 2020. Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to success. At this point in the year, it’s good to look back at how Covid-19 affected you — and how you can move beyond its enormous impact to finish...

Business

5 Questions with Success Coach Asa Ivers: COVID Challenges, Opportunities and Advice

Success Coach Asa Ivers joined Fitness Revolution in 2017 and has helped countless independent gym owners reach their goals. Asa graduated magna cum laude from Touro University in California with a business degree and a minor in marketing. She started in fitness as a trainer 15 years ago, then created and ran a successful gym. Asa loves applying her business knowledge and fitness passion to...

Business

How to Prepare for Possibly Reclosing Your Gym

No one wants to think about having to close your gym again. And we don’t want to be alarmists here. But the sad truth is, it might come to that point. We’ve already seen at least two states – California and Arizona – order gyms closed again after a surge of coronavirus cases. With numbers also rising elsewhere, and with the wild ride we’ve all been on already, we believe it’s best to be...

Business

5 Stages of the Fitness Business Owner’s Journey

As a fitness professional, you’re familiar with how to develop training plans for clients. First you conduct an assessment. Then you ask about their current situation and goals. And finally you develop a map to guide them to success. But are you doing the same for your business? Just like those clients, you need a path to help you get where you want to go. At Fitness Revolution, we help you...