What You Deserve from a Business Coach

Let’s get something straight right from the start. It’s pretty likely that if you’re reading this, we’d like the opportunity to work with you as your business coach.  If you took the time to come to this blog you’re probably looking for some answers and are willing to do some work to get them.  I assume you’re not here just hoping to find a picture of my gorgeous face.  But in case you are,...

The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE misconception of what scaling actually is and what it isn’t, though and that’s what makes it seem so confusing.  Allow me to demonstrate with this...

All Problems are Leadership Problems – Part 2

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right?  I talk to gym owners all the time who are convinced that there’s some crucial aspect of their business they’ll just never get…until they do, and their business...

All Problems are Leadership Problems – Part 1

What does being a good leader mean to you?   What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity.  They may think they do, but when we get them to think deeper on the subject, they realize there’s...

WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because she’s an incredibly nice woman, but why can’t she just remember to keep her shoulders back? Maybe it’s a Monday morning at...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business was going under.  It took a lot of spit, chewing gum, and USB cables.    Now that the chaos is subsiding, it’s been a struggle figuring out how to...

Online Training in 4 Simple Steps: Part One

We all know how important online training has been to the fitness industry over the past 16 months. For many gym owners, it was the only way they could have even stayed in business.  Now that restrictions are being lifted, gym owners are finding that online training is a valuable offer that helps their clients with accountability and scheduling, and themselves with additional revenue....

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! How Most Gym Owners See Systems Well, that won’t help if you don’t know two...

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Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a spreadsheet. It’s not.  Don’t get me wrong. Numbers are important. If you ignore them you’ll probably be closing up your...

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Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to get me to put them through to the owner of the company. I got pretty good at sniffing them out.  I wanted to make sure...

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Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his rocking chair slowly moving back and forth. He wasn’t part of our staff but he always hung around and regaled us with stories about the “good ole days”....

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The 12% Marketing Investment Formula

Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are underinvesting in marketing. And because of this, they are getting left behind as boutique franchises buy up market share with their corporate branding...

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Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later. It’s a fair question with a simple answer: You have to keep doing both, now and always. Download our free list of resources to protect your business...

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Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and inspirational quotes. It’s enough to make you want to go back to bed, pull the covers over your head, and hope for a miracle. Download our free list of resources...

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Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your services and expertise. We’re not talking about dispensing medical advice or running for office. We’re talking about marketing in a way that is helpful...

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Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your services in person, then you need to be able to do so virtually. You can offer recorded training online, or set up live streaming sessions for individuals or...

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Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.  Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your team could feel confused and disoriented in this unfamiliar territory. It’s all totally understandable. But you’re not alone.  While the world...

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Put Your Ideal Client Profiles to Work

When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before, during, and after their pregnancies? Or were you aiming to attract, say, people over 60 who are interested primarily in functional fitness? It’s not enough...

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Decoding Sales Objections: When They Say This…They Mean That

Overcoming sales objections is key to growing your business. But before you can overcome them, you need to understand them.  Most skepticism falls into one of two categories. Either there’s a lack of understanding between you and the prospects, or they don’t see how your service will solve their problem. If we understand what’s underlying their objections, we can respond with points that will...

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5 Things to Consider When Hiring

Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction.  Let’s think about hiring, for instance — staffing up with the right people in the right roles at the right time. What does your gym need at this stage? Give us 2 minutes and we’ll show you how to...

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How to Identify Your Company’s Core Values

Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity.   And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its people’s behavior and standards? Values shape every decision a business makes. For example, internally, values define standards for hiring, firing, and...

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7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just a buzzword. It’s the connection between your client and your business through various channels – in person, through social media, through email...

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Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any client behind from month to month. Engage them continually so they stay longer, make more referrals, and spend more money. Retention is one of the...

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Your Checklist to Guide Leads Through the Sales Process

Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your sales funnel. You’ve got to actively guide them through it, from the first time someone expresses interest in your service to when you sell your core...

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3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse for gym owners.  Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly dependent on a single lead channel. So if Facebook changes a rule or impressions become more expensive (as it typically does over the holidays), these gyms...

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Email Marketing Tips For Fitness Business Owners

Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step plan for making his work in the video below…

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Networking To Grow Your Fitness Business

Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community and get more clients. Let’s talk about the keys to networking for your fitness business…

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The Text Message Follow Up That Doubled Our Conversions

There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth contact with a prospect. Here are the stats for sales people’s activity in follow up: 48% of sales people never follow up 25% of sales people make a...

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How To Overcome Sales Objections: “I need to check with…”

This is part 3 of our “How To Overcome Objections” blog series. You can see Part 1: Price Objections and Part 2: Think About It Objections by clicking the links. One of the most difficult objections to overcome is the decision maker objection. Outside of being incredibly pushy or borderline arrogant trying to get someone to make a significant purchase without speaking with a spouse or...

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How To Overcome Sales Objections: “Let Me Think About It“

The response after our “How To Overcome Price Objections” blog posts was awesome! So, we knew you wanted more ideas and tips to overcome other sales objections.   This post will cover the infamous “Let me think it over” or “Let me think about it” objection that you get in sales. We will follow this up next week with a final post to cover the final most common objection you’ll hear in...

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The Fitness Pros Referral Checklist

Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.

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Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one simple skill that you are already doing every day.

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Are 6-week Transformation Challenges Dead?

Analysis of a $60,000 transformation challenge

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How To Overcome Price Objections

There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.

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How To Master Your Fitness Business Growth: Increase Sales & Profits With Strategy

Let FR show you how and when to hold planning sessions that will propel your business forward and help you see faster results.

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10 Keys to a Successful Fitness Business

One of the fastest ways to grow your business is to look at what others have done to grow and find success in theirs. That doesn’t mean you copy exactly what they do, or that your business has to look exactly like their business…

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Blueprint For Fitness Business Success

Business doesn’t have to be complicated, in fact when it comes right down to it there are 3 things that will determine your success. These 3 things are the blueprint for fitness business owners to use if they want to see faster growth and take their business to the next level.

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How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how to find out…

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Success Habits Of Successful Fitness Business Owners

Success is more about the habits, routines, and structure you place in your life than it is about your talent, skill or abilities.   As a business owner, we tend to revolt against structure and routines that may restrict what we do. We want freedom and choice.     The hard truth is the structure, habits, and routines are what give you the freedom and create the growth...

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3 Keys To Developing Stronger Systems For Scaling Your Fitness Business

Growing, or scaling your fitness business isn’t easy. It takes more than a FB ad, a couple checklists and great training. If you would look at many fitness businesses that have found some success, usually in the $10,000/mo-$25,000/mo revenue range, there is one thing that really holds them back…systems.

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Streamline Your Fitness Business

We are going to provide a few tips to help you develop better fitness business systems.

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Using Role Play To Grow Your Fitness Business

Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.

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Why Pre- & Postnatal Coaching Is So Profitable For Fitness Businesses

Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.

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How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through them you will always be stuck with a JOB not a business.

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How To Build Your Confidence as a Business Owner

As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.

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The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your business and never find time to work on your fitness business. Here are some quick tips to help you accelerate your growth.

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5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.

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3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.

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How To Know If Your Marketing Is Working

You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.

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Successful Mindsets For The Fitness Entrepreneur

The X’s and O’s of running a fitness business and being a fitness entrepreneur are relatively easy to discover and implement in your business. However, if you don’t master your mindset you’ll struggle to find success.

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4 Ways To Get ‘Unstuck’ In Your Fitness Business

When your growth stops how do you get ‘unstuck’ in your fitness business? There are 4 key areas you need to focus on as the business to kickstart your growth again.

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Why Your Fitness Business Is Stuck & What To Do About It

Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…

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Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.

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How To Increase Your Productivity & Grow Your Fitness Business

Maximizing your time and getting the stuff that matters done is critical to your fitness business. Here’s what no one else is telling you about productivity in your fitness business.

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3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.

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How To Build A Plan To Hit Your Business Goals

Here’s a quick tutorial on creating plans that guarantee you hit your biggest business goals.

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Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring. Here are the top blog posts, videos and free resources from 2018… Top Fitness Business Blog Posts 2018 With over 270,000 views here are the...

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4 Steps To Grow Your Fitness Business In 2019

Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.

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4 Reasons High Performers ‘ABM’

High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.

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How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as great trainers or coaches struggle to let go of the day to day operations in their business

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How To Become A Leader In Your Fitness Business

Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become a better leader.   Let me share a recent experience of my own to help you understand the importance of becoming a fitness business leader and how to do...

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How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits.   To increase your revenue you have to: Increase the number of new customers Increase the value of each sale Increase the frequency of sales Let’s take a look at 3 simple ways to increase your personal training revenue. Raise Your...

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How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following.  Once you understand how to attract leads, convert those leads to clients and become a leader you will have the keys to success. Not only will you be able to control your growth but you can inspire others to help you accomplish your mission....

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Create Your Fitness Business Breakthrough: 3 Steps To Growth

Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required for breakthroughs. The Fitness Revolution Fitness Business Alignment System™, the most effective strategic approach to running your fitness business, is...

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What If You Hate Marketing?

You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to it take my 30-day challenge! Need Help Building Your Marketing Plan? Download Your Free Guide Today

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3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.   Let’s assume you have the required credentials, certifications or education to deliver great results (and that you are doing it with the clients that you have...

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Dealing With Pricing Questions From Your Leads

What do you say when a lead calls in or emails in asking “What do you charge?” Your answer could be the difference in turning that lead into a client or scaring them away.   There’s a very strategic and systematic way to approach pricing questions, especially when they come early in your relationship with a leads…like that first call! If you dodge the question you look shady.  If you...

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How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and implementing the following 5 key elements into your personal training business will give you the best shot for fast growth and success.     A Sales System...

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A Better Way To Sell Personal Training

Selling personal training doesn’t come naturally to most fitness pros. We got into this business because we love helping people, not because we love selling.   There’s a better, easier way to sell (that doesn’t force you to be like every other salesperson), allows you to charge what you are worth and removes the need to pitch your services. Want...

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Personal Training Sales: 20 Questions To Qualify Prospects

Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients.    Many prospects ask about price or what type of programs you offer because they don’t know where to start in their discovery process. You need to step up and...

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Personal Training Sales: Stop Discounting!

Everyone loves a deal, but there’s no reason you have to discount your personal training services! If you’re constantly getting asked to discount your prices in your personal training sales process then you need to make two changes right away. The first is changing how you buy things and the second is in how you sell your programs. Learn how to make these changes so that you stop...

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Holiday Marketing Tips For Personal Trainers

Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes.    You can still increase sales and get more personal training clients during this notoriously slow time of year. Here are a few tips to ramp up your marketing and get more clients… Run a Holiday Challenge...

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Your Most Powerful Fitness Sales Tool

Most fitness business owners and fitness pros sell by pitching their services to prospective new clients. You lay out all the great features of your program and how you can help this client without ever finding out what they really need. Instead of pitching try adding this new tool to your sales toolbox… Want Help Increasing Your Sales...

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Building A Fitness Business Team: 3 Things Your Team Needs From A Leader

As a business owner you can only grow your business to a certain level by yourself. The long hours and endless tasks will burn you out if you don’t find a way to build a fitness business team to help you out. Most fitness business owners make their hires out of desperation, especially at first. You let the stress pile up, push burnout right to the brink and then finally decide you’ll make a...

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The Most important Assessment For Fitness Pros To Use In Their Sales System

Assessments are a powerful tool for the fitness pro, especially when it comes to your sales systems. But, most fitness pros spend too much time on the assessments that matter to them and avoid the assessment that matters most to the prospect. Learn how to complete an assessment that identifies your prospects top goals, challenges and gets them invested in making the change with you...

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Building A Fitness Business Team: What to do before hiring a manager

Growth comes in many forms. One of the keys for your success as you build a fitness business will be transitioning from the technician to the manager to the entrepreneur. Adding staff to your business will be a challenge at first, but the biggest challenge will come in the form of you transitioning to a manager role. There’s a good chance you’ve never managed a team before now. You’ve always...

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Growth Through Leadership: The Journey To Build A Seven Figure Fitness Business

There are no shortages of challenges that you’ll have to endure as you grow your fitness business. Lindsey Kaalberg, the owner of Ritual Hot Yoga, shares how she has dealt with rejection from investors, the pressure to change her business model, and lead a team in multiple locations on her way to 7-figure fitness business. Lindsey was named the 2018 High Performing Business Owner of...

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Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine, newspaper, online information site or other media channel automatically gives you expert status in the mind of your visitors.   Listing top media outlets on...

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How to Qualify Leads And Close More Sales For Your Fitness Business

Have you wasted an hour of your time with an unqualified lead that didn’t turn into a client leaving you both feeling frustrated? Every fitness pro has done it, but a lot of those situations can be avoided when you learn how to qualify your leads. But, you can’t just qualify off price or their budget. You need to establish value and make it about the potential client, not your...

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When To Make Your First Hire For Your Fitness Business

As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance you’ve just started to make a little money. You’re in the difficult position of having to figure out if you want to invest in a staff member or...

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How to Build A Marketing Calendar For Your Fitness Business

Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE!   Consider your marketing calendar the program design template for the growth of your business. It’s the exercises, sets, and reps that are required to increase your revenue and attract more clients.   Instead of...

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Meet 7 Country Delegations Coming to Genesis Expo

Genesis Expo will gather over 5,000 CTOs in one place, and about another 11,000 engineers. If you are a first time dev at Expo this post should help you think about your trip.

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How to Market Against the Competition

All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose from to help them reach their goals. You need to be aware of these options so that you can position yourself against them and make your business the...

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Where Should You Market Your Personal Training Services?

“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute Discovery Call with an expert on the Fitness Revolution Team to help you find a...

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How To Create An Irresistible Front End Offer To Grow A Fitness Business

A strong Front End Offer can help grow a fitness business quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. Remember, the objective of your Front End Offer is to provide a positive experience for your Ideal Client. In order to do so it must: Have a low barrier...

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How to Create Content That Grows Your Personal Training Business

With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal training business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute Discovery Call with an...

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14 Questions To Help You Get More Personal Training Clients

The success of your marketing and ability to get more personal training clients for your business rely on your ability to create a message that resonates with your Ideal Client.    One of the easiest ways to figure out what to say in your marketing and learn how you can help your Ideal Clients choose your business over the competition is to ask! But, many personal trainers simply assume they...

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Maximize Your Personal Training Sales Opportunities

Did you watch the Double Your Personal Training Sales video from last week?   If not, check it out here. Here are two more tips to maximize your personal training sales opportunities…

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4 Ways to Build Your Credibility And Grow Your Personal Training Business

Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that you’re an amazing fitness pro? Before you begin telling the world how awesome you are we need to create your Local Market Positioning™. Think of this...

For Business OwnersStage 2Videos

How to Expand Your Marketing To Increase Personal Training Sales

Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve been working so hard to become.   An increase in your personal training sales comes from focusing on the top of your sales pipeline. Let me show you how...

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The Power of Curiosity For Fitness Business Growth

It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living.   Your growth as a person and business owner start with questions about skills you need to develop, obstacles you will face and finding the path to success....

For Business OwnersStage 4Videos

How To Uncover Your Unique Ability As A Fitness Business Owner

As a fitness business owner you start out having to wear all the hats in the business…janitor, admin, trainer, salesperson, marketer, bookkeeper, etc. That grind is required to ensure you can generate enough revenue to eventually be able to afford to hire others. Many fitness business owners get stuck and never get rid of some of the roles. They hold onto them thinking that no...

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How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply trying to increase revenues. I’m still no different than you.   Each day I wake up with a desire and drive to push a little further, a little higher,...

For Business OwnersStage 4Videos

How To Get Faster Results in Your Fitness Business

Do you love what you do but feel like you are surrounded by chaos and stress in your business most of the time?  Many fitness business owners face the same challenge. There’s only one way out… You need to create a structure around you and your business so that it protects your time and allows you to focus your valuable energy on what matters most in the business.  Here’s how to do...

ArticlesFor Business OwnersStage 2

Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business and hit our goals. That doesn’t mean you should neglect your internal marketing channel of referrals. Too many fitness business owners sit back and...

For Business OwnersStage 4Videos

Your Fitness Business Growth Formula

Discover how to create a formula for your fitness business growth AND save time doing it. This formula has been used with hundreds of fitness businesses, studios, and gyms. There’s Still Time… The Elite Fitness & Performance Summit is only event designed specifically to help fitness business owners get to the next level in their business and life. When you attend you’ll transform from...

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The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier.   As a fitness pro you’re likely tracking data on your programs success rates, weight lost, inches dropped, and strength gained. That’s how you progress a client in their training and help them reach their goals. Business...

For Business OwnersStage 2Videos

How to Improve Your Fitness Marketing With Two Simple Rules

Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website.    Fitness marketing success comes down to being able to deliver a message to the right audience at the right time. You have to motivate people to take action and change their lives. Watch the...

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Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business seems incredibly appealing, especially if you’ve endured the long days, split shifts and headaches of having to run your in person fitness business....

For Business OwnersStage 4Videos

How to Hire, Train & Retain Your Team of Superstars

Every business owner starts off thinking they are the only one that can trainer their clients, run their business and get stuff done. The “only me” mindset will keep you trapped as a business owner. You’ll eventually be capped by your time, stressed by the to-do list that piles up and frustrated from having to decide to take that vacation or get paid. Luckily, you can watch this quick video...