Are you a Gym Owner? This is why you need Fitness Business Coaching.

Even though tons of fitness business owners will attempt to grow their businesses this year, many will not succeed. Others will enjoy an increase in membership and revenue, but nearly everyone will not get the results that they’re looking...

Dial In Your Core Offer For a More Powerful Marketing Plan

    It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result...

The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE...

All Problems are Leadership Problems – Part 2

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right?  I talk to gym owners all...

All Problems are Leadership Problems – Part 1

What does being a good leader mean to you?   What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing?...

WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business...

Online Training in 4 Simple Steps: Part One

We all know how important online training has been to the fitness industry over the past 16 months. For many gym owners, it was the only way they could have even stayed in business.  Now that restrictions are being lifted, gym owners are...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is...

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Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of...

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Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen...

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Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his...

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The 12% Marketing Investment Formula

Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are...

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Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later....

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Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and...

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Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your...

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Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your...

ArticlesFor Business Owners

Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.  Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your...

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Put Your Ideal Client Profiles to Work

When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before,...

Decoding Sales Objections: When They Say This…They Mean That

  Knowing how to overcome sales objections is key to making sales and growing your business. But before you can overcome them, you need to understand them.   Having a solid sales process and being well versed in delivering it should...

Two muscular men are making fist bump gesture during workout in the gym
ArticlesFor Business Owners

5 Things to Consider When Hiring

Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction.  Let’s think about hiring, for instance —...

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How to Identify Your Company’s Core Values

Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity.   And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its...

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ArticlesFor Business Owners

7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just...

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Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any...

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Your Checklist to Guide Leads Through the Sales Process

Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your...

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3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse for gym owners.  Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly...

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Email Marketing Tips For Fitness Business Owners

Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step...

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Networking To Grow Your Fitness Business

Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community...

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The Text Message Follow Up That Doubled Our Conversions

There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth...

Overcoming Sales Objections Part 3: “I need to check with”

    This is Part 3 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” Part 3: “I need to check with….”   One of the most difficult objections to overcome is the...

Overcoming Sales Objections Part 2: “Let Me Think About It“

  This is Part 2 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” PTActionLinks.registerButton({ featureHash: '500-3ARJvo28RoPwk9q9KNxxkoEnMSM7GeBBdyuvwgK1' }); Part 3: “I...

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The Fitness Pros Referral Checklist

Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.

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Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one simple skill that you are already doing every day.

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Are 6-week Transformation Challenges Dead?

Analysis of a $60,000 transformation challenge

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How To Master Your Fitness Business Growth: Increase Sales & Profits With Strategy

Let FR show you how and when to hold planning sessions that will propel your business forward and help you see faster results.

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10 Keys to a Successful Fitness Business

One of the fastest ways to grow your business is to look at what others have done to grow and find success in theirs. That doesn’t mean you copy exactly what they do, or that your business has to look exactly like their business…

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Blueprint For Fitness Business Success

Business doesn’t have to be complicated, in fact when it comes right down to it there are 3 things that will determine your success. These 3 things are the blueprint for fitness business owners to use if they want to see faster growth and take...

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How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how to find out…

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Success Habits Of Successful Fitness Business Owners

Success is more about the habits, routines, and structure you place in your life than it is about your talent, skill or abilities.   As a business owner, we tend to revolt against structure and routines that may restrict what we...

ArticlesFor Business OwnersFor Fitness ProsStage 3

3 Keys To Developing Stronger Systems For Scaling Your Fitness Business

Growing, or scaling your fitness business isn’t easy. It takes more than a FB ad, a couple checklists and great training. If you would look at many fitness businesses that have found some success, usually in the $10,000/mo-$25,000/mo revenue...

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Streamline Your Fitness Business

We are going to provide a few tips to help you develop better fitness business systems.

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Using Role Play To Grow Your Fitness Business

Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.

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Why Pre- & Postnatal Coaching Is So Profitable For Fitness Businesses

Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.

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How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through them you will always be stuck with a JOB not a business.

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How To Build Your Confidence as a Business Owner

As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.

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The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your business and never find time to work on your fitness business. Here are some quick tips to help you accelerate your growth.

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5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.

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3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.

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How To Know If Your Marketing Is Working

You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.

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Successful Mindsets For The Fitness Entrepreneur

The X’s and O’s of running a fitness business and being a fitness entrepreneur are relatively easy to discover and implement in your business. However, if you don’t master your mindset you’ll struggle to find success.

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4 Ways To Get ‘Unstuck’ In Your Fitness Business

When your growth stops how do you get ‘unstuck’ in your fitness business? There are 4 key areas you need to focus on as the business to kickstart your growth again.

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Why Your Fitness Business Is Stuck & What To Do About It

Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…

ArticlesFor Business OwnersFor Fitness ProsStage 2

Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.

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How To Increase Your Productivity & Grow Your Fitness Business

Maximizing your time and getting the stuff that matters done is critical to your fitness business. Here’s what no one else is telling you about productivity in your fitness business.

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3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.

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How To Build A Plan To Hit Your Business Goals

Here’s a quick tutorial on creating plans that guarantee you hit your biggest business goals.

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Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring....

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4 Steps To Grow Your Fitness Business In 2019

Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.

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4 Reasons High Performers ‘ABM’

High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.

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How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as...

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How To Become A Leader In Your Fitness Business

Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become a better leader....

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How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits.   To increase your revenue you have to: Increase the number of new customers Increase...

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How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following.  Once you understand how to attract leads, convert those leads to clients and become a leader...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Create Your Fitness Business Breakthrough: 3 Steps To Growth

Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required...

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What If You Hate Marketing?

You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to...

ArticlesFor Business OwnersFor Fitness ProsStage 2

3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.   Let’s...

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Dealing With Pricing Questions From Your Leads

What do you say when a lead calls in or emails in asking “What do you charge?” Your answer could be the difference in turning that lead into a client or scaring them away.   There’s a very strategic and systematic way to approach pricing...

ArticlesFor Business OwnersFor Fitness ProsStage 3

How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and...

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A Better Way To Sell Personal Training

Selling personal training doesn’t come naturally to most fitness pros. We got into this business because we love helping people, not because we love selling.   There’s a better, easier way to sell (that doesn’t force you to be like every...

ArticlesFor Business OwnersFor Fitness ProsStage 1

Personal Training Sales: 20 Questions To Qualify Prospects

Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients.    Many...

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Personal Training Sales: Stop Discounting!

Everyone loves a deal, but there’s no reason you have to discount your personal training services! If you’re constantly getting asked to discount your prices in your personal training sales process then you need to make two changes right...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Holiday Marketing Tips For Personal Trainers

Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes.    You can still increase sales and get more personal...

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Your Most Powerful Fitness Sales Tool

Most fitness business owners and fitness pros sell by pitching their services to prospective new clients. You lay out all the great features of your program and how you can help this client without ever finding out what they really need....

ArticlesFor Business OwnersFor Fitness ProsStage 4

Building A Fitness Business Team: 3 Things Your Team Needs From A Leader

As a business owner you can only grow your business to a certain level by yourself. The long hours and endless tasks will burn you out if you don’t find a way to build a fitness business team to help you out. Most fitness business owners make...

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The Most important Assessment For Fitness Pros To Use In Their Sales System

Assessments are a powerful tool for the fitness pro, especially when it comes to your sales systems. But, most fitness pros spend too much time on the assessments that matter to them and avoid the assessment that matters most to the...

ArticlesFor Business OwnersFor Fitness ProsStage 4

Building A Fitness Business Team: What to do before hiring a manager

Growth comes in many forms. One of the keys for your success as you build a fitness business will be transitioning from the technician to the manager to the entrepreneur. Adding staff to your business will be a challenge at first, but the biggest...

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Growth Through Leadership: The Journey To Build A Seven Figure Fitness Business

There are no shortages of challenges that you’ll have to endure as you grow your fitness business. Lindsey Kaalberg, the owner of Ritual Hot Yoga, shares how she has dealt with rejection from investors, the pressure to change her...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine,...

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How to Qualify Leads And Close More Sales For Your Fitness Business

Have you wasted an hour of your time with an unqualified lead that didn’t turn into a client leaving you both feeling frustrated? Every fitness pro has done it, but a lot of those situations can be avoided when you learn how to qualify...

ArticlesFor Business OwnersFor Fitness ProsStage 3

When To Make Your First Hire For Your Fitness Business

As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance...

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How to Build A Marketing Calendar For Your Fitness Business

Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE!   Consider your marketing calendar the program design template for the...

ArticlesFor Business OwnersFor Fitness ProsStage 2

How to Market Against the Competition

All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose...

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Where Should You Market Your Personal Training Services?

“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help...

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How to Create Content That Grows Your Personal Training Business

With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal training...

ArticlesFor Business OwnersStage 1

14 Questions To Help You Get More Personal Training Clients

The success of your marketing and ability to get more personal training clients for your business rely on your ability to create a message that resonates with your Ideal Client.    One of the easiest ways to figure out what to say in your...

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Maximize Your Personal Training Sales Opportunities

Did you watch the Double Your Personal Training Sales video from last week?   If not, check it out here. Here are two more tips to maximize your personal training sales opportunities…

ArticlesFor Business OwnersStage 2

4 Ways to Build Your Credibility And Grow Your Personal Training Business

Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that...

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How to Expand Your Marketing To Increase Personal Training Sales

Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve...

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The Power of Curiosity For Fitness Business Growth

It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living.   Your...

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How To Uncover Your Unique Ability As A Fitness Business Owner

As a fitness business owner you start out having to wear all the hats in the business…janitor, admin, trainer, salesperson, marketer, bookkeeper, etc. That grind is required to ensure you can generate enough revenue to eventually...

ArticlesFor Business OwnersStage 3

How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply...

For Business OwnersStage 4Videos

How To Get Faster Results in Your Fitness Business

Do you love what you do but feel like you are surrounded by chaos and stress in your business most of the time?  Many fitness business owners face the same challenge. There’s only one way out… You need to create a structure around you...

ArticlesFor Business OwnersStage 2

Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business...

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Your Fitness Business Growth Formula

Discover how to create a formula for your fitness business growth AND save time doing it. This formula has been used with hundreds of fitness businesses, studios, and gyms. There’s Still Time… The Elite Fitness & Performance Summit is only...

ArticlesFor Business OwnersStage 1

The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier.   As a fitness pro you’re likely tracking data on your programs success...

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How to Improve Your Fitness Marketing With Two Simple Rules

Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website.    Fitness marketing success comes down to...

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Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business...

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How to Hire, Train & Retain Your Team of Superstars

Every business owner starts off thinking they are the only one that can trainer their clients, run their business and get stuff done. The “only me” mindset will keep you trapped as a business owner. You’ll eventually be capped by your time,...

ArticlesFor Business OwnersStage 3

A Clear Plan For Fitness Business Growth

There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are placed there...

For Business OwnersStage 3Videos

Developing Systems For Your Fitness Business

Discover how to set up the right systems in your business without creating a 200-page operations manual that never gets used. Fitness business systems should empower the people in the business not replace them.   Using a proven strategy...