If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help. There’s a HUGE misconception of what scaling actually is and what it isn’t, though and that’s what makes it seem so confusing. Allow me to demonstrate with this...
Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right? I talk to gym owners all the time who are convinced that there’s some crucial aspect of their business they’ll just never get…until they do, and their business...
What does being a good leader mean to you? What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity. They may think they do, but when we get them to think deeper on the subject, they realize there’s...
I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because she’s an incredibly nice woman, but why can’t she just remember to keep her shoulders back? Maybe it’s a Monday morning at...
In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps. During the chaos of the pandemic, gym owners had to make it work. You had to figure it out fast or your business was going under. It took a lot of spit, chewing gum, and USB cables. Now that the chaos is subsiding, it’s been a struggle figuring out how to...
We all know how important online training has been to the fitness industry over the past 16 months. For many gym owners, it was the only way they could have even stayed in business. Now that restrictions are being lifted, gym owners are finding that online training is a valuable offer that helps their clients with accountability and scheduling, and themselves with additional revenue....
Welcome to the final part of our “Killing the Beliefs That Are Killing Your Business” presentation! It’s not hyperbole that this presentation can completely change your entire approach to sales and if you’ve taken the time to watch the first two parts, I know you’ll agree. No more sales scripts! If you haven’t watched them yet (if you haven’t, what are you waiting...
Welcome to Part 2 of our exclusive “Killing the Beliefs That Are Killing Your Business” presentation! In case you missed Part 1, you can find it here: Killing Your Beliefs – Part 1 In Part 2, FR Success Coach Madison Weyreter talks about: Doing what you ALREADY know how to do to sell with confidence. How to use proven Behavior Change principles to uncover what your...
Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I told them was always amazing. A delightful combination of confusion and excitement, and incredible happiness. It wasn’t as if I was trying to trick...
“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing messages that don’t mean anything to them. That means they delete your email… Or scroll past your ad… And worst of all, they brush you off like you don’t...
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to get me to put them through to the owner of the company. I got pretty good at sniffing them out. I wanted to make sure...
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his rocking chair slowly moving back and forth. He wasn’t part of our staff but he always hung around and regaled us with stories about the “good ole days”....
As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why? Because they failed to change the behaviors in order to be successful. Instead of focusing on one or two small changes, they focused...
As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program. And this is why you have a lead generation marketing strategy in place. If your lead generation marketing game isn’t up to snuff, then the people you want to attract may not see...
Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step plan for making his work in the video below…
Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community and get more clients. Let’s talk about the keys to networking for your fitness business…
There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth contact with a prospect. Here are the stats for sales people’s activity in follow up: 48% of sales people never follow up 25% of sales people make a...
This is part 3 of our “How To Overcome Objections” blog series. You can see Part 1: Price Objections and Part 2: Think About It Objections by clicking the links. One of the most difficult objections to overcome is the decision maker objection. Outside of being incredibly pushy or borderline arrogant trying to get someone to make a significant purchase without speaking with a spouse or...
The response after our “How To Overcome Price Objections” blog posts was awesome! So, we knew you wanted more ideas and tips to overcome other sales objections. This post will cover the infamous “Let me think it over” or “Let me think about it” objection that you get in sales. We will follow this up next week with a final post to cover the final most common objection you’ll hear in...
Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.
You can improve your personal training sales by honing in one simple skill that you are already doing every day.
There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.
One of the fastest ways to grow your business is to look at what others have done to grow and find success in theirs. That doesn’t mean you copy exactly what they do, or that your business has to look exactly like their business…
Growing, or scaling your fitness business isn’t easy. It takes more than a FB ad, a couple checklists and great training. If you would look at many fitness businesses that have found some success, usually in the $10,000/mo-$25,000/mo revenue range, there is one thing that really holds them back…systems.
Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.
Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.
As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.
If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.
You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.
When your growth stops how do you get ‘unstuck’ in your fitness business? There are 4 key areas you need to focus on as the business to kickstart your growth again.
Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.
Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.
Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.
High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.
If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as great trainers or coaches struggle to let go of the day to day operations in their business
Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become a better leader. Let me share a recent experience of my own to help you understand the importance of becoming a fitness business leader and how to do...
You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits. To increase your revenue you have to: Increase the number of new customers Increase the value of each sale Increase the frequency of sales Let’s take a look at 3 simple ways to increase your personal training revenue. Raise Your...
How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. Once you understand how to attract leads, convert those leads to clients and become a leader you will have the keys to success. Not only will you be able to control your growth but you can inspire others to help you accomplish your mission....
Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required for breakthroughs. The Fitness Revolution Fitness Business Alignment System™, the most effective strategic approach to running your fitness business, is...
You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to it take my 30-day challenge! Need Help Building Your Marketing Plan? Download Your Free Guide Today
The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical. Let’s assume you have the required credentials, certifications or education to deliver great results (and that you are doing it with the clients that you have...
What do you say when a lead calls in or emails in asking “What do you charge?” Your answer could be the difference in turning that lead into a client or scaring them away. There’s a very strategic and systematic way to approach pricing questions, especially when they come early in your relationship with a leads…like that first call! If you dodge the question you look shady. If you...
Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and implementing the following 5 key elements into your personal training business will give you the best shot for fast growth and success. A Sales System...
Selling personal training doesn’t come naturally to most fitness pros. We got into this business because we love helping people, not because we love selling. There’s a better, easier way to sell (that doesn’t force you to be like every other salesperson), allows you to charge what you are worth and removes the need to pitch your services. Want...
Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients. Many prospects ask about price or what type of programs you offer because they don’t know where to start in their discovery process. You need to step up and...
Everyone loves a deal, but there’s no reason you have to discount your personal training services! If you’re constantly getting asked to discount your prices in your personal training sales process then you need to make two changes right away. The first is changing how you buy things and the second is in how you sell your programs. Learn how to make these changes so that you stop...
Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes. You can still increase sales and get more personal training clients during this notoriously slow time of year. Here are a few tips to ramp up your marketing and get more clients… Run a Holiday Challenge...
Most fitness business owners and fitness pros sell by pitching their services to prospective new clients. You lay out all the great features of your program and how you can help this client without ever finding out what they really need. Instead of pitching try adding this new tool to your sales toolbox… Want Help Increasing Your Sales...
As a business owner you can only grow your business to a certain level by yourself. The long hours and endless tasks will burn you out if you don’t find a way to build a fitness business team to help you out. Most fitness business owners make their hires out of desperation, especially at first. You let the stress pile up, push burnout right to the brink and then finally decide you’ll make a...
Assessments are a powerful tool for the fitness pro, especially when it comes to your sales systems. But, most fitness pros spend too much time on the assessments that matter to them and avoid the assessment that matters most to the prospect. Learn how to complete an assessment that identifies your prospects top goals, challenges and gets them invested in making the change with you...
Growth comes in many forms. One of the keys for your success as you build a fitness business will be transitioning from the technician to the manager to the entrepreneur. Adding staff to your business will be a challenge at first, but the biggest challenge will come in the form of you transitioning to a manager role. There’s a good chance you’ve never managed a team before now. You’ve always...
We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine, newspaper, online information site or other media channel automatically gives you expert status in the mind of your visitors. Listing top media outlets on...
As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance you’ve just started to make a little money. You’re in the difficult position of having to figure out if you want to invest in a staff member or...
All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose from to help them reach their goals. You need to be aware of these options so that you can position yourself against them and make your business the...
The business of fitness is changing pretty quickly! The market has been growing rapidly for several years and the economy is doing extremely well. But, that’s not going to be the case forever. At some point things are going to take a downturn. I’m not sure when that is or how bad it will get, but it will happen. This isn’t a scare tactic! You need to be prepared and set your business...
Trying to fill a bucket with a bunch of holes in it can be incredibly frustrating. But, that’s what many personal trainers do in their business. Retention for personal trainers is critical, especially if you want rapid growth. Keeping clients around not only allows you to make a bigger change in their fitness and health, but it provides stability and security in your business. Every new client...
Sometimes all you need is an extra set of eyes and a little guidance to propel you forward in your business. So many fitness business owners wander around, aimlessly trying to out work their problems and ‘hustle’ for growth. And while hard work can’t be ignored, it shouldn’t disrupt your life. You created your business to provide a better life for you, your loved ones and create more impact...
Are you a fitness business pro? Someone that takes running your business as seriously as you do getting great results for your clients. Life as a personal training business owner can be hard, but when you develop these 5 traits success comes a lot easier. You put a lot of effort into developing your training and coaching skills. How much effort are you putting into being a great...
Want to build a personal training business that provides you the income and freedom you want without sacrificing your values? Most ‘gurus’ would tell you to build a lifestyle business, maybe take things online, or some other form of that bad advice. Somewhere along the way being a business owner that has a brick and mortar personal training business was bad. It’s as if you gave yourself a life...
Ever get frustrated with the results your marketing is producing? Having a simple personal trainer marketing plan could solve your problems! Without a purposeful plan that provides you clarity on exactly what to do if you want more clients you’ll continue to struggle. Here’s a simple plan you can get started with today if you need more clients. To make it easy to get started...
Effective Delegation For The Fitness Business Owner As you grow your business and become more successful as a fitness pro the tasks start to pile up and you can’t get them all done effectively. Your time should be spent on high return, revenue-generating activities, but instead, you’re tied up with simple tasks. Delegation is the answer to your problem, but you need to do it...
How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to getting certified and securing your first job as a trainer, a business owner’s journey is not clearly defined. That leaves many fitness pros jumping in...
How To Use the 20/80 Rule To Create Fitness Business Systems Systems…they are like Bigfoot or a unicorn. Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and implementing them well. They are a mysterious component of a fitness business that seems to always be just outside the reach of most fitness business...
Your Fitness Business won’t thrive if you can’t keep clients around and they aren’t happy! Here are a few tips for creating a great culture and building a client experience that increases the lifetime value of your clients.
Experts are paid more and get clients easier. I’m pretty comfortable making that statement, but there is one catch… People have to see you as an expert. You can be the absolute best at what you do, be the most educated or deliver the best results but if no one knows about it or percieves you as an expert then it’s not going to help you grow your business. What is Expert...
Are Your Beliefs Keeping You From Selling More Personal Training? Many of the biggest obstacles that keep salespeople and business owners from finding success, especially in fitness, lie right between their ears… If you’re struggling to turn leads into clients or hit your sales goals it may be time to focus on your own mindset and belief system around sales. There are 4...
Maximize Fitness Business Growth Through Joint Ventures Imagine having a team of other businesses and organizations out there promoting your offers and programs to their clients. Sounds pretty amazing right? That’s one of the methods I used to grow my fitness studio and extend my reach in the community without having to spend money on advertising. Building up a list of Joint Ventures,...
Methods are many, principles are few. Methods always change, principles never do… At Fitness Revolution we’ve identified the 5 principles that are required for ALL successful fitness businesses. Check out this video to discover the 5 Alignment Principles and how to use them in your business. Get our complete curriculum for implementing these Fitness Business Alignment Principles...
What’s Going To Help You Grow Your Fitness Business, Get More Clients & Bring In More Revenue… Every business and every industry evolves and adapts over time. The fitness industry is quickly evolving with an increase in competition and leveling up of the business owners involved. More money is being put into franchises which makes things a bit more challenging for the small...
From 30 to 110 Clients… Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time. Stress, burn out and frustration impacted not only their business but their lives at home. Learn how they turned it all around and great from 30 clients to over 110 clients and now have a less stressful, fun business. Discover How...
Achieve More Faster With This Planning Routine “A goal without a plan is just a dream…” I had to look it up but Antoine de Saint Exupery is creditted with that well-known quote. You probably use some form of it to motivate your clients and explain the difference between what you do and what they may find in typical gyms, from typical trainers. But, do you approach your...
Many fitness business owners find themselves overworked and headed towards burnout because they don’t have a good system to help them leverage their abilities. Or, you get stuck because you don’t know what’s next and have not yet developed the experience in your business needed to get to the next level. In this video we talk about the keys to success in a fitness business and...
How To Be A Forward Thinking Fitness Business Owner And Develop A High Performing Fitness Business Most fitness professionals jump into business ownership with no formal training in business. Heck, I nearly failed the two business classes I took in college (probably because I never showed up to them…) You can find some success with sheer willpower early on. Grinding through the challenges...
Before you begin planning your next moves or setting your goals for your fitness business it’s important that you evaluate your current performance. Learn how to assess and evaluate your business. This is a part of our Fitness Business Mastery Curriculum inside the Academy. If you’d like access to the tools and resources for just $1 click the button below…
Evaluating Your Fitness Business Performance And Planning Your Next Steps Success in business doesn’t happen by accident! There’s a lot of hard work and planning that goes on behind the scenes of every successful business, no matter the stage you are in on your business journey. That all starts with a Fitness Business Assessment. When you’re caught up in the day to day running of your...
Josh “JB” Bowen, 2018 Personal Fitness Professional Personal Trainer of the Year has overcome a lot in his career and life. Over the past 14 years JB has went from trainer at a big box gym to high level executive almost overnight. That led to him facing dozens of new challenges he didn’t have the knowledge or experience to figure out, but he pushed through and got it done....
The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur One of the scariest parts of being a business owner is the unknown. There’s nothing guaranteed when you make the courageous, often times scary leap to running your own fitness business. Do you ever find yourself wondering what’s next in your journey as a fitness business owner? What should I be focused on?...
It’s easy to get caught up thinking you’re not doing enough to grow your business or that EVERYONE else is having success but you. That mindset is toxic to you! As a business owner it’s important to be able to optimistically look at the future and clearly see your desired results. That doesn’t mean to naively avoid or ignore your challenges or the issues in your...
There are a variety of measurements that studio owners can and do use as indicators of success and, not surprisingly, these key performance indicators (KPIs) range from the obvious and simple to the more complex. Each is important in its own way, revealing benchmarks for your business. Each year, AFS measures KPI usage via its Fitness Studio Operating & Financial Benchmarks research...
Success starts with the right mindset. Many fitness business owners struggle to overcome their own self doubt and negative self talk. In this short video Ryan shares a simple method for shifting your mindset and becoming the High Performing Fitness Business Owner you are supposed to be. Need Help In Your Fitness Business? Growing and running a successful fitness business is too tough to do it...
Eliminate Your “To-Do” List and Get More Stuff That Matters Done As a business owner the amount of “stuff” that ends up on your plate is overwhelming. This is especially true if you’re having some success, growing your business and have yet to really build up a solid team. You end up in this success trap. And then…overwhelm, anxiety, stress, burnout start to set in. It sucks! I’ve...
Avoid The Common Mistakes Made When Hiring Employees For Your Fitness Business A huge issue for many trainers when they become extremely busy is hiring…. Recently a fitness business owner posed a question online about making his first hire. After reading through the comments I felt compelled to add my two cents. See, a hiring mistake can cost you thousands in your business. The...
“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On this podcast we talk everything from business to training to transformations. There’s something in here for every fitness pro or business owner....
Nick and Ryan were recently interviewed on the Profit First Podcast with Mike Michalowicz and his team. Ryan and Nick explain that, even in the extraordinarily competitive industry of fitness, you can make extraordinary profits. They walk us through a special way to build a funnel that attracts the best clients and keeps them coming back for more. Improve your fitness business, or any...
Today’s article is a guest post from my friend Mike Robertson When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.” I had a commission-based (and poorly paying) job, school loans, AND credit card debt to pay off. So basically, I had ZERO expendable income for my first 2-3 years out of college. But here’s the thing – I didn’t...
We all get into this industry because we love helping people and fitness is our passion. There comes a time in most trainer’s careers that they have to make a critical decision… “Do I make the jump to being a business owner or not?” There’s absolutely nothing wrong with being an amazing trainer while working for someone else. There’s a lot less risk in it. But, that’s not enough for some...
“I had to give plasma to pay my bills…” Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year. William’s hard work and commitment have taken him from broke personal trainer to a successful business owner who now has two locations. Life as a fitness business owner can be lonely. Having a...
Nearly every business owner lists word of mouth and/or referrals at the top of their list for lead generation activities. Would you do the same? Then key to figuring out how successful this business is the answer to “How do you get referrals?” The common answers include point of sale referral programs and sometimes referral rewards. However, the business owner is usually taking a...
Sometimes you need a quick boost of new clients and revenue for your business. Put this 7-day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t a method to be used all of the time in your business, typically 2-3 times per year will be the most you could use it and expect results. Inside this video you’ll...
Not hitting your goals can be extremely frustrating, especially for someone like you. Personally, there have been times where goals aren’t met and it sends me into a really negative space. That feeling of not being good enough or letting other people down sets in and makes things worse. Ever feel that way about your own performance or goals? Today’s video will show you how to set great...
…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas
Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going from the friendly confines of a health club, YMCA, JCC, etc. where you’ve built your clientele, have every piece of equipment you could ask for, and a...
Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches more 18-49 year olds than any cable network in the US 93% of marketers use video to promote their services and products 55% of people watch videos online every day If you...
Do you think goals are only for your clients? Think again! When is the last time you set tangible marketing goals for your business? You must coach yourself through marketing goals the same way you would with your clients… Start with the end goal and work backwards! Work with yourself the way you work with clients. Just like your clients, your goal numbers cannot be arbitrary. They must...
Once you’ve built up an understanding of the 4 Sales & Marketing Pillars and how Sales and Marketing work together as you move a lead to a client, you need to know how to determine if those moves were a success. You must be able to measure your actions and calculate some metrics so you can zero in on the marketing area that needs work and perfect the areas that already do well....
The Sales and Marketing Pipeline is the process someone goes through when they’re trying to make the decision to invest in your training and become a client. This process has four key stages which translate into the 4 Sales and Marketing Pillars—the foundation of the Fitness Revolution Client Management Model. When utilized properly, they serve to inform the business owner and the management...
Today we welcome special guest Nick Tumminello as he shares his 3 Pillars of Power Concept that can be applied to any client to help them achieve faster, better results. Download Your FREE Power Training Progression Video If you loved Coach Nick’s 3 Pillars of Power Training video make sure you grab his video explaining how to teach...
When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position yourself at the top when you follow the steps laid out inthis video: If you’d like access to our complete Fitness Marketing Mastery curriculum...
