If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help. There’s a HUGE...
Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right? I talk to gym owners all...
What does being a good leader mean to you? What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing?...
I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time...
In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps. During the chaos of the pandemic, gym owners had to make it work. You had to figure it out fast or your business...
We all know how important online training has been to the fitness industry over the past 16 months. For many gym owners, it was the only way they could have even stayed in business. Now that restrictions are being lifted, gym owners are...
Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I...
“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing...
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen...
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his...
As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on...
As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program. And this is why you have a...
Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step...
Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community...
There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth...
This is Part 3 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” Part 3: “I need to check with….” One of the most difficult objections to overcome is the...
Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.
You can improve your personal training sales by honing in one simple skill that you are already doing every day.
There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.
One of the fastest ways to grow your business is to look at what others have done to grow and find success in theirs. That doesn’t mean you copy exactly what they do, or that your business has to look exactly like their business…
Growing, or scaling your fitness business isn’t easy. It takes more than a FB ad, a couple checklists and great training. If you would look at many fitness businesses that have found some success, usually in the $10,000/mo-$25,000/mo revenue...
Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.
Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.
As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.
If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.
You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.
When your growth stops how do you get ‘unstuck’ in your fitness business? There are 4 key areas you need to focus on as the business to kickstart your growth again.
Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.
Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.
Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.
High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.
If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as...
Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become a better leader....
You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits. To increase your revenue you have to: Increase the number of new customers Increase...
How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. Once you understand how to attract leads, convert those leads to clients and become a leader...
Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required...
You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to...
The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical. Let’s...
What do you say when a lead calls in or emails in asking “What do you charge?” Your answer could be the difference in turning that lead into a client or scaring them away. There’s a very strategic and systematic way to approach pricing...
Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and...
Selling personal training doesn’t come naturally to most fitness pros. We got into this business because we love helping people, not because we love selling. There’s a better, easier way to sell (that doesn’t force you to be like every...
Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients. Many...
Everyone loves a deal, but there’s no reason you have to discount your personal training services! If you’re constantly getting asked to discount your prices in your personal training sales process then you need to make two changes right...
Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes. You can still increase sales and get more personal...
Most fitness business owners and fitness pros sell by pitching their services to prospective new clients. You lay out all the great features of your program and how you can help this client without ever finding out what they really need....
As a business owner you can only grow your business to a certain level by yourself. The long hours and endless tasks will burn you out if you don’t find a way to build a fitness business team to help you out. Most fitness business owners make...
Assessments are a powerful tool for the fitness pro, especially when it comes to your sales systems. But, most fitness pros spend too much time on the assessments that matter to them and avoid the assessment that matters most to the...
Growth comes in many forms. One of the keys for your success as you build a fitness business will be transitioning from the technician to the manager to the entrepreneur. Adding staff to your business will be a challenge at first, but the biggest...
We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine,...
As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance...
All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose...
The business of fitness is changing pretty quickly! The market has been growing rapidly for several years and the economy is doing extremely well. But, that’s not going to be the case forever. At some point things are going to take a...
Trying to fill a bucket with a bunch of holes in it can be incredibly frustrating. But, that’s what many personal trainers do in their business. Retention for personal trainers is critical, especially if you want rapid growth. Keeping clients...
Sometimes all you need is an extra set of eyes and a little guidance to propel you forward in your business. So many fitness business owners wander around, aimlessly trying to out work their problems and ‘hustle’ for growth. And while hard work...
Are you a fitness business pro? Someone that takes running your business as seriously as you do getting great results for your clients. Life as a personal training business owner can be hard, but when you develop these 5 traits success...
Want to build a personal training business that provides you the income and freedom you want without sacrificing your values? Most ‘gurus’ would tell you to build a lifestyle business, maybe take things online, or some other form of that bad...
Ever get frustrated with the results your marketing is producing? Having a simple personal trainer marketing plan could solve your problems! Without a purposeful plan that provides you clarity on exactly what to do if you want more clients...
Effective Delegation For The Fitness Business Owner As you grow your business and become more successful as a fitness pro the tasks start to pile up and you can’t get them all done effectively. Your time should be spent on high return,...
How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to...
How To Use the 20/80 Rule To Create Fitness Business Systems Systems…they are like Bigfoot or a unicorn. Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and...
Your Fitness Business won’t thrive if you can’t keep clients around and they aren’t happy! Here are a few tips for creating a great culture and building a client experience that increases the lifetime value of your clients.
Experts are paid more and get clients easier. I’m pretty comfortable making that statement, but there is one catch… People have to see you as an expert. You can be the absolute best at what you do, be the most educated or deliver the...
Are Your Beliefs Keeping You From Selling More Personal Training? Many of the biggest obstacles that keep salespeople and business owners from finding success, especially in fitness, lie right between their ears… If you’re...
Maximize Fitness Business Growth Through Joint Ventures Imagine having a team of other businesses and organizations out there promoting your offers and programs to their clients. Sounds pretty amazing right? That’s one of the methods I...
Methods are many, principles are few. Methods always change, principles never do… At Fitness Revolution we’ve identified the 5 principles that are required for ALL successful fitness businesses. Check out this video to discover the 5...
What’s Going To Help You Grow Your Fitness Business, Get More Clients & Bring In More Revenue… Every business and every industry evolves and adapts over time. The fitness industry is quickly evolving with an increase in...
From 30 to 110 Clients… Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time. Stress, burn out and frustration impacted not only their business but their lives...
Achieve More Faster With This Planning Routine “A goal without a plan is just a dream…” I had to look it up but Antoine de Saint Exupery is creditted with that well-known quote. You probably use some form of it to motivate your...
Many fitness business owners find themselves overworked and headed towards burnout because they don’t have a good system to help them leverage their abilities. Or, you get stuck because you don’t know what’s next and have not...
How To Be A Forward Thinking Fitness Business Owner And Develop A High Performing Fitness Business Most fitness professionals jump into business ownership with no formal training in business. Heck, I nearly failed the two business classes I took...
Before you begin planning your next moves or setting your goals for your fitness business it’s important that you evaluate your current performance. Learn how to assess and evaluate your business. This is a part of our Fitness Business...
Evaluating Your Fitness Business Performance And Planning Your Next Steps Success in business doesn’t happen by accident! There’s a lot of hard work and planning that goes on behind the scenes of every successful business, no matter the stage...
Josh “JB” Bowen, 2018 Personal Fitness Professional Personal Trainer of the Year has overcome a lot in his career and life. Over the past 14 years JB has went from trainer at a big box gym to high level executive almost overnight....
The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur One of the scariest parts of being a business owner is the unknown. There’s nothing guaranteed when you make the courageous, often times scary leap to running...
It’s easy to get caught up thinking you’re not doing enough to grow your business or that EVERYONE else is having success but you. That mindset is toxic to you! As a business owner it’s important to be able to optimistically...
There are a variety of measurements that studio owners can and do use as indicators of success and, not surprisingly, these key performance indicators (KPIs) range from the obvious and simple to the more complex. Each is important in its own...
Success starts with the right mindset. Many fitness business owners struggle to overcome their own self doubt and negative self talk. In this short video Ryan shares a simple method for shifting your mindset and becoming the High Performing...
Eliminate Your “To-Do” List and Get More Stuff That Matters Done As a business owner the amount of “stuff” that ends up on your plate is overwhelming. This is especially true if you’re having some success, growing your business and have yet to...
Avoid The Common Mistakes Made When Hiring Employees For Your Fitness Business A huge issue for many trainers when they become extremely busy is hiring…. Recently a fitness business owner posed a question online about making his first...
“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On...
Nick and Ryan were recently interviewed on the Profit First Podcast with Mike Michalowicz and his team. Ryan and Nick explain that, even in the extraordinarily competitive industry of fitness, you can make extraordinary profits. They walk us...
Today’s article is a guest post from my friend Mike Robertson When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.” I had a commission-based (and poorly paying) job, school loans, AND...
We all get into this industry because we love helping people and fitness is our passion. There comes a time in most trainer’s careers that they have to make a critical decision… “Do I make the jump to being a business owner or not?” There’s...
“I had to give plasma to pay my bills…” Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year. William’s hard work and commitment have...
Nearly every business owner lists word of mouth and/or referrals at the top of their list for lead generation activities. Would you do the same? Then key to figuring out how successful this business is the answer to “How do you get...
Sometimes you need a quick boost of new clients and revenue for your business. Put this 7-day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t a method to be used...
Not hitting your goals can be extremely frustrating, especially for someone like you. Personally, there have been times where goals aren’t met and it sends me into a really negative space. That feeling of not being good enough or letting other...
…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas
Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going...
Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches more 18-49 year olds...
Do you think goals are only for your clients? Think again! When is the last time you set tangible marketing goals for your business? You must coach yourself through marketing goals the same way you would with your clients… Start with the...
Once you’ve built up an understanding of the 4 Sales & Marketing Pillars and how Sales and Marketing work together as you move a lead to a client, you need to know how to determine if those moves were a success. You must be able to...
The Sales and Marketing Pipeline is the process someone goes through when they’re trying to make the decision to invest in your training and become a client. This process has four key stages which translate into the 4 Sales and Marketing...
Today we welcome special guest Nick Tumminello as he shares his 3 Pillars of Power Concept that can be applied to any client to help them achieve faster, better results. Download Your FREE...
When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position...
Growing your business and making a living while pursuing your passion requires you to sell. There’s no way around it, so the best thing to do is embrace it and get great at selling. Instead of being afraid to sell follow the tips in this...
Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them…
Do you have a list of leads or email subscribers that haven’t joined your personal training programs yet? Here’s a few ways to prospect that list and find some new clients.
