There are two main groups of people that you want to love your fitness business. Those two groups are your customers and your employees. Of course, you want your customers to love your business. If they do, they will happily spend money...

  Putting together your messaging for your fitness marketing campaign can be challenging and confusing. It may be a struggle because you don’t feel like you’re a good writer. Or it may be it’s a challenge because you don’t have a framework...

So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your...

    Do you know the answer to that question?  Great!  Now, can you articulate it, without hesitation, in a way that’s truly meaningful to your prospects?  And do it in less than 10 seconds?  That’s how long someone’ll give you before...

A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and...

  Is 95% good?   What should yours be?  94%?  98%?   How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to...