WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because she’s an incredibly nice woman, but why can’t she just remember to keep her shoulders back? Maybe it’s a Monday morning at...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business was going under.  It took a lot of spit, chewing gum, and USB cables.    Now that the chaos is subsiding, it’s been a struggle figuring out how to...

The 1st Thing Our New Gym Owners Do To Fix Their Marketing

“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing messages that don’t mean anything to them.  That means they delete your email… Or scroll past your ad… And worst of all, they brush you off like you don’t...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! How Most Gym Owners See Systems Well, that won’t help if you don’t know two...

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Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a spreadsheet. It’s not.  Don’t get me wrong. Numbers are important. If you ignore them you’ll probably be closing up your...

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Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to get me to put them through to the owner of the company. I got pretty good at sniffing them out.  I wanted to make sure...

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Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his rocking chair slowly moving back and forth. He wasn’t part of our staff but he always hung around and regaled us with stories about the “good ole days”....

Marketing

[PART 4] Social Media Mistakes You’re Making

In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have a business page, and groups, geared to around your content. However, some business owners make mistakes when marketing on social...

Marketing

[PART 3] Social Media Mistakes To Stop Committing

Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on social media. And in part 2…we dived in deeper. Today, we are going to give the next two mistakes…and give you a much clearer...

Marketing

[Part 2] Common Social Media Mistakes Gym Owners Make

If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing mistakes…not only will your message fall flat… It could turn off the prospects you want to attract to your facility. In part one, you discovered two...

Marketing

[PART 1] Mistakes You’re Making On Social Media

In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business. But, if you’re doing it wrong, then your message won’t reach the right people…preventing them from knowing and falling in love with your business. For example, the top-known fitness businesses, to A-list celebrities...

Marketing

Marketing To One A Key To Your Success?

You know your marketing message is one of the best ways to get your message in front of others—especially the people you want to attract into your gym. But when you’re marketing, it’s better to focus your message on one person—as opposed to a large group of people. This allows for a stronger, clearer, and more concise message that will resonate with your target market. Even if you want to...

For Fitness ProsMarketing

5 Lead Generation Marketing Mistakes You Need To Stop Making

As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program.  And this is why you have a lead generation marketing strategy in place. If your lead generation marketing game isn’t up to snuff, then the people you want to attract may not see...

Marketing

How To Know If Your Marketing Is Working

You spend a lot of time and energy on your marketing.  Have you ever wondered if it was reaching the right audience or producing more clients for your business?  Successful gyms bake marketing into their operations and budgets. They know it’s something they must keep up all the time – that it’s not an “extra” for when you have a little more time or money, or when you’re feeling creative. But...

Marketing

The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and other contacts.  “If you know anybody who needs help with training, tell them to call me,” they say. But it takes more than that....

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How to Harness the Power of Free, Local Media Coverage

We all spend time and effort on social media, websites and blogs to promote our businesses. But there’s another, traditional way to get free exposure to the masses in your area, and it’s often overlooked or dismissed. That’s free media coverage on TV and radio and in newspapers. Yep, the old dinosaurs still have plenty of value for you – particularly now with so much huge, serious news...

Marketing

Differentiate Your Gym: Standing Out in the New Normal

The fitness marketplace is crowded with competitors – and today, of course, it’s also packed with uncertainty and profound changes. So, differentiating your gym is crucial and a fundamental part of your marketing strategy. Meaningful differentiation showcases your gym’s unique strengths and it shows your value in a way that separates you from competitors. It makes it possible to win business...

Marketing

5 Steps For Pricing Your Virtual & In-Person Offers

Independent gym owners often struggle with setting prices. The process is more complex than usual these days, with the common addition of online training and hybrid services in the wake of the Covid-19 crisis. Fitness Revolution leaders discussed this in a recent webinar. This is a recap of some of the key points covered in the webinar, which you can view on the page of resources we have...

Marketing

How to Market Your Reopening

Reopening your gym is a huge opportunity to learn from your clients, remove barriers in your sales process, and start the next leg of your journey on the right foot. A lot of that is tied to how you market your reopening – even if Day 1 has already passed. These ideas apply to more than just the date you literally reopen the doors for the first time. It’s all about communications – and...

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PPP Revisions Provide More Flexibility

If you borrowed money under the federal Paycheck Protection Program (PPP), you should know about new changes that give you more flexibility in using the money and paying it back. President Trump just signed into a law a measure that brings much-needed relief for borrowers. The bill was recently approved in the House and Senate. Here are some highlights. Extension of covered period. PPP...

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Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for virtual and another for in-person training. It might seem like a lot to think about, but we’re here to walk you through it. This was the subject of a...

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Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it. It’s a confusing period, and the situation will keep changing in the weeks and months ahead. Reopening gyms is in Phase 1 of the federal reopening guidelines announced recently by President Trump. It will be up to individual governors when to...

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Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness pros quickly moved online. It was impressive to see gym owners, studio owners and trainers adapt to keep their clients engaged and exercising. But, let’s face it. We were all hoping “this thing” would be over within a few weeks and we could return to normal life. Now that we know otherwise, it’s time to take another look at your...

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Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later. It’s a fair question with a simple answer: You have to keep doing both, now and always. Download our free list of resources to protect your business...