The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE misconception of what scaling actually is and what it isn’t, though and that’s what makes it seem so confusing.  Allow me to demonstrate with this...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for virtual and another for in-person training. It might seem like a lot to think about, but we’re here to walk you through it. This was the subject of a...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming obstacles and seizing opportunities inherent in today’s world. Here’s a look at three common situations and how some of our top-performing gyms are...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business owners already know the importance of what we call The Big 3: marketing, sales, and retention. Keep up the focus on those three basics, always.  But here,...