Increase Gym Member Retention Rate

It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and...

A Client Saved Is A Client Earned – The Misunderstood Retention Trio

“A client saved is a client earned” – Benjamin Franklin (kind of)   Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than...

What Should a Gym’s Retention Rate Be?

  Is 95% good?   What should yours be?  94%?  98%?   How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to...

The Scaling Triad

If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business...