Whether you’re a personal trainer or a gym owner trying to build a profitable gym, you need to focus your attention on your gym marketing & sales. The first thing you need to do is evaluate the systems and processes you have in place and see if they’re working....
Gym Marketing and sales is a lot easier than you think. Especially, when you have proven processes in place. Sales is mostly about connecting the dots for your prospect so they see the value in your training program. If your approach to sales is mostly highlighting...
Getting your content in front of leads is easier than ever. But when you do, what do you need to consider? This article outlines the 5 steps to create a fitness sales funnel.
Pricing your services as a fitness business owner can be challenging. Many personal trainers and gym owners want to help people but don’t want their price to be a barrier to people getting the help they need. Plus, how do you determine your pricing once you get past...
Putting together your messaging for your fitness marketing campaign can be challenging and confusing. It may be a struggle because you don’t feel like you’re a good writer. Or it may be it’s a challenge because you don’t have a framework to create your...
It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and make more sales. But a...
So, you’re doing great in every aspect of your business but when it comes to sales, you and your team are struggling. It’s not because you're bad at sales, because you might be closing a good percentage of your new prospects. But maybe the conversation feels...
Are you struggling to generate more leads for your fitness business? Do you have plenty of leads but you're not growing your programs or membership? This article will help you with lead generation and give you the tools to build the right systems so you can reach your...
It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works. More times than not you end up with the opposite result when you offer too...
Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and...