Increase Gym Member Retention Rate

It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and...

How to Sell Gym Memberships: An Easy 5-Step Sales Process

So, you’re doing great in every aspect of your business but when it comes to sales, you and your team are struggling. It’s not because you’re bad at sales, because you might be closing  a good percentage of your new prospects. But maybe the...

Lead Generation Ideas for Gyms won’t help… These Tools Will.

Are you struggling to generate more leads for your fitness business? Do you have plenty of leads but you’re not growing your programs or membership? This article will help you with lead generation and give you the tools to build the right...

Dial In Your Core Offer For a More Powerful Marketing Plan

    It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result...

ArticlesBusinessMarketingRevenueSales

The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from...

Killing the Beliefs That Are Killing Your Business: Part 3

  Welcome to Part 3 of the  “Killing the Beliefs That Are Killing Your Business” series. It’s not hyperbole that this presentation can completely change your entire approach to sales and if you’ve taken the time to watch the first two parts,...

Killing the Beliefs That Are Killing Your Business: Part 2

  Welcome to Part 2 of our exclusive “Killing the Beliefs That Are Killing Your Business” series. In Part 2, FR Success Coach Madison Weyreter talks about: Doing what you ALREADY know how to do to sell with confidence. How to use proven...

Killing the Beliefs That Are Killing Your Business: Part 1

  Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is...

BusinessFor Business OwnersMarketingSalesSelling

Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of...

10 Sales Questions You Should Be Asking

  When someone comes into your gym, there’s a good chance asking the PTActionLinks.registerButton({ featureHash: '500-C0kU9XyJMFOyfVdY5uEaTCTQhYg5omWd1tCyJ9z8' }); right sales questions will enable you to close the sale.  But, the...

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For Fitness ProsSales

The Reason Behind Behavior Change Science

As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on...

Sales

Sales Questions Answered: How Many Times Should I Call a Prospect?

Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson. But running a successful business requires you to make sales. And, lucky for all of us, there’s more to...

Sales

Get Your Team to Sell Like You

Most gym owners come from a training background, not selling. And the same is true generally for the people they hire. So, after you’ve learned to become a salesman yourself, you’ll want your team members to sell like you do.  You’ll need a...

Our 5-Step Sales Process to Grow Your Gym

  When you’re selling, does it feel like your strategy is to talk someone into buying? Well you’re in luck, because we’ve got THE Magic Pill for you!! Jk.  I hope you know by now that is NOT us. But I’ll tell you the two biggest...

MarketingSales

How to Harness the Power of Free, Local Media Coverage

We all spend time and effort on social media, websites and blogs to promote our businesses. But there’s another, traditional way to get free exposure to the masses in your area, and it’s often overlooked or dismissed. That’s free media coverage...

MarketingSales

PPP Revisions Provide More Flexibility

If you borrowed money under the federal Paycheck Protection Program (PPP), you should know about new changes that give you more flexibility in using the money and paying it back. President Trump just signed into a law a measure that brings...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business...

Decoding Sales Objections: When They Say This…They Mean That

  Knowing how to overcome sales objections is key to making sales and growing your business. But before you can overcome them, you need to understand them.   Having a solid sales process and being well versed in delivering it should...

Overcoming Sales Objections Part 3: “I need to check with”

    This is Part 3 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” Part 3: “I need to check with….”   One of the most difficult objections to overcome is the...

Overcoming Sales Objections Part 2: “Let Me Think About It“

  This is Part 2 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” PTActionLinks.registerButton({ featureHash: '500-3ARJvo28RoPwk9q9KNxxkoEnMSM7GeBBdyuvwgK1' }); Part 3: “I...

Overcoming Sales Objections Part 1: Price Objections

There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.

13 Questions To Ask In Every Personal Training Sales Consultation

  Sales is mostly about connecting the dots for your prospect so they see the value in your training program.  If your approach to sales is mostly highlighting your credentials as a trainer or using big, fancy words to describe muscles...

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20 Questions To Qualify Your Leads

Use the following questions to help you qualify your prospects to ensure they are a good fit for your business. When you use these questions as a part of a PTActionLinks.registerButton({ featureHash:...

The 7-Day Lead Follow-Up System

A simple follow-up system can drastically increase the number of leads you turn into clients. Implement this 7-day system immediately.

5 Step Sales ProcessPricingSales

5 Pricing Methods For Your Fitness Business

How’d you determine your current pricing structure?   If you’re like most gym owners, there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your programs...