Killing the Beliefs That Are Killing Your Business: Part 3

Welcome to the final part of our “Killing the Beliefs That Are Killing Your Business” presentation! It’s not hyperbole that this presentation can completely change your entire approach to sales and if you’ve taken the time to watch the first two parts, I know you’ll agree. No more sales scripts! If you haven’t watched them yet (if you haven’t, what are you waiting...

Killing the Beliefs That Are Killing Your Business: Part 2

Welcome to Part 2 of our exclusive “Killing the Beliefs That Are Killing Your Business” presentation! In case you missed Part 1, you can find it here: Killing Your Beliefs – Part 1 In Part 2, FR Success Coach Madison Weyreter talks about: Doing what you ALREADY know how to do to sell with confidence. How to use proven Behavior Change principles to uncover what your...

Killing the Beliefs That Are Killing Your Business: Part 1

Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I told them was always amazing. A delightful combination of confusion and excitement, and incredible happiness. It wasn’t as if I was trying to trick...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! How Most Gym Owners See Systems Well, that won’t help if you don’t know two...

BusinessFor Business OwnersMarketingSalesSelling

Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a spreadsheet. It’s not.  Don’t get me wrong. Numbers are important. If you ignore them you’ll probably be closing up your...

Sales

10 Sales Questions You Should Be Asking

When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. Why does this happen? The average consumer is very smart. They can smell a sales pitch a mile away. But, if you’re able to ask the right sales questions, there’s a good chance...

Hand Picking Ideal Job Candidate
For Fitness ProsSales

The Reason Behind Behavior Change Science

As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why? Because they failed to change the behaviors in order to be successful. Instead of focusing on one or two small changes, they focused...

Sales

Sales Questions Answered: How Many Times Should I Call a Prospect?

Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson. But running a successful business requires you to make sales. And, lucky for all of us, there’s more to it than smiling Mr. Selfless on one end of the spectrum – and the used-car salesman in the plaid jacket on the other end. Too often when it comes to...

Sales

Get Your Team to Sell Like You

Most gym owners come from a training background, not selling. And the same is true generally for the people they hire. So, after you’ve learned to become a salesman yourself, you’ll want your team members to sell like you do.  You’ll need a process to train them, give them the necessary tools and confidence, and track progress. Here are five touchstones to guide you. 1. Foster the Right...

Sales

Our 5-Step Sales Process to Grow Your Gym

Do you struggle with sales? Many gym owners do – and it’s easy to see why. They come from a training background, with experience and passion to help people reach fitness goals. Now, as business owners, they find they have to also learn how to sell, and it can be a challenge. We’ve been there. And we’ve counseled hundreds of gym owners through this awkward phase to become expert, confident...

MarketingSales

How to Harness the Power of Free, Local Media Coverage

We all spend time and effort on social media, websites and blogs to promote our businesses. But there’s another, traditional way to get free exposure to the masses in your area, and it’s often overlooked or dismissed. That’s free media coverage on TV and radio and in newspapers. Yep, the old dinosaurs still have plenty of value for you – particularly now with so much huge, serious news...

MarketingSales

PPP Revisions Provide More Flexibility

If you borrowed money under the federal Paycheck Protection Program (PPP), you should know about new changes that give you more flexibility in using the money and paying it back. President Trump just signed into a law a measure that brings much-needed relief for borrowers. The bill was recently approved in the House and Senate. Here are some highlights. Extension of covered period. PPP...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for virtual and another for in-person training. It might seem like a lot to think about, but we’re here to walk you through it. This was the subject of a...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming obstacles and seizing opportunities inherent in today’s world. Here’s a look at three common situations and how some of our top-performing gyms are...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business owners already know the importance of what we call The Big 3: marketing, sales, and retention. Keep up the focus on those three basics, always.  But here,...