ArticlesCOVID-19MarketingReopeningSelling
[ April 23, 2020 by Jay Croft 0 Comments ]

Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it.

It’s a confusing period, and the situation will keep changing in the weeks and months ahead. Reopening gyms is in Phase 1 of the federal reopening guidelines announced recently by President Trump. It will be up to individual governors when to allow states to reopen. And it will be up to each business owner after that.

Check out our free guide to reopening your gym after COVID-19.

This post will help you create your own reopening plan, along with an ongoing operating plan, as we keep adjusting. It’s time to ask questions, do research, make best-guess decisions – and remember that not everything will go according to plan. That’s OK — you’re creating a guide, not a pillar.

Here are questions to consider:

  • What do I need to be thinking about right now? 
  • What do I need to be doing right now?
  • How will reopening affect my service delivery, revenue and expenses?
  • Will my pre-pandemic business model be sustainable in the new market?

We recommend following these planning steps:

  • Review your current business plan/strategy
  • Determine what adjustments you need to make to operate right now
  • Talk to your Fitness Revolution Success Coach™ (if you don’t have one, talk to one of our FR Success Coaches here)
  • Firm up your plan and act swiftly and decisively (while assessing and adjusting weekly)

Here are some topics to guide your thinking.

  • Services: What adjustments should you make? Consider class size, physical space, and social distancing. Will you continue online training? Do you have outdoor options?
  • Plans: Do you have them in case someone tests positive or you’re ordered to close again?
  • Money: What’s your plan for clients coming back from freezes? Will you need separate pricing and marketing for in-person vs. virtual training? Update your budget to account for additional cleaning. Create processes for tracking PPP or other government funds.
  • Communications: Include staff, clients, prospects, vendors, neighbors, etc. Use every channel. Repeat consistent messaging. Tell them about service changes, new rules, safety procedures, and anything they’ll need to feel confident about returning.
  • Safety: How do you keep your gym clean and everyone safe? Intensify your cleaning procedures to include door handles, light switches, water fountains, etc. Update supply lists. Consider outside help. Post signs so staff and members know what you’re doing.

By planning now and continually reviewing, you’ll serve your clients better today and on the other side of this. You’ll be better prepared to bring on new clients, as well, and to keep your staff united – and everyone safe.

Check out the free guide we’ve put together to prepare your business.

ArticlesCOVID-19MarketingSelling
[ April 15, 2020 by Kelly Berry 0 Comments ]

Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness pros quickly moved online. It was impressive to see gym owners, studio owners and trainers adapt to keep their clients engaged and exercising.

But, let’s face it. We were all hoping “this thing” would be over within a few weeks and we could return to normal life.

Now that we know otherwise, it’s time to take another look at your online experience. You might need to make some adjustments to improve what you’re doing and ensure your folks are having the best possible experience.

Download our free list of resources to protect your business during the COVID-19 crisis.

Like it or not, this is your reality now, at least for the time being. And it’s your responsibility to give the best online training experience you can. It will keep your clients coming back. It will encourage them to refer their friends to you. It will position you strongly for future growth when “this thing” really is finally over.

Here are a few tips to help you level-up your online game.

  1. We recommend Zoom. We’ve been using Zoom for years at Fitness Revolution and have found it to be simple and reliable. People can easily use it right off the bat. And it has a depth of features that make it appealing. It lets you see all your clients, and it lets them see you – and each other, providing that key social component they’re craving right now. Spend a little extra on the Pro account so you have more freedom.
  2. Test, test, test. By doing a few dry runs, you and your team will be able to iron out the kinks for the smoothest experience when you do go live. If you’re already up and running – keep looking for ways to improve the “little things” as well as the bigger ones.
  3. Play three roles. You and/or your team members need to play three roles during online workouts – demonstrating movements, acting as coach/cheerleader, and offering cues via the chat function. You don’t all have to be together, of course – and you can even perform all three roles by yourself, if necessary. 
  4. Open/Close. Prepare a PowerPoint slide to start and end each session. It should have tips and reminders about upcoming events.
  5. Share the workout in advance. It builds anticipation, and it also lets your people know how much space and what equipment they might need, if any.
  6. Make sure you’re visible. Stand at least 7 feet away from the camera, and make sure your head and feet can be seen.
  7. Schedule social time. Plan for a few minutes before and after the workout to let people socialize via Zoom. This is an opportunity for them, and also and a great way for you to continue the community you built up in your brick-and-mortar space.

By providing top-level customer service now, you’re going to retain clients and attract new business. And you might even be building a permanent service option that will endure even after “this thing” really is finally over.

Be sure to check out the free resources we’ve collected here to protect your business and keep you posted.

ArticlesCOVID-19For Business OwnersMarketingSelling
[ April 8, 2020 by Jay Croft 0 Comments ]

Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later.

It’s a fair question with a simple answer: You have to keep doing both, now and always.

Download our free list of resources to protect your business during the COVID-19 crisis.

This is not profiteering. It is not unethical. It is not inappropriate. 

It’s your commitment to your business, your employees, your customers and your community. And like everything else nowadays, it just takes nimble thinking and determination to continually assess and re-evaluate.

Let’s break it down into four components.

Messaging. Strong communication is everything. You must position your offer well. Remember:

  • This is the new normal. At least for the time being, you’re an online fitness business owner, so embrace it.
  • Customers’ fitness needs remain, and they still want your expertise, time and support. Your messaging should lead with the value and benefits you bring, like accountability and community.
  • Keep the focus on how you’re helping clients and on what your prospects need.

Marketing. You never stop getting new leads and building your prospects list. It’s an essential task of your business. Try ideas like these to gain email addresses:

  • Create compelling content to drive traffic to your blog, podcasts and webinars.
  • Give away valuable resources (like e-books and cheat sheets) as lead magnets.
  • Run a sweepstakes or a contest.

Selling. Leads are important, but you’ve got to convert them to bring in any revenue. Here are some smart tactics:

  • Direct-response advertising on social media or search engines will direct traffic to your offer.
  • Referrals and “bring a friend to Zoom” promotions are opportunities for exposure, community-building and feedback.
  • Exchange email blasts with a joint-venture partner. (This is good for building your list as well as selling.)

Adjustments. Keep your long-term offers and pricing strategies in place. Add value wherever you can. But in rare instances, consider how you might make modifications.

  • Can you change the terms – say, from annual to monthly agreements, or make one-time sales to some prospects?
  • Create a new front-end offer at a lower price point and see what adjustments you can make to transfer them to your core offer.
  • Have something like this as a last resort, unpromoted: a low-cost, weekly option for clients in a financial jam. 

By always spinning both the marketing and the sales wheels, you’re doing the right thing for your business now during the crisis – and for the future, whatever it might look like.

Fitness Revolution is here to help you through these challenges. We’re sharing resources here to protect your business and to help you stay alert to the challenges and, yes, opportunities ahead.