Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step plan for making his work in the video below…
Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community and get more clients. Let’s talk about the keys to networking for your fitness business…
Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.
Do you know how much a lead is worth to your business? Here’s how to find out…
You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.
Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…
Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.
High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.
How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. Once you understand how to attract leads, convert those leads to clients and become a leader you will have the keys to success. Not only will you be able to control your growth but you can inspire others to help you accomplish your mission....
You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to it take my 30-day challenge! Need Help Building Your Marketing Plan? Download Your Free Guide Today
The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical. Let’s assume you have the required credentials, certifications or education to deliver great results (and that you are doing it with the clients that you have...
Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes. You can still increase sales and get more personal training clients during this notoriously slow time of year. Here are a few tips to ramp up your marketing and get more clients… Run a Holiday Challenge...
We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine, newspaper, online information site or other media channel automatically gives you expert status in the mind of your visitors. Listing top media outlets on...
Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE! Consider your marketing calendar the program design template for the growth of your business. It’s the exercises, sets, and reps that are required to increase your revenue and attract more clients. Instead of...
All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose from to help them reach their goals. You need to be aware of these options so that you can position yourself against them and make your business the...
“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute Discovery Call with an expert on the Fitness Revolution Team to help you find a...
A strong Front End Offer can help grow a fitness business quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. Remember, the objective of your Front End Offer is to provide a positive experience for your Ideal Client. In order to do so it must: Have a low barrier...
With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal training business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute Discovery Call with an...
Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that you’re an amazing fitness pro? Before you begin telling the world how awesome you are we need to create your Local Market Positioning™. Think of this...
Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve been working so hard to become. An increase in your personal training sales comes from focusing on the top of your sales pipeline. Let me show you how...
It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living. Your growth as a person and business owner start with questions about skills you need to develop, obstacles you will face and finding the path to success....
It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business and hit our goals. That doesn’t mean you should neglect your internal marketing channel of referrals. Too many fitness business owners sit back and...
Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website. Fitness marketing success comes down to being able to deliver a message to the right audience at the right time. You have to motivate people to take action and change their lives. Watch the...
Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business seems incredibly appealing, especially if you’ve endured the long days, split shifts and headaches of having to run your in person fitness business....
Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a solution for many fitness pros. And when that time does run out we see a lot of great fitness pros leave the industry or never reach the number of people...
There’s a lot of info for your potential clients out there right now. The real question is are you creating the right type of information and content to grow your personal training business? Writing a blog, doing social media or adding to your YouTube channel won’t magically bring you new clients. It’s still critical for you to get people to see that content. However, with the right plan of...
If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business? Take a minute and really think about your answer… It’s easy to think about where you need to be in order for you to be happy with your success, but the...
“Where do I start?” That seemingly simple question trips up many fitness business owners. You can see the outcome you want to accomplish. You know your bigger vision. But, you just can’t figure out how to get started… Download Your FREE Workbook To Get Started… #btn_1_5deb9956cb0af32e77da03d46bc94d61 .text...
Imagine being able to get a structure in place to run your business that not only allowed you to get more done, grow your team and eliminate stress but also double your personal income? That’s exactly what Nemiah Rutledge, owner of Body Paradox, was able to do after working with Success Coach Pearla Phillips in the High Performance Coaching Program. It wasn’t always easy for Nemiah! He...
As you start your fitness business word of mouth marketing is your bread and butter. You do a great job working with clients and they in turn help you grow your business. But, that doesn’t last long! Eventually you need to grow faster and acquire more clients than word of mouth or referral marketing allows. Which brings up the million dollar question… “Where do I find more clients?”...
A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability to communicate your brand story to your target market and community. If you don’t tell it, someone else will. It may be your customers and raving fans or it could...
Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business. It’s also what will help you charge what you’re worth and eliminate a lot of the price objections you get from leads. Marketing the outcome you...
Referral marketing produces highly qualified and pre-sold leads for your personal training business. But, most fitness pros and personal trainers passively wait for referrals instead of engaging in a clear marketing plan to produce more of them. Here are some simple steps you can put in place to get more from your referral marketing plan.
Wanna chase that “Lifestyle Business Owner” dream? This probably isn’t the place for you. All the hype and BS surrounding the gurus telling you about being able to become a 7-figure online trainer or work just a few hours a week while building an empire is holding you, and the rest of this industry back. That message is the equivalent of a trainer telling a client they can get cover model...
Do review sites like Google, Facebook and Yelp attract your Ideal Client? Most fitness businesses and personal trainers aren’t well represented on these sites and do nothing to manage their online reputation. Watch this short video to get a simple action plan that will make your personal training marketing plan more effective.
It’s easier than ever to access information from experts all over the world. Blogs, podcasts, YouTube and social media make everyone and everything accessible. Which makes you think long and hard about attending a live event, conference or summit. When attending a live event you have to fork out travel expenses, hotel, food, time away from the business and time away from family. There’s...
4 Tips To Leverage Social Media Love it or hate it, social media is here to stay and it’s a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself in the local market and communicate with your audience then you’re making things hard on yourself. These tips aren’t going to turn you into the fitness equivalent of a...
You can consistently and confidently attract high-quality clients. All you need is the right fitness business marketing prescription. A marketing plan isn’t a random compilation of marketing ideas and tactics done inconsistently. Yet, many fitness business owners and personal trainers do exactly that and hope to get more clients. If you witnessed a trainer randomly running around from machine...
Will you be at the #1 event for Fitness Business Pros?
Email marketing is an underutilized marketing tool for personal trainers. If you’ve put off starting your email newsletter or don’t feel like you’re getting the most out of your email marketing watch this short video for a few tips on setting up, building, and leveraging your email list. In the video we’ll cover: Why many personal trainers never get started with email marketing How to...
Ever get frustrated with the results your marketing is producing? Having a simple personal trainer marketing plan could solve your problems! Without a purposeful plan that provides you clarity on exactly what to do if you want more clients you’ll continue to struggle. Here’s a simple plan you can get started with today if you need more clients. To make it easy to get started...
?Make Your Dream Business A Reality… Mitch Rothbardt, Castro Valley Fitness, has gone from part time trainer working an office job to pay the bills to being able to realize his dreams. Now he’s running a successful, multiple 6 figure fitness business full time. Learn how he did in this short video… Let Fitness Revolution Help You Create Your Dream Business… Complete...
How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to getting certified and securing your first job as a trainer, a business owner’s journey is not clearly defined. That leaves many fitness pros jumping in...
Need a boost in your personal training business? Learn how one trainer doubled his lead generation. clients and income in 6 months by applying a unique system to his business and life. Inside you’ll discover how: He went from frustrated to confident in running his business To apply a system to get more leads and convert those leads to paying clients Increase your income and...
Imagine having ONE STATEMENT that clearly communicated who you are and what you do to your target market. That’d be pretty awesome, right? A Positioning Statement does exactly that when carefully crafted to fit your business. It’s like you’re calling card to attract more of your Ideal Client. In this quick video you’ll discover: The key compenents of a powerful...
Why Should A Prospect Choose Your Business Over The Competition? Your business should be the most well known and respected fitness solution for your target market in your community. If its not, then you’re blending in with the competition and likely struggling to bring in new clients. Taking the top position in your market shouldn’t be complex. It does require a great strategy and disciplined...
One business owner came to Fitness Revolution looking for a better way to grow his business. The first priority for Filipe Cotas, owner of TFW Medway, was to get a systematic marketing plan in place to bring in more clients. He had some success with marketing and client acquisition but it wasn’t as smooth as he wanted, especially for the goals he had set for himself. Like many other...
Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice. Hate to break it to you, but...
Front End Offers can be a powerful marketing tool if used correctly. Unfortuately, many fitness businesses simply copy what they see others doing with no consideration for the overall strategy or impact that a FEO can have on their business. Follow the advice in this video to maximize the impact of your FEO and attract personal training clients.
Experts are paid more and get clients easier. I’m pretty comfortable making that statement, but there is one catch… People have to see you as an expert. You can be the absolute best at what you do, be the most educated or deliver the best results but if no one knows about it or percieves you as an expert then it’s not going to help you grow your business. What is Expert...
Maximize Fitness Business Growth Through Joint Ventures Imagine having a team of other businesses and organizations out there promoting your offers and programs to their clients. Sounds pretty amazing right? That’s one of the methods I used to grow my fitness studio and extend my reach in the community without having to spend money on advertising. Building up a list of Joint Ventures,...
Methods are many, principles are few. Methods always change, principles never do… At Fitness Revolution we’ve identified the 5 principles that are required for ALL successful fitness businesses. Check out this video to discover the 5 Alignment Principles and how to use them in your business. Get our complete curriculum for implementing these Fitness Business Alignment Principles...
What’s Going To Help You Grow Your Fitness Business, Get More Clients & Bring In More Revenue… Every business and every industry evolves and adapts over time. The fitness industry is quickly evolving with an increase in competition and leveling up of the business owners involved. More money is being put into franchises which makes things a bit more challenging for the small...
From 30 to 110 Clients… Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time. Stress, burn out and frustration impacted not only their business but their lives at home. Learn how they turned it all around and great from 30 clients to over 110 clients and now have a less stressful, fun business. Discover How...
Josh “JB” Bowen, 2018 Personal Fitness Professional Personal Trainer of the Year has overcome a lot in his career and life. Over the past 14 years JB has went from trainer at a big box gym to high level executive almost overnight. That led to him facing dozens of new challenges he didn’t have the knowledge or experience to figure out, but he pushed through and got it done....
The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur One of the scariest parts of being a business owner is the unknown. There’s nothing guaranteed when you make the courageous, often times scary leap to running your own fitness business. Do you ever find yourself wondering what’s next in your journey as a fitness business owner? What should I be focused on?...
It’s easy to get caught up thinking you’re not doing enough to grow your business or that EVERYONE else is having success but you. That mindset is toxic to you! As a business owner it’s important to be able to optimistically look at the future and clearly see your desired results. That doesn’t mean to naively avoid or ignore your challenges or the issues in your...
There are a variety of measurements that studio owners can and do use as indicators of success and, not surprisingly, these key performance indicators (KPIs) range from the obvious and simple to the more complex. Each is important in its own way, revealing benchmarks for your business. Each year, AFS measures KPI usage via its Fitness Studio Operating & Financial Benchmarks research...
“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On this podcast we talk everything from business to training to transformations. There’s something in here for every fitness pro or business owner....
Nearly every business owner lists word of mouth and/or referrals at the top of their list for lead generation activities. Would you do the same? Then key to figuring out how successful this business is the answer to “How do you get referrals?” The common answers include point of sale referral programs and sometimes referral rewards. However, the business owner is usually taking a...
Sometimes you need a quick boost of new clients and revenue for your business. Put this 7-day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t a method to be used all of the time in your business, typically 2-3 times per year will be the most you could use it and expect results. Inside this video you’ll...
Not hitting your goals can be extremely frustrating, especially for someone like you. Personally, there have been times where goals aren’t met and it sends me into a really negative space. That feeling of not being good enough or letting other people down sets in and makes things worse. Ever feel that way about your own performance or goals? Today’s video will show you how to set great...
In this video Ryan discusses why some personal trainers and fitness business owners have success with their marketing and others struggle. It’s not what you think either! Watch and learn: How to enjoy marketing even when it’s difficult The steps to take to create a marketing plan that suites you Tips to get motivated to marketing even when you have no time or are in a slump...
In this video Ryan covers: Why most marketing fails for fitness businesses The funnel you should be using every day if you want to get new clients The secret systems that make those funnels effective Click here to subscribe to our YouTube Channel
Checkout today’s quick video to learn how to find out where all your new clients are hiding. I get asked a lot of questions about finding new clients to grow your personal training business and in this video we’ll talk about: The reasons your marketing is missing the mark and you can’t find clients How to zero in on your Ideal Client and uncover where they are hiding The...
Networking is often promoted as the ‘go-to’ marketing channel for fitness pros, but it’s also one of the most ineffective if done incorrectly. Learn how to use networking to get more clients for your business.
…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas
When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…
Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going from the friendly confines of a health club, YMCA, JCC, etc. where you’ve built your clientele, have every piece of equipment you could ask for, and a...
Marketing is a requirement if you want to your business to be a success. I simply can’t sit here and tell you that you just have to be great at what you do and clients will come flocking to your gym. You have to work to attract them. The Triple A Marketing Method is a game changer for providing you focus, purpose and an unique plan based on your strengths. The entire premise of...
Imagine having the power to hit the “Send” button and get in front of hundreds, maybe even thousands of leads. That’s what email marketing does for you! You don’t have to be using email now in your business or currently have access to a big list to make email marketing work for you either. Instead of complicating the process of getting started with using email...
Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches more 18-49 year olds than any cable network in the US 93% of marketers use video to promote their services and products 55% of people watch videos online every day If you...
Referrals are the highest quality lead you can get for your fitness studio. This article explains how to actively get more referrals and grow your business.
Do you think goals are only for your clients? Think again! When is the last time you set tangible marketing goals for your business? You must coach yourself through marketing goals the same way you would with your clients… Start with the end goal and work backwards! Work with yourself the way you work with clients. Just like your clients, your goal numbers cannot be arbitrary. They must...
Once you’ve built up an understanding of the 4 Sales & Marketing Pillars and how Sales and Marketing work together as you move a lead to a client, you need to know how to determine if those moves were a success. You must be able to measure your actions and calculate some metrics so you can zero in on the marketing area that needs work and perfect the areas that already do well....
Developing a marketing strategy doesn’t have to be difficult, like we discussed earlier in How To Tell Your Marketing Story. However, you must zero in on certain areas of your plan to ensure you are targeting your ideal client effectively. There’s a difference between a great marketing strategy and an effective one. A marketing plan should include the following Principles of Effective...
If you want quick access to more of your Ideal Client and an easy marketing method that allows you to establish your credibility, build relationships and grow your business start developing strategic relationships or joint ventures in your community. Discover how to create successful joint venture relationships and how to use them to grow your business in the following video: Quickly Get...
Referrals are the highest quality lead you can get for your business. They are prequalified and presold on what you do by the person that referred them. That means they are a lock for becoming a client. Most fitness business owners leave referrals to chance and don’t follow a system that ensures they are actively seeing out referrals. That’s why I created the Reciprocal Referral...
You can be the best at what you do but if you don’t have any clients it doesn’t really matter. There’s a good chance you got into this business to change lives, impact people for the better through fitness. Once you’ve got your training and nutrition foundation built the best way to impact people is to create an attractive marketing plan that will bring them to you....
When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position yourself at the top when you follow the steps laid out inthis video: If you’d like access to our complete Fitness Marketing Mastery curriculum...
“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish. This simplifies the concept of marketing and helps you, the business owner, to see that you need to clearly communicate the story of your business....
Positioning is a great way to establish your credibility and build authority in your market, but it goes beyond just telling your story. If you want your message to resonate with your target market learn how to use benefit statements to attract and get more clients.
Great testimonials are one of the fastest and easiest ways to get more personal training clients for your business.
For personal trainers and fitness business owners email marketing is a powerful tool to get more clients and grow your business. Here are 26 tips to help you use it effectively.
You can accomplish a lot in 90 days with the right focus and plan. Here are 3 challenges you can take to grow your fitness business quickly.
A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…
Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them…
As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.
Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s the time. Whether they’re on the go or at their desks, consumers are accessing their social networks more than any other online site,...
Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just more fun to work with people to really like 🙂 MINDBODY has a great infographic below that will show you how using their app builds stronger, longer...
Sometimes you just need a few tips to make marketing easier on you. Here are 10 resources that will do just that…
One of the biggest issues with fit pros marketing is a lack of purpose. I find that a lot of fitness business owners are hustling and working hard to market, but they are doing it randomly. The hustle is just throwing a bunch of stuff out there and hoping it delivers a result. You get the same results from that type of marketing as you do with random workouts. It may lead to some progress, but...
It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. It may seem that marketing is easier with variety. Unfortunately, it’s not that simple. And many times the opposite result is what you end up with when you offer too many types of training programs. Having multiple programs makes marketing more challenging. You...
Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.
If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.
