Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step...
Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community...
Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.
Do you know how much a lead is worth to your business? Here’s how to find out…
You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.
Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…
Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.
High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.
How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. Once you understand how to attract leads, convert those leads to clients and become a leader...
You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to...
The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical. Let’s...
Most fitness business owners dread the holiday season that ends the year. Client consistency declines and new clients are holding out until the start of the New Year to make any changes. You can still increase sales and get more personal...
We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine,...
Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE! Consider your marketing calendar the program design template for the...
All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose...
“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help...
With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal training...
Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that...
Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve...
It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living. Your...
It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business...
Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website. Fitness marketing success comes down to...
Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business...
Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a...
There’s a lot of info for your potential clients out there right now. The real question is are you creating the right type of information and content to grow your personal training business? Writing a blog, doing social media or adding to your...
If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business? Take...
“Where do I start?” That seemingly simple question trips up many fitness business owners. You can see the outcome you want to accomplish. You know your bigger vision. But, you just can’t figure out how to get started… Download Your FREE...
Imagine being able to get a structure in place to run your business that not only allowed you to get more done, grow your team and eliminate stress but also double your personal income? That’s exactly what Nemiah Rutledge, owner of Body Paradox,...
As you start your fitness business word of mouth marketing is your bread and butter. You do a great job working with clients and they in turn help you grow your business. But, that doesn’t last long! Eventually you need to grow faster and acquire...
A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability to communicate...
Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business....
Referral marketing produces highly qualified and pre-sold leads for your personal training business. But, most fitness pros and personal trainers passively wait for referrals instead of engaging in a clear marketing plan to produce more of...
Wanna chase that “Lifestyle Business Owner” dream? This probably isn’t the place for you. All the hype and BS surrounding the gurus telling you about being able to become a 7-figure online trainer or work just a few hours a week while building an...
Do review sites like Google, Facebook and Yelp attract your Ideal Client? Most fitness businesses and personal trainers aren’t well represented on these sites and do nothing to manage their online reputation. Watch this short video to get a...
It’s easier than ever to access information from experts all over the world. Blogs, podcasts, YouTube and social media make everyone and everything accessible. Which makes you think long and hard about attending a live event, conference or...
4 Tips To Leverage Social Media Love it or hate it, social media is here to stay and it’s a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself in the local...
You can consistently and confidently attract high-quality clients. All you need is the right fitness business marketing prescription. A marketing plan isn’t a random compilation of marketing ideas and tactics done inconsistently. Yet, many...
Will you be at the #1 event for Fitness Business Pros?
Email marketing is an underutilized marketing tool for personal trainers. If you’ve put off starting your email newsletter or don’t feel like you’re getting the most out of your email marketing watch this short video for a few tips on setting up,...
Ever get frustrated with the results your marketing is producing? Having a simple personal trainer marketing plan could solve your problems! Without a purposeful plan that provides you clarity on exactly what to do if you want more clients...
?Make Your Dream Business A Reality… Mitch Rothbardt, Castro Valley Fitness, has gone from part time trainer working an office job to pay the bills to being able to realize his dreams. Now he’s running a successful, multiple 6 figure...
How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to...
Need a boost in your personal training business? Learn how one trainer doubled his lead generation. clients and income in 6 months by applying a unique system to his business and life. Inside you’ll discover how: He went from...
Imagine having ONE STATEMENT that clearly communicated who you are and what you do to your target market. That’d be pretty awesome, right? A Positioning Statement does exactly that when carefully crafted to fit your business. It’s...
Why Should A Prospect Choose Your Business Over The Competition? Your business should be the most well known and respected fitness solution for your target market in your community. If its not, then you’re blending in with the competition and...
One business owner came to Fitness Revolution looking for a better way to grow his business. The first priority for Filipe Cotas, owner of TFW Medway, was to get a systematic marketing plan in place to bring in more clients. He had some...
Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught...
Front End Offers can be a powerful marketing tool if used correctly. Unfortuately, many fitness businesses simply copy what they see others doing with no consideration for the overall strategy or impact that a FEO can have on their business....
Experts are paid more and get clients easier. I’m pretty comfortable making that statement, but there is one catch… People have to see you as an expert. You can be the absolute best at what you do, be the most educated or deliver the...
Maximize Fitness Business Growth Through Joint Ventures Imagine having a team of other businesses and organizations out there promoting your offers and programs to their clients. Sounds pretty amazing right? That’s one of the methods I...
Methods are many, principles are few. Methods always change, principles never do… At Fitness Revolution we’ve identified the 5 principles that are required for ALL successful fitness businesses. Check out this video to discover the 5...
What’s Going To Help You Grow Your Fitness Business, Get More Clients & Bring In More Revenue… Every business and every industry evolves and adapts over time. The fitness industry is quickly evolving with an increase in...
From 30 to 110 Clients… Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time. Stress, burn out and frustration impacted not only their business but their lives...
Josh “JB” Bowen, 2018 Personal Fitness Professional Personal Trainer of the Year has overcome a lot in his career and life. Over the past 14 years JB has went from trainer at a big box gym to high level executive almost overnight....
The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur One of the scariest parts of being a business owner is the unknown. There’s nothing guaranteed when you make the courageous, often times scary leap to running...
It’s easy to get caught up thinking you’re not doing enough to grow your business or that EVERYONE else is having success but you. That mindset is toxic to you! As a business owner it’s important to be able to optimistically...
There are a variety of measurements that studio owners can and do use as indicators of success and, not surprisingly, these key performance indicators (KPIs) range from the obvious and simple to the more complex. Each is important in its own...
“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On...
Nearly every business owner lists word of mouth and/or referrals at the top of their list for lead generation activities. Would you do the same? Then key to figuring out how successful this business is the answer to “How do you get...
Sometimes you need a quick boost of new clients and revenue for your business. Put this 7-day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t a method to be used...
Not hitting your goals can be extremely frustrating, especially for someone like you. Personally, there have been times where goals aren’t met and it sends me into a really negative space. That feeling of not being good enough or letting other...
In this video Ryan discusses why some personal trainers and fitness business owners have success with their marketing and others struggle. It’s not what you think either! Watch and learn: How to enjoy marketing even when it’s...
In this video Ryan covers: Why most marketing fails for fitness businesses The funnel you should be using every day if you want to get new clients The secret systems that make those funnels effective Click here to subscribe to our YouTube...
Checkout today’s quick video to learn how to find out where all your new clients are hiding. I get asked a lot of questions about finding new clients to grow your personal training business and in this video we’ll talk about: The...
Networking is often promoted as the ‘go-to’ marketing channel for fitness pros, but it’s also one of the most ineffective if done incorrectly. Learn how to use networking to get more clients for your business.
…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas
When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…
Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going...
Marketing is a requirement if you want to your business to be a success. I simply can’t sit here and tell you that you just have to be great at what you do and clients will come flocking to your gym. You have to work to attract them....
Imagine having the power to hit the “Send” button and get in front of hundreds, maybe even thousands of leads. That’s what email marketing does for you! You don’t have to be using email now in your business or currently...
Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches more 18-49 year olds...
Referrals are the highest quality lead you can get for your fitness studio. This article explains how to actively get more referrals and grow your business.
Do you think goals are only for your clients? Think again! When is the last time you set tangible marketing goals for your business? You must coach yourself through marketing goals the same way you would with your clients… Start with the...
Once you’ve built up an understanding of the 4 Sales & Marketing Pillars and how Sales and Marketing work together as you move a lead to a client, you need to know how to determine if those moves were a success. You must be able to...
Developing a marketing strategy doesn’t have to be difficult, like we discussed earlier in How To Tell Your Marketing Story. However, you must zero in on certain areas of your plan to ensure you are targeting your ideal client effectively....
If you want quick access to more of your Ideal Client and an easy marketing method that allows you to establish your credibility, build relationships and grow your business start developing strategic relationships or joint ventures in your...
Referrals are the highest quality lead you can get for your business. They are prequalified and presold on what you do by the person that referred them. That means they are a lock for becoming a client. Most fitness business owners leave...
You can be the best at what you do but if you don’t have any clients it doesn’t really matter. There’s a good chance you got into this business to change lives, impact people for the better through fitness. Once you’ve...
When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position...
“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish....
Positioning is a great way to establish your credibility and build authority in your market, but it goes beyond just telling your story. If you want your message to resonate with your target market learn how to use benefit statements to attract...
Great testimonials are one of the fastest and easiest ways to get more personal training clients for your business.
For personal trainers and fitness business owners email marketing is a powerful tool to get more clients and grow your business. Here are 26 tips to help you use it effectively.
You can accomplish a lot in 90 days with the right focus and plan. Here are 3 challenges you can take to grow your fitness business quickly.
A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…
Running a fitness business can be a tough and often lonely road. Building a powerful peer network can help you overcome your business challenges and build strong relationships that lead to bigger and better things. Here’s how to build them…
As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.
Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and...
Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just...
Sometimes you just need a few tips to make marketing easier on you. Here are 10 resources that will do just that…
One of the biggest issues with fit pros marketing is a lack of purpose. I find that a lot of fitness business owners are hustling and working hard to market, but they are doing it randomly. The hustle is just throwing a bunch of stuff out there...
Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.
If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.
You want to get the biggest bang for your buck when it comes to marketing so putting the right promos in your marketing calendar is critical to your success. Here are 5 that you must include for your fitness business this year.
