How To Improve My Online Presence: A Gym Owner’s Guide

This guide shows you how to strengthen your online presence, so you are more visible and trustworthy to prospects who are looking for your services.

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An exceptional online presence is the secret ingredient for fitness business owners who want to scale up their business.

Online presence is a fundamental element of an effective marketing strategy, yet is often misunderstood and misused. Online presence is to marketing what nutrition is to fitness – there is no success path without it. Your online presence is what determines if you outrank your competitors in local search, and if your business is visible and easily found by those prospects who are searching for your services.

This guide will walk you through the elements of developing a powerful online presence that drives results.

Online presence has traditionally been seen as some or all of these elements:

  • Google Business Profile & Business Citations
  • Local SEO for Website Marketing
  • Google Reviews & Reputation Marketing
  • Building Backlinks for Increased Visibility
  • Content Marketing
  • Social Media Marketing

The Guide below will take you in depth in each of those elements.

What is ‘Total Online Presence’?

‘Online presence’ is a concept. ‘Total Online Presence’ is a system. 

With quantifiable results.

We’ve discovered over time that the most effective approach to online presence is to view it as an integrated system.  That system encompasses a specific set of elements, which include your website, social media, customer reviews, and more.

However, this approach goes beyond just having a website and making social media posts. It creates a cohesive and interconnected online presence that drives visibility and engagement, which are the keys to growth and success in the fitness industry.

Element of a tola online presence

The ‘Total Online Presence’ system ensures that all elements of your online presence, from online reviews and local SEO to content marketing and reputation management, work together in harmony. 

And it’s measurable.  It includes a scoring system that tells you where you stand vs your competition at any given time.  

The system’s magic is found in the ‘totality’.  In the past there’s been a misconception about what ‘online presence’ means. Without having been clearly defined it remained abstract and vague, and usually left open to one’s interpretation. 

The Total Online Presence has a clearly defined scope, and the synergy is what makes the whole much greater than the sum of the parts. 

With the Total Online Presence system, you can outrank your competition, win local search, and be first in line to meet local prospects, without having to guess how to do it.

Online Presence
How do I get a ‘Total Online Presence’? You start with the ‘Total Online Presence Audit’. 

A 95-point inspection, which includes a full report and recommendations from Debbie Oster, Fractional CMO and Founder of Entrepreneur’s Edge.

The importance of total online presence for your fitness business.

Watch the Free Seminar Replay Right Now as CMO Debbie Oster Takes You Through The Entire System!

Get a Rock Solid TOTAL Online Presence

Seminar Replay Instant Access

Google Business Profile & Business Citations

Did you know that 46% of all Google Searches are looking for local information? Your prospects want to find you! Searches including the phrases “near me” and “by me” have increased 900% in just two years! (Source: ChatMeter)

A well-optimized Google Business Profile allows users to quickly find essential information about your business, such as location, hours, and contact information. It also provides an opportunity to showcase your offerings, images, and customer reviews, which helps build credibility and trust among potential clients.

Business Citations refer to mentions of your business’s name, address, and phone number (NAP) on various websites, directories, and platforms. Accurate and consistent citations are key to improving your local SEO and enhance your brand’s authority and credibility in the eyes of both search engines and users. 

Google Business Profile & Business Citations

Why It’s Important to have a Google Business Profile

Did you know that 46% of all Google searches are looking for local information? Your customers want to find you! Searches including the phrases “near me” and “by me” have increased 900% in just two years. (Source: Chat Meter)

Once your customers find your business information, they want to connect with you ASAP: 88% of searches for local businesses on a mobile device lead to calls or visits within 24 hours. (Source: Nectafy)

Your gym’s Google Business Profile will enable you, with very little time and energy spent, to capitalize on these trends. And, once you get your profile up and running, you can check out Google’s suggestions for improving your GBP ranking.

Local SEO for Website Marketing

Securing a spot on Google’s first page can be the difference between your gym thriving or floundering. Yet so many gyms still prioritize their website’s visual appeal over SEO, valuable content, or user experience. Website designers love to talk about their design-centric sites, but what your gym needs in order to grow is more than just a snazzy website.

You need a well-optimized marketing platform, designed with an SEO-friendly strategy right from its core.

Google Reviews & Reputation Marketing

Reviews play a major role in your gym’s online presence as they directly influence your reputation and credibility. They provide curious prospects with valuable insights into the experiences of others and serve as social proof, making it easier for consumers to decide whether to engage with a business or not.

Positive reviews help attract new clients, boost search engine rankings, and improve overall brand image. Negative reviews cast a different light, but can serve as an opportunity for businesses to showcase their commitment to customer satisfaction by addressing concerns and resolving issues.

Reviews are a vital component of a business’s online presence as they contribute to building trust, driving conversions, and fostering customer loyalty.

Google Reviews & Reputation Marketing

Reviews play a major role in your gym’s online presence as they directly influence your reputation and credibility. They provide curious prospects with valuable insights into the experiences of others and serve as social proof, making it easier for consumers to decide whether to engage with a business or not.

Positive reviews help attract new clients, boost search engine rankings, and improve overall brand image. Negative reviews cast a different light, but can serve as an opportunity for businesses to showcase their commitment to customer satisfaction by addressing concerns and resolving issues.

Reviews are a vital component of a business’s online presence as they contribute to building trust, driving conversions, and fostering customer loyalty.

Building Backlinks for Increased Visibility

Backlinks are the fist-bumps of online presence. They represent recommendations from other websites, indicating that your content is valuable and worth sharing. They play an essential role in enhancing your online presence by improving your website’s visibility and authority in search engine rankings.

Backlinks are a crucial component of your online presence because they imply an endorsement from a source that the prospect likely already trusts. That type of recommendation will provide a drastic boost in helping your fitness business stand out in the competitive digital world and attract more prospects.

Content Marketing

As they say, content is the voice of strategy. It helps you establish your expertise, authority, and trustworthiness. By creating valuable, informative, and engaging content, you can attract and retain your target audience, drive traffic to your website and convert prospects into customers. High-quality content also improves your SEO, making it easier for prospects to find your business online. It also allows you to build relationships with your audience, fosters loyalty and increases retention and referrals.

Content marketing is an indispensable part of a well-rounded online presence that drives growth and success for your fitness business.

Content Marketing

As they say, content is the voice of strategy. It helps you establish your expertise, authority, and trustworthiness. By creating valuable, informative, and engaging content, you can attract and retain your target audience, drive traffic to your website and convert prospects into customers. High-quality content also improves your SEO, making it easier for prospects to find your business online. It also allows you to build relationships with your audience, fosters loyalty and increases retention and referrals.

Content marketing is an indispensable part of a well-rounded online presence that drives growth and success for your fitness business.

Social Media Marketing

Your business’s social media presence plays a pivotal role in shaping your online reputation. It’s where potential customers form their first impressions, interact with your brand, and discover your services. So it’s essential to get it right.

Explore how to create compelling content that resonates with your audience, promote engagement, and foster a sense of community. Understanding the unique features of the various social media platforms will help you leverage them to meet your business objectives.

When you effectively utilize social media, you will increase brand awareness and reach new prospects as well as gain valuable insights into your target market’s preferences and behaviors.

The importance of total online presence for your fitness business.

Watch the Free Seminar Replay Right Now as CMO Debbie Oster Takes You Through The Entire System!

Get a Rock Solid TOTAL Online Presence

Seminar Replay Instant Access