How To Improve My Online Presence: A Gym Owner’s Guide

Online presence has traditionally been seen as some or all of these elements:

• Google Business Profile & Business Citations
• Local SEO for Website Marketing
• Google Reviews & Reputation Marketing
• Building Backlinks for Increased Visibility
• Content Marketing
• Social Media Marketing

The Guide below will take you in depth in each of those elements.

What is ‘Total Online Presence’?

‘Online presence’ is a concept. ‘Total Online Presence’ is a system. 

With quantifiable results.

We’ve discovered over time that the most effective approach to online presence is to view it as an integrated system.  That system encompasses a specific set of elements, which include your website, social media, customer reviews, and more.

However, this approach goes beyond just having a website and making social media posts. It creates a cohesive and interconnected online presence that drives visibility and engagement, which are the keys to growth and success in the fitness industry.

The ‘Total Online Presence’ system ensures that all elements of your online presence, from online reviews and local SEO to content marketing and reputation management, work together in harmony. 

And it’s measurable.  It includes a scoring system that tells you where you stand vs your competition at any given time.  

The system’s magic is found in the ‘totality’.  In the past there’s been a misconception about what ‘online presence’ means. Without having been clearly defined it remained abstract and vague, and usually left open to one’s interpretation. 

The Total Online Presence has a clearly defined scope, and the synergy is what makes the whole much greater than the sum of the parts. 

With the Total Online Presence system, you can outrank your competition, win local search, and be first in line to meet local prospects, without having to guess how to do it.

A 95-point inspection, which includes a full report and recommendations from Debbie Oster, Fractional CMO and Founder of Entrepreneur’s Edge.

Google Business Profile & Business Citations

Why It’s Important to have a Google Business Profile

Did you know that 46% of all Google searches are looking for local information? Your customers want to find you! Searches including the phrases “near me” and “by me” have increased 900% in just two years. (Source: Chat Meter)

Once your customers find your business information, they want to connect with you ASAP: 88% of searches for local businesses on a mobile device lead to calls or visits within 24 hours. (Source: Nectafy)

Your gym’s Google Business Profile will enable you, with very little time and energy spent, to capitalize on these trends. And, once you get your profile up and running, you can check out Google’s suggestions for improving your GBP ranking.

• Gym Owners: Optimize Your Google Business Profile to Boost Your Fitness Business Growth
• Boost Your Fitness Business’s Online Visibility with Local Directory Listings!
• 5 Steps To Improving Your Gym’s Local Google Ranking
• Master Your Gym’s Online Presence: Consistent NAP for Local SEO Success

Local SEO for Website Marketing

Securing a spot on Google’s first page can be the difference between your gym thriving or floundering. Yet so many gyms still prioritize their website’s visual appeal over SEO, valuable content, or user experience. Website designers love to talk about their design-centric sites, but what your gym needs in order to grow is more than just a snazzy website.

You need a well-optimized marketing platform, designed with an SEO-friendly strategy right from its core.

• Master Gym Website SEO to Stay Ahead of Your Competition
• Boost Your Gym’s SEO Through Localized Content
• 9 Essential Homepage Elements to Grow Your Gym Business
• Does Your Business Need Local SEO?
• Boost Your Fitness Business’s Visibility with Local Keywords and Optimized Meta Tags
• Mastering Meta Descriptions and Title Tags for Your Fitness Business’s Local SEO
• Multi-Location Fitness Businesses: Localized Landing Pages Are A Game Changer

Google Reviews & Reputation Marketing

Reviews play a major role in your gym’s online presence as they directly influence your reputation and credibility. They provide curious prospects with valuable insights into the experiences of others and serve as social proof, making it easier for consumers to decide whether to engage with a business or not.

Positive reviews help attract new clients, boost search engine rankings, and improve overall brand image. Negative reviews cast a different light, but can serve as an opportunity for businesses to showcase their commitment to customer satisfaction by addressing concerns and resolving issues.

Reviews are a vital component of a business’s online presence as they contribute to building trust, driving conversions, and fostering customer loyalty.

• Boost Your Fitness Business with Reputation Marketing: Getting Those Stellar Customer Reviews

Building Backlinks for Increased Visibility

Backlinks are the fist-bumps of online presence. They represent recommendations from other websites, indicating that your content is valuable and worth sharing. They play an essential role in enhancing your online presence by improving your website’s visibility and authority in search engine rankings.

Backlinks are a crucial component of your online presence because they imply an endorsement from a source that the prospect likely already trusts. That type of recommendation will provide a drastic boost in helping your fitness business stand out in the competitive digital world and attract more prospects.

• Building a Strong Backlink Profile for Your Fitness Business: A Comprehensive Guide
• Link Building for Local SEO: 7 Simple Strategies
• 9 Tips for Collaborating on Authentic Local Link Building for Fitness Business Growth
• 9 Easy Local Link Building Tactics

Content Marketing

As they say, content is the voice of strategy. It helps you establish your expertise, authority, and trustworthiness. By creating valuable, informative, and engaging content, you can attract and retain your target audience, drive traffic to your website and convert prospects into customers. High-quality content also improves your SEO, making it easier for prospects to find your business online. It also allows you to build relationships with your audience, fosters loyalty and increases retention and referrals.

Content marketing is an indispensable part of a well-rounded online presence that drives growth and success for your fitness business.

• The Importance of Content Marketing
• How To Create a Content Strategy
• How To Create a Content Plan in 5 Steps
• How to Generate Effective Content Ideas
• How to Take an Audience-First Approach to Your Content
• Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

Social Media Marketing

Your business’s social media presence plays a pivotal role in shaping your online reputation. It’s where potential customers form their first impressions, interact with your brand, and discover your services. So it’s essential to get it right.

Explore how to create compelling content that resonates with your audience, promote engagement, and foster a sense of community. Understanding the unique features of the various social media platforms will help you leverage them to meet your business objectives.

When you effectively utilize social media, you will increase brand awareness and reach new prospects as well as gain valuable insights into your target market’s preferences and behaviors.

• 7 Day Social Media Fitness Marketing Plan For Your Gym
• 8 Unconventional Tactics for Gym Owners to Boost Social Media Engagement
• 3 Social Media Marketing Tips to Help You Grow Your Brand
• Mastering Social Media Metrics: A Gym Owner’s Guide to Measuring Success
• 5 Essential Social Media Platforms for Fitness Entrepreneurs: Which Ones Are Right for You?
• Good Content is Key to Social Media Marketing
• 6 Must-Have Social Media Tools to Accelerate Fitness Business Growth