How To Know If Your Marketing Is Working
You spend a lot of time and energy on your marketing.
Have you ever wondered if it was reaching the right audience or producing more clients for your business?
Successful gyms bake marketing into their operations and budgets. They know it’s something they must keep up all the time – that it’s not an “extra” for when you have a little more time or money, or when you’re feeling creative.
But too many gym owners don’t create a real marketing plan. They just throw a bunch of random activities and promotions at the wall and see what sticks.
Marketing your fitness business requires a strategic and calculated approach, especially now when so many things are unknown or out of your control. And, while not all marketing will work, you need to know what’s effective so you can optimize or replace it.
Keep Track of Your Process and Results
The best way to know if your marketing is bringing new clients and generating revenue is to measure your process and results.
If you think you don’t have time for this, you’re wrong. Either assign it to an assistant or schedule a time block, at least three days a week, to manage your tracking.
It doesn’t take much. Just record:
- Total number of leads
- Source of your leads
- Date the lead was acquired
This will let you see your overall lead number and which channels or sources are producing.
Turn Leads into Clients
Effective marketing doesn’t just bring in leads. It brings in leads that turn into paying clients.
The next step in your tracking is identifying which leads participate in your Front End Offer and when.
From there you want to track which leads turn into clients, the date of conversion, and the value of each client to your business (contract length X monthly membership).
This will show which marketing channels and types of leads are turning into paying clients. Then you can decide how to invest your time and money.
You can do all of this with a simple spreadsheet or Google Sheets with formulas to track your marketing success. Fitness Revolution Coaching Partners have access to a Lead Tracker set up and ready to use.
If you are ready to take the next step with your business and build out a predictable plan to get new clients we’d love to chat with you to see if we can help. You can shorten your learning curve by applying the tools and knowledge that FR has acquired by working with hundreds of fitness business owners. If you would like to speak with a member of the FR team to see how we can help you get unstuck please apply for a FREE 60-minute Discovery Call below.