Protect Your Gym During the Coronavirus Outbreak
As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.
Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your team could feel confused and disoriented in this unfamiliar territory.
It’s all totally understandable.
But you’re not alone.
While the world struggles to figure out how to proceed, we have put together some recommendations and resources that can help you through this challenging time.
- See if you can adjust programming to reduce the use of equipment that can harbor the virus. And try to accommodate safer exercise environments by reducing class sizes, increasing space for members, and taking classes outdoors.
- Create a new offer or consider restructuring a current offer. For example, can you share an online training library or provide home training? Lead group sessions via Zoom?
- If you allow freezes or cancellations for medical conditions, you’ll need to clarify what that means.
- If you have a 24-hour cancellation policy for classes and sessions consider being flexible or even waiving it temporarily.
- Don’t stop marketing. It’s not a discretionary expense, but a long-term investment essential to the health of your business.
- Be clear in your messaging. Overcommunicate. Often. Many times. Over and over.
You need to consider how your business will be viewed by your members, team, and community. Be genuine and authentic in your approach. This is a chance to display leadership during difficult situations and to live your core values.
- Members know their health and safety is your No. 1 priority. List steps you’ve always taken, along with any additional steps, to foster a clean and safe environment. Reinforce that a healthy lifestyle is a major guard against infection. They need to rest, sleep, hydrate – and exercise even if they’re not coming into the gym.
- Your team knows how to handle member questions. Keep them informed but not panicked. Urge them to stay home if they’re not feeling well.
- You have an external message that shows your awareness of the situation; any developments in your business, such as confirmed cases; and what you’re doing to prioritize health and safety in your community. Keep all your communication lines open, and be a good neighbor.
Finally, staying informed is your best weapon. These are credible sources for ongoing information.
- Centers for Disease Control & Prevention
- World Health Organization
- IDEA Health & Fitness Association
- U.S. Department of State
Remember to download our detailed recommendations and resources in PDF form.
It looks like coronavirus will be around for a while, but it will end someday. In the meantime, be careful, be kind, and be patient. We’ll get through it.