Having Trouble Getting Fitness Referrals?
As fitness business owners we all want more fitness referrals. They’re the easiest prospects to sell, they are more likely to refer others and they’ll stay longer and pay more while they’re clients.
Unfortunately, fitness referrals aren’t as easy to come by as they used to be. In years gone by all you had to do was offer up a prize or reward and your current clients would line up to send you new clients for a chance to win what you were offering or a crisp $50 bill.
It’s not quite that easy any more. Here’s a primer to get you started.
Fitness Referrals can be broken down into two categories:
Inspired Referrals are the Viral payoff for giving your clients an extraordinary experience.
Incentivized Referrals come from JV’s, contests, rewards, etc.
Inspired Referrals will come by making sure you and your team treats everyone like close personal friends, you deliver the results the client initially came to you for and make your clients feel like your facility is their home away from home.
In fact, a training business that excels in those areas alone can build a great client base with a fraction of the marketing cost typically associated with business growth.
Incentivized Referrals, however, can give your business a great boost too, especially as you’re still positioning yourself as the premier training solution in your community.
But in general, you can’t expert to build a business solely from incentivized referrals.
Unfortunately, most of the talk about referral marketing only focuses on incentivized referrals and the short-lived fireworks they can provide. Don’t get caught up in the hype and think that alone will carry you.
So remember, the first thing you should do is focus on Extraordinary Service, and Client Experience. Once you are in a process of gradually improving those things, then add in Incentivized Referral programs in any of the following ways:
- Point of Sale Referrals
- Gift Certificates / Gift Cards
Just remember that when you “bribe” your clients (let’s be honest, that’s what you’re doing here), you need to help make the experience fun for your clients and those that they refer. Referring shouldn’t be your clients pitching or hard selling your business. It should be education, shared positive experiences and an opportunity to experience what you do with as little risk as possible.
So that’s it — a simple formula for Fitness Referrals Made Easy that will send you new business month after month.
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