How To Remain Relevant In A Social & Mobile World
Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s the time.
Whether they’re on the go or at their desks, consumers are accessing their social networks more than any other online site, according to Nielsen*. And it’s not just to keep in touch. Consumers are incorporating social sites into various stages of their buying process: to search, book, and pay for services and products; and to listen to and share experiences: Follow these tips to make sure your business is in the right place at the right time to influence these consumers’ decision making process.
Search online for services you offer – using YouTube. According to traffic reports, YouTube is the second most popular search engine. Does your location appear on the first page of search results? If not, try these techniques to improve your ranking:
Make Videos – Create video introductions to your business: your location, services, and staff. Show what your client experience is like.
Link to your social sites– Drive researchers toward your social sites to give them a peek into how you interact with customers away from your business location.
Search online for reviews of your location. Are people talking about your services or products? Do you like what they’re saying? If not, here’s how you can make sure you’re getting the reviews you deserve:
Update review sites – Populate your location’s review page with images, videos, and information about your services, then encourage your current customers to post reviews.
Post to your social sites – Keep your current customers engaged by posting interesting information on your Facebook, Twitter, and blog sites. Posts that work the best?
- Inspirational: quotes and images
- Fun: quizzes and questions of the day o Motivational: congratulate customers on milestones
- Informative: how-to blog articles that help your customers address challenges, positioning your services as the solution, when appropriate
By incorporating just a few of these suggestions, your services will be online in just the right places to attract new customers. After all, even in today’s online world, it’s still all about location, location, location!
*Source: The Social Media Report, Nielson