Blog

WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because she’s an incredibly nice woman, but why can’t she just remember to keep her shoulders back? Maybe it’s a Monday morning at...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business was going under.  It took a lot of spit, chewing gum, and USB cables.    Now that the chaos is subsiding, it’s been a struggle figuring out how to...

What does Leadership mean? (Video)

Leadership takes many forms, but without it, your business will fall apart like an overstuffed trash bag you’re desperately trying to get into the bin before it bursts. YOU DON’T WANT YOUR BUSINESS ALL OVER THE D##N PARKING LOT, DO YOU?!?! This short (3 minute) clip from our talk to shows how Meagan sees her role as a leader and how she used her leadership to make some BOLD...

BusinessFor Business OwnersFor Fitness ProsMarketing

Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to get me to put them through to the owner of the company. I got pretty good at sniffing them out.  I wanted to make sure...

BusinessFor Business OwnersFor Fitness ProsMarketing

Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his rocking chair slowly moving back and forth. He wasn’t part of our staff but he always hung around and regaled us with stories about the “good ole days”....

ArticlesFor Business OwnersFor Fitness ProsStage 2Videos

Grow Your Personal Training Business With Gratitude

It’s easy to get caught up thinking you’re not doing enough to grow your business or that EVERYONE else is having success but you. That mindset is toxic to you! As a business owner it’s important to be able to optimistically look at the future and clearly see your desired results. That doesn’t mean to naively avoid or ignore your challenges or the issues in your...

ArticlesFor Business OwnersFor Fitness ProsStage 4Videos

High Performance Mindset For Fitness Business Owners: Journaling

Success starts with the right mindset. Many fitness business owners struggle to overcome their own self doubt and negative self talk. In this short video Ryan shares a simple method for shifting your mindset and becoming the High Performing Fitness Business Owner you are supposed to be. Need Help In Your Fitness Business? Growing and running a successful fitness business is too tough to do it...

ArticlesFor Business OwnersStage 2

How to Make Good Marketing a Habit

Just because you may not be great at marketing doesn’t mean you can avoid it all together. In fact, if you take this simple, strength based approach to marketing, you’ll find more success in the next 60-90 days than in the entire previous year.

ArticlesFor Business OwnersStage 3

Success Isn’t An Accident: Plan For Your Growth

Growing your business doesn’t happen by chance, but with good planning and a simple step by step process you can create a path to success. Follow this quick 5-step process to create a plan that will allow your business to grow faster than ever.

ArticlesFor Business OwnersStage 3

5 Ways to Get Control of Your Business

It is easy for business owners to feel like their business is running them, rather than the other way around. If you want to ever have a fitness business that allows you to also take time away from work, then you’ll want to make sure you have a system in place. Here are 5 steps to owning a fitness business, rather than it owning you.

ArticlesFor Business OwnersStage 3

How To Create Breakthrough Business Moments

In your business there will be certain moments where you are able to make incredible progress.  Solutions will come to you easily and you’ll seem to have created insane momentum for yourself. What if you could predict, or better yet have control over when these moments occur? Before you discover how to create more breakthrough moments you need to understand when they don’t happen. There’s one...

For Business OwnersFor Fitness ProsStage 2Videos

How to Create an Automated Marketing Funnel

In this interview CJ Easter, owner of Performance Science Training Institute and co-creator of the 48-Hour Funnel Formula covers: A systematic approach to growing a business that adds a little science to the art of marketing Exactly how he recently launched a marketing campaign that got him 88 leads and 15 new clients paying him $300+ to try out his programs The biggest mistake trainers make...

ArticlesFor Business OwnersStage 3

Creating Your 90-Day Plan For Explosive Growth

The most successful fitness business owners have discovered the secret of managing the business (and therefore their time). What is it?

ArticlesFor Business OwnersStage 2

How to Build a Powerful Referral Network

Building a Powerful Referral Network Many fitness businesses leverage the power of referrals from their current clients, but they miss out on a huge opportunity to develop a referral network to help them add more clients, and more money to their business. The trouble with referrals has always been that you can’t directly control when or how a client refers you business. However, that doesn’t...

ArticlesFor Business OwnersStage 3

Assessing Your Fitness Business

Performance of a fitness business can be a challenge to measure. But ultimately there are 5 things all fitness business owners need to look at to assess their performance.

Document signing
ArticlesFor Business OwnersStage 2

Fitness Referrals Made Easy

Customer referrals are crucial to most fitness businesses. They not only help you bring in more customers, but can also increase your client retention over time. So what are a few ways to get more referrals?

ArticlesFor Business OwnersStage 2

3 Costly Mistakes On Your Fitness Website

60% of your leads are making buying decisions before ever interacting with you. So what do you need to know about making the best first impression on your fitness website?

ArticlesFor Business OwnersStage 3Videos

What to Do When Hard Work Stops Working

Most fitness business owners believe hard work trumps all. But most don’t know what to do when hard work stops working. Watch this free video to learn.

ArticlesFor Business OwnersStage 3

How To Find, Hire, & Work With A Bookkeeper

Discover what fit pros need to know to find, hire, and work with a fitness business bookkeeper.

ArticlesFor Business OwnersStage 2

To Lease or Not to Lease? 5 Questions to Ask First

What questions do you need to ask before signing a lease for your fitness business? What things do you need to consider in advance?

ArticlesFor Business OwnersStage 2

A Simple Fitness Sales Funnel

Getting your content in front of leads is easier than ever? But when you do, what do you need to consider? This article outlines the 5 steps to create a fitness sales funnel.

ArticlesFor Business OwnersFor Fitness ProsStage 2

How to Use Testimonials like a Rockstar

Testimonials are a sure-fire way to build confidence in your brand and get new clients. But once you get them, what are some creative ways to use them?

ArticlesFor Business OwnersStage 4Videos

Fitness Business Growth Plan: A Simple Way to Create Momentum

If you’re ready to create a plan that will set you up for some serious growth in your fitness business  watch the video below. In this video we’ll cover: The 5 Alignment Principles that you MUST have in your business to have freedom and growth How to extract Core Values that will help you manage and run your business The keys to creating a business with structure that allows you...

ArticlesFor Business OwnersStage 3

Fitness Business Alignment System™: The Proof Is in the Results (Part 3)

In order to succeed in any endeavor, you have to understand where you should focus your time, energy, and money. This article outlines how to determine what your focus should be as a high-performing fitness business owner.

ArticlesFor Business OwnersStage 3

Fitness Business Alignment System™: The Proof Is In The Results (Part 4)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into members of our Coaching Programs businesses. We aren’t just talking the talk! Part 1: Assessing Your Starting Point: How to Create Alignment in Your Business Part 2: Tracking Your Metrics: Key Performance Indicators for Fitness Business Success  Part 3:...

ArticlesFor Business OwnersStage 2

Fitness Business Alignment System™: The Proof is in the Results (Part 2)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into the businesses of some members of our Coaching Programs. We aren’t just talking the talk! Part 1: Assessing Your Starting Point: How to Create Alignment in Your Business Part 2: Tracking Your Metrics: Key Performance Indicators for Fitness Business Success...

ArticlesFor Business OwnersStage 4

How to Build a Productive Team: Create a Unifying Purpose

How do you take your business productivity from good to great? In this article we look at how having purpose and vision impacts your productivity.

ArticlesFor Business OwnersStage 1

The Cost of Core Values

Inevitably, there are trade-offs fitness business owners have to make in building a successful business. This article takes a look at the costs associated with core values.

ArticlesFor Business OwnersStage 4

How to Build a Productive Team: Establish a Common Language

Establishing a common language is vital to any team. Between tone, meaning and intention—there are lots of ways that communication can get muddled. Learn why having a common language will help your team communicate more effectively and become more productive.

ArticlesFor Business OwnersStage 3

How to Create a Time Management System for Maximal Productivity

The 4-Step Time Management System  By Pamela MacElree, Success Coach I get it: We’re all busy. There never seems to be enough time in the day. Too many things pop up that need to get done.  You have to get certain day-to-day items done. However, you’d like a life at the same time.  😉 How can you possibly get it all done? How many of those questions and thoughts about time management and being...

ArticlesFor Business OwnersStage 1

Close Every Sale by Tailoring Your Tactics

Do you have a one-size fits all approach to closing new clients? In this article, Nathan Miller discusses how DiSC profiles can help you tailor your sales tactics to close more sales (and get more clients!).

ArticlesFor Business OwnersStage 3

3 Benefits of Strategic Planning for Fitness Businesses

As a fitness professional, you already know the importance of strategy when it comes to a fitness program. How much more important is it to also have a strategy for your business? Learn 3 benefits to having a strategic plan in place.

ArticlesFor Business OwnersStage 2

7 Fitness Marketing Mistakes That Are Costing You

The fitness marketing landscape has changed significantly over the past 5-10 years. This article covers 7 Fitness Marketing Mistakes that Fit Pros make and offers a solution to help you get on the right track and generate qualified leads for your business.

ArticlesFor Business OwnersStage 3

Fitness Business Issues: Turning Problems Into Opportunities

One thing you can guarantee when running a fitness business is running into issues. The question is how are you going to handle those issues? In this article Ryan equips you with 5 steps to turn your issues into opportunities.

ArticlesFor Business OwnersStage 2

Why Your Marketing Isn’t Working (And How To Make It Better!)

“I don’t have enough clients…” It’s the #1 problem most trainers mention when I speak with them. (There are usually a few others below the surface!) So, how do you fix it? Getting clients means you need more leads, which means that you need to improve your marketing strategy. In our Fitness Business Alignment System™ your marketing strategy is composed of 3 key parts: The What The Who...

ArticlesFor Business OwnersStage 3

5 Challenges You’ll Face in the Fitness Business

Wouldn’t you rather learn from other’s mistakes rather than make them on your own? In this article we look at 5 Challenges you’ll face in the fitness business. For each challenge we’ll shed some light into the issue and give you a tangible solution to help spare you from making crucial mistakes.

ArticlesFor Business OwnersStage 4

4 Critical Aspects of Your Fitness Business System

There is a lot of messaging out there about what you need to do to succeed. So what are the critical aspects of your Fitness Business System?

ArticlesFor Business OwnersStage 1

Defining the Core Offer for your Fitness Business

Defining your Core Offer is the foundation for creating your local marketing and sales plan. Learn what to consider when finding “the one.”

ArticlesFor Business OwnersStage 2

Double the Number of Leads You Turn into Clients

Here are a few quick tips to help you amplify your marketing strategies by bringing back personal communication with your leads.

ArticlesFor Business OwnersStage 2

Why Most Fit Pro’s Facebook Marketing Fails, and How a Select Few Crush it

Facebook marketing is harder than ever for small business owners. See why most fit pro’s Facebook marketing efforts fail and what you can do to master it.

ArticlesFor Business OwnersStage 3

How to Create Alignment in Your Business

Fitness Business Alignment System™: The Proof is in the Results (Part 1)  This is a 4-part series  showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System (FBAS) into the businesses of some members of our Coaching Programs. Part 1: Assessing Your Starting Point: How to Create Alignment in Your Business Part 2: Tracking Your Metrics: Key...

ArticlesFor Business OwnersStage 4

Grow Your Fitness Business through Culture and Community

Community is an important part of any gym atmosphere. Having a great culture can drive referrals and word-of-mouth marketing. So how do you create a good culture & community?

ArticlesFor Business OwnersStage 2

3 Simple (not easy) Steps to Growing your Fitness Business

Running a fitness business is challenging! There’s no getting around it. Running any business is challenging, so why would fitness be any different? However, the same way your clients want instant results, many fitness business owners expect that the next marketing campaign or fun sales trick is going to help them achieve instant business success. That’s unfortunate. You need to view your...

For Business OwnersStage 3Videos

5 Success Principles for Fitness Businesses [Video]

What are the 5 Success Principles for Fitness Professionals? Everywhere we turn, people are looking for a quick fix for something—Lose 20 pounds in 2 weeks. Boost your credit score now. Get rich, quick. Blah Blah Blah. But as a fitness professional, you know that the “quick-fix” options are rarely things that actually drive success for us (or for our clients). More often,...

ArticlesFor Fitness Pros

3 Tips to Prevent Clients from Getting Too Comfortable

By Eric Cressey Previously, I’ve written about how much I enjoy the writing of Chip and Dan Heath, brothers who’ve written best sellers like Made to Stick and Switch. These books provide insights about why certain concepts are accepted while others are rejected, and they outline strategies to implement paradigm shifts effectively. The Heaths analyze how people behave and process information in...

ArticlesFor Fitness ProsStage 2

How Transformation Contests Can Change your Business

The Transformation Contest Guide (Part 1) How to create effective transformation contests that will set you up as the go-to fat loss expert in your area. Part 1:  How Transformation Contests Can Change Your Business Part 2: How To Set Up a Transformation Contest Nutrition Plan Part 3: Stop Using The Same Ol’ Training For Your Transformation Contests Transformation contests are big money in...