"Do you know who I am?" That's not just something a movie star says when they get pulled over after a late-night drinking binge… That's what your ideal client thinks every time they see one of your marketing messages that don't mean anything to them. That means they...
client acquisition
Your Buyer’s Journey
In order to stand out from the crowd, you have to strategically market your fitness business. That starts with defining your buyer’s journey and understanding what they need from you at each stage.
3 Costly Mistakes On Your Fitness Website
60% of your leads are making buying decisions before ever interacting with you. So what do you need to know about making the best first impression on your fitness website?
How to Use Testimonials like a Rockstar
Testimonials are a sure-fire way to build confidence in your brand and get new clients. But once you get them, what are some creative ways to use them?
The Cost of Core Values
Inevitably, there are trade-offs fitness business owners have to make in building a successful business. This article takes a look at the costs associated with core values.
Defining the Core Offer for your Fitness Business
Defining your Core Offer is the foundation for creating your local marketing and sales plan. Learn what to consider when finding “the one.”