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[ July 29, 2020 by Kelly Berry 0 Comments ]

Success Coaches Share Tips for Recasting Your Year-end Goals

We asked some of our Success Coaches two questions about how to set and adjust goals for the rest of 2020. Every day, they talk to independent gym owners across the country and share their combined decades of experience in guiding them to success. At this point in the year, it’s good to look back at how Covid-19 affected you — and how you can move beyond its enormous impact to finish strong.

Question 1: What adjustments should gym owners be making to their year-end goals?

Success Coach Asa Ivers:

First, really dive into your financial numbers to see how you’re trending against your projections, what’s realistic, and what needs to be revised. Second, for many gyms, this is an opportune time to tweak their business model, class sizes, times, etc. 

Talk about it with one of our Success Coaches – Schedule your free call now!

 

Success Coach Mike Allen:

We’re still in a time of uncertainty, so accept that things are somewhat unpredictable. That being said, you tend to hit what you aim at, so aim at what’s most important. Set goals knowing that you may need to make adjustments along the way. Balance the immediate needs of “putting out fires” with the long-term strategy of the business. 

 

Success Coach Craig Myers:

Reflect on your long-term vision as the first step. Don’t get caught up in the uncertainty of “how” you get there —  focus more on the “why.” Reconnect with the reasons you do what you do. It’s either going to affirm you’re still on the right course, despite a few more zig-zags than you would have imagined, or uncover important differences that may affect short-term decisions.

 

Success Coach Pamela MacElree:

Set metric goals to move you back to where you were when the pandemic started. It’s hard for most of us to accept that we might not end the year with the initial goals we set. Being a little forgiving of ourselves is important, since for the most part we had no control over it. Getting back on track and working toward growth is a reasonable way to address the rest of the year.  

 

Success Coach Madison Allen:

Don’t get caught up in outcomes or the metric goals that are behind pace or no longer feasible. The best type of goals for the rest of this year are process goals, the ones that are made up of action plan or strategy adherence that’s completely within your control. These are distinct from outcome or performance goals because the focus is on behaviors that influence the outcome.

 

Question 2: What reflection questions will smart business owners be asking themselves? 

Asa:

Do I have sufficient cash reserves to sustain a shutdown? Can my business model adapt to another one? In hindsight, is there anything I would have done differently? What opportunities do I have from this?

 

 

Mike:

What can I learn from other gyms in slightly different circumstances (lost more clients, reopened earlier, had to re-close etc.)? How’s the competitive landscape today? What resources or assets do I need? Am I focusing on what’s really most important? What direction can I get from my coach here? 

 

 

Craig:

What have we always done really well? What has always been a struggle, and why? What tools or systems are we missing? Where do we stand financially and what’s the trend? Am I leveraging my coach, my team, my network effectively?

 

 

Pamela:

How can I continue to grow my business outside of what I’m used to? How can I start to solve problems for my clients before they come to me with them? What have I learned in the last few months that showed my strengths and weaknesses – and how can I leverage the strengths while working on the weaknesses to grow as a leader?

 

Madison:

What can I learn from the past six months? What has changed in the landscape that will affect resetting my goals? Which process goal would have the biggest positive impact on the business if I made it my top priority?

 

 

Our Success Coaches are here to help you with this and everything else you need to make your gym a success. Set up a free consultation now.

Business
[ July 22, 2020 by Fitness Revolution 0 Comments ]

5 Questions with Success Coach Asa Ivers: COVID Challenges, Opportunities and Advice

Success Coach Asa Ivers joined Fitness Revolution in 2017 and has helped countless independent gym owners reach their goals. Asa graduated magna cum laude from Touro University in California with a business degree and a minor in marketing. She started in fitness as a trainer 15 years ago, then created and ran a successful gym. Asa loves applying her business knowledge and fitness passion to help gym owners succeed. We recently talked about coaching gym owners through this challenging time. 

Talk with one of our Success Coaches – Schedule your free call now

Q: What’s the No. 1 challenge that gym owners are facing right now?

A: We’ve been able to coach everybody over to virtual offers and keep their revenue streams. But limiting beliefs are the biggest challenge. I’ve had a lot of clients who felt, when this all started, that they couldn’t do a virtual option, for instance – and we help immediately with that. We know the best methods to implement and how to roll your clients. But then there’s the limiting belief that, “I’m not providing the same level of service, so I shouldn’t charge the same amount.” But in reality, most clients understand their hands are tied, so it’s the gym owner’s own self-limiting beliefs that can cause them to shoot themselves in the foot when it comes to maintaining that consistent revenue stream.

Q: How do you coach them out of that?

A: Basically by asking them  a series of questions to help them realize that it’s their own self-doubt that they are basing this on, and not what their clients are actually thinking. When they come to that realization on their own, then we move forward, full-speed ahead with maintaining the same revenue stream, the same cost for their services, and rolling their clients over into a virtual option. I also have them consider the flip side: If you discount your services now, then what happens when Covid is over? Well, then you’d have to raise prices on them – and they’d have an issue. More often than not, the gym owners are very happy that they did not discount their service.

Q: What’s the top opportunity available now?

A: A lot of times, the logistical pieces are so difficult for people to draw out. How do I go virtual? How do I provide this particular service? Do I provide the same programming? All the questions that come along with it can be overwhelming to businesses that don’t have the support system like we provide at Fitness Revolution. We’re able to help right away. We stay aware of what’s happening among the different states, and I coach individual businesses – there’s no plug-and-play, “one size fits all” template.

Q: What’s your advice about freezes, suspensions, and cancellations?

A: You need a policy in place outlining what constitutes a freeze, what the parameters are … Is there a financial situation, a job loss due to Covid? A freeze policy isn’t open ended. It outlines the circumstances in writing. Speaking of policies, you need to have a plan in case an employee or member tests positive or was potentially exposed. I help gym owners draft an email that says everything they’re doing, following or exceeding state mandates, etc. You want to have it ready if that situation unfolds – and be ready to roll clients back into virtual if that’s needed. 

Q: This is a smart time to stop all my marketing, right?

A: No, absolutely not. Do not stop your marketing. A lot of people have been thinking, “I’ll just pause marketing because I’m going to focus on servicing the clients that I have.” No, don’t stop. There’s a lot of businesses that are stopping to save some money. Maintain your virtual options and market to it. Make sure you clients, prospects and community stay informed about what you’re doing.

Asa is just one of our awesome Success Coaches here to help get you where you want to go. Set up a free call now with one of them to learn what we can do for you right from the jump.

ArticlesCOVID-19For Business OwnersMarketingSelling
[ April 8, 2020 by Jay Croft 0 Comments ]

Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later.

It’s a fair question with a simple answer: You have to keep doing both, now and always.

Download our free list of resources to protect your business during the COVID-19 crisis.

This is not profiteering. It is not unethical. It is not inappropriate. 

It’s your commitment to your business, your employees, your customers and your community. And like everything else nowadays, it just takes nimble thinking and determination to continually assess and re-evaluate.

Let’s break it down into four components.

Messaging. Strong communication is everything. You must position your offer well. Remember:

  • This is the new normal. At least for the time being, you’re an online fitness business owner, so embrace it.
  • Customers’ fitness needs remain, and they still want your expertise, time and support. Your messaging should lead with the value and benefits you bring, like accountability and community.
  • Keep the focus on how you’re helping clients and on what your prospects need.

Marketing. You never stop getting new leads and building your prospects list. It’s an essential task of your business. Try ideas like these to gain email addresses:

  • Create compelling content to drive traffic to your blog, podcasts and webinars.
  • Give away valuable resources (like e-books and cheat sheets) as lead magnets.
  • Run a sweepstakes or a contest.

Selling. Leads are important, but you’ve got to convert them to bring in any revenue. Here are some smart tactics:

  • Direct-response advertising on social media or search engines will direct traffic to your offer.
  • Referrals and “bring a friend to Zoom” promotions are opportunities for exposure, community-building and feedback.
  • Exchange email blasts with a joint-venture partner. (This is good for building your list as well as selling.)

Adjustments. Keep your long-term offers and pricing strategies in place. Add value wherever you can. But in rare instances, consider how you might make modifications.

  • Can you change the terms – say, from annual to monthly agreements, or make one-time sales to some prospects?
  • Create a new front-end offer at a lower price point and see what adjustments you can make to transfer them to your core offer.
  • Have something like this as a last resort, unpromoted: a low-cost, weekly option for clients in a financial jam. 

By always spinning both the marketing and the sales wheels, you’re doing the right thing for your business now during the crisis – and for the future, whatever it might look like.

Fitness Revolution is here to help you through these challenges. We’re sharing resources here to protect your business and to help you stay alert to the challenges and, yes, opportunities ahead. 

 

ArticlesFor Business Owners
[ April 1, 2020 by Jay Croft 0 Comments ]

Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and inspirational quotes.

It’s enough to make you want to go back to bed, pull the covers over your head, and hope for a miracle.

Download our free list of resources to protect your business during the COVID-19 crisis.

So, stop for a minute. Breathe. Clear your mind. And focus on guideposts to help you stay on track. When your mind drifts away in scary “What If” scenarios, return your attention to the basics of what you can do about it.

Expenses vs. Investments

What are some investments that you must maintain, even during tough situations? Here are three that will keep you strong now – because this is no time to become a weaker business.

  • Marketing. Communicating with your market is always critical. Every day — period. Keep reaching out to clients, nurturing prospects, and generating leads.

What are your differentiators? Some larger chains can’t provide the virtual options that you can. Some of your other competitors are refusing to market and will disappear over time. If they’re around when this all ends, what kind of relationships will they have with clients and prospects then?

  • Consulting. You don’t want every negative comment on Twitter to send you into a tailspin. By the same token, you need coaches, mentors or consultants in your corner to help you see the big picture.

It’s so easy to get in our heads, lose perspective, or miss valuable insight that can come from someone removed from the daily grind of our business. A good coach or mentor is watching the industry overall and talking with others in your situation, so he or she can reveal connections and pathways to consider.

  • Personnel: Your team is a vital resource. It’s invaluable to delegate to employees so you have time to focus on mission-critical activities.

Divvy up duties. Assign trainers to lead online sessions. Put some in charge of updating individual clients. Your employees are valuable assets to deploy strategically.

Costs You Can Manage Right Now

  • Cancel non-investment costs: These produce no income and are not required to keep your business alive (premium versions of apps, software subscriptions, entertainment, etc.)
  • Apply for government aid: Assistance is available to help small businesses. Look into your options, starting with the Small Business Administration. Once you’ve taken steps to increase revenue like this, you can try to trim basic expenses.
  • Then, negotiate with people you pay: Talk with your vendors, suppliers, accountant and landlord to explore flexibility they might have. Try to meet in the middle somewhere.
  • Hold off on upgrades: That big piece of new equipment you’ve been wanting to buy? Delay purchases like this for now.

Amid all this uncertainty is great opportunity. More will be emerging that you might be able to see today. Keep your eyes open. Remember the guideposts and the principles that put them there.

For Business OwnersStage 2Videos
[ March 9, 2018 by Fitness Revolution 0 Comments ]

Grow Your Fitness Business

?Make Your Dream Business A Reality…

Mitch Rothbardt, Castro Valley Fitness, has gone from part time trainer working an office job to pay the bills to being able to realize his dreams. Now he’s running a successful, multiple 6 figure fitness business full time.  Learn how he did in this short video…

Let Fitness Revolution Help You Create Your Dream Business…

Complete the application below and schedule a compimentary coaching call to find out how we can help you!

FREE 60-minute Coaching Call Application

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ArticlesFor Business OwnersFor Fitness ProsStage 2Videos
[ December 21, 2017 by Fitness Revolution 0 Comments ]

How To Grow A Personal Training Business

From 30 to 110 Clients…

Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time.

Stress, burn out and frustration impacted not only their business but their lives at home.

Learn how they turned it all around and great from 30 clients to over 110 clients and now have a less stressful, fun business.

Discover How A Success Coach Will Grow Your Business..

Running a fitness business is too hard to do it alone!  Get a bit of support and guidance through one of our coaching programs here at Fitness Revolution.  To see if it’s a good fit schedule Complimentary Call today!

Apply For Your FREE Coaching Call

For Fitness ProsVideos
[ May 14, 2017 by Fitness Revolution 0 Comments ]

Nick Tumminello’s 3 Pillars of Power Training

Today we welcome special guest Nick Tumminello as he shares his 3 Pillars of Power Concept that can be applied to any client to help them achieve faster, better results.

 

Download Your FREE Power Training Progression Video

If you loved Coach Nick’s 3 Pillars of Power Training video make sure you grab his video explaining how to teach and progress your clients through various stages of power training.    This method allows you to use power training with all your clients safely and easily.

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