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COVID-19Reopening

Use This Time to Review and Adjust

This time of year brings annual rituals like spring cleaning, pruning limbs and pulling out weeds. They’re necessary chores to get ready for a new season of growth. And this year, we can apply the same idea to our gyms amid the coronavirus...

COVID-19EmployeesReopening

Talk About Reopening With This Group First

With states starting to loosen Covid-19 restrictions on businesses, how developed is your plan to reopen your gym? A major component of that plan must be communications – and as you’re developing the rollout, remember who you need to speak with...

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Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it. It’s a confusing period, and the situation will keep changing in the weeks and months ahead....

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Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness pros quickly moved online. It was impressive to see gym owners, studio owners and trainers adapt to keep their clients engaged and exercising. But, let’s face it. We were all hoping...

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Selling Your Services Amid the COVID-19 Outbreak

During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later....

ArticlesFor Business Owners

Stay Focused on the Guideposts and Alert for the Opportunities

If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and...

ArticlesFor Business Owners

Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your...

ArticlesFor Business Owners

Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your...

ArticlesFor Business Owners

Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.  Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your...