For Business OwnersFor Fitness ProsStage 1Videos
[ March 28, 2019 by Fitness Revolution 0 Comments ]

Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one simple skill that you are already doing every day.

For Business OwnersStage 3Videos
[ March 14, 2019 by Fitness Revolution 0 Comments ]

How To Master Your Fitness Business Growth: Increase Sales & Profits With Strategy

Let FR show you how and when to hold planning sessions that will propel your business forward and help you see faster results.

For Business OwnersStage 3Videos
[ March 8, 2019 by Fitness Revolution 0 Comments ]

Blueprint For Fitness Business Success

Business doesn’t have to be complicated, in fact when it comes right down to it there are 3 things that will determine your success. These 3 things are the blueprint for fitness business owners to use if they want to see faster growth and take their business to the next level.

For Business OwnersStage 3Videos
[ February 28, 2019 by Fitness Revolution 0 Comments ]

Success Habits Of Successful Fitness Business Owners

Success is more about the habits, routines, and structure you place in your life than it is about your talent, skill or abilities.


As a business owner, we tend to revolt against structure and routines that may restrict what we do. We want freedom and choice.  


The hard truth is the structure, habits, and routines are what give you the freedom and create the growth you want in your business. That includes increasing your productivity and time management.   


Here’s a quick video where I’ll show you how to implement a few key habits that can help you maximize your productivity and allow you to put your unique ability to use to grow your business.

For Business OwnersStage 3Videos
[ February 21, 2019 by Fitness Revolution 0 Comments ]

Streamline Your Fitness Business

We are going to provide a few tips to help you develop better fitness business systems.

For Business OwnersStage 4Videos
[ February 14, 2019 by Fitness Revolution 0 Comments ]

How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through them you will always be stuck with a JOB not a business.

For Business OwnersStage 4Videos
[ February 7, 2019 by Fitness Revolution 0 Comments ]

The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your business and never find time to work on your fitness business. Here are some quick tips to help you accelerate your growth.

For Business OwnersFor Fitness ProsStage 1Videos
[ January 31, 2019 by Fitness Revolution 1 Comment ]

3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.

For Business OwnersStage 1Stage 2Stage 3Stage 4Stage 5Videos
[ January 17, 2019 by Fitness Revolution 0 Comments ]

Why Your Fitness Business Is Stuck & What To Do About It

Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…

ArticlesFor Business OwnersFor Fitness ProsStage 2
[ January 15, 2019 by Fitness Revolution 1 Comment ]

Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.

For Business OwnersStage 3Videos
[ January 10, 2019 by Fitness Revolution 0 Comments ]

How To Increase Your Productivity & Grow Your Fitness Business

Maximizing your time and getting the stuff that matters done is critical to your fitness business. Here’s what no one else is telling you about productivity in your fitness business.

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ January 8, 2019 by Fitness Revolution 0 Comments ]

3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.

ArticlesFor Business Owners
[ December 31, 2018 by Fitness Revolution 0 Comments ]

Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring.

Here are the top blog posts, videos and free resources from 2018…

Top Fitness Business Blog Posts 2018

With over 270,000 views here are the most read blog posts from 2018!

13 Questions To Ask In Every Personal Training Sales Consultation

The Fitness Pros Ultimate Guide To Maximizing Productivity & Achieving Your Biggest Goals The

How to Use Social Media for Your Personal Training Business

The Fitness Pro’s Guide For Business Success

How To Build Systems To Automate Your Fitness Business

How To Build Systems To Automate Your Fitness Business

Top Fitness Business Videos 2018

With over 41,000 total minutes of video watched from our YouTube channel here are teh top videos from 2018…

Top Fitness Business Free Resource 2018

Killer Testimonial Cheatsheet

Killer Testimonial Cheatsheet

How To Create Your Fitness Business Marketing Plan

How To Create Your Fitness Business Marketing Plan

Surefire Closing Scripts

Surefire Closing Scripts

Fitness Business Marketing Calendar

For Business OwnersFor Fitness ProsStage 3Videos
[ December 28, 2018 by Fitness Revolution 0 Comments ]

4 Steps To Grow Your Fitness Business In 2019

Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.

ArticlesFor Business OwnersFor Fitness ProsStage 4
[ December 24, 2018 by Fitness Revolution 1 Comment ]

How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as great trainers or coaches struggle to let go of the day to day operations in their business

For Business OwnersFor Fitness ProsStage 4Videos
[ December 20, 2018 by Fitness Revolution 0 Comments ]

How To Become A Leader In Your Fitness Business

Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become a better leader.  

Let me share a recent experience of my own to help you understand the importance of becoming a fitness business leader and how to do it…

Need Help Growing Your Fitness Business?

Schedule Your Call Today

ArticlesFor Business OwnersFor Fitness ProsStage 1
[ December 17, 2018 by Fitness Revolution 0 Comments ]

How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits.  

To increase your revenue you have to:

  • Increase the number of new customers
  • Increase the value of each sale
  • Increase the frequency of sales

Let’s take a look at 3 simple ways to increase your personal training revenue.

Raise Your Prices

When is the last time you raised your rates? I know, I know…it can a scary proposition to increase the cost of your services. The little voices in your head start telling you that you’ll lose clients or won’t be able to sell new clients because of your increased rates.

For most personal training businesses the opposite is true! It will be no more challenging to sell at your new rates than your previous rates. And, your current clients won’t all jump ship.

Look at increasing your current client’s rates by $5-20/mo. That small price increase won’t be enough to drive anyone away. For new clients you can increase your rates by $20-50/mo or 10-25% depending your comfort level.  

Invest In Your Marketing

There’s a good chance that you aren’t investing enough into your marketing. The best way for most personal training businesses to increase revenues is by creating more opportunities to sell their services. Those opportunities need to come in the form of new leads.  

Learn how to run Facebook ads, expand your social media marketing, increase your networking, start your email list, etc. If you don’t have the time to learn how to do it or don’t want to learn how to do it then outsource it.

Lead Engine Marketing is the lead gen secret weapon for many of our best coaching clients here at Fitness Revolution. For a small fee you can have someone set up your Facebook ads and send leads into your funnel so that you can focus on closing those leads.   

Offer High End Services

There’s a good chance 10% of your current clients would be willing to spend more money with you for high end services. Putting together a premium offer, with big margins, for your best customers can help you generate some revenue easily.

You could offer nutrition coaching/planning services, individualized training (such as a few 1-1 sessions month), all access passes to your workshops/challenge, or concierge level services. With the concierge level services you would partner with meal prep companies, massage therapists, chiros, etc to create a package for this individual at a premium.

Increase Your Wallet Share

This is a term that I recently heard and didn’t really get until I spent some time thinking about it. Your current clients, your entire market really, has a set amount of money they are going to spend each month. If you can provide valuable services or products to increase the share of that money then you’ll have no issue growing your business.

This is not about being greedy! These clients are going to spend the money either way. They would love to spend it with someone they already know, like and trust (THAT’S YOU!)

If you need a little help increasing your personal training revenues book a complimentary call with a member of the Fitness Revolution team to uncover hidden opportunities in your business.

Schedule Your Call Now

For Business OwnersFor Fitness ProsStage 1Stage 2Stage 3Videos
[ December 13, 2018 by Fitness Revolution 0 Comments ]

How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. 

Once you understand how to attract leads, convert those leads to clients and become a leader you will have the keys to success. Not only will you be able to control your growth but you can inspire others to help you accomplish your mission.

Looking for help to grow your fitness business?

Schedule Your Call Today

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ December 11, 2018 by Fitness Revolution 0 Comments ]

Create Your Fitness Business Breakthrough: 3 Steps To Growth

Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required for breakthroughs.

The Fitness Revolution Fitness Business Alignment System™, the most effective strategic approach to running your fitness business, is set up to allow you to step out of your business at key periods during the year to plan and adjust as needed to hit your goals.

No matter how this past year has turned out for you a solid Annual Business Review can help you get the momentum you want for the coming year.  

If you want a complete overview of the annual planning session check out this blog post.

Your Annual Business Review will be a success if you follow this simple advice…

Step Away From The Gym

Trying to evaluate your current progress and strategically think about what you need to accomplish next is extremely challenging if you do it in your daily environment. Get outside of the gym for a few hours to prepare for and complete your Annual Business Review.

You will be tempted to check off a few tasks or complete your daily work if you try to do this in the gym.  

Find a place where you can settle in for a few hours to think.

Don’t Rush It

Transitioning from your daily routine to strategic thinking can be difficult. Often times I’ll find myself struggling for close to an hour to get in the flow of thinking strategically. It takes practice and is definitely a skill to develop.

Make sure you give yourself ample time to make this transition. Avoid giving up when things seem difficult or you get stuck on a thought. Often times the moments after that, if you are willing to grind through it, are where the magic happens.

Don’t Worry About How

You’ll be tempted to fix a problem right away or might get tripped up because you don’t know how to accomplish something that you think is really important. Stay out of the ‘how’ and on the ‘what’ in your review and planning sessions.

What the heck does that mean?  

Don’t worry about the steps needed to take to get your plan done or accomplish a goal. You can figure out HOW you will do it later. The most important thing to focus on during these sessions is WHAT you need to accomplish or fix.  

If you stick to that your mind will open up and you can explore out of the box solutions to your problems and attack them from different angles.  

That change in approach is what leads to big breakthroughs.

Need help…

It’s not easy to get through this alone. Oftentimes a business owner is too close the issues to really be able to step back and see the path to hitting their goals. That’s why a coach is so valuable when creating your plans. They challenge you to look at things differently and help you develop as a business owner. If you’d like to see if coaching could be a good fit for you let’s give it a test run! Schedule a complimentary Discovery Call today…

Schedule Your Call Today



For Business OwnersFor Fitness ProsStage 2Videos
[ December 6, 2018 by Fitness Revolution 0 Comments ]

What If You Hate Marketing?

You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing…

So, what’s the answer?

Check out this short video to find out, and if you’re up to it take my 30-day challenge!

Need Help Building Your Marketing Plan?

ArticlesFor Business OwnersFor Fitness ProsStage 2
[ December 4, 2018 by Fitness Revolution 0 Comments ]

3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.  

Let’s assume you have the required credentials, certifications or education to deliver great results (and that you are doing it with the clients that you have now). You won’t extend your reach, help more people and, in turn, make more money if you don’t learn to promote yourself and your business.  

There are 3 simple steps you can take to improve your marketing and get more personal training clients! Keep reading to find out what they are…

Get Clear On Your Ideal Client

The power of identifying your ideal client isn’t in having a nice avatar or profile to add to your business strategy. You get the biggest benefit by learning how to understand the pains, challenges and fears that your Ideal Client deals with on a daily basis.

Luckily, your training programs solve those problems for them!  

Here’s a short list of info you need to build into your Ideal Client Profile:

  • Name
  • Age
  • Family
  • Occupation
  • Income
  • Home Type
  • Neighborhood/Subdivision
  • Hobbies
  • Activities
  • Pains
  • Goals
  • Challenges
  • Fears
  • Objections

Build Your Ideal Client Marketing Plan

Now that you are clear on who you are marketing to and what problems you can help them solve with your training programs getting your marketing in front of them will be much easier.  

A great marketing plan will include marketing activities that work to get the attention of your Ideal Client and motivate them to take the next step with you. This plan also needs to be diversified. You don’t want to rely on one source of leads to get more personal training clients.

You should have an internal, offline and online marketing activity in play at all times. The minimum acceptable is one activity per channel. The perfect amount of marketing is the amount that helps you reach your sales and growth goals.

Figure out how you will get your marketing message out to your Ideal Client. This includes referral programs, social media, Facebook ads, networking, public speaking, writing, podcasts, etc.

When creating your marketing plan consider how your Ideal Client will see your marketing and what you’ll ask them to do to take the next step with you. It’s easy to say you’re going to write blogs for your marketing, but if no one sees the blogs you write they aren’t going to produce for you.

The most effective marketing activities usually require the biggest investment of your time, energy or money. For example networking is still very effective (when done right) but it requires time or Facebook ads can get you a lot of leads but require a financial investment.   

Measure Your Results

There’s no way to know what is working or how to speed up your growth if you don’t measure your results. Tracking your leads, where those leads come from and your conversion rate from lead to client will give you a lot of insight into your marketing.

Remember, the real outcome we want to achieve with marketing is more personal training clients. Getting 1,000 leads is great, but not if none of them become clients.   

You want to be able to look back and know what marketing activities brought in the most leads, which produced the most clients, and your overall conversion rate. With this information you can identify bottlenecks or key areas to improve your marketing and sales.

The Best Plan Needs Action…

A perfect marketing plan is only good if you implement. Imagine creating the perfect workout for your client, guaranteed to get them the results they want in record time, but they didn’t show up to the gym to actually put in the work.  

They end up with the same poor results they’ve always got from training, right?  

That’s how many fitness business owners treat a marketing plan. They create it, spend time building a marketing calendar and never get out to actual market!  

If you need some help creating a great plan and a little accountability to ensure you implement it schedule a complimentary call today where we’ll discuss your current marketing and put a plan together to get you more clients and increase revenues.

Schedule Your Call Now


ArticlesFor Business OwnersFor Fitness ProsStage 3
[ November 26, 2018 by Fitness Revolution 0 Comments ]

How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle.

Taking action and implementing the following 5 key elements into your personal training business will give you the best shot for fast growth and success.    

A Sales System That Delivers Predictable Results

The fastest way to fail in your personal training business is not being able to get clients to pay you for your services. You have to be able to get clients to pay you, and pay you what you’re worth, if you want to grow.  

The first step is creating a system that you can use during your consultations that increase your chances of success with the sale. Here are 7 sales tips from fitness pros who have crushed their sales goals.  

A Marketing Plan To Generate New Leads

Learning how to implement marketing systems and put a marketing plan in place for your personal training business gives you control over your growth. You can’t survive off word of mouth marketing and referrals forever.  

The best marketing plan for personal training businesses is the Triple A Marketing Method. In less than an hour you can create a plan to attract more leads that is based on your strengths and allows you to focus your efforts on the highest return activities.

You have to take action if you want to get more clients. This plan show you how to get crystal clear on what actions to take.

A Productivity Routine

You don’t have an endless amount of time or energy to run your personal training business. The busy you get the tougher it will be to get it all done. This is why you need an operating routine in your business that allows you maximize your productivity.

Your productivity routine should improve communication within your business, allow you to stay focused on the most important projects and get more done in less time. If you feel like you are always running around with your hair on fire your current routine isn’t working.

Delegate Lower Level Tasks

Every minute you spend on a task that keeps you from marketing, selling, training or falls outside of your highest priorities as the business owner is lost opportunity. It’s costing you money!

Enter the skill of delegation. From the solopreneur to the business owner with a large team delegation is a skill that must be developed and implemented to grow the business. There will be a time where you’ll have to ‘wear all the hats’ in your business, but it shouldn’t last long.

Systemize & Scale

Developing systems and scaling a personal training business is often misunderstood. These are typically buzzwords that get thrown around in the industry.   

Systems are a set of tasks completed to deliver predictable results. However, systems shouldn’t be built out so in depth that they hinder the people trying to implement them. The systems you put in place should empower the people running them to do their job more effectively.  

Here’s a short article showing you how to create systems using the 20/80 rule.

To scale you need to be able to replicate those predictable results your systems create.  That requires that you hire the right people or outsource the right tasks so that others are getting results for you.

BONUS: Get A Coach

A business coach can help you get results faster.  They will have the experience and expertise to know what questions to ask you, understand the solutions to your problems, and teach you how to think like a business owner.  

Having a coach is like having a cheat code for a video game.  It removes a lot of the obstacles that keep you from having success.  Your clients hire you to help them devise a plan to reach their fitness goals and a business coach can do the same for your business/personal income goals.

If you want to see how a coach can help or where to start click the button below to schedule a complimentary call…

Schedule Your Call Now

For Business OwnersStage 4Videos
[ October 26, 2018 by Fitness Revolution 0 Comments ]

Growth Through Leadership: The Journey To Build A Seven Figure Fitness Business

There are no shortages of challenges that you’ll have to endure as you grow your fitness business. Lindsey Kaalberg, the owner of Ritual Hot Yoga, shares how she has dealt with rejection from investors, the pressure to change her business model, and lead a team in multiple locations on her way to 7-figure fitness business.

Lindsey was named the 2018 High Performing Business Owner of the Year at the Elite Fitness & Performance Summit. Learn how she has continued to evolve as a business owner on her journey so that you can apply those lessons to have your own success.

Want Access To The Coaching That’s Helped Lindsey?

Schedule complimentary 60-Minute Discovery Call with an expert on the Fitness Revolution Team to help you find a solution to your growth challenges. On this call, you’ll be able to uncover the obstacles holding you back from reaching your goals and put a plan in place to overcome them. It’s time to end the guesswork and frustration so that you finally create the income and business you want.

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ October 16, 2018 by Fitness Revolution 0 Comments ]

When To Make Your First Hire For Your Fitness Business

As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance you’ve just started to make a little money.

You’re in the difficult position of having to figure out if you want to invest in a staff member or tackle all this on your own for a little while longer.  

How do you know when to make the first hire for your fitness business?

There are 4 key indicators you can look for:

  1. When the workload of the administrative assistant roles you are filling reaches critical mass (10+ hours/wk doing routine administrative tasks), then you should hire an administrative assistant.
  2. When the demand for your training services outgrows your ability to provide a quality training experience (e.g. the client to coach ratio in a class or classes is too great for you to provide excellent coaching to every individual), you should hire an assistant coach.
  3. When a demonstrated weakness of yours in a certain job position is negatively impacting business growth and you realize another person could perform the position’s responsibilities more efficiently and effectively.
  4. When you no longer wish to fill a certain position AND have the revenue to support hiring someone for that position.

You want to hire your first staff member to fill a specific position, but there’s a good chance you’ll be asking them to take on a bit of a hybrid position. What you want to avoid is creating a unique position around this individual, but rather have them fill two positions on your organization chart. As your business grows, you can easily transition the person into just one of the roles that best suits them and their desired career path.  

There are going to be some financial requirements to consider before making your first hire. You need to be profitable and able to afford paying this individual. There’s a good chance your margins will have to take a small hit for a short period of time as you get this individual up to speed and into their position but within a short time frame, say 90 days, you should see a return on your investment.  

Your investing in staff to create your capacity for you to focus on growing the business and performing revenue generating activities. The time you save once your new staff member is in place should be reallocated to marketing, sales and training so that you can replace the expense of this first hire with new revenue.

Are you ready to grow?

Schedule complimentary 60-Minute Discovery Call with an expert on the Fitness Revolution Team to help you find a solution to your growth challenges. On this call, you’ll be able to uncover the obstacles holding you back from reaching your goals and put a plan in place to overcome them. It’s time to end the guesswork and frustration so that you finally create the income and business you want.

Schedule Your Call Now

For Business OwnersStage 1Videos
[ September 20, 2018 by Fitness Revolution 0 Comments ]

Maximize Your Personal Training Sales Opportunities

Did you watch the Double Your Personal Training Sales video from last week?   If not, check it out here.

Here are two more tips to maximize your personal training sales opportunities…

ArticlesFor Business OwnersStage 1Stage 2Stage 3Stage 4Stage 5
[ September 11, 2018 by Fitness Revolution 0 Comments ]

The Power of Curiosity For Fitness Business Growth

It all starts with the right question…

You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living.  

Your growth as a person and business owner start with questions about skills you need to develop, obstacles you will face and finding the path to success.

It’s simple…you don’t know what you don’t know.  

To find out you have to be willing to ask questions. Curiosity may have killed the cat, but it saves the entrepreneur!

Fear and insecurity hold back many fitness business owners from experiencing growth. The fear of asking for help or looking stupid. Questions don’t make you less of a business owner, they make you a successful business owner.  

Here are a few questions you need to be asking throughout your journey of fitness business growth:

  1. What should I not do at this stage to get to the next?
  2. What should I focus my energy on at this stage?
  3. What are the biggest risks for me?
  4. What does success look like and how will I recognize it?
  5. What did you do?  How did you do it?
  6. What might I be missing?
  7. Who do you know that I should know?
  8. How can I (insert your goal or obstacle)?
  9. Who can help me (insert goal or obstacle)?
  10. What are my blind spots?

These are just a start, but the more questions you ask the more knowledge you will acquire. That knowledge, when put into action will result in fitness business growth.

So, what questions do you have for us at Fitness Revolution?

Seeking Answers To Your Most Challenging Business Questions?  

Take 60 minutes to talk with a member of the Fitness Revolution team to dig in to your business and help you discover the path you need to take to reach your biggest goals. The call is completely FREE! If you think working with us at the end of the call can help you reach your goals we’ll discuss what may be the best fit for you.

privacy We value your privacy and would never spam you


For Business OwnersStage 4Videos
[ September 7, 2018 by Fitness Revolution 0 Comments ]

How To Uncover Your Unique Ability As A Fitness Business Owner

As a fitness business owner you start out having to wear all the hats in the business…janitor, admin, trainer, salesperson, marketer, bookkeeper, etc. That grind is required to ensure you can generate enough revenue to eventually be able to afford to hire others.

Many fitness business owners get stuck and never get rid of some of the roles. They hold onto them thinking that no one will be able to do it better than they can for their business. This thought process holds you back from reaching your full potential and growing your business.

Discover how to hone in on your unique abilities, delegate tasks that fall outside of your strengths and create more purpose and momentum in your business in the video below.

ArticlesFor Business OwnersStage 3
[ September 4, 2018 by Fitness Revolution 0 Comments ]

How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply trying to increase revenues.

I’m still no different than you.  

Each day I wake up with a desire and drive to push a little further, a little higher, and do a little more so that Fitness Revolution is THE GO TO solution for serious fitness business owners who want to take their business to the next level. But, enough about me…

You’re here because you aren’t cool with status quo. You want more from your business and more for yourself. And you want it all to happen by doing what you love.

While the market may be full of potential options for your target market, there are very few GREAT options for them. You have to be willing to step up and grab the top spot in their minds. When you do that you’ll have no problem rising to the top of your market and beyond.  

There are three things you need to dial in if you want to supercharge your success and rapidly grow your business.  


Your fitness business success will largely be determined by your commitment to the cause. Are you willing to do whatever it takes to succeed?

Discomfort will become your new reality. You will be uncomfortable making new, bigger decisions. You’ll be required to get out of your comfort zone to implement new ideas, methods and strategies. You’ll have to get used to leaning into the discomfort of the situations.

The beautiful thing about this discomfort is that growth lies on the other side. You’ll learn how to handle these new situations, you’ll develop new skills and progress in your development as a business owner. These new skills and capabilities allow to you grow quickly.

Be committed to growing your business and becoming the business owner you need to be.


Do you ever get annoyed with the client that constantly blames their lack of progress on someone or something else? It could be their schedule, their family, their friends, their metabolism, or the cycle of the moon. Not once has it been their fault that they hit a sticking point or haven’t gotten the results they want.

Fitness business success requires 100% responsibility from you. You have to own the wins, losses and everything in between. There are always going to be circumstances out of your control. We don’t focus on those, but rather look at what we could do better or what we can learn from those situations.

Failure is going to be part of the learning process. Lack of responsibility will keep you from learning. You’ll be in an endless cycle of repeating the same mistakes or going through the same challenges if you don’t own it and change it.

Your rapid growth and fitness business success are determined by your level of responsibility.


In Five Stars: The Communication Secrets To Get From GOOD TO GREAT there was a quote from Barbara Corcoran, Shark Tank investor and real estate mogul…

“If you’re going to be in business, the single most important thing is the ability to communicate your idea to every single person you meet”

You need to be able to communicate to your market, to your team and to your mentors what it is that you want to accomplish and how it impacts them. This isn’t just marketing, it’s about persuading your audience, whomever that may be at the time, to support your initiative.  

Learning how to clearly and powerful communicate a message will make fitness business success come a lot easier. You’ll inspire your team, invoke your market to take action and recruit others to help you accomplish your vision.

Poor communication will kill your success.  

Climb The Success Ladder

No matter where you are in your journey as a fitness business owner you will need to zero in on and work to develop new skills to keep your journey moving forward. There is no status quo or maintaining success. I’m a firm believer that you are either moving forward or you’re moving back.  

These three skills and mindsets will help you find fitness business success if you choose to develop them. As you work to master them you will be moving forward…fast!

Need Some Guidance & Accountability To Get To The Next Level?

Take 60 minutes to talk with a member of the Fitness Revolution team to dig in to your business and help you discover the path you need to take to reach your biggest goals. The call is completely FREE! If you think working with us at the end of the call can help you reach your goals we’ll discuss what may be the best fit for you.

privacy We value your privacy and would never spam you


For Business OwnersStage 4Videos
[ August 30, 2018 by Fitness Revolution 0 Comments ]

How To Get Faster Results in Your Fitness Business

Do you love what you do but feel like you are surrounded by chaos and stress in your business most of the time?  Many fitness business owners face the same challenge. There’s only one way out…

You need to create a structure around you and your business so that it protects your time and allows you to focus your valuable energy on what matters most in the business.  Here’s how to do it…

ArticlesFor Business OwnersStage 2
[ August 28, 2018 by Fitness Revolution 0 Comments ]

Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business and hit our goals.

That doesn’t mean you should neglect your internal marketing channel of referrals. Too many fitness business owners sit back and hope to get more referrals or word of mouth leads instead of taking control from the start.

Let’s breakdown what goes into a referral plan that can perpetuate itself, essentially allowing for a constant stream of referral leads into your business.  

How Should Your Clients Refer?

Don’t take for granted that you know exactly who you want as a client in your business and how to communicate with them about what you offer. Your clients only know their story and are not well versed in talking about your business. Outside of a great experience or the results they are getting you will be lucky if they can explain what you do to other in a way that matters.

Take charge of your referral experience by laying out:

  1. Who your clients should refer
  2. How they should refer them
  3. Why it’s important to them and their friends/family

Package all that up into a simple and easy way for them to refer and you’ll have a winning referral program on your hands.  

First, tell your clients exactly who you are looking to bring into your business, this would be the demographics of your Ideal Client profile. Something like “I’m looking for a busy professional who wants to lose at least 20 lbs but can’t find the time”. This paints a clear picture inside the head of your client and allows them to easily connect that to the people they know.

Next, lay out a simple and clear plan for them to refer the client. It could be VIP Referral Passes they can give out with their name on it for tracking or simply having them make an email introduction to the person they want to refer. The easier you can make this the more effective it will be.  

Finally, let them know what’s in it for them. Tell them what they get and why it’s important for them to refer. That can include things like referral rewards, improved experiences for them, improved results, or maintaining the culture of the gym.

Plant The Seeds Early

You want to inform your clients that you love, almost expect referrals from the very start of your relationship with them. Acknowledge that you need to earn the referral but if your client loves their results and the experience you provide the biggest thank you they can give you is to refer others like them who could use a little help.  

Immediately after a new client sign ups you should be requesting referrals. These are called Point of Sale referrals. Right after a new client has completed all of their paperwork to start training inform them of your referral program and let them know how to refer their friends. Leverage statistics for success rates of those who workout with a friend vs those who work out alone. It’s also key to let them know that this provides a support system out of the gym as well.  

Follow Up With Requests

Over the first 30 days of your new client’s experience I recommend that you have a pre-scheduled and systemized follow up process to ensure they are having a great experience. This includes text, email, calls and in person meetings. During this 30 day follow up I also recommend that make 3 referral requests, most of them through written communication to the client via email or letters.  

This reminds them of the referral program during their initial experience with you and takes advantage of getting referrals during one of the times they are most excited about being in your program.

Opportunity Referral Requests

Many fitness pros miss key referral request opportunities because they fail to listen. This is especially true when you build a team in your fitness business. Train yourself to request referrals when a client hits a milestone or tells you something positive about your program.  

Another key opportunity to get more referrals is to listen for your clients talking about their friends or family asking about what they do for their workouts, nutrition, or complimenting them on their results. You’ll hear things like “oh, my sister was asking about Fitness Revolution the other day…”  

Often times that goes unnoticed or the fitness pro will simply tell the client to have that person call them. Instead, take control and get the individual’s information or invite the client to bring that individual in for their next workout as a guest.

These opportunities will pop up frequently once you train yourself to recognize them.

Reward Referrals

When you get a referral it’s important that you reward the referring client. Avoid discounts and other intangible rewards for something that you can physically hand the client. It’s important to note that the client isn’t referring to earn money or get a reward, but the reward is important so that you can acknowledge them for their referral.  

The standard referral reward is a $25-50 gift card or cash. This is enough to show that you truly appreciate the referral and gives you the chance to recognize the referring client in front of your other clients.

Make a big deal about getting referrals by handing the client their reward at the end of their sessions, hopefully around other clients, and taking photos to share via your newsletter, social media and other marketing channels.

This act of recognition and then marketing of the photos will keep referrals top of mind for your clients.

Putting it all together

Any one of these referral programs would help you get more referrals, but when you put them all together you can create a steady flow of new referral leads for your business. It won’t take long for you to see an increase in referrals for your fitness business. This is also one of the highest return marketing activities you can do for your business because we both know that referrals are pre-qualified and pre-sold.

Need Help Putting Together A Referral Plan or Marketing Plan to Grow Your Business?

Take 60 minutes to talk with a member of the Fitness Revolution team to dig in to your business and help you discover the path you need to take to reach your biggest goals. The call is completely FREE! If you think working with us at the end of the call can help you reach your goals we’ll discuss what may be the best fit for you.

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ArticlesFor Business OwnersStage 1
[ August 21, 2018 by Fitness Revolution 0 Comments ]

The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier.  

As a fitness pro you’re likely tracking data on your programs success rates, weight lost, inches dropped, and strength gained. That’s how you progress a client in their training and help them reach their goals.

Business is no different. There are a few very important metrics to track in your business but there is one that stands out above the rest. In fact, instead of throwing a million numbers for you to compile on a spreadsheet we’re going to break this down into a really simple action plan.

Critical Metric: New Core Offer Clients

The #1 metric for nearly every fitness business owner and fitness pro who is trying to grow their business should be New Core Offer Clients. This is the driver for your growth and a number that you can actively chase each day and see progress towards your goal.

Your New Core Offer Clients, or for those not familiar with our terminology here at FR, new clients, will allow you to hit your Gross Revenue and total client goals when planned well.  The trouble with Gross Revenue being your target is that you don’t know that you’re going to get there until it’s too late to change anything. You review your Gross Revenue reports at most weekly, more likely monthly.

Gross Revenue is the equivalent of weight lost in a transformation. You don’t know what you lost (or earned) until you weigh in each day or week. Sure you can check progress, but that doesn’t help you reach your goals. Tracking your macros, calories or food intake is the equivalent of using New Core Offer Clients as your metric goal. You know that if you hit your numbers for macros daily that you should hit your weight loss goal.

How To Set Your Goal

Gross Revenue is important, and we certainly want to drive new sales and total sales up as we grow a business. So, to set your New Core Offer goal for your fitness business you’ll need to factor in the number of clients you expect to lose and the average monthly value of a new client.  

Let’s say your goal is to add $1,000 of Gross Revenue per month to your fitness business over the next quarter. If you expect to lose 3 clients a month and the average monthly value of a client is $300 you need to get 7 New Core Offer Clients each month.

Here’s how the math works:

  • 3 Lost Clients x $300 = $900 Lost
  • 7 New Clients x $300 = $2,100 gained
  • $2,100 – $900 = $1,200 gained

At the end of the quarter, if you hit your goals, you should be up $3,600/mo in Gross Revenue.  

Relentless Focus

There are other metrics you should be tracking in your business and monitoring as the business owner, but relentless focus both by you and your team on the MOST IMPORTANT metric is required for growth.

Your daily actions and your attention should be aimed at ensuring you hit your goal for that metric each and every month.

If you’ve struggled a bit to hit your growth goals in the past do yourself a favor and post a big print out of your goals in your office or in the gym where you can see it every day and do something to drive that number up.  

The Best Don’t Do It Alone…

And Neither Should You!

Take 60 minutes to talk with a member of the Fitness Revolution team to dig in to your business and help you discover the path you need to take to reach your biggest goals. The call is completely FREE! If you think working with us at the end of the call can help you reach your goals we’ll discuss what may be the best fit for you.

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[ August 14, 2018 by Fitness Revolution 0 Comments ]

Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be?

Running an online fitness business seems incredibly appealing, especially if you’ve endured the long days, split shifts and headaches of having to run your in person fitness business.  

Let’s take a look at what you need to know about running an online fitness business if you want to be successful.

Start Small

The first mistake many fitness pros make is trying to tackle the entire world with their online fitness business. You start running FB ads, posting IG selfies and start blogging relentlessly.

Instead of trying to have your online fitness business bring in all of your income think of it as your side hustle or complement to your in person training business. Not doing training in person yet? Then you probably want to consider if you should be training people online at all.  

I’m a big believer that you need some in person experience to be able to train people online. Can it be done without that experience? Sure, but it’s going to be a tougher road and you’ll likely need to have another source of income for a while.

In fact, one of my mentees started out this way. He was working for the city while training himself for a fitness competition. As he made progress and shared his journey he also interned with me at my studio and was training clients on the side. From there he picked up some online clients and gradually worked with them in his very limited spare time.  

He’s running a six figure online business now and a studio. But, I think he’s the exception not the rule.  

Instead of trying to make your millions and live on the beach through your online fitness business let’s set a goal of adding a $1,000/mo in extra revenue to your business through online training and get your systems in order.  

Market Local, Serve Online

The easiest clients to get for your online fitness business are going to be previous clients you’ve worked with that moved away or couldn’t afford your in person services. The next easiest will be friends and family that are willing to give you the opportunity to train them online.  From there I would still focus on capturing a lot of my local market before taking my online fitness business to the world via FB ads or other marketing channels.

Once you’ve worked with several clients and got testimonials you will have the marketing resources and pressure tested systems to market to a bigger audience.  

As you are working with these local clients, previous clients who’ve moved or friends/family you will want to start building your marketing resources such as social media following, email list and any content platforms you use such as blogs, YouTube, etc.

The Delivery Is Different, Principles Are The Same

Don’t treat your online fitness business differently than a brick and mortar or in person fitness business. All  the principles stay the same and your journey will be very similar.

Most fitness pros jump into online training without thinking through their Core Offer, Local Market Positioning or pricing structure. It is as if you think because its an online business you can just kinda figure it out as you go.  

That’s a recipe for disaster.

Instead, determine how you will deliver your services, what systems you’ll need to do it and what you are going to charge. You’ll also need a clear marketing plan for attracting new clients. As you are doing this think about how you will be able to grow this business, take on more clients and earn what you want without it driving you crazy.

You will still have a culture in your online fitness business, need systems, have to learn how to lead, manage and delegate. Online doesn’t mean easier.  

Don’t Take The Personal out of Personal Trainer

Online training still requires a personal touch and interactive component to it. Don’t try to automate everything from your marketing to sales process and delivery of your programs.  

Create your Core Offer so that you have personal interaction with your clients, check ins and ways to develop relationships with them to increase client lifespan and client lifetime value. If you want to be completely hands off or rely on automated delivery of workouts combined with a FB group to run your online fitness business you’re in for a long, tough road ahead.

Here’s an example of how I would set this up:

Core Offer – 1-1 Online Personal Training

  • Intro Success Session and Evaluation 60 minutes via Zoom
  • Monthly Program Design, included weekly updates as needed based on progress
  • Weekly Check Ins via Email
  • Monthly 15 minute 1-1 Coaching Session via Zoom
  • Weekly Nutrition Adjustments as needed via check in
  • Unlimited email access
  • Price $199/mo

From there I would also offer a premium service that doubled or tripled in price for a set number of exclusive clients, say 10 max, which included weekly Zoom Coaching Sessions and unlimited text, phone access to me.   

*Note: Zoom is a video conferencing platform.

This could also be blended in with in person training once or twice a month as needed for clients if you are running a hybrid model.

Marketing Your Online Fitness Business

The wheels usually fall off here…

You start your online fitness business and think “if I start it they will sign up”. Then crickets. No one buys your program. You follow the digital marketing advice from the pros but its not working for you.

Now what?

Here’s what I would to do launch my program:

  • Create a compelling Front End Offer such as a 21 day Rapid Fat Loss Program that leads to my long term program to get some traction
  • Reach out to 5 people in my network, including previous clients to start a beta program or invite them to test drive my FEO for the online program daily
  • Post content to Instagram and Facebook daily including posts and stories
  • Start a blog and update it with content once per week
  • Build an email list and add 10 people per week to the email list through various methods including online marketing such as FB ads, network connections, strategic relationships and my website traffic
  • Email that list 3x per week with valuable content and offers
  • Ask for referrals from my current clients, family and friends.  Let’s say 3 asks per day

As my continued marketing plan, once I got some traction I would do the following…


  • 1 Instagram post
  • 5-10 stories on Instagram
  • 1 FB post
  • 3 network conversations
  • Follow up with leads and prospects
  • 1 Referral Ask


  • Add 5 people to my network
  • Send 3 emails to email list (MWF)
  • Add 10 people minimum to email list
  • Write 1 new blog post and publish
  • Publish 1 new YouTube video
  • Check FB ad statistics/metrics and optimize
  • Connect with 3 online or local business strategic partner prospects


  • Collect and share 1 new client testimonial
  • Promote FEO to my email list

This plan would include running targeted FB ads using a small budget to test my offers and then ramping up as I began to get a feel for my return on investment. I would outsource the FB ads to someone like Lead Engine Marketing and focus my efforts on following up with leads they got me.

Can You Be Successful With An Online Fitness Business?

Absolutely, but its not going to be an overnight success story and you aren’t going to be working 4 hours a week if you want to make any money or have any sort of meaningful impact on your clients. There’s work involved, it takes time and you have to follow basic business principles.

Commit to putting in the work, developing new skills and providing an incredible service and you’ll have success.

Want to see if we can help you start your online fitness business or take it to the next level?

Take 60 minutes to talk with a member of the Fitness Revolution team to dig in to your business and help you discover the path you need to take to reach your biggest goals. The call is completely FREE! If you think working with us at the end of the call can help you reach your goals we’ll discuss what may be the best fit for you.

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ArticlesFor Business OwnersStage 3
[ August 7, 2018 by Fitness Revolution 0 Comments ]

A Clear Plan For Fitness Business Growth

There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys.

Those challenges are placed there so that you can develop skills, strategies and relationships that will help you get to the next level. It’s a lot like training. You have to endure a bit of pain and soreness to progress to the next level of fitness.

High Performance Mastermind member and FR Coaching Partner, Stone Davis experienced one of those valleys in 2017. Instead of struggling to figure it out on his own he leaned on his coaches and took a leap of faith to find a group of peers that would challenge him and pull him to the next level.  

Here’s what he had to say about his experience…

“To be honest before 2017 I didn’t have much struggle with my business. I would say being more organized was an issue. Then in 2017 was a pretty bad year for the business and I wasn’t sure what the issue was, I was still unorganized and I couldn’t convert any leads to clients.

So, being that I had no clue how 2018 would be I decided to take a chance and put all my faith and effort into a mastermind group and my coaching.”

You’re guaranteed to experience uncertainty in your business. There’s no way around it, but you can expedite your growth and personal development by seeking out the answers to questions you have and finding people to surround yourself with that will provide you those answers. Or, at the very least, help you find the answers.

“Business is much better now. I have a clear plan and vision for my gym by learning from other business owners in the field.”

Stone has seen revenues increase throughout 2018 and spends a lot of time traveling the world.  

This growth and the ability to take time away from his gym to travel are all made possible by the plan he has in place and the vision he is pursuing. This serves a guide for his daily actions that will either move him closer to or further away from that vision.  

Everyone’s plan is unique to them. You shouldn’t blindly follow the path of another business owner, but don’t neglect the knowledge and experience they have developed on their journey. Those two things can help accelerate your growth.

Need help with the vision and a clear plan for your business?

Take 60 minutes to talk with a member of the Fitness Revolution team to dig in to your business and help you discover the path you need to take to reach your biggest goals. The call is completely FREE! If you think working with us at the end of the call can help you reach your goals we’ll discuss what may be the best fit for you.

ArticlesFor Business OwnersStage 1
[ July 31, 2018 by Fitness Revolution 0 Comments ]

Mastering Your Personal Training Client Conversion Strategy

One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up.

What if the problem wasn’t with the leads?

There’s a simple solution to converting more leads into prospects and it lies in your sales pipeline. A clear follow up process with defined stages and actions will empower you to take control of the conversion process and stop relying on your leads to figure out if you are a good fit for them.

Let’s face it, if your potential new clients could make great decisions about their fitness and nutrition on their own they wouldn’t need you! They are self conscious, a little intimidated and probably have some negative head trash surrounding their ability to actually accomplish results. One of the easiest ways to overcome all that is to manage your sales pipeline and be relentless with your follow up.

And I know, I know, you’re probably thinking that you only want highly qualified leads and the people that really want to make changes in your business.

But, if all you take is the easy ones then you’re going to have a hard time growing your business. The really successful businesses are able to use their marketing and sales skills to convert more of the leads that aren’t quite ready to jump on right away or that need a little help seeing how impactful your services can be.

Imagine if you increase your conversion rate from lead to client by a measly 10%. If you get 20 leads a month that would result in 2 EXTRA new clients. At a couple hundred bucks a month that would have a huge impact on your top line by the end of the year.

The steps to get at least 10% more from your leads are easy:

  1. Create your pipeline
  2. Manage that pipeline
  3. Follow the process all the time, every time

That’s it!  3 simple steps to more leads.

Here’s what your pipeline should look like:

Leads include anyone that you have information for including name, email and phone number but may not be ready to inquire about your programs or start an FEO at this time. They will require some nurturing.

Prospects are those leads who have indicated they are ready to take the next step through an application for FEO, inquiry form on your site or calling in to ask about your programs.

The 1st Commitment stage is where you qualify your prospects via a discovery call and then schedule them for a Success Session to place them in the correct program.

The Front End Offer stage will indicate a client who is in your entry level program or test drive program such as a trial, challenge or jump start. These clients require follow up to convert to your Core Offer.

The Core Offer stage indicates someone who has joined your regular training services, the Core Offer, in your business. These clients need to be onboarded and followed up with to ensure they stay and refer.

Each of these stages have key actions steps to move on to the next level or disqualify themselves. There is also a timeline for each stage so that you aren’t disqualifying too quickly or leaving an opportunity in a stage too long.

Here’s what that looks like:

Putting your pipeline together, complete with clear follow up steps that include phone, email and text to convert a lead to prospect, prospect to 1st commitment, and 1st commitment to FEO or CO will enhance your current marketing.

Could Your Sales & Marketing Use A Boost?

It’s always helpful to get a second pair of eyes on your sales and marketing processes.  There’s a good chance that you’re leaving money on the table with your current plan and our team here at FR is ready to help you uncover that hidden opportunity in your business.

Schedule a free Discovery Call with a member of our team to learn how we can help you get more from your business.

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[ July 24, 2018 by Fitness Revolution 0 Comments ]

16 Reasons Your Personal Training Business Fails

Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next.

Time’s running out to find a solution for many fitness pros. And when that time does run out we see a lot of great fitness pros leave the industry or never reach the number of people they should because of these struggles.

Here are the not so sweet 16 reasons your personal training business fails…

You Never Learn To Sell

This is one of the first skills you need to develop as a good trainer. Being good at what you do isn’t good enough and simply offering training services doesn’t mean the clients will come. You need to learn how to get people to pay you, and pay you what you are worth, for your professional services.

Listening To The Wrong People

The wrong mentor, coach or advice giver can do some serious damage to a business. They may send you off with a bad strategy or worse give you advice that puts your entire business at risk. You need to pick your mentors and coaches wisely.

Failure To Track Performance

What gets measured gets managed. Failing to measure the performance of your marketing, financials and other business basics will leave you guessing when it comes time to make decisions. You don’t have the time to guess, business is hard enough without making uneducated decisions.  

Not Developing New Skills

When you started training you didn’t know nearly as much as you do now. You developed new skills and methods for delivering results and creating change in your clients. The same focus on personal and professional development needs to occur for your business.

No Cash Flow
The ability to invest in your marketing, your team and your business can accelerate your growth.  But, you’d be surprised how many businesses doing $200,000/year or more in gross revenue don’t have a dime to invest. Store up some cash so that you have a cushion to invest in your business when it’s time. You won’t miss that new piece of equipment as much as you’ll miss not being able to bring in new clients or hire that new trainer.

You Don’t Learn To Manage Your Time

Building a great business is nearly impossible on your own. Eventually, you’ll need to hire and delegate so that you can free up some of your time. But, before you do that it’s critical to learn to manage your own time and priorities.  

Misinterpretation of Systems

Systems don’t mean a checklist and they don’t mean automation. Too many fitness pros try to automate a process or system that should be run by a person because you know, we’re in a personal service industry. Systems should empower the people running them and when appropriate you can automate things to make it easier on the person running it. Examples would be putting clients on autopay for their memberships so a person doesn’t have to track and bill them for sessions.  

You Are Disorganized

As an entrepreneur, you’ve survived in a world of chaos. Doing every job, knowing where everything is and exactly how it should be done. That will be your achilles heel when it comes to building a team and being efficient with your time. You need to have your systems, processes, and business organized to allow others to flourish. Don’t expect them to be able to ‘just figure it out’.

You Hire The Wrong People

Slow to hire, quick to fire. That’s the rule when it comes to building your team. Now that doesn’t mean you should let someone go at the first mistake because often time that’s on you. It does mean that you need a great hiring process, clear expectations for each team member and a process to ensure they are trained to do their job well. Do everything you can to hire, train and retain the right people.

Burnout Blows Up A Business

You only have so much gas in your tank. Burning the candle at both ends, running around with your hair on fire trying to grow your business can’t last forever. Even if you outlast this, most your performance won’t be what it could. Learn to say no to opportunities that aren’t directly tied to your current goals and delegate tasks that you should no longer be doing. Oh, and take some time to recharge. Even if that’s just an afternoon on Sundays.

Bad Partnerships

Partnerships can be great or they kill a business. Most fitness pros bring on a partner for the wrong reasons. Before you take on a business partner get clear in what they will bring, get everything in writing and know exactly what the expectations are from both parties.

Putting The Brakes On Marketing

This industry is too competitive to stop marketing. Many fitness pros get ‘too busy’ to keep up their marketing. Eventually, their funnel of new leads dries up and revenue starts to drop. But, you can’t just turn your marketing back on and hope for immediate results. It can take weeks, even months, for marketing to turn into revenue. Don’t take your foot off the gas….EVER!

Refuse To Let Go

As you grow into a business owner with a team your roles shifts from ‘do-er’ to leader. If you refuse to let go of the technical work in your business, including some of the training. NOT ALL, if that’s what you love to do, but at least some of the training needs to be delegated. Your job now is to get results through other people, which requires a majority of your time is spent leading them.

Growing Too Fast

Have you ever had a client who wanted to progress on an exercise too early? They usually end up hurt and then set back with their progress. The same goes for a business owner who tries to open up another location too soon, doesn’t master the fundamentals at each stage of their business or tries to be an absentee owner too quickly. You have to earn the right to grow as a business owner and that requires putting in the work.

Your Ego Gets In The Way

After you’ve seen some success its easy to drink a little too much of your own Kool-Aid. If you think you’ve got all the answers and that you ‘know better’ things are eventually going to catch up with you. You’ll avoid addressing pressing issues or being real about the issues in your business. You need to be in a constant state of learning and growth.   

Business Doesn’t Evolve

The market is constantly shifting and changing if you don’t adapt your business will suffer. Doing things one way because that’s how you’ve always done them is a surefire way to eventually go out of business. Many giants have fallen, such as Blockbuster, because they refused to adapt. Your small business is even more sensitive to market shifts.  

BONUS: You Don’t Get The Support You Need Fast Enough

Every single successful business owner and entrepreneur finds mentors and coaches to help the learn and grow. You should look at this as an investment in your future and your success, it’s not an expense. In fact, you can’t afford to not find a mentor or coach. If you want to learn how FR can help you and see if we are a good fit, schedule a Complimentary Discovery Call with a member of our team. We’ll figure out if any of these 16 things are occuring in your business and help you address them quickly.

Schedule Your Discovery Call



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[ July 17, 2018 by Fitness Revolution 0 Comments ]

How to Grow Your Personal Training Business

If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business?

Take a minute and really think about your answer…

It’s easy to think about where you need to be in order for you to be happy with your success, but the challenge comes in figuring out the plan to get there. And more importantly having the accountability to execute that plan!

There are 3 elements of success in a personal training business. This is the trifecta for growth in your business and accomplishing big things in your business.

3 Elements of Success For A Personal Training Business

From our experience working with hundreds of personal training business and fitness business owners these three elements will put you on the fast track to success:

  1. Live Events
  2. Support from a peer group
  3. Support from a coach

Live Events

One of the most powerful experiences you can have is attending a well run summit, conference or workshop.  

“Stepping away to work on developing your business in a live, hands on environment will create breakthrough moments for you.”

The first step in learning how to be successful and what it takes to grow your personal training business is putting yourself in a growth environment where you can learn from experts. Live events not only give you the chance to learn new strategies but you also get to see what’s possible by surrounding yourself with other like minded business owners.

Our most successful coaching clients attend two events per year.  The first is a Live Coaching Meeting designed to help the accelerate their business growth and the other is the Elite Fitness & Performance Summit.   

Momentum grows when you attend live events and the relationships that are developed help develop a strong, supportive community for you.  

Support From A Peer Group

You’re not in this alone!  There are other personal training business and fitness business owners out there who are dealing with the same challenges as you.  The trick is finding them and leveraging them to help you grow as a business owner.

You share common issues, challenges and opportunities. A strong peer network is a critical element to your success. Engaging with them will make life much easier for you.

“FR has streamlined our growth and allowed us to be a business with measurable goals and a direction that is leading somewhere we can see.” 

-Trevor Warnke, Athletic Revolution Mundelein

Your network will give you the power to “see what’s coming next”, essentially to predict the obstacles you’ll be facing before you get there. The experiences of the other business owners can be a valuable asset if you engage.  

WARNING: Make sure you find the right peer group. Not all are created equal!

The combined experience and knowledge of your peers and the lessons you can learn from them for bigger, faster growth for everyone. Always try to ‘level up’ with your peer groups and in your network. Aspire to connect and share ideas with those who are more successful than you or are where you want to be.  

Support From A Coach

You’ve probably experienced some level of chaos in your business. You’re on the verge of being burnt out, feeling as if you can’t add one more thing to your plate. Finding time to spend with your family or friends seems impossible and you may feel like you’ve hit a ceiling in your business.

You’re in a never-ending cycle of going to work each day but have lost sense of your true purpose.


You know there are solutions to your problems and answers to your questions. You tell yourself “it doesn’t have to be like this!” but struggle to create the solutions on your own.

That’s the beauty of a business coach for your personal training business. They provide an extra set of eyes that can give you a fresh look at your challenges and help you see the opportunity in your business.   

A great coach will help you do the following 3 things, in this order…

Step 1: Get Control

The first thing any great personal training business coach will do is assess your business and help you prioritize the actions that will produce the best results. You need to get control of the chaos and start freeing up some of your time and energy so that you can focus.

There’s a good chance your coach will be be very ‘hands on’ during this portion of your time together. You’re going to need a clear plan of action and accountability to get the job done. Your coach should work with you to ensure you’ve got healthy cash flow, your marketing is improving and there are no critical warning signs in your business.

Step 2: Build the Machine

Now that you’ve freed up energy to focus on your long-term vision for the business, it’s time to start building the machine. You’re beginning to sense momentum in your business.  Marketing efforts are more productive, your revenue is growing and there are far less fires and emergencies that arise in your day-to-day.

Your coach shouldn’t let you relax too much at this point. The real work is just getting started!  Don’t confuse the reduced chaos with success, now you have to implement the systems and structure within your business that allow it run like a well oiled machine.

This is where your coach should make systemization simple. Your systems will empower the people in your business to do great work and you’ll start to feel a sense of accomplishment each day.  

A coach will help you spend more of your time on the things you love doing and it’s paying off for you!

“I felt I was in the same spot I was when I opened the business four years prior. I was busy. I was doing alright financially. But I could not envision what the future of my business was going to be like. I was worried that I was just going to continue to be a trainer with a studio to train clients rather than a trainer with a business.

FR helps me evaluate the state of my business—performance numbers I should be looking at, who is my ideal client, who I should be marketing to, and what systems if any did I have in place. And then they helped me establish a vision for the future of my business.”

-Rich Ruffing, Accelerated Fitness  

Step 3: Run an Aligned Business

Your relationship with a coach should be transformative, but it can take time. At this point it’s time to make the leap from fitness pro and grow into an entrepreneur and leader for your team.

Because of the plan you and your coach have implemented your business is working as a cohesive unit, with clear purpose and direction. Your vision is defined and goals are clear.

You should sense incredible momentum and have the ability to evaluate more opportunities instead of dealing with constant problems. Most importantly, you’ll see issues early and be prepared to address them quickly.

This isn’t the end for you though…it’s simply the beginning! It’s the beginning for your newly aligned business and the opportunity for you to grow as a leader. To keep the momentum going you’ll use the system your coach has taught you (they do have a system right?) in your business consistently. Now your focus is maintaining alignment and making faster progress towards your vision.

Now no level of growth seems out of reach!

Your 12-Month Roadmap

We started this blog post with a simple question…

If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business?

There’s a good chance that you can clearly see what you want your business to look like and what you want it to do for you. The challenge always comes in creating (and sticking to) the plan to reach those goals.  

You don’t have to do it alone!  Fill out the form below and schedule your complimentary Discovery Call to find out if we can help you build that plan and get it implemented quickly.

FREE 60-minute Coaching Call Application

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ArticlesFor Business OwnersStage 2
[ June 7, 2018 by Fitness Revolution 1 Comment ]

How to Market Your Fitness Business

Do you know why your clients REALLY invest in your services?

Here’s a hint…

They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business. It’s also what will help you charge what you’re worth and eliminate a lot of the price objections you get from leads.

Marketing the outcome you deliver and the problems that you solve for your potential clients allows you to grab their attention. You can speak directly to their needs and desires. Once you have their attention marketing your credentials, how you deliver your programs and all the bells and whistles of your business becomes a lot easier (and more effective)!

What you are marketing is an offer, one that allows your potential client to achieve their goals. Creating marketable offers, both Front End Offers and Core Offers, for your business could be the game changer that you’ve been seeking.

Here are 7 questions to help you nail down the marketability of your programs:

  1. What specific result can you promise and deliver to clients?
  2. What time frame can you deliver those results in?
  3. What challenge, obstacles or pain can you help them avoid (that are important to them)?
  4. What is that important to them?
  5. What are the top 5 benefits of someone will get from working with you?
  6. Is the result you’re promising and the time frame appealing for your target market?
  7. Does it stand out from your competitors claims and offers?

If you highlight the answers to these questions in your marketing you’ll start to attract more (and better) clients!

Need Help Getting More Clients?

Schedule a complimentary 60-Minute Discovery Call with an expert on the Fitness Revolution Team to help you find a solution to your growth challenges. On this call, you’ll be able to uncover the obstacles holding you back from reaching your goals and put a plan in place to overcome them. It’s time to end the guesswork and frustration so that you finally create the income and business you want.

Schedule Your Call Now

For Business OwnersFor Fitness ProsStage 3Videos
[ June 5, 2018 by Fitness Revolution 0 Comments ]

The Future of Fitness Business: How To Have Success, Make More Money & Have More Free Time

The business of fitness is changing pretty quickly!  The market has been growing rapidly for several years and the economy is doing extremely well.   But, that’s not going to be the case forever.  At some point things are going to take a downturn.  I’m not sure when that is or how bad it will get, but it will happen.   This isn’t a scare tactic!  You need to be prepared and set your business up for success when that time does come.  Those who have a solid business will not only navigate the challenges easier but there’s a good chance your success will explode.

Why?  Because it will force the cream to rise to the top.  It will require that you are not only great at delivering results but also have a solid understanding of what it takes to run a business.  That’s why you need to watch The Future of Fitness Business right now.

This video will layout a few simple steps to help you make more money and help more clients in your business.   

Discover Strategies To Help You Make More Money & Maximize Your Success At EFPS 2018

Join us at the Elite Fitness & Performnace Summit 2018 in Indianapolis to learn from the top experts in the fitness industry and get access to the strategies that will allow you to make more money and transform your business!


For Business OwnersStage 1Videos
[ April 12, 2018 by Fitness Revolution 0 Comments ]

How To Increase Lifetime Value of Your Personal Training Clients

Every personal training business leaves hundred, if not thousands, of dollars on the table each month.

New sales aren’t the only way to increase revenue, increasing the lifetime value of your personal training clients can have a dramatic impact on your business.

Join The EFPS 2018 Waitlist Now

ArticlesFor Business OwnersStage 3
[ April 10, 2018 by Fitness Revolution 0 Comments ]

3 Strategic Steps For Fitness Business Growth

Fitness Business Growth Tips For The Business Pro

There are 3 big components to scaling up your fitness business and seeing continual growth. Focusing on these 3 areas will help you overcome most of the biggest challenges that business owners face. So, what are they?


Team building…


Any of those make you squirm a little? That’s likely because you don’t know how to implement these well yet and they are new, maybe even unknown to you. That’s why you’re here though, right? To discover better ways to grow your business.

Fitness Business Growth Strategy: Control Lead Flow

Without a steady flow of new leads and prospects to keep your sales pipeline full your business will struggle to grow. Controlling the flow of leads, so that you can experience predictable and reliable growth, is the first critical skill you need to master as a business pro.

It all starts with a great strategy. That’s a Core Offer, Ideal Client and Local Market Positioning. Dialing in your strategy allows you to focus your efforts, prioritize your activities and eliminate ideas or methods that may not fit.

Many fitness pros, especially as you start out, have too many offers. You run small group, large group, personal training, online training and everything in between. The efforts you put into growing your your fitness business are spread too thin. Instead, hone in on one program and be the absolute best at delivering results for your clients in that one program.

After you establish your strategy the next step is building your marketing plan. You need to identify your top 3 lead channels, ones that fit your strengths, and have a focused plan to acquire that lead and convert them to a client.

Your business will eventually grow and require a larger flow of leads to sustain growth, and it’s at this point where you can expand your marketing, ramp up your investment in marketing, and expand offers to support the business growth.

Fitness Business Growth Strategy: Building A Strong Team

Being a victim of your own success is no fun! Business growth eventually requires more and more to be done to maintain the business success. These tasks fall on your plate at first and eat up your time.

Ever find yourself spending hours on low level activities or things that don’t fit your strengths because they “must get done” and the result is you not doing the stuff that actually matters? Or that gives you energy and purpose?

This trap keeps many fitness businesses stuck. The business owner never brings on a team or learns to delegate tasks to other people so they can free up their time.

Most hires come from an act of desperation. The business owner gets so stressed out and burnt out that they hire the first person that is willing to do the work so they can get it off their plate. This reactive hiring will cost you a lot in the long run.

If you want to build a strong team here’s what you need:

  1. Clearly identified Core Values to use as a filter
  2. An Organizational Chart to create structure in your business
  3. Position Descriptions for the new positions
  4. A hiring process
  5. An onboarding process

These 5 pieces will allow you to make better hires, delegate tasks faster and build a team that supports your culture.

Fitness Business Growth Strategy: Weekly Operating Routine

Poor communication with your team will kill your business. It leads to lots of frustration for both the business owner and the team.

That’s why we created the weekly operating routine for fitness business growth. It allows you to manage and communicate with your team to get the most out of them.

A team that understands their personal impact on the business goals is a strong team.

Here’s your weekly operating routine:

  1. Weekly Alignment Meeting with your team
  2. Weekly Individual Meetings with direct reports
  3. Weekly Review
  4. Weekly Kick Off

This seems like a lot, but the time you will save and headaches you eliminate by implementing this routine will pay off BIG TIME!

The Weekly Alignment Meeting is done at the same day and time each week with a set agenda to get the team up to speed and for you as the business owner to get feedback and input from your staff.

The Weekly Individual Meetings are done weekly so that you have a 1-1 touch point with each member of your team that reports directly to you. This time is spent on helping them get better at their job and managing their performance.

The Weekly Review and Kick Off are done individually by each member of the team. Our Coaching Partners and our team here at FR uses the Priority Tracker to do a quick review at the end of the week and get our week started. This creates bookends that allow you to focus on your top priorities and celebrate any wins.

Each part of this operating routine builds off the other. Your weekly review and kick off help prepare you for your individual and team meetings.

If you’re a little hesitant to get started, begin with the Weekly Review and Kickoff. The rewards will be significant and you can gradually implement the other parts of the operating routine.

Become A Business Pro…A Clear Path To Success

It’s tough running a business on your own.  There’s a good chance you know what problems you need to solve but aren’t sure exactly how to get them done or where you’ll find the time to figure it out.  

That’s exactly why you need a coach.  To help you create solutions and hold you accountable for getting them done.  Not to mention the time you can save by having someone who’s ‘been there, done that’ give you the solutions you need.  

Apply for a complimentary Discovery Call today to find out how we can help you…

For Business OwnersFor Fitness ProsStage 3Videos
[ March 28, 2018 by Fitness Revolution 0 Comments ]

5 Traits Of A Successful Personal Training Business Owner

Are you a fitness business pro?  Someone that takes running your business as seriously as you do getting great results for your clients.  Life as a personal training business owner can be hard, but when you develop these 5 traits success comes a lot easier.

You put a lot of effort into developing your training and coaching skills.  How much effort are you putting into being a great business owner?

Here are 5 key traits that will help you have success as a personal training business owner.  Watch the video…

For Business OwnersStage 3Videos
[ March 8, 2018 by Fitness Revolution 2 Comments ]

5 Keys For Fitness Business Success

Increase Sales, Profits & Performance By Discovering These Skill Sets

Making the transition from trainer to business owner is challenging.  You’re going to face numerous roadblocks and challenges along the way, probably even fail a few times.

That’s all part of the process!  Here are 5 keys to building a successful fitness business…

Want To Shortern Your Learning Curve?

Complete the application below to schedule a complimentary coaching call with a member of the Fitness Revolution team to figure out how we can help you reach your biggest goals faster!

FREE 60-minute Coaching Call Application

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ArticlesFor Business OwnersFor Fitness ProsStage 3
[ February 27, 2018 by Fitness Revolution 0 Comments ]

Building Better Systems For Your Fitness Business

How To Use the 20/80 Rule To Create Fitness Business Systems

Systems…they are like Bigfoot or a unicorn.  Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and implementing them well.   They are a mysterious component of a fitness business that seems to always be just outside the reach of most fitness business owners.

Without systems in place, you will be reliant on either doing everything yourself or hoping that your people can figure it out.  Both of those situations put you on the fast track to burn out.

There’s got to be a better way, right?

Fitness Business Systems The Easy Way

Before we dive into systems we need to address the elephant in the room…

A system is NOT JUST a checklist of tasks to be done.

Let’s zoom out really quick, okay?   Without getting caught in the details of all the checklists and tasks that must get done in your business it’s important to note the 20/80 rule.

The rule states that 20% or your actions will deliver 80% of the desired results.  It’s likely that 20% of your clients make up 80% of your profits, 20% of your program design system delivers 80% of the results you get, etc.

Every business has a set of common processes that are required for them to operate and be sustainable.   You need to get leads, sell services/products, deliver those services/products and manage your finances.   While there are many different approaches to fulfilling those process, they all must be done for a business to be successful.

The Core Processes in your business are the 20% that make up 80% of the business activity.

A few examples of these Core Processes are:

  • Marketing Process
  • Sales Process
  • Service Delivery Process
  • Retention Process
  • Accounting Process
  • Human Resources Process

Simple Fitness Business Systems Deliver Big Results

Identifying your Core Processes isn’t enough.  Now, you need to zoom in a bit closer to figure out how each of these processes gets completed or delivered in your business.  Remember, avoid creating a checklist (at least for now) and keep things really high level.  Trust me, you’ll have a lot more success by following this method.

For each of your Core Processes document a maximum of 5 steps for each.

Here’s an example of the Marketing Process:

  1. Create Your Core Offer
  2. Define Your Ideal Client
  3. Local Market Positioning
  4. Build Your Core Marketing Funnel
  5. Create Your Triple A Marketing Plan & Marketing Calendar

These 5 steps would put any business owner in a great spot to go get leads for their business.  But, it’s not a checklist or step by step blueprint for running a lead generation campaign.

Each of these 5 steps would eventually need to be broken down into smaller steps and eventually, checklists or step by step instructions would be developed and documented for each of them.   The key is not doing that until it’s absolutely needed.

Building Out Your Fitness Business Systems

If you try to build out all of your systems at once there’s a good chance you’re going to struggle through this process.  It’ll leave you stuck and frustrated with your business for a long time.  Instead, take a similar approach you would use with a client through their training process.  Complete an assessment, identify the #1 problem and then take the time to focus on creating the process that will solve that problem for good.

If you did this each quarter, and let’s say you got 2 processes and systems developed and documented in your business, that would equate to 8 big problems solved.  How would your life and business be different if you got rid of 8 big problems in the next year?

From there you can evaluate your systems each quarter to make sure that things are working the way they should for your business right now (they will never be perfect, and that’s okay).

Want help building out your Fitness Business Systems?

Trying to get this all accomplished as a business owner by yourself is a challenge.  Often times you need an experienced coach and the right set of tools to help you navigate the craziness that you experience every day and identify the biggest needs in your business.  We’d love the opportunity to talk with you and figure out if we can help you implement better systems in your business and help you get to the next level.

If you’d like the opportunity to talk with a coach here’s what you need to do:

Step 1: Download Your Fitness Business Assessment (Click The Button Below) 

Step 2: Schedule Your FREE Coaching Call 

Step 3: Implement and Take Action!!!

Get Your Business Assessment

For Business OwnersFor Fitness ProsVideos
[ February 22, 2018 by Fitness Revolution 0 Comments ]

How To Create A Great Culture and Client Experience In Your Fitness Business

Your Fitness Business won’t thrive if you can’t keep clients around and they aren’t happy!   Here are a few tips for creating a great culture and building a client experience that increases the lifetime value of your clients.

For Business OwnersStage 4Videos
[ February 15, 2018 by Fitness Revolution 0 Comments ]

Keys To Sustainable Fitness Business Growth

It’s one thing to see some quick success with your fitness business, but in today’s increasingly competitive market you’ll need to focus on strategies for sustainable growth.

In this short video you’ll discover:

  • The TWO key measurements for success and sustainable growth
  • Tips for measuring your efficiency as a fitness business
  • Why the value you create is directly related to your long-term success
  • How to continue to innovate and grow as the market shifts

Take Your Business To The Next Level…

Imagine having access to the information, resources, tools and Coaches that could help you level up your game as a fitness business owner and maximize your success.  Not only that, but do it much faster than you would be able to do it on your own.   That’s exactly what you get in the Fitness Revolution Coaching Programs!  There are programs designed to help fitness business owners at every level, so let’s talk about how we might be able to help you!

Complete the form below to schedule a FREE Coaching Call today!

FREE 60-minute Coaching Call Application

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For Business OwnersVideos
[ February 1, 2018 by Fitness Revolution 0 Comments ]

3 Ways To Optimize Your Fitness Business

Creating a less stressful, chaotic business moves up to the top of your priority list pretty quickly after you’ve learned how to generate leads and close sales.  At some point, the challenges that you’ll face in business end up being having too much on your plate to handle by yourself and how to build a team of people that can help you continue to grow.

If you’re willing to make the leap from fitness pro to business owner all of these challenges and issues are VERY manageable.  You just need the right pieces in place to help you create efficient systems and structure.

Check out the video below for 3 ways to optimize your business…

Sound good, but not sure where to start?

The Academy is the #1 resource for serious fitness business owners!  Inside you’ll get access to 3 complete curricula to help you manage your fitness business and monthly training modules to keep you up to date on ‘what’s working now’.   For just $39/mo you can’t lose by joining our fitness community!

ArticlesFor Business OwnersStage 3
[ January 23, 2018 by Fitness Revolution 0 Comments ]

How to Master Your Fitness Business: 5 Tips For Eliminating Chaos

You probably took some shortcuts when you first started your fitness studio, bootcamp or gym.  Money was tight and you did whatever it took to get that next client and increase your revenues to pay the bills.  As your fitness business grows and you mature into a business owner, not just a self-employed trainer, its critical that you begin to address some of these shortcuts.

Replicating yourself and the results you get for your business will be key for continued growth.  There are only so many hours in a day that you can spend working on or in your business.  As you become more successful it will be tougher for you to do everything in your business.

Mistakes can be very costly when you get to this stage in the game.  Bad hires can cost you thousands and inefficiencies can hold you back from ever reaching your full potential.  

The easy thing to do would be to tell you to “implement systems in your business”.

But, what in the heck does that mean?  Most fitness business owners who want systems come to me asking for done for you scripts or templates to implement in their business.   

Instead of asking for an instruction manual on running your business you’ll be better served to develop skills and implement a few concepts that will make things a lot easier for you as you continue to grow.

If you’re feeling a bit of chaos in your business, constantly scrambling to get things done but never really making any progress this list is exactly what you need.

Fitness Business Owner Tip #1: Create Your Organizational Chart

The very first step in adding to your team and growing your business is developing an organizational chart complete with positions in your business and responsibilities for each position.

At first this may seem pretty silly. It’s just you and one other trainer, maybe a part time admin. Why would you need a complete org chart?

That’s like saying someone is just getting back into exercising and doesn’t need a workout program. Sure, you could just go in and workout but things will progress a lot faster with a well designed training program.

Creating your Organizational Chart when you have a small team, or no team at all, is the best time to do it. You haven’t made the mistakes that many business owners make at this point and you give yourself a template for growth.

Learn how to create an Organizational Chart inside Fitness Business Mastery.

Here’s a look at an Organizational Chart template

Fitness Business Owner Tip #2: Clear Responsibilities

Hiring new team members, from a part time admin to a director of sales to a general manager, requires that you clearly layout responsibilities and expectations.  Not doing this from the start sets you up for a lot of headaches down the road.

The easiest way to create clear expectations with your team members and employees is through position descriptions.

The typical way a fitness business owner hires their first employee is:

  • Get overwhelmed and burnt out
  • Decide they need to offload some tasks
  • Hire someone to take on those tasks (plus whatever else they can throw at them)

This leads to no expectations for the owner or the new team member and a lot of frustration.  You’ll end up pushing whatever you don’t want to do at this person and hoping they get it done without considering what you actually need or what they are best suited to do. A better approach would be to use your Organizational Chart to create a positions description to fill a seat on the chart that can help take on some of the tasks and responsibilities in the business.

Discover a template for job descriptions inside Fitness Business Mastery.  

Fitness Business Owner Tip #3: Define Your Priorities

A lack of focus can burn you out quickly.  Without knowing what your priorities are its easy to get caught up in the routine of putting out fires and dealing with urgent, but not important issues that keep you from your most meaningful, productive work.   

Setting goals and using your position description Core Responsibilities as a guide will help you discover your true priorities.  And yes, even the business owner should have a position description for your role or roles in the business. 

As the business owner its critical that you know what the #1 focus of your time and energy should be at all times!  Your team will be looking to you for guidance and leadership.  If they see you scrambling all the time don’t expect anything different from them.

If you are using a system for planning your day and week, and it’s working, keep on using it. If you want access to our resources jump into Fitness Business Mastery.

It’s possible to create your own, but why do all that work when we’ve done it for you.

To help manage your day to day activities and keep the most important things at the center of your attention at all times we coach our clients to use a Priority Tracker.

The Priority Tracker is broken up in sections:

  • Weekly Highlights and Headlines
  • Rock Status
  • Metrics
  • Marketing Priorities
  • Daily Action Items
  • Misc Notes

Each section has its own purpose, but having all this information at your disposal keeps it top of mind and allows you to plan your day and week according to your biggest, most important priorities.

Fitness Business Owner Tip #4: Outsource Tasks & Services

We live in a time where it’s easier than ever to find someone who is great at a task and loves doing it to take on the work for you.  Using sites like Upwork to find skilled designers, editors, and virtual assistants can save you a lot of time and energy.

Services can also be outsourced to experts to save you time and energy.  The big plus to using outsourced services is that they can usually deliver a better result than you would get on your own.

If your business is ready, outsourcing services such as cleaning, bookkeeping and paid marketing, like Facebook ad management, can be a great investment.   

Tasks like blog updates, video editing, etc can be outsourced to individuals all over the world and save you a lot of time.  

Also consider using apps like Task Rabbit to find workers to do some upkeep in your gym or run basic errands for you.  

At some point the investment to get someone else to do it will be worth the time you get back to invest on your business.

Learn how to delegate and create simple processes to make this easy in Fitness Business Mastery.

Fitness Business Owner Tip #5: Hold Routine Meetings

As you grow and your team grows communication will become a challenge.  Having a routine meeting cycle for you and your team will help alleviate some of those challenges.

At a minimum you should be holding one team meeting each week.  Yep, every week you meet with your team and go through some specific numbers as well as talk about any issues going on in the business.

The keys to making this work are:

  • Meet at the same day and time each week
  • Have an agenda
  • Be prepared

Honestly, if you do those three things you’ll be off to a great start.

This seems tedious and unnecessary at first, but once you get into the groove you’ll wonder how you survived without it!  

Your meetings are designed to keep your business moving forward and ensure everyone is on the same page.  With the right set up and frequency it will eliminate a lot of confusion and chaos in the business.

Get a template meeting agenda and overview of all the meetings you should be holding in Fitness Business Mastery.

Business Mastery Doesn’t Come Easy

It took you years to develop into the coach and trainer that you are today.  The same effort, time and discipline need to go into becoming a High Performing Business Owner.  

However, you don’t have to figure it out on your own.  There’s a formula for running a great business.  You go to experts and get certifications to enhance your career as a trainer and coach, why wouldn’t you do the same for your business?

Our team at Fitness Revolution put together Fitness Business Mastery to give you a guide, a roadmap, for develop a great business.  If you’re ready to take the next step make sure to check out this awesome curriculum!  

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ December 12, 2017 by Fitness Revolution 0 Comments ]

Strategic Planning For Fitness Business Success

How To Be A Forward Thinking Fitness Business Owner And Develop A High Performing Fitness Business

Most fitness professionals jump into business ownership with no formal training in business.  Heck, I nearly failed the two business classes I took in college (probably because I never showed up to them…)

You can find some success with sheer willpower early on.  Grinding through the challenges and outworking or outsmarting them.  But, eventually you’re going to face bigger challenges as you grow your business.  These challenges require a more strategic approach to overcome.

A secret behind the success of many of our coaching clients is a simple tool called the Strategic Alignment Plan™.  This resource allows you to share your culture, vision and goals with your team, keep them top of mind for yourself and get everyone moving in the right direction.

We’re going to take a look at what’s behind the Strategic Alignment Plan throughout this article, but before we do let’s get a few other things out of the way.

What is Strategic Planning?

This is the business management activity that is used to set priorities, focus your energy and resources, strengthen your operations, and ensure that everyone in the organization is working together to achieve the same goals.

During your Strategic Planning sessions you’ll adjust the path of your business, reset goals, and define key objectives that must be accomplished for the business to accomplish it’s bigger vision or mission.

You’ll be able to look forward to see where the business is going and how you’ll get there, but more importantly you’ll be able to identify how you’ll know your successful.

You should be holding Strategic Planning sessions in your business once per quarter. We call them Quarterly Business Reviews, one of these being an Annual Business Review.

Why do I need a Strategic Alignment Plan?

It’s easy to get lost in the day to day of running your business and lose sight of your bigger picture objectives. Having a simple resources to align your vision, culture, goals and plans is key to maintaining continuity between your planning sessions.

This also helps you refresh and recenter when you get a little off track. Often times as a business owner you’ll find yourself chasing the next shiny object in front of you. It’s times like these that a quick review of your Strategic Alignment Plan can help you evaluate if that shiny object is pulling you closer to your goals or further way.

This tool also helps you share your vision, culture, goals and plans with your team. They can clearly see where you want the business to go and the impact they can have on your business in their day to day operations. Too many business owners assume their team and employees know why what they are doing is important. If you don’t tell them and show them, they won’t.

The Strategic Alignment Plan

The Strategic Alignment Plan was created to support implementation of the Fitness Business Alignment System™.  It’s composed of 5 Alignment Principles™ that are required to be in place for any business that wants to be a High Performing Business.   

These Alignment Principles are:

  • Culture
  • Communication
  • Goals and Metrics
  • Systems
  • Strategy

Here’s a look at each section of the Strategic Alignment Plan…

NOTE: From here on out the Strategic Alignment Plan will be referred to as the SAP.

Core Values

At the very top of your SAP are the Core Values of your business.  These values will drive the decisions you make in your business, the people you hire and how you interact with clients.  Placing them at the top of your SAP ensures you review them each quarter during your Quarterly Business Review.  

Another side benefit, assuming you share your SAP with your team, is that it keeps your Core Values front and center for everyone.  This ensures they are living in the day to day operations of your business.

Long Term Vision

Your Long Term Vision is the statement that reflects where you are going. Your statement can be reflective of anywhere from 3 to 30 years. Most are between 5 and 10.

It’s important to know that developing your Long Term Vision is a process, not a single event. You’re not looking for perfect; you’re looking for the first version. Complete the following exercise to help generate your Long Term Vision.

Your Long Term Vision will shift overtime. It’s a constantly moving target, like the horizon. It’s not critical you get it perfect, but it should serve as a compass for you to determine your shorter term goals.

Core Offer

Your Core Offer is the service that you are going to build your business around. It’s the one that you would want all of your clients to end up in if you had that choice, and it’s the one that you should be known for.

Your Marketing Strategy will be built around this, so it’s critical to stay focused on what drives your business revenue.

Local Market Positioning

Your Local Market Positioning and Differentiators are the answer to the question, “Why should a customer choose your business over someone else’s?”

Local Market Positioning consists of two parts: Market Differentiators and Positioning Statement. These are both clearly display on the SAP to guide your overall Marketing Strategy.

Ideal Client

Your Ideal Client is the prototype of the individuals that you could build your entire business around. This isn’t your favorite client but instead is a set of characteristics that we’re going to turn into a fictitious person.

You’ll even give that person a name. If your ideal client is Roger, then Roger should be the type of client who, if you could find people just like him, would fill your entire Core Offer and support a high-performing business.

Avoid thinking about specific clients you have now so you don’t get stuck on them. Your ideal client will probably be a blend of several really good clients.

1 Year Goals

It’s time to zoom in and start thinking about what you need to accomplish in the next for you to be happy with your business growth.  The annual goals you set for your business should help you move one step closer to your Long Term Vision.   

Typically, in this section you’ll find that you need to identify 2-4 objectives to accomplish in your business, clearly defined goals for each of your 4 Sales & Marketing Pillars and your 4 KPIs.

The 4 Sales & Marketing Pillars are:

  • Leads
  • Front End Offers
  • New Core Offer Clients
  • Retention Rate

The KPIs are:

  • Operating Margin
  • Autopay to Expense Ratio
  • Core Offer Conversion Rate
  • Core Offer Growth Rate

These give you clear target to aim at for the year.

Quarterly Rocks

Now that you know what needs to happen in the next year we have to zoom in one more time to focus on what you should accomplish in the next 90 days to keep you track.

Rocks are the big projects or initiatives in your business. Outside of the day to day activities required to run your business these are your top priorities.
Set 2-4 Rocks per Quarter for your business and aggressively attack them!

Quarterly Goals

Again, you’ll need to drill down into your annual goals and determine what needs to happen in the next 90 day for you to be on track to reach them.

You’ll determine what your 4 Marketing and Sales Pillars and KPIs need to be for the upcoming quarter and list them in this section.

Issues/Opportunities List

There’s always going to be more issues to handle and opportunities to assess than you can tackle in a given quarter, and possibly year. Instead of trying to keep tabs on them in your head drop them onto this list on your SAP so that you can spend your energy working on your quarterly Rocks and goals.

This is a running list that you can reevaluate at each planning session.

How To Get Started With Your Own Strategic Alignment Plan

I’ve yet to meet a business owner who knocks it out of the park in their first run through of creating an SAP. It takes practice and time to develop the skills and understanding needed to have a really good SAP.

The key to success is just getting started. Go through our blog posts, videos and articles to develop each section. We’ve covered them in depth here on this site.

Or, you can jump into Fitness Business Mastery when we release it in a few days 🙂

The fastest path to getting your SAP created is jumping into a coaching program and using our tools and coaching to build it out with you.

No matter what you choose, I urge you to get started and begin using your SAP in your strategic planning sessions right away.

If you want some help complete the application below and schedule a FREE call with us…

Coaching Call Application

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[ November 27, 2017 by Fitness Revolution 1 Comment ]

The Journey Of A Fitness Business Owner

The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur

One of the scariest parts of being a business owner is the unknown.  There’s nothing guaranteed when you make the courageous, often times scary leap to running your own fitness business.  

Do you ever find yourself wondering what’s next in your journey as a fitness business owner?

What should I be focused on?

What should my business look like?

What should I focus on to get to the next stage of my business?

You’re not alone!  After working with hundreds of fitness businesses we laid out what your business will look like at each stage, the challenges you are going to face, common reasons for failure and what success looks like, including the skills you need to develop at each stage to prepare for what’s next.

The Business Owner’s Journey

We’re going to take a deep dive into each of the 5 Stages through this article, but first let’s do a quick overview of each.

You may find it valuable to read through each of the stages, or if you’d rather skip right to the stage you are in now and figure out how to get to the next stage of your journey that’s cool too.  This article is a lot like a choose your own adventure. Read it and use it however you see fit to help you.

Stage 1: Sell, Sell, Sell

Facility Type/Space:  Independent Contractor

Gross Revenue (monthly):  $0-$2,000

Major Earnings Benchmark: Make enough to pay the bills

Values: Being a great technician

Stage 2: Marketing Machine

Facility Type/Space:  Independent Contractor

Gross Revenue (monthly):  $2,000-$12,000

Major Earnings Benchmark: Income is 50% of revenue, paid on a regular basis

Values:  Going from technician to marketing and sales

Stage 3: System-wise

Facility Type/Space:  Leased space

Gross Revenue (monthly):  $10,000-$25,000

Major Earnings Benchmark: Income is 30-45% of the revenue, start earning market based wage

Values:  Going from marketing/sales to business

Stage 4: Manager-Leader

Facility Type/Space:  Leased space

Gross Revenue (monthly):  $25,000-$50,000

Major Earnings Benchmark: Six figure icome 

Values: Going from creating results to getting results through others

Stage 5: Entrepreneur

Facility Type/Space:  Leased space or property ownership as investment

Gross Revenue (monthly):  $50,000+

Major Earnings Benchmark: >50% income from profits, working less and making more, getting paid your highest dollar per hour amount 

Values: Opportunity, balance, family, experience, retirement

Take an honest assessment of where you are and let’s dive in and look at what each stage looks like and how to get from one to the next.

Stage 1: Sell, Sell, Sell

When you are first getting started one of the most valuable skills you can develop is sales, outside of being a great trainer/coach…of course.

You won’t last long in this industry if you can’t get people to pay you for your services. Many fitness business owners are forced out of business quickly because they never learn to sell their services.  It’s an easily avoidable fate.

The Challenges

At this point you’re asking questions like:

  • What should I be doing each day? 
  • Who do I listen to?
  • I need clients…where are they?

These questions along with overcoming your internal fears about sales will need to be addressed as you continue to grow your business.  As you gain new clients you’ll also build your credibility.  

Common Causes of Failure

If you never learn to sell it will be impossible to stay in business.  Not developing sales skills and utilizing a system that will get you predictable results will leave you clientless and penniless.  

This is a stage where you are most vulnerable to bad advice.  You are working diligently to make your business work and open to taking advice or coaching from just about anyone.  This advice could be detrimental to your growth.

A bad lease at any stage can put the strain on a business, but when you’re just starting out and trying to generate (and keep) as much revenue as you it can put you out of business.   

Many times Word of Mouth marketing drives a Stage 1 business, if that doesn’t take off because your clients aren’t willing to talk about you or you can’t deliver results worthy of referrals it’s going to be a long, tough uphill battle.

What Does Success Look Like?

You’ll know you’re having success in this stage when you have happy clients and you’re seeing steady, continuous growth.  

This success is built on the foundation of you acquiring the proper credentials to deliver training services and have a big focus on getting better at delivering results.

To support your growth you’ll need a polished and consistent sales process in place that allows you to hit your daily and weekly goals.   

Congratulations if you can check off all these boxes…


What Competencies and Resources Will You Need?

Getting out of this stage isn’t going to happen by accident.  You’ll need to focus on developing certain competencies that will be the foundation for future success.  It’s also important that you seek out resources to make success a little easier.

Here are a list of competencies:

The resources to support you:

Your Support Systems

Very few, if anyone can do this alone.  The road to success in the fitness industry is too challenging to have to figure it all out.  Learn from those who have been there before and build a support system that will help you when you get stuck.

At this stage you’ll find this support in:

Understanding the value of a business coach at this stage will give you a distinct advantage!  They will help you implement systems faster, avoid the mistakes that put many fitness businesses out of business and get results quickly.  

By having a coach early you will build a solid foundation for your future success.   

Key Performance Indicators

With sales being the biggest factor to success in Stage 1 your KPIs are tied directly to your ability to add new clients.  Focus on New Core Offer (new clients) and New Front End Offers (trials, etc) during this stage.  

The faster you can bring in new clients the quicker you’ll be able to move to the next stage.

Stage 2: Marketing Machine

Congratulations!  If you’re in Stage 2 you’ve got your business off the ground and are making a bit of money.  Many fitness pros never get to this stage, you should be proud of yourself.

But, there’s more work to do…

In Stage 2 you’re going to need to ramp up your marketing.  It’s critical that you develop a plan to attract and acquire new potential clients for your business.   By learning how to predictably bring in new leads you will be able to support your business through the future growth stages.  

Without the ability to market you will be vulnerable.  

The Challenges

You’re getting busier now and there’s a good chance that you’ve said ‘yes’ to every opportunity that came your way to get to this point.  That’s going to be a risk for you.  You’ll have to learn to assess the right opportunities so that you have a focused plan for growth and aren’t chasing the idea of ‘busy for busy’s sake’.

You’re now more comfortable selling, but are starting to wonder how this whole trading dollars for time thing is going to work for you in the future.  There’s a good chance you’re starting to ask the question “how much should I be charging”.

It’s easy to be a victim of your own success in this stage.  If you continue to sell it means you’ll have more clients to train.  That’s great, but if you are spending all your time training you can’t sell any more.  Your revenue growth stops!  

Marketing can be tricky, especially in a competitive industry like fitness.  You’ll need to hone in on your target market and learn how to create a plan that gets you in front of the right people.  Spreading your message and attracting more leads is crucial if you want to grow.  

There’s a good chance you’d train people for free, because you love it.  But, that’s not a great business model… A huge challenge for many fitness pros as they go through this stage in their journey is overcoming their own issues with money, self worth and fear of success.   

You are great at what you do!  If you earn it, you deserve success.

Common Causes of Failure

As you grow and move through the stages of your journey the risks become greater.  They continue to evolve with you and your business.  If you know what trips up many business owners you can take the steps to avoid the causes of failure

In Stage 2 common causes are:

What Does Success Look Like?

Success in Stage 2 is all about being able to control your marketing.  You must be able to bring in new leads when you need them, be consistent with your marketing activities and these activities allowing you to hit your quarterly goals.

As you grow and time becomes an issue it’s also key that you bring on your first new hire for your business, likely an administrative assistant to help with some of the office work tasks that are keeping you from revenue producing activities.

A successful Stage 2 business owner will also begin manage their time and priorities well.  They have a system in place and structure to create time in their day instead of hoping they can make time.

What Competencies and Resources Will You Need?

Getting out of this stage isn’t going to happen by accident.  You’ll need to focus on developing certain competencies that will be the foundation for future success.  It’s also important that you seek out resources to make success a little easier.

Here are a list of competencies:

The resources to support you:

Your Support Systems

Very few, if anyone can do this alone.  The road to success in the fitness industry is too challenging to have to figure it all out.  Learn from those who have been there before and build a support system that will help you when you get stuck.

At this stage you’ll find this support in:

These require a bit of explaining…

The community that you’ll find the most support in is a network of your peers.  You want to find a group of fitness business owners who have been or are going through the same journey you’re on.  This allows you to feel connected and eliminate the feeling that you’re the only one experiencing the challenges and problems that arise in your business.

A community of your peers can lift you up and provide you support when you need it most.  

It’s also critical that you seek out and attend skill development workshops and mentorship programs.  These can be in person or online programs that are focused on helping you develop specific skills and competencies needed to move forward in your business.  

Key Performance Indicators

We’ll take a small shift in Stage 2 and start looking at the front end of your marketing funnel when evaluating performance metrics in your business.  

In Stage 2 you should be tracking and reviewing:

  • New Leads
  • Core Offer Conversion Rate (Lead to New Client)
  • Expenses

Stage 3: Systems-wise

Things have really taken off for you!  It may have taken you 12 months to get to this stage in your journey or several years.  No matter the time it took, you’re here now and have proven that you want to create a successful, High Performing business.  

This is a pivotal stage for most fitness business owners.  It’s where you have to begin thinking of your business as an actual business!  You have to replicate the results you can get yourself through systems and structure.

The Challenges

In Stage 3 you’re going to be thinking…

  • Not all of my customers are awesome…
  • Is this the best use of my time?
  • How can I get other people to do this well?
  • I need a break!
  • What’s important?  What are my priorities?
  • How am I doing?

Things are going well in the business at this stage but you’re realizing not all opportunities are created equal and it’s quickly becoming evident that you’re going to have to develop a new set of competencies.

It’s critical that you begin to make the mindset shift from being a great trainer who can market and sell to a great business owner.

Common Causes of Failure

As you grow and move through the stages in your journey the risks become greater.  They continue to evolve with you and your business.  If you know what trips up many business owners you can take the steps to avoid the causes of failure.

In Stage 3 common causes are:

  • You stop marketing because you are too busy
  • You stay in this stage too long and never progress
  • Open another location too quickly
  • Hire reactively (too fast), fire too slow
  • Disorganization/lack of priorities
  • Burn out
  • Can’t adapt to the business to shifts in the market
  • Thinking a system is a checklist
  • Bring on a partner or realize a current partnership is bad

What Does Success Look Like?

This stage is often the toughest for a fitness business owner to go through because what is required for success may not come naturally.  

When you’re in this Stage look for the signs of progress and success by recognizing the following:

You can see there is a lot that goes into success in Stage 3.  There’s a reason many never make it out of this stage and it’s often the stage that sends good people packing in our industry.

This is where the hard work starts for your business.  But, if you can get through this you’ll have a solid foundation for growth and an ability to scale your business.

What Competencies and Resources Will You Need?

Getting out of this stage isn’t going to happen by accident.  You’ll need to focus on developing certain competencies that will be the foundation for future success.  It’s also important that you seek out resources to make success a little easier.

Here are a list of competencies:

The resources to support you:

Your Support Systems

Very few, if anyone can do this alone.  The road to success in the fitness industry is too challenging to have to figure it all out.  Learn from those who have been there before and build a support system that will help you when you get stuck.

At this stage you’ll find this support in:

You’ll notice that a close knit peer group or High Performance Mastermind makes its first appearance in this stage. Now, more than ever, it’s critical that you have a close group of peers to help you develop as a business owner and speed up your results.  High Performers don’t want to stay in a stage longer than needed, and a good peer group will help hold you accountable and get you results quicker.

Stage 4: Manager-Leader

You’ve made the shift and now you have a business you are proud of and that you love running.  Congrats on your success thus far, but there’s still work to be done.  

It’s time to learn how to get results through other people. There’s a good chance you’ve built up a small team to get to this point and they are responsible for driving certain areas of your business.  How will you keep making progress and get the results through your team?

The Challenges

In Stage 4 you’re going to be facing things like:

  • How do we perpetuate improvement?
  • Early decisions to ‘bootstrap it’ are catching up to you
  • Figuring out what investments you can afford to make
  • What is your culture, really?
  • What’s next for you as the business owner?
  • Should you open a second location?

You’re now beginning to think forward and start realizing the decisions you make today greatly impact the direction of your business for the future.  You may also get a sense of dissatisfaction, or uneasiness from your team doing a lot of the work.  

Common Causes of Failure

Yes, even at this stage it’s possible to fail!  Many businesses take a step back when they attempt to transition to this stage.  Sometimes it’s because they didn’t take the time to develop the foundation in their previous stages or it could be because they resist the need to develop new competencies.  

In Stage 4 common causes are:

  • Not evolving as a manager
  • Trying to leave this stage too soon
  • Not letting go of the technical work
  • Getting in the way of your team
  • Letting your ego keep you from being transparent about the real issues

If you refuse to allow others to help you grow your business it’s going to be difficult to move on to the final stage in your business journey.  You’ll have to set your ego aside and help others improve at their job to truly have success in this stage.

What Does Success Look Like?

Another big shift happens in Stage 4, you are now more focused on the people in your business than dominating tasks or mastering technical skills.  You’re undergoing the transformation into a High Performing Business Owner!

When you experience the following you’ll start to notice success:

What Competencies and Resources Will You Need?

Getting out of this stage isn’t going to happen by accident.  You’ll need to focus on developing certain competencies that will be the foundation for future success.  It’s also important that you seek out resources to make success a little easier.

Here are a list of competencies:

The resources to support you:

  • Performance Based Compensation (if applicable)

You’ll quickly notice this stage requires a lot of development for the business owner.  It’s a time where you will be required to develop your own competencies to support your team.   

Your Support Systems

Very few, if anyone can do this alone.  The road to success in the fitness industry is too challenging to have to figure it all out.  Learn from those who have been there before and build a support system that will help you when you get stuck.

At this stage you’ll find this support in:

During this stage relying on a great business coach to help you develop the required competencies and uncover your blind spots will be critical.   Paired with a peer group, like the High Performance Mastermind, you’ll have the support you need to continue you journey.  

Stage 5: Entrepreneur

Finally, the coveted entrepreneur stage!  You’ve worked hard and and done the required work to get here.  Celebrate a little 🙂

All your hard work has it’s rewards if you stay focused on the right things.  But, you’re still not immune to failure or falling back into old habits that could set you back.  

A High Performer is constantly seeking to learn and develop as a business owner.  

The Challenges

In Stage 5 you’re going to be facing things like:

  • How do I let go?
  • What defines me?
  • What can I break? Do they really not need me?
  • What’s my job?

It can be tough when the entrepreneur to realizes their team is functioning well and they aren’t needed in the day to day operations for the business to be successful.  If you aren’t careful you will be your own worst enemy and sabotage your success.  You’ll find ways to break things your business so that you can jump back in and be the hero.  

You’ll need to focus on your new identity as a the entrepreneur.  

Common Causes of Failure

Yes, even at this stage it’s possible to fail!  Many business owners take a step back when they attempt to transition to this stage.  Sometimes it’s because they didn’t take the time to develop the foundation in their previous stages or it could be because they resist the need to develop new competencies.  

In Stage 5 common causes are:

This stage requires that you have someone or a group of people in place in the business where the ‘buck stops’.  They have the final say in the day to day operations.  Learning how to manage them and letting go of the responsibilities  you have given them will be key for your success.

What Does Success Look Like?

Once you’ve got to this stage you’ve afforded yourself the opportunity to focus back on some balance in your life and meeting your bigger life goals.  It’s time where you can take on passion projects or pursue things that you’ve always been interested in because of the foundation you’ve built in your fitness business.

Here’s what you’ll need for success:

  • You have a General Manager or Manager in place to make decisions on day to day operations, including hiring/firing
  • An exit strategy is in place
  • A gatekeeper says ‘yes’ or ‘no’ for you
  • You are investing in inspiration
  • Life goals are being met 

What Competencies and Resources Will You Need?

Your focus at this point may be to extending your impact and helping others.  That may mean mentoring other fitness business owners and or giving back to your community.  To be effective at this you’ll need to develop competencies that help you (and help your team).

Here are a list of competencies:

  • Mentorship
  • Social Responsibility

The resources to support you:

  • Continuity Plan (what happens if something bad happens to you?)
  • New Business Development Plans

This stage is about you ensuring you leave something behind that you are proud of and that can be sustained without you there.  

Your Support Systems

Very few, if anyone can do this alone.  The road to success in the fitness industry is too challenging to have to figure it all out.  Learn from those who have been there before and build a support system that will help you when you get stuck.

At this stage you’ll find this support in:

What do I do with this info?

There’s a lot of information here, especially if you read from start to finish.  In fact, it’s over 4000 words on what it takes to be successful on your journey as a fitness business owner.

Using this to help you is easy…

  1. Identify the stage you are in
  2. Learn what it’s going to take to have success
  3. Implement those things
  4. Look ahead to the next stage so you know what to expect

Skipping stages will only result in you failing.  Looking too far ahead won’t give you a big benefit because you’re taking your eye off the ball.  It’s okay to know where you are going, but focus the majority of your precious time and energy on mastering the stage you’re in currently and building a solid foundation for success.

If you need a little help complete the application below and we’ll jump on a call to figure out how to get you unstuck or speed up your progress.

FREE 60-minute Coaching Call Application

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[ November 20, 2017 by Fitness Revolution 0 Comments ]

Key Performance Indicators: Measuring What Matters Most for Fitness Studios

There are a variety of measurements that studio owners can and do use as indicators of success and, not surprisingly, these key performance indicators (KPIs) range from the obvious and simple to the more complex.  Each is important in its own way, revealing benchmarks for your business.

Each year, AFS measures KPI usage via its Fitness Studio Operating & Financial Benchmarks research study.  Many of those findings are reflected below, topically segmented.


How your fitness studio is being utilized is an important consideration.  It is the intersection of your physical space and how many people are using it.  Is it being utilized as you imagined and planned?  

Square Feet per Client

Square Feet per Client tells you how effective your business is at generating clients/ customers based on the space your studio has available.  It is a measure of how well you address your businesses capacity.  For example, a 2,500 sq. ft. studio won’t have the capacity of a larger studio, likely meaning the Square Feet per Client will need to be a lower number to achieve the desired results.

To calculate your Square Feet per Client, divide the square footage of your facility by the number of clients at any given time.  If you have 250 clients in a 2,500 sq. ft. studio, your Square Feet per Client equals 10.

Average squeet per client


There are three marketing adages that ring true in business yesterday, today, and tomorrow.  

Here they are:


  • “Plan your work and work your plan”  – variously attributed to author Victor Hugo, legendary football coach Vince Lombardi, and Proverbs 21:5
  • “He who fails to plan is planning to fail” – Winston Churchill
  • “He who has a thing to sell and goes and whispers in a well, Is not so apt to get the dollars as he who climbs a tree and hollers” – Anonymous

Marketing plan

You may know how many clients you need, you may have the best training available, your location is ideal, and you offer what nobody else has.  Great.  How do you get the word out?  How do you communicate your value proposition to your target market?  How can you ensure you don’t end up trying to sell shampoo to a bald man?  

The answer is Marketing.  If you’re not a marketing pro, go buy one.  It’s worth it.

Marketing Costs

One of the variables that can impact a studio’s marketing performance is the allocation of capital, typically falling between 3%-5% of revenue. According to AFS research, studios spend between 3-8% of revenue, usually depending on studio size and geographic location.

geography marketing allocation

Translated to average annual studio revenues of roughly $300,000 – that’s a marketing budget between 3% ($9,000/year, $750/month) and 8% ($24,000/year, $2,000/month).

When you consider that one new client is worth $1,000 a year, if your marketing results in only one or two new clients each month – it more than pays for itself.

Cost to Acquire Clients

The thought of marketing costs – along with the unknown impact they will have – can be an intimidating concept, especially for studio owners untrained in Marketing, meaning the vast majority.

Some marketing strategies work better than others.  Some are obviously based on your target market. Your job is to try as many as possible to find the most cost effective ways to acquire new clients. Try everything (within budgetary constraints), accumulate the data, and let the numbers speak for themselves.

marketing that works


Retention – the percentage of clients you retain – is critical to long term profitability.  In many ways, it’s the most important KPI of all because it measures how well you’re delivering on your brand promise.  And as hard as it is to break through the marketing clutter to acquire clients, how painful it is to watch them go out the “back door.”

Client Retention Rate

The typical Client Retention Rate for the studio industry is roughly 76%.   Further data indicates that there’s nothing you can do with 8% of your loss – the reality is that some people relocate, and others have life experiences that take them out of the market.  And while that leaves a narrower band, it’s still 20%, which means (if we continue with the 300 client example above) 60 people that have to be replaced just to get you where you were a year ago).

Hello to marketing strategies, tactics, messaging, time, and expenditure along with the ongoing sales effort.  Better to keep them by:

  • Delivering what you promised.  
  • Making sure those who work in your studio (whether employee or independent contractor) have embraced your vision and generate the enthusiasm behind it.
  • Understanding why they’re leaving.  Do exit interviews, call them, talk to them.  Let them know you value their opinion.  

Client Retention Rate is a strong, analytical KPI.  Keep measuring it.




When it comes to KPIs there’s no one size fits all.  The most important thing is that you are in the habit of measuring something and once that becomes ingrained in your business, you can try different KPIs to determine which ones work best for you.  As best selling business author Tom Peters famously said, “what gets measured gets done.”


About the author:

Chuck Leve is a 40-year veteran of the fitness industry and proven successful developer of fitness industry associations. Currently he serves as the Executive Vice President of Business Development for the Association of Fitness Studios (AFS). He’s been involved in the creation and development of some of the most successful trade associations in the history of the fitness industry.




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Let’s jump on a quick Discovery Call to uncover the hidden opportunities and a plan to overcome your biggest challenges!  Watch the video below to see how we can help you and then apply for your call now!

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[ November 16, 2017 by Fitness Revolution 0 Comments ]

High Performance Mindset For Fitness Business Owners: Journaling

Success starts with the right mindset. Many fitness business owners struggle to overcome their own self doubt and negative self talk.

In this short video Ryan shares a simple method for shifting your mindset and becoming the High Performing Fitness Business Owner you are supposed to be.

Need Help In Your Fitness Business?

Growing and running a successful fitness business is too tough to do it alone!  If you’re facing challenges that you aren’t sure how to overcome or want to reach your goals faster make sure to schedule your complimentary Coaching Call!


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[ November 6, 2017 by Fitness Revolution 0 Comments ]

How To Hire The First Employee For Your Fitness Business

Avoid The Common Mistakes Made When Hiring Employees For Your Fitness Business

A huge issue for many trainers when they become extremely busy is hiring….

Recently a fitness business owner posed a question online about making his first hire.  After reading through the comments I felt compelled to add my two cents.  

See, a hiring mistake can cost you thousands in your business.   The U.S. Department of Labor estimates the cost of a bad hire is at least 30% of their first year earnings for that employee.

Think about that…

Even at just $30,000/year for your employee, a bad hire could cost you at least $10,000!   For a small business that could be devastating.

Your first few hires are always the toughest.  There’s no system in place, you’re drowning in tasks, and you are looking for a dynamic person to come in to help you out.  On top of all that you’re probably tired, stressed and a little burnt out.

Let’s address the biggest questions from fitness business owners looking to hire their first employee.

Should you bring on Independent Contractors or Employees?

It really depends on what your expectations are for the role/individual, but in most cases it’s better to bring this person on as an employee.  

There may be a little higher cost to this decision on the front-end, but it can save you a lot of headaches later.

Here are the rules from the IRS website about the difference in the two.

If culture is important to you then managing an employee will be much better for your business than a contractor.  You’ll have more control and buy in from an employee.

Specific questions for this should be taken to your accountant.

Do you hire a Personal Trainer or Admin first for your business?

It’s almost always the best decision to bring on an administrative position before a training position. Not only is it typically more cost effective to hire this type of role but it allows you to stay focused on the revenue generating activities in your business.

Another factor to consider is the pool of qualified candidates for the role. There’s a good chance in your community the number of people with the skills and capability to be a great admin for your business far outnumber those with the skills and capability to be a great trainer.

Part Time or Full Time?

Administrative work can take place on a flexible schedule for the most part. It’s prudent to bring on this new position in a part time role unless you are absolutely sure you have a full 40 hour work load for them.

You’ll be happier to find out that you need to increase hours than you will be if you find out you’re wasting a few hundred bucks a month for a position that doesn’t need to be full time.

What will they do?

The real question you’re asking here is “how do I figure out what to hand off”. You’re plate is full of tasks and to-dos that aren’t getting done, so it’s easiest to start with those things.

Don’t fall into the trap that many fitness business owners do and hire first then figure out what that role will be responsible for completing.

The best way to approach hiring is to create a position and position description for this role in your business ahead of time. You’ll want to give them a simple title and define their Core Responsibilities and metrics.

This allows you to know exactly what you want this role to do in your business and how you’ll assess their performance.

In an admin role it can be tricky to figure out the metrics. It’s not like a sales or marketing role where you can easily tie back performance to the 4 Sales & Marketing Pillars. Instead you’re probably looking at things like customer satisfaction ratings from a survey or On-Time/Accuracy benchmarks.

Where do I find prospects?

Hiring is a lot like marketing. You’ll have a Prospect Profile for the position and you need to figure out where you need to go to find them.

The first step is creating a compelling job posting that appeals to the individual you are trying to find. Use language that will repel the people you don’t want and attract those you do.

Next, figure out where these types of people are looking for jobs now.

Job boards, like Indeed/ZipRecruiter/etc, are a good resource if you have the budget to pay for their monthly services. The free versions most likely won’t produce great results.

Your best prospecting resource will be your network. Ask your clients, share your job posting with your email list and personally reach out to business professionals that may know someone who could be a good fit.

Aggressively attack your prospecting and do something everyday to find new prospects for your pipeline.

Social media can be a great resource for you, especially local groups that include the type of person you are looking to recruit.

What about after I hire?

Most hiring goes wrong in the first 30 days post hire. You get excited about finding this new employee to add to your team but forget that you need to dedicate time to training them and making sure they get their feet under them in this role.

Map out a thorough onboarding process to integrate the new hire into your culture and onboard them for their new position.

A little preparation goes a long way with your onboarding process, don’t think you’ll be able to keep up and do it after you hire the employee.

This person has a lot of potential for (insert the skill or asset), should I hire them?

Hire the person for the role and avoid creating a role for a person! I can’t stress this enough…

Many fitness business owners make the mistake of hiring a person they think will bring them a bunch of clients or that they hope can fill a lot of different roles in the business. For example the person is good on social media so you want them to be an admin, part time trainer and also run your social media marketing.

This hybrid position has a few big problems:

  • Rarely do these types of hires pan out.  They usually leave the business owner disappointed and new hire frustrated.
  • Even if they do work out, you now have a unique role in your business that will be next to impossible to fill if the person ever leaves (and they will).
  • Too many responsibilities eventually leads to nothing getting done.  

To avoid this mistake create your position and then find the right person to fit it.  

What do I pay my employee?

The latest Association of Fitness Studio study showed that the average wage for administrative staff was $10.82/hour and training staff ranged from $27.84-$34.13/hour.

From my own personal experience when hiring administrative staff in my previous fitness business the $12-15/hour range was where I found the highest quality employees, but when I first started hiring the $9-10/hour range was what the budget allowed.

You need to know the budget and compensation plan for the new hire before starting. If you don’t there’s a good chance you’ll get a qualified candidate that wants to negotiate the compensation. If you’re in a big need to hire this may lead to overpaying for the position and put your profits in jeopardy.

It’s important to remember that you’re buying back time to spend on higher return, revenue producing activities so your profit margins may take a little hit at first when paying this employee, but you should be back on track or exceeding goals quickly.

Setting Up Your Hiring Process

By avoiding these mistakes you’ll save yourself a lot of headaches and lost money in the process. Take the time to educate yourself, prepare your hiring process and follow it to the letter and you’ll be much happier with the end result.

Most your pressing questions about hiring have been answered through this article but there’s a good chance you’re still overwhelmed by everything you’ll need to get setup and figure out.

If that’s the case and you’d like to save some time (and a lot of money from avoiding mistakes) apply below to schedule a Discovery Call. We can talk about your hiring challenges and tell you how to get access to our hiring systems and ready to use resources to make it a lot easier.



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[ October 31, 2017 by Fitness Revolution 2 Comments ]

The Fitness Pros Ultimate Guide To Maximizing Productivity & Achieving Your Biggest Goals

Time Management for Fitness Business Owners Made Easy

A quick Google search for “how do I increase productivity” produces 210,000,000 results come up…

“Productivity hacks” produces 16,3000,000 results.

Seems that there a lot of people out there searching for ways to be more productive, get more done and have more time to spend on the things they really enjoy.

But, let’s cut to chase…the only reason you want to be more productive is to achieve a result, right?

If you could sit around wasting a few hours a day and accomplish everything you wanted there would be no need for an increase in productivity.

What is productivity?

I can’t, in good conscience, sit here and tell you that I’ve got everything figured out when it comes to mastering your time and getting stuff done.

There are lots of lessons learned, many the hard way, and methods of the super productive that you’ll discover in this article.

Right now, at the time of writing this, there are methods that are being implemented in my own day to enhance my ability to be productive.

Let’s just look at the root word in productivity. The literal definition is “the state or quality of producing something”. Another definition is “the effectiveness of productive effort in industry, as measured in terms of the rate of output per unit of input.”

Essentially, productivity = the results you get with the activities you do in the time you do them.

Before we even talk about hacks, tips or methods of increasing your output it’s critical that we know the goal we are trying to achieve.

Wouldn’t it suck to spend all this time honing in your productivity only to miss your goals or accomplish the wrong goal?

Goal Setting For Productivity

Start with the end in mind…

Before we create the plan and the path to reach our goals we have to be able to clearly see the outcome we want to accomplish.

Think about the result you will get if you are more productive. How will you tell if what you are doing is working?

There are 4 types of goals (we refer to them as Rocks with our coaching clients) you’ll be working with:

  • Metric-based
  • Habit-based
  • Project-based
  • Phase-based

***From here on out we’ll use the term Rock to reference goals.***

Metric-Based Rocks

These Rocks are indicative of a number or variety of numbers that mean the most to your business that quarter or that align with the current objective of the business for that period.

Examples include total clients, gross revenue, new clients, profit margins, retention, etc.

Habit-Based Rocks

Much like you would introduce new habits for your clients making changes to their lifestyle, nutrition or activity you may choose to create a new habit that makes you a more effective, productive business owner.

These Rocks are created to help you jumpstart, and hold you accountable, to creating a habit. You won’t end the habit at the end of a quarter, when the Rock is complete, rather this serves as a period to focus on this new habit so that you can create your ‘new normal’.

Examples including completing a % of your marketing activities, hitting X of Y weekly meetings with your team, etc.

Project-Based Rocks

If you’ve got a large project looming for the quarter or year that will require a large chunk of your attention and is critical to meet the objectives you’ve set for the business it’s appropriate to create a Rock to complete this project.

Examples include creating and implementing specific systems, redoing your website, hiring and onboarding a new team member, launching a new program, creating client experience programs, etc.

Phase-Based Rocks

There are times where you can’t complete a project or initiative in one quarter so you break it down into phases and work to complete each phase on time. This is where Phase-Based Rocks are handy.

These are also the trickiest to manage because you have to be able to adapt to changes in the landscape of the plan as you go while staying on target and keeping the objective of the plan in your sights at all times.

Examples include moving your business to a new location, starting a second facility, adding a new Core Offer, etc.

Setting SMARTR Rocks

That’s not a typo! We felt like SMART goal setting had something missing.

You’re likely familiar with the acronym:

  • Specific
  • Measureable
  • Attainable
  • Realistic
  • Timely

We added one letter to the end that makes a huge difference, especially for High Performance business owners, like you…


This is the key to it all. What is the one result you are looking for out of setting this Rock. What results, outcomes, etc will you experience in your business when it’s complete?

If you go back up to our previous section the this aligns perfectly with the 4 types of Rocks you can set!

When setting your Rocks make sure you clearly state them…


  • Metric-Based: Average Monthly GR from $20k to $25k by DEADLINE
  • Habit-Based: Complete Weekly Review Meeting 10 out of 13 times by DEADLINE
  • Project-Based: Sales System is developed and documented by DEADLINE
  • Phase-Based: Complete Phase 1 of Opening a New Facility: Have 3 Locations Identified times by Deadline

Now you’ve got a framework for setting and stating your Rocks!

Create The Plan; Act On The Plan

Your target is clear, you’ve got a GREAT Rock set, now what?

Many people fail at accomplishing their goals because they lack a clear plan. They hope that by setting the goal it will somehow manifest itself.

Your next step is creating a solid plan of action and give yourself milestones to accomplish your goals.

Internally, our Coaching Partners use a SMARTR Rock Planning Sheet to guide them. I can’t give that to you today, but I can share how it works and how to set it up on your own.

Here are the Rock planning steps:

  1. Name The Rock
  2. Create Your Milestones/Key Steps
  3. Build Your Timeline/Set Deadlines
  4. Identify The Owners/Key Stakeholders
  5. Track Your Progress

As you navigate the plan through the quarter, working to achieve your goals, this plan will help you identify when you are “On Track” or “Off Track”.

If you’re “On Track”, keep going! Things are happening just as you planned and you’re on target to accomplish your goals.

If you are “Off Track”, usually because you missed a deadline or milestone, it’s time to regroup. Step back and look at what has to happen for you to get back “On Track” and then implement your plan to get there.

Being “Off Track” isn’t a Rock killer, it’s an opportunity to figure out when you need to find help from your team, business coach, mentors or peers to get you back on track.

Share these plans with your team and your mentors so they can help you along the way and hold you accountable to accomplishing your goals. Remember, you’ve identified this as the MOST IMPORTANT item to address in your business. Treat it that way.

Productivity Myths

The first place most business owners start when they think about productivity is time management. And most continue to fail at managing their time.

Instead of fighting the same ol’ battles and losing may I suggest you shift your focus to Priority Management?

There’s a good chance you’ll never wipe everything off your to-do list and get every task that is fighting for your attention completed.

Trying to manage your time so that you get ALL THE THINGS done is a guaranteed way to fail.

As a business owner, your list will continue to grow, the challenges will continue to pop up and new issues will be thrown at you from every possible angle. It comes with the territory.

It’s critical that you understand your TOP PRIORITIES and focus on those in your daily and weekly activities.

After going through the previous sections and setting SMARTR Rocks and creating your SMARTR Rock Plan you’ll have a great idea of where most your time is spent for the next 90 days.

If you’re still trying to figure that out… the answer is ON YOUR ROCK!

But, you can’t focus all of your time on the Rock. You still have to train your clients, deliver your services, sell, market, manage, etc.

The first and best place to look for what other priorities you have besides your Rock is your position description.

Running your biz by yourself and don’t have a position description? That’s okay, your top priorities are likely Gross Revenue and Operating Margins in your business. Those two financial metrics will help you ensure you’re growing and hitting your bench marks.

If you have a team and don’t have a position description for each person that may be your next Rock 😉 It’s critical that everyone knows what they are responsible for and how they will be assessed. It’s not enough to just tell them, they have to be able to see it on a sheet of paper and reference as needed.

And yes, you even need a position description for yourself…in all the roles that you fill in your business.

Priority Tracking

To help manage your daily activities and keep the most important things at the center of your attention, at all times, we created a priority tracker for our Coaching Partners and members of The Academy.

If you are using a system for planning your day and week, and it’s working, keep on using it. If you want access to our resources join The Academy.

It’s also possible to create your own, but why do all that work when we’ve done it for you 😉

The Priority Tracker is broken up in sections:

  • Weekly Highlights and Headlines
  • Rock Status
  • Metrics
  • Marketing Priorities
  • Daily Action Items
  • Misc Notes

Each section has it’s own purpose, but having all this information at your disposal keeps it top of mind and allows you to plan your day and week according to your biggest, most important priorities.

Creating Space For Planning

All this is great, but if you don’t create the space and time to use the tools and plan your priorities it’s all for nothing. It’ll get thrown into the pile of planners, hacks and tips you’ve tried in the past to get more done and achieve your goals.

A huge shout out to FR Coaching Coordinator and Success Coach, Julie Hatfield for the creation and optimization of most of this productivity method. She’s one of the most organized and productive individuals that I’ve ever met.

It’s no accident either, she uses the method we’ve outlined here to get so much done. And it’s not just small tasks to check off a list!

One of the steps she’s put in place is a “Weekly Review With Self” meeting. At the end of each week she will block off 30 minutes to review her week, check in on her Rock progress and outline next steps for the following week.

This allows her to focus on areas of improvement, areas where she’s excelling and set her activities for the next week.

You may be thinking “Ryan, there’s no way I have 30 minutes for this…”

And I’d tell you that I thought the exact same thing, but was wrong. You are too…

There’s no way you DON’T have time for this 30 minute meeting. It helps you get clear on next steps, identify where you are off track and even celebrate your wins.

If you’re questioning the value, it may be a good idea to set a Habit-Based Rock!

Now What?

Your productivity won’t rapidly increase overnight and your business won’t automatically start doubling in size by using this productivity method. It takes work, practice and discipline to realize the benefits.

Having tools and resources in place that give you structure, eliminating the need to create them on your own, give you a jumpstart. That’s what you’ll get inside The Academy.

But, if you want an ever faster path to success you can get access to all of our tools and resources designed to help you become a better business owner and increase your productivity by joining a coaching program.

There’s a program for you, no matter where you are in your business. The next step is finding out if it’s a good fit and what program may be best suited to help you maximizing productivity and achieve your biggest goals.

Schedule a complimentary Discovery Call today!


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[ October 3, 2017 by Fitness Revolution 0 Comments ]

What It Takes To Be Successful In The Fitness Industry

“Ryan’s one of those people that makes business, sales and marketing interesting…”

That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently.

On this podcast we talk everything from business to training to transformations.  There’s something in here for every fitness pro or business owner.

Here’s a few things we covered:

  • Why I started my first fitness business and the mistakes I made
  • Tips for having success with your own facility
  • Finding your own path in the fitness industry
  • The wild world of business partnerships and how to navigate them
  • Why most fitness pros struggle with business
  • The path for success in the fitness industry
  • The biggest problems with Online Training and how to make it work for you
  • How to leverage social media to create your own brand in the fitness industry

And a ton more!

Listen Now

ArticlesFor Business OwnersFor Fitness Pros
[ September 21, 2017 by Fitness Revolution 0 Comments ]

The Trifecta of Continuing Education

Today’s article is a guest post from my friend Mike Robertson

When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.”

I had a commission-based (and poorly paying) job, school loans, AND credit card debt to pay off.

So basically, I had ZERO expendable income for my first 2-3 years out of college.

But here’s the thing – I didn’t care.

I had read somewhere that the best of the best in any industry spend at least 10% of their income on continuing education, and I took that to heart.

I still remember taking $200 (which was a HUGE amount of money for me at the time) and buying Ian King training videos that I thought would help my clients.

Crazy, right?


But, I sincerely think there are numerous reasons YOU should adopt this practice as well.

While I’m sure there are a ton more, here are three big benefits you get from making continuing education a habit in your life.

Benefit #1 – YOU Become a Better Coach or Trainer

The most obvious benefit of continuing education is that YOU get better as a coach.

I don’t know about you, but I literally cringe when I think about the things I did 5-10 years ago.

The fact of the matter is, our profession is incredibly young, and growing at a rapid pace.

We’re learning more about the human body almost every day.

So if you’re serious about making yourself a better coach, there’s really no way around dedicating yourself to continuing education.

There is no “Neutral” in our world – you’re either getting better or getting worse, and it’s a conscious decision you make every single day.

Benefit #2 – YOUR CLIENTS Get Better

I’m a big believer that when you take care of yourself, everything around you is better.

But when you take the time to educate yourself on best practices, not only do you benefit, but your clients and athletes benefit as well!

I can’t tell you how many times I’ve been to a course, or read an article, and I pick up one thing that I can immediately apply to help one of my clients or athletes.

Now it doesn’t always work that way. There are definitely times when the material is bigger picture, and while it doesn’t have that “Monday Morning” impact, it makes you a better trainer or coach for the long haul.

At the end of the day, though, it’s not about us – it’s about the clients or athletes we’re training.

And if our con ed helps them get better results, then I’m all for it!

Benefit #3 – You Can GROW Your Business!

Now you may be thinking that this is off the beaten path a bit, but I think this is one of the biggest reasons you should carve out dedicated time for con ed every week.

When I learn something new that’s valuable to my clients or athletes, I’m excited about it.

I’m talking about it.

And without really trying, I’m selling my services a bit harder.

And not in a sleazy, snake oil salesman kind of way – but in a genuine, “I’ve got this awesome thing that I know can help you” kind of way.

Con ed not only helps me with my current clients and keeping them motivated, but it’s a great tool for content creation as well.

Let’s say I learned a cool new exercise at this week’s seminar, and I’m really fired up to use it.

I try it with a couple of my clients, and they love it as well.

Now I can take this exercise and write a short blog post about it, or maybe create a short video and email it to my newsletter list.

Now I’m not only impacting my current clients and athletes, but also letting potential prospects know that I’m:

  1. Serious about my own continuing education and growth, and
  2. Serious about finding ways to help THEM get better.


I think there’s a ton of value in constantly exposing yourself to new thoughts and ideas.

Whether it’s making yourself a better coach, helping your clients and athletse get better results, or simply using it to stimulate thought and produce content for your marketing, there’s a ton of upside to committing yourself to continuing education.

And if you want a great resource on single-leg training, I’ve got something today that can help.

Years ago, I had so many questions about single-leg training.

Who should be doing it?

What exercises should I use?

And how do I program and coach it for maximum effectiveness?

So over the past 17 years, I’ve created a system for single-leg training that I know can help you out.

It’s called Complete Single-Leg Training, and this week only, you can get it for only $97 ($50 off the standard price).

If you’re currently using single-leg training and want to get better, or if you’re new to this kind of work and want a proven system, I guarantee this product will make a huge impact on your business.

Check it out today!

Get Complete Single Leg Training Today

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ September 19, 2017 by Fitness Revolution 0 Comments ]

Making The Leap From Personal Trainer To Business Owner

We all get into this industry because we love helping people and fitness is our passion.  There comes a time in most trainer’s careers that they have to make a critical decision…

“Do I make the jump to being a business owner or not?”

There’s absolutely nothing wrong with being an amazing trainer while working for someone else.  There’s a lot less risk in it.

But, that’s not enough for some trainers. They have a desire to create something of their own, that provides them the life they want.  You want to create an impact while being proud of the business you’ve built. HPBOY 201 Badge

Our 2017 High Performing Business Owner of the Year, William Savoy made that leap a few years ago.  The tipping point was the Elite Fitness & Performance Summit (you heard that in his video yesterday, if you missed it catch it here).  The secret to William’s success is in his ability to apply the information he learns quickly.  He’s an action taker.

William’s hard work and dedication to creating an amazing atmosphere in his two locations has led to incredible growth (see the graph below).  He’s grown by over 4x in the since 2015!

There’s more to William than his huge stature (he’s a BIG dude) and incredible success in business…

He’s also a very humble individual, willing to recognize those he’s learned from.  In fact, on stage at EFPS 2017, when William was announced as the winner of this year’s honor, he took time to thank the members of his mastermind program and his coaches for sharing tips and strategies that contributed to his growth.   That tells you a lot about his character!   It’s also why he’s a High Performer… His willingness to learn from others and apply what he’s learned to his own business has expedited his growth.  IMG_3820It’s not common to hear someone attribute much of their success to their peers.  Obviously, William had to implement the information and he’s one of the best marketers that I’ve seen in our industry, but he knows he is much more likely to succeed around others that lift him up.

William started with FR producing about $2,000/mo in Gross Revenue.  As of January 2015 he was doing $7,000/mo and his most recent month was over $32,000!  His numbers weren’t the highest of all the finalist, but his growth has been rapid.

Here’s a snap shot of Williams dashboard (showing Gross Revenue) from our Coaching Program which gives you a visual of his rapid growth: William GR

Success Coach Tiffany Larson told us that Williams sucess can be directly attributed to 3 things..

  1. Coachability: “If William has a question he asks.  So many times people don’t ask because they are afraid.  Even if you think you know the answer you should ask for another perspective.  Williams trusts in the coaching progress and does the work we agree upon.”
  2. Humility: “William does not think that his growth equals a finish line.  He knows he has not made it yet.  He realizes that he needs to improve in many areas and keeps working towards them.”
  3. Investment: “Not only does he work in his business, but he still makes that time to work ON the business. He puts in the time.  He has invested in coaching and our mastermind group which have accelerated his success.”

Congratulations to our 2017 High Performing Business Owner of the Year, William Savoy!

Out of 150 Coaching Partners at FR we selected 7 finalists based on business growth and displaying traits of High Performers.  Some grew very little from a top line perspective and instead focused on creating systems and building a team to free up more time and plan for future growth.  That displays incredibly maturity as a business owner and true High Performer status.  This was our most competitive line up of finalists, top to bottom, of any previous year.  It was anyone’s race to win, but our Success Coaches and Leadership Team selected William.

Here are the other 6 finalists for 2017 High Performing Business Owner of the Year:

Each of them has a unique story and journey from personal trainer to business owner.  They all experienced bumps along the way and challenges that could have set them back, but they persevered.  A huge part of their success, by their own admission, is the Fitness Revolution Coaching Program (feel free to ask them!)

Next time you wonder if running your business is worth all the stress or feel alone in your journey, like no one understands what you’re going through, know that there are others out there dealing with the same things and there are places to connect with them so that you aren’t alone.

If that sounds like you, take the jump and schedule a Discovery Call today so that you can join our powerful network of High Performers and get the coaching you need to succeed.

Schedule Here ==>


ArticlesFor Business OwnersFor Fitness ProsStage 3Videos
[ September 18, 2017 by Fitness Revolution 2 Comments ]

How To Successfully Grow Your Fitness Business

“I had to give plasma to pay my bills…”

Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year.   William’s hard work and commitment have taken him from broke personal trainer to a successful business owner who now has two locations.

Life as a fitness business owner can be lonely. Having a support system and guidance on your journey to build a successful business is crtical.

Learn if coaching is a good fit for you by applying for a complimentary Discovery Call today!


ArticlesFor Business OwnersStage 2
[ July 31, 2017 by Fitness Revolution 0 Comments ]

How to Use Networking to Get Clients

Networking is often promoted as the ‘go-to’ marketing channel for fitness pros, but it’s also one of the most ineffective if done incorrectly. Learn how to use networking to get more clients for your business.

ArticlesFor Business OwnersStage 2
[ July 17, 2017 by Fitness Revolution 0 Comments ]

10 Powerful Questions That Will Upgrade Your Marketing

When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…

ArticlesFor Business OwnersFor Fitness ProsStage 2
[ July 16, 2017 by Fitness Revolution 0 Comments ]

The Value of Association Membership in the Fitness Industry

Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step.

When that time comes, it can be daunting. Going from the friendly confines of a health club, YMCA, JCC, etc. where you’ve built your clientele, have every piece of equipment you could ask for, and a bunch of adoring clients – to then make the leap into something completely brand new can be terrifying. Not to mention a new venture that comes with a completely different set of skills – business skills.

Many times those who make the leap soon realize that just because you took the chance, put your name on the lease and went out on your own, doesn’t mean you’re entitled to success.

But fear not…industry associations are born out of the desire to provide a unified voice, to drive growth and increase the success rate of its members. Think IDEA for fitness professionals, IHRSA for health clubs, APTA for physical therapists and so on.

AFS LOGOLuckily for those entrepreneurial fitpros and current studio/gym owners, there’s an Association built (and priced) to be a home for you. The Association of Fitness Studios (AFS) is the world’s most powerful solution to succeed at the business of fitness.

With a turnkey success program that keeps you motivated
and on track, AFS provides a plan that works, the expertise to guide you, and a monthly assessment program/report to generate more clients and make more money.

Members of professional associations understand that success doesn’t just happen; it takes work, education, mentorship, and invaluable partnerships – the very foundation of AFS.  With partnerships with over 60 industry organizations, including every major certification company to dozens of others, AFS is built to be a hub for all things fitness business related.

Associations educate their members on the latest products, services, research trends, and business concepts not only for you to be successful, but for you to get your clients the results they expect. Associations empower their members that are trying to make America healthier, fitter, and happier!

AFS believes fitness studios and those fitpros working around the world are the answers to the obesity epidemic. You’re in business, doing what you love to do, because you’re doing what’s good for society.

But to run a successful fitness business, you need to know your numbers, how to calculate them, compare against industry averages, and get a clear understanding from a community of experts.

Association members, through the power of becoming part of a larger group, gain access to a wealth of new business opportunities, save hours by finding highly qualified answers all under one roof, and even tap into combined purchasing power to receive money saving opportunities on the most relevant products and services for the fitness industry.

While some key benefits include:

  • Industry leading research that analyzes and benchmarks industry performance data
  • Online CEC/CEU courses focused on building a successful fitness business
  • Education events to drive industry growth
  • Mentorship opportunities
  • Insurance programs

What’s most important is that Associations are built to provide their members with the knowledge, resources and a voice that will allow them to prosper in the long term.

Stephen Tharrett, a former President of IHRSA, member of AFS’ Advisory Board, and member of the Club Industry Advisory board, who has also has served on the education, certification and health/fitness facility standards committees for the American College of Sports Medicine (ACSM) and American Council on Exercise (ACE) states: “As an entrepreneurial fitpro or current studio/gym owner who is considering whether it’s worth it to join their industry Association, I would say to you unequivocally, it’s an investment you need to make if you want to grow as a professional, and just as importantly if you desire to have your business prosper now and in the future.”

About the Author:

JL_Headshot newJosh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS’ mission is to provide studio/gym owners running facilities up to 10,000 square feet and entrepreneurial fitness professionals with the platform to effectively start, manage, and grow their businesses.

With 13,000 members and over 60 industry partnerships – Josh’s success with AFS has translated into being featured in all major fitness publications, the Wall Street Journal and US News. He is also a featured speaker for events such as Club Industry, NSCA, NASM, EMPOWER!, Athletic Business and more.

ArticlesFor Business OwnersStage 1
[ June 14, 2017 by Fitness Revolution 2 Comments ]

How to Convert More Leads Into Personal Training Clients

Converting leads to clients is the secret to growing your fitness business. Take a look at these 4 keys to making sure you are maximizing your marketing.

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[ June 11, 2017 by Fitness Revolution 0 Comments ]

How To Start Using Video To Get More Leads

Video is the king of all content right now and it’s not going away anytime soon.

Here are some crazy stats that show you how powerful video is:

  • Video posts have a 135% greater organic reach on Facebook
  • YouTube reaches more 18-49 year olds than any cable network in the US
  • 93% of marketers use video to promote their services and products
  • 55% of people watch videos online every day

If you want to learn how to create a great content that will get you more leads using video check this out…

Our friends over at Monkey Reel Media give you a few tips to helpyou get started here:

Check out Monkey Reel Media’s free training series here:

Need More Marketing Help?

Check out the marketing courses and modules inside The Academy.  This is the industry’s top resource for growing your business.
Business Challenges

ArticlesFor Business OwnersStage 1
[ March 8, 2017 by Fitness Revolution 0 Comments ]

The 7-Day Lead Follow-Up System

A simple follow-up system, when done right, can drastically increase the number of leads you turn into clients for your business. Steal this 7-day system and start using it immediately in your business.

ArticlesFor Business OwnersFor Fitness ProsStage 2
[ February 17, 2017 by Guest Blogger 0 Comments ]

Building Stronger Client Releationships

Building strong relationships with your clients is critical to your success as a business owner and trainer.  Those relationships result in clients staying long and buying more, which means more revenue for your business.

Plus, it’s just more fun to work with people to really like 🙂

MINDBODY has a great infographic below that will show you how using their app builds stronger, longer lasting relationships.

MINDBODY-infographic-relationships-full (1)

To schedule your Free Demo of MINDBODY and learn about using their app click below

Schedule Today

ArticlesFor Business OwnersFor Fitness ProsStage 1
[ February 10, 2017 by Fitness Revolution 0 Comments ]

5 Pricing Methods For Your Fitness Business

How’d you determine your current pricing structure?  

If you’re like most personal trainers there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your programs similar to theirs.

It seems that pricing was much easier when you simply charged $45/session or sold 10 pack for $400.  

However, with the popularity of automatic billing and recurring revenue it seems like personal trainers have lost their way.  Pricing is a guessing game instead of a strategic move.  

In the book Simplify by Robert Koch there are two positions you can take with your pricing if you want to be a dominant player in your market.  There’s the price simplifier and the proposition simplifier.  

The price simplifier aims to produce their product or service at the lowest possible cost so that they can sell it at the lowest price.  The strategy is aimed at having narrow margins but winning the market by selling a lot of volume.

The proposition simplifier aims to make their product or service more enjoyable, easier to use and more useful.  This eliminates needing to sell at the lowest cost. They want to be first to market and then dominate the market through innovation.  

Price simplifiers include McDonald’s, Charles Schwab and Dell computers.  Proposition simplifiers are Uber, Apple, etc.  

Ultimately your how you price your training programs will determine the profitability of your fitness business.   It will impact key decisions with your marketing and delivery of your services.   It can define a majority of your business.

Understanding Pricing Methods

There are many different pricing methods that you can take with your business, in this article we’ll only cover the few that I feel are most relevant to the fitness industry and delivering services.

Cost Plus Pricing

Using this method you set your prices based off your costs to provide your service.  Your costs include the expenses to run your facility, payroll for your team and other costs associated with running your business.

For example if your expenses each month average $5,000 to run your facility and you run 100 sessions a month (25 per week) your average cost per session is $50.   

If you need to make 20% margins on your services then you need to make at least $60 per session on average.     

1-1 Personal Training sessions would need to be priced so that you average $60/session.  Charging $60/session only works if you are booked at capacity ALL THE TIME.  If not you need to add in a buffer so that you average $60/session, especially if your expenses are relatively fixed.  If your expenses are variable based on the amount of sessions you provide then you can account for that in your pricing.

Semi Private Training sessions would need to average out so that you are making $60/session total.  If you average 3 people per session for all 25 sessions then you need to charge each of them at least $20/session to meet your goals.

Group Training sessions have more flexibility and allow you some buffer.  If you’re training groups of 12 with this format you can charge as little as $5/session for each member. However you need to determine if you can fill 25 sessions a week with 12 people.  

Pros for Cost Plus Pricing :

  • If a majority of your expenses are tied up in the delivery of your services this could be a good model.  You’ll be able to nearly guarantee that you are hitting your profit goals.  
  • It’s easy to justify this type of pricing.  Your costs are dictating what you charge.  

Cons for Cost Plus Pricing:

  • You’re not factoring in your competition and position in the market with this pricing method.  You are relying solely on your expenses to justify your prices.  This could leave you vulnerable if you price too low or too high.
  • If you inflate your expenses you will have to increase rates to maintain your margins.  Unless you have a good guide for increasing expenses you could overspend, driving up prices and eliminating your market.
  • It’s not always simple to use the average cost per session to determine pricing.  In some Core Offers select session times may not be as valuable as others.   

Penetration Pricing

If you’re new to the market or launching a new program this could be your way to make a big impact in the market.  Penetration Pricing uses the strategy of undercutting the prices of competitors in hopes of building a client base.  

This only works if you know you can market your program extremely well and steal some clients from competitors.  

There’s a good chance that you won’t be profitable with this method out of the gates.  It’s often required that you increase prices for future clients to create your profit.  

This method may work well if you can deliver your services at a lower cost than your competitors and can bring in a large volume of clients.  

An example of this method would be offering your boot camp for just $99/mo for your first year during the grand opening of your new facility.   

Pros of Penetration Pricing:

  • It can provide you the opportunity to gain market share quickly and take clients from your competitors.
  • It allows you to see if there is a desire for your services in your area.  

Cons of Penetration Pricing:

  • You may operate at a loss with this pricing method unless you can sell your clients more services or keep your costs incredible low.
  • You risk creating unloyal clients that will move from offer to offer instead of staying with your business over the long term.

Economy Pricing

This is what Wal-Mart and other high volume discount providers use in their business.  It requires you to work off lower margins and high volume.  Planet Fitness is a good example in the fitness world.  

Love it or hate it, this method can work.  It’s certainly a different strategy than most trainers want to focus on though.

If you choose Economy Pricing you’re most likely going to cut all the extra benefits and reduce the level of service you provide.  I’d imagine that to survive you would simply be providing a place for people to workout.  You wouldn’t require a highly skilled staff and you wouldn’t provide extra benefits like accountability, nutrition or even much coaching/individualization with this method.

However, if you look at some group exercise classes it would seem that you could get this method to work if you could market well enough to get the volume.

Pros of Economy Pricing:

  • You will be able to target a large market due to low costs to join your program
  • It can be easier to run and staff due to the lower level of service needed

Cons of Economy Pricing:

  • You have to constantly work to keep your expenses down to maintain your margins
  • You will have competition that tries to undercut your pricing
  • You have slim margins that leave little room for error
  • Customers may not be as loyal to your business as those paying a higher price.

Value Based Pricing

Setting your prices at the perceived value to the client is known as Value Based Pricing.  Your expenses, margins and market prices are not taken into consideration with this method.  

Typically this type of pricing results in higher prices for the client and higher margins for the business owner.   The trick is getting your clients to understand the value and be willing to pay for it.

Specialists and niche markets often use Value Based Pricing.   If your training business has a smaller niche market or specializes in delivering a specific result this may be a method you can apply.  

It is possible to increase the perceived value of your services with good marketing and sales presentations.  The concept is explained in my post titled “Should You Offer A Trial?”

An example of this method is focusing your training programs on helping people get ready for a fitness competition, bodybuilding show, or photo shoot.   You can charge a premium if you deliver the results but your market will be small.   These people see the value in your training or prep services but others may not.   

This pricing method is the most commonly used, but not recognized by trainers.   

Pros of Value Based Pricing:

  • You will enjoy high prices and profits most of the time with Value Based Pricing.
  • There’s a good chance that you’ll build a very loyal customer base if your service produces the results that your clients want.

Cons of Value Based Pricing:

  • It may require that you use highly skilled team members to deliver your service to get the results that you are promising which can drive up your costs.
  • By pricing yourself at the high end of the market and specializing you may have a smaller market to service.
  • Your competition could provide comparable service at a lower price, stealing away your clients.

Premium Pricing

This method has you pricing your services higher than the rest of the market with the expectation that clients will buy it simply because it’s the highest price option.  The expectation is that the quality of the service matches the price.   Though that’s not always the case.

Marketing is a must with Premium Pricing.  You have to be able to attract the right clients and portray a high perceived value in your marketing.

Often times products or services that follow a Premium Pricing model have the perception that it is a luxury.  Think First Class Seats on a plane, a Bentley, etc.    

If you have a limited amount of space in your program Premium Pricing may work for you as well.

An example of this method would be charging $999/mo for a fitness concierge service to high powered executives and entrepreneurs that want a one stop shop for their fitness & nutrition needs.  You would train them 3-5x per week, organize meal preparation/delivery, schedule recovery activities like massages and be on call to help them as needed.  

Pros of Premium Pricing:

  • You can expect high margins for your services.
  • It can be tough for a competitor to come into your market if you get a head start on them.  

Cons of Premium Pricing:

  • Marketing costs are high.  You have to find the right clients and create the impression that you are a luxury brand.
  • There is a smaller market for most premium services.
  • Losing a premium client could have a big negative impact for your business and replacing them could be a challenge.

How to pick the right pricing strategy?

To determine the pricing strategy that may be right for you and your business it’s best to start by looking at your long term vision.  

What do you eventually want to accomplish with your business?  What’s the end goal?

Now, what do you want to accomplish in 3-5 years?  What does your business look like?

The key is picking the pricing strategy to get there.  

If you want to have multiple facilities and help thousands of people you probably shouldn’t go with Premium Pricing.  

For most fitness businesses Value Based Pricing will be the most successful route, but you should also take the principles that make Cost Plus Pricing successful.  You want to understand your expenses and set yourself up to be as profitable as possible.

You may choose to start your business with a Penetration Pricing method and then move to Value Based Pricing once you are off the ground.  

It’s also important that you take into account the skills needed to make each pricing method work. Marketing being the primary skill needed to make most of these methods effective.

Lower cost methods require marketing to hit the volume that you need to be successful.  Higher priced methods require you to market the value of your programs clearly to attract clients that are willing to pay more.

You can see there are several paths to hit your end goal.  My job here is to lay out your options and give you a few things to think about to make the best decision.

Perfect Pricing Formula

Discover a simple formula to help you price your training programs by following the steps in our In The Trenches Training Module: Pricing Right – How To Determine The Correct Price For Your Services.  

Get instant access to 40+ modules and Fitness Business Curricula series to help you grow your business inside The Academy.

Test drive it for just $39 today!


ArticlesFor Business OwnersStage 2
[ February 3, 2017 by Fitness Revolution 1 Comment ]

Building A Strong Business: How to create an effective marketing plan by focusing on your Core Offer

It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money.   It may seem that marketing is easier with variety.

Unfortunately, it’s not that simple. And many times the opposite result is what you end up with when you offer too many types of training programs.

Having multiple programs makes marketing more challenging. You either end up diluting the marketing to try and speak to everyone or you have to stretch to market each of the programs individually.

There are times when having multiple programs can benefit your business. We’ll work together to evaluate those cases and see if it’s a good fit for you.

Strengthen Your Core (Offer)

Your Core Offer is the economic driver of your business. It’s the ONE program that drives your success. It’s what you are marketing to attract your Ideal Client.

Notice it isn’t Core OFFERS.

There are a lot of personal trainers and fitness business owners out there that make a huge marketing mistake by not clearly defining their Core Offer. They are a jack of all trades, master of none.

You want to dominate your area with your Core Offer. It’s the ONE THING you’re known for around town and maybe even through our industry some day.

It’s focused and specific.

Your Core Offer is centered around:

  • The results your clients want
  • The results you’re best at getting for your clients
  • The method you use for getting those results

Think of it as playing to your strengths.

Once you’ve got that dialed in you need to evaluate your Core Offer. Things like:

  • Can you build a sustainable business with it?
  • Can you deliver it long term?
  • Do your circumstances (space, time, etc) allow you to deliver it well?

When I was training clients I would have labelled my Core Offer as Fat Loss Specific Personal Training. If you really want to get specific you may determine that your Core Offer is really your 3 session per week, 12 month program.  That doesn’t mean you only sell that membership option but it’s the one you want to build your business around.

I ran this in a semi-private training format, 1 trainer to 4-6 clients, in 60 minutes sessions.

Having a strong Core Offer will allow you to focus your energy and improve your marketing.

Your goal is to grow your Core Offer. That leads to an increase in monthly revenue.

The Power of Focus

Ever used a magnifying glass to burn paper?  Or maybe I’m the only pyro turned fitness pro 🙂

The magnifying glass focuses the energy of the sunlight into a small point that creates enough heat to start a fire.  

Your marketing can have the same impact.  Imagine focusing all your marketing activities on one goal.  Everything you do to get new leads should be focused on growing one program.

If you follow my 3 channel approach to marketing this is easy really easy to explain.  You should have  at least 3 active marketing channels in place at all times: 1 Online, 1 Offline and 1 Internal.   More than 3 is great if you can manage, but 3 is a great starting point. 

These marketing channels all point to getting a lead or prospect to take the next step with you, such as a Front End Offer.  Then your Front End Offer is designed to move someone to your Core Offer.  It’s a serious of small commitments by the lead.  You get them to make those small commitments by adding value. 

Here’s a quick graphic that shows alignment for your marketing funnel:

Fitness Business Marketing Funnel Example

This is purely an example.  You will have to determine your own marketing channels, lead acquisition methods, etc.

When you align your marketing activities you’ll instantly start to sense an increase in your momentum.  You’ll have more purpose with every activity.  

That purpose will motivate you do more marketing.  The results you get will encourage you to continue with the process.

When Should You Add Programs?

You should add programs in two cases.

  1. When you need to complement your Core Offer with supplemental programs
  2. After you have mastered your first Core Offer and are prepared to scale your business and begin building a second Core Offer

There are times when your Core Offer leaves gaps in your schedule which could result in reduced revenue.  For example if you run group training programs there’s a good chance that in off hours you aren’t able to fill a group session so that it’s profitable to run.   

In this case you may want to offer a personal training program to fill in those time slots.  

Your marketing and energy will go to building the group training program.  However, you can seize opportunities that come up to provide personal training to clients.  

Clients that need extra workouts or more attention could add personal training to their membership, you could fill these times with higher end clients that approach you, or you could place clients in this program if your group training times don’t work for their schedules.

The personal training program isn’t going to be the primary revenue driver for your business but it could add a good chunk of supplemental revenue.

On the other hand if you’ve mastered your Core Offer and have built a team, systems and structure to support the marketing and delivery of that program it may be time to add another Core Offer.

If you have room in your schedule, room in your facility and the time to market this new program it can be a huge multiplier for your business.   

You’ll create a marketing strategy and plan to build this program within your business. 

The goal is to have it be a multiplier for you not to have it drain resources from your current Core Offer.   

The Challenges

It’s difficult to stay focused on your Core Offer and master your marketing and delivery of that service.   

The easy route is to offer a smorgasbord of programs and hope that people come to you looking for what you have to offer.  

The easy route rarely leads to success.

If you’re just starting to build your business focusing on one Core Offer is your key to success.   You can have the vision of having multiple programs in your business eventually, but the road to get there starts by mastering one at a time.

If you’re an experienced fitness business owner looking to take your revenues and business to the next level the time may be right to add an additional Core Offer to your business.  Look at your resources and evaluate the opportunity.  

A Stronger Marketing Plan (and Business)

The results of focusing on your Core Offer will be rewarding for you.   The best companies in the world started by focusing on their core competencies.  They built the foundation for their overall success by owning one market and most of the time one service.  

The rules for success are the same for you.  

You’r marketing will be simpler, yet more effective.  Your business will be stronger and more streamlined.   

Create A Masterful Marketing Plan For Your Business

If you need help crafting the perfect marketing plan to grow your business then the Fitness Marketing Mastery curriculum is perfect for you.  You can access it and dozens of In The Trenches marketing training modules inside The Academy.

Give a test drive for just $39 today!   If you don’t start seeing growth in your business after 60 days of applying this info you can get a full refund.  

The Academy - The Marketing Solution For Fitness Pros, Trainers and Coaches

ArticlesFor Business OwnersStage 3
[ January 30, 2017 by Fitness Revolution 0 Comments ]

Quickest Way To Win Back Time In Your Day

Time is one of your most valuable resources, but it’s the one many fitness pros are least likely to protect. Learn how to win back some of your time with a practical approach to outsourcing.

ArticlesFor Business OwnersStage 2
[ January 30, 2017 by Fitness Revolution 4 Comments ]

Should You Offer A Trial?

Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.

ArticlesFor Business OwnersStage 2
[ January 16, 2017 by Fitness Revolution 0 Comments ]

The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever

If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.

ArticlesFor Business Owners
[ January 16, 2017 by Fitness Revolution 0 Comments ]

The Best Marketing Plan For Fitness Businesses

Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.

ArticlesFor Business OwnersStage 4
[ January 16, 2017 by Fitness Revolution 2 Comments ]

10 Valuable Business Lessons From The High Performance Summit

Learning from those that have “been there, done that” is one of the best and fastest ways to improve your business. Recently we hosted our first annual High Performance Business Summit and here are the 10 most valuable lessons.

ArticlesFor Business OwnersStage 2
[ November 30, 2016 by Fitness Revolution 0 Comments ]

Best Times of Year to Focus On Growth For Your Fitness Business

Very rarely does business growth happen consistently from month to month for long periods. Instead you see surges in growth followed by slower times where your goal is maintaining what you’ve built. In this article you’ll discover the key times for you to focus on growth to make the most of those surges.

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[ September 14, 2016 by Fitness Revolution 0 Comments ]

9 Reasons Your Business Isn’t Growing

Sometimes your business will stall out and growth will come to a screeching halt. That leaves you frustrated and confused about what to do. And the answer isn’t more of what you’re already doing. Discover the 9 reasons your business isn’t growing and create a plan to rediscover growth.

ArticlesFor Business OwnersStage 2
[ September 5, 2016 by Fitness Revolution 2 Comments ]

Create a Marketing Message in 6 Steps

Elevator pitches and USP’s are great. However, it’s rare that anyone teaches you how to create them so they are effective for your business. In this article you’ll learn how to create a marketing message that attracts better clients for your business in 6 easy steps.

A photo by Eszter Biró.
ArticlesFor Business OwnersStage 3
[ September 4, 2016 by Fitness Revolution 1 Comment ]

How to Become A Rock Star Fitness Business Owner

You didn’t set out to run a business that was mediocre, the same way you don’t aspire to be a decent trainer. As a high-performer you want to run the best business possible and be recognized as the top training business in your community. Here’s how to do it…

ArticlesFor Business OwnersStage 3
[ August 30, 2016 by Fitness Revolution 0 Comments ]

Are You Running Your Business or Is It Running You?

Lots of entrepreneurs start their businesses because they want to make lots of money and have freedom. But the hard truth is, many of them are trapped by their business and can’t escape! This article will tell you if you are running your business or if it’s running you.

ArticlesFor Business OwnersStage 3
[ August 28, 2016 by Fitness Revolution 2 Comments ]

What is Business Coaching and Do You Need It?

Just like your clients need a coach to help them get from where they are now physically to their end goals, you can use a business coach to help you get to where you want to go (and further). In this article you’ll learn what a business coach should provide you with and how to determine if you need one.

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ August 13, 2016 by Fitness Revolution 0 Comments ]

3 Ways to Make Your Fitness Business Predictable

Ever feel like you can’t catch up on all your work and that there’s chaos in your business? You’re not alone.
It’s a feeling many business owners deal with, but there is a way to turn it around. Using the 3 methods in this article will help you create a predictable business.

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ August 9, 2016 by Fitness Revolution 0 Comments ]

4 Ways Systems Lead to Success in Your Fitness Business

Training and marketing are the headliners of the fitness business. It’s fun to talk about them and, most of the time, work on improving them. However, if you want a truly successful business you need a great supporting cast. That’s what systems can do for your fitness business! Support the fun stuff so you can get more done and be more successful.

ArticlesFor Business OwnersFor Fitness ProsStage 3
[ August 1, 2016 by Fitness Revolution 2 Comments ]

5 Signs You Need More Structure in Your Fitness Business

Running your business can seem chaotic and crazy! You want to maintain your freedom but right now you can’t seem to get ahead of all the fires you have to put out and challenges you’re dealing with on a daily basis. If you have a feeling you need more structure in your Personal Training Business, read this article to find out if any of these 5 signs are present.

ArticlesFor Business OwnersStage 3
[ July 26, 2016 by Fitness Revolution 2 Comments ]

Hard Lessons Learned In Business

Learning from the mistakes and experiences of others can help you grow your business faster. In this article you’ll learn the 3 hardest lessons that we’ve learned, some of them the hard way, so you can avoid them.

ArticlesFor Business OwnersStage 3
[ May 31, 2016 by Fitness Revolution 2 Comments ]

7 Deadly Fitness Business Mistakes

Running a business is risky, especially if you don’t avoid the critical mistakes that put most trainers out of business or keep them from making the money they deserve. In this article you’ll learn the 7 deadly fitness business mistakes that kill most fitness businesses and how to avoid them.

ArticlesFor Business OwnersStage 3
[ March 16, 2016 by Fitness Revolution 2 Comments ]

5 Ways to Get Control of Your Business

It is easy for business owners to feel like their business is running them, rather than the other way around. If you want to ever have a fitness business that allows you to also take time away from work, then you’ll want to make sure you have a system in place. Here are 5 steps to owning a fitness business, rather than it owning you.

ArticlesFor Business OwnersStage 3
[ February 29, 2016 by Fitness Revolution 0 Comments ]

How To Create Breakthrough Business Moments

In your business there will be certain moments where you are able to make incredible progress.  Solutions will come to you easily and you’ll seem to have created insane momentum for yourself.

What if you could predict, or better yet have control over when these moments occur?

Before you discover how to create more breakthrough moments you need to understand when they don’t happen.

There’s one things I know and it’s that you won’t find these breakthrough moments when you’re stressed out about the things on your to-do list, scrambling to put out fires or even when you’re working in your business to get more done.

You create breakthrough moments in times of clarity.

Think about the last time you had a great idea.  If you’re anything like me it was when you were outside enjoying a walk through your neighborhood, while sitting down and reading a good book about personal development, during a conversation with really smart people, heck they even happen while I’m, taking a shower!

Know what I’m talking about?

It’s like a magic switch got flipped on and you see an idea clearly and how it will help you solve a problem.

The trouble is when you have these ideas in your day to day life it’s nearly impossible to make progress them on them or to spend time figuring out if they are worth pursuing.

Because, let’s be honest… not all of my ‘great ideas’ should actually be followed through with!

Create time to create breakthroughs

The best way to create breakthrough moments is to create opportunities for you to have them.

You need to give yourself the time and freedom to think.

There are 3 key opportunities you can take to do this:

  1. Set aside weekly time to meet with yourself and think.  A 60 minute block of time once a week to sit down, review your goals and revisit your vision is a great way to start creating space and opportunities for growth.
  2. Quarterly Business Reviews.  These are bigger planning sessions for your business that we teach all of our coaching clients to use to focus on their goals, vision and set up a 90 day plan that will help them reach it.
    • These are critical to your success as a business owner, but sometimes if you don’t have a team or a coach to help you go through them it can be a challenge.
  3. Attending Business Growth Events.  This could be a workshop, seminar, summit, or mastermind type meeting that allows you to get outside of your business for a few days and spend time thinking about how to grow and build it.

We have Live Coaching Meetings for our License Partners and Coaching Partners to attend several times a year where they get to join up with a group of their peers for 1-2 days and have a coach help them accelerate their progress towards their quarterly goals.

ATTN: License Partners & Coaching Partners!

Register for a Live Coaching Meeting

Not a member of our coaching programs or Area Exclusive License?  Keep reading to find out how to attend a workshop specifically designed to help you create a 90 day success plan.

Our highest level Mastermind groups meet regularly throughout the year for the same reasons.

Getting out to these business growth events can cut years off your learning curve and will give you the opportunity to have a breakthrough business moment.

If you’d like to have the opportunity to create your breakthrough moment check out one of our Business Breakthrough Mastermind events.

Upcoming Business Breakthrough Mastermind Events

ArticlesFor Business OwnersStage 2
[ February 11, 2016 by Fitness Revolution 0 Comments ]

Your Buyer’s Journey

In order to stand out from the crowd, you have to strategically market your fitness business. That starts with defining your buyer’s journey and understanding what they need from you at each stage.

ArticlesFor Business OwnersStage 3
[ February 8, 2016 by Fitness Revolution 0 Comments ]

Assessing Your Fitness Business

Performance of a fitness business can be a challenge to measure. But ultimately there are 5 things all fitness business owners need to look at to assess their performance.

ArticlesFor Business OwnersStage 4
[ February 1, 2016 by Fitness Revolution 0 Comments ]

Seeing Into The Future Of Your Fitness Business

Having a long-term vision in place is a must-have for fitness business owners. Do you have yours?

Document signing
ArticlesFor Business OwnersStage 2
[ January 28, 2016 by Fitness Revolution 0 Comments ]

Fitness Referrals Made Easy

Customer referrals are crucial to most fitness businesses. They not only help you bring in more customers, but can also increase your client retention over time. So what are a few ways to get more referrals?

ArticlesFor Business OwnersStage 2
[ December 9, 2015 by Guest Blogger 0 Comments ]

To Lease or Not to Lease? 5 Questions to Ask First

What questions do you need to ask before signing a lease for your fitness business? What things do you need to consider in advance?

ArticlesFor Business OwnersStage 4Videos
[ November 30, 2015 by Fitness Revolution 0 Comments ]

Fitness Business Growth Plan: A Simple Way to Create Momentum

If you’re ready to create a plan that will set you up for some serious growth in your fitness business  watch the video below.

In this video we’ll cover:

  • The 5 Alignment Principles that you MUST have in your business to have freedom and growth
  • How to extract Core Values that will help you manage and run your business
  • The keys to creating a business with structure that allows you to grow and delegate through empowerment and accountability
  • 7 processes that help you  systematize your business
  • How to create a plan for your (21:40) growth and success in 2016
  • Discovering your purpose and finding your motivation for building a great business
  • How to create clarity to make your vision and purpose come to life
  • 8 metrics you can use to manage your business to put you at ease
  • Creating a Marketing Strategy that will help you find your ideal client and grow your business rapidly
  • A 3-part cycle to use these tips in your business and help you gain momentum

Want to fast track your business growth and success?

Our Accelerator Coaching Program provides you access to our proven system
for business growth. Apply today for FREE  to see if the Accelerator Coaching Program is a good fit for you and your business.

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ArticlesFor Business OwnersStage 3
[ November 24, 2015 by Fitness Revolution 0 Comments ]

Fitness Business Alignment System™: The Proof Is in the Results (Part 3)

In order to succeed in any endeavor, you have to understand where you should focus your time, energy, and money. This article outlines how to determine what your focus should be as a high-performing fitness business owner.

ArticlesFor Business OwnersStage 3
[ November 24, 2015 by Fitness Revolution 0 Comments ]

Fitness Business Alignment System™: The Proof Is In The Results (Part 4)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into members of our Coaching Programs businesses.

We aren’t just talking the talk!

The Power of a Process: How To Increase Client Growth by 400%

There’s a reason that we’ve built a Coaching Process into our Fitness Business Alignment System.

You need a structured process for accountability and progress in your business.

It’s the same reason you have a plan for working with your clients to help them reach their goals. They need support, accountability, and coaching.

Business owners will start seeing big results when they implement both sides of our Fitness Business Alignment System:

  • The 5 Alignment Principles™ and the tools that go with them
  • The Coaching Process

That’s exactly what happened in Joe’s business! After attending a Live Coaching Day in the Accelerator Coaching Program, he was able to identify key issues in his business and start putting a plan in action to correct them

The results?

Well, we’ll get to those, but I can assure you they’re pretty amazing : )

In the past quarter, Joe’s made incredible progress in his business. Because of this progress, he’s closer than ever to being able to leave his full-time job and focus completely on his business.

He was able to do this by using our systematic approach to creating solutions. Now he can make this difficult transition and be comfortable knowing he’s got everything in place to provide for his young family.

Joe’s a go-getter! He set some lofty SMARTR Rocks™ for the quarter and worked consistently with his Success Coach to make sure he was on track to complete them.

Over the course of the quarter, Joe:

  • Set up his client management system to get accurate reporting
  • Educated himself on the tax process and hired a tax preparer
  • Transitioned clients to autopay
  • Established a conversion plan for all Front-End Offers
  • Established a streamlined marketing plan and implemented a calendar
  • Developed and Documented a referral process

That’s more SMARTR Rocks than we typically advise, but Joe proved that he could tackle them, and he leveraged his Success Coach through the Coaching Process to stay on track.

By successfully completing his SMARTR Rocks, Joe has created solutions that will provide a big return on the time he invested.

What was the ROI?

  • 50 new clients added in the last quarter for a 400% increase
  • Doubled his Core Offer Growth Rate
  • Increased his Operating Margin to 123.67%
  • Average monthly revenue has tripled compared to last year
  • Increased time with family
  • Finally able to leave his full-time job and commit to running his business

All from following the Coaching Process and implementing the Fitness Business Alignment System.

If you’re interested in growing your business, creating more time for yourself and avoiding all the frustrations that come with being a business owner we’d love to invite you to join our community of high performing fitness professionals.  Apply below…

Want to take your fitness business to the next level?

Our Accelerator Coaching Program provides the Fitness Business Alignment System, as well as your own Success Coach to help you implement it. Apply today for free to see if Accelerator is a good fit for you.

ArticlesFor Business OwnersStage 2
[ November 24, 2015 by Fitness Revolution 0 Comments ]

Fitness Business Alignment System™: The Proof is in the Results (Part 2)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into the businesses of some members of our Coaching Programs.

We aren’t just talking the talk!

Tracking Your Metrics

In our last article, we talked a bit about what it means to create alignment in your business and the two things you need to know to get started:

  1. Your starting point
  2. Your long-term vision

Once you have those dialed in, it’s time to get to work on making sure your actions are setting you up to reach your long-term vision. But (there’s always a “but,” right?) as a business owner, you’re faced with challenges every day that can throw you off track.

When the day-to-day responsibilities are piling up, how in the world do you stay focused?

That’s where consistent tracking of the right numbers (or metrics) comes into play. It’s your measuring stick for success, and it allows you to smoke out any problems that might be arising in your business.

Steve, another member of our coaching programs, faced the same challenges when he decided to leave the gym he was working at to start his own facility.

Downtown in a metropolitan area nonetheless!

Steve moved into a good location and, with the help of our Success Coaches and Leasing Experts, was able to secure a grace period before having to pay rent. That bought Steve and the Success Coaches time to get things in place to set him up for success.

After taking the Quarterly Business Analysis™ the key areas of need were obvious: Steve needed to be able to consistently measure business performance.

So the Success Coaches went right into action getting Steve familiar with the 4 Sales and Marketing Pillars™ and 4 Key Performance Indicators used in our Fitness Business Alignment System.

If you’re not familiar with those terms, let’s go over them…

4 Sales and Marketing Pillars

  1. Leads
  2. Front End Offers (FEO)
  3. Core Offers (CO)
  4. Retention Percentage

4 Key Performance Indicators (KPI)

  1. Operating Margin
  2. Autopay: Expense Ratio
  3. Core Offer Conversion Rate
  4. Core Offer Growth Rate

Steve went right to work tracking his numbers and ensuring that he was able to get the right information to use in his weekly scorecard and KPI Dashboard.

That was a critical step that needs to be highlighted.

Steve didn’t just try to track the right numbers; rather, he ensured that he was getting accurate numbers. It’s a big mistake that many business owners make when starting to prepare a scorecard or tracking system.

Inaccurate numbers can be just as dangerous as not knowing any numbers!

The good news?

Once you’ve figured out how to accurately report and track your numbers, it’s easy to keep up with the system. Make sure you put in a little extra work to get it right from the start.

Don’t think you need to have your numbers perfect before starting though.

Our motto is “progress, not perfection” when getting these new tools in place.

Once you know what numbers to track, how to get them (often it’s as simple as asking a Success Coach to help you), and where to track them, you can easily start to analyze your business, see trends as they are happening, and make better decisions for your business.

graph-163712_1280How Did Having Metrics Help?

Well, here are the numbers:

  • 56% increase in gross revenue
  • 63% increase in recurring revenue
  • 31% increase in core clients

Now Steve has enough cushion to continue operating at a profit even after his rent goes up and expenses increase.

All because he planned ahead and tracked his numbers. Are you tracking your numbers? Are they the right ones?

Let us know in the comments below.

Want to take your fitness business to the next level?

Our Accelerator Coaching Program provides the Fitness Business Alignment System, as well as your own Success Coach to help you implement it. Apply today for free to see if Accelerator is a good fit for you.

ArticlesFor Business OwnersStage 4
[ November 3, 2015 by Guest Blogger 0 Comments ]

How to Build a Productive Team: Establish a Common Language

Establishing a common language is vital to any team. Between tone, meaning and intention—there are lots of ways that communication can get muddled. Learn why having a common language will help your team communicate more effectively and become more productive.

ArticlesFor Business OwnersStage 3
[ October 27, 2015 by Guest Blogger 0 Comments ]

How to Create a Time Management System for Maximal Productivity

The 4-Step Time Management System 

By Pamela MacElree, Success Coach

I get it: Were all busy. There never seems to be enough time in the day. Too many things pop up that need to get done. 

You have to get certain day-to-day items done. However, youd like a life at the same time.  😉

How can you possibly get it all done?

How many of those questions and thoughts about time management and being productive have gone through your head recently, if not in the last 24 hours?

The Secret about Time Management

Heres the secret about time management, particularly if youre a business owner or entrepreneur: Find the way that works for you and stick to it.

Sound too simple to be true? It is definitely simple, but that is where the beauty lies! Im going to give you 4 steps on how to create an effective time management system so you feel productive and not just busy.

When it comes to time management, find the way that works for you and stick to it.

Step 1: Pick Your CalendariCal png

First things first, decide on whether or not you are going to use an electronic calendar like Google, iCalendar, or something similar or if youre going to go old school and use a paper calendar. I personally use both but rely heavily on the paper calendar—it goes with me everywhere. The choice is yours, but just decide.

Step 2: Block Off the Indispensable

Lets see what kind of time you have. Block off all the hours that you do the following:

  1. Sleep
  2. Coach or train clients/athletes
  3. Specific personal/family time that is non-negotiable

Next, mark off when you are going to work out. If you dont do this regularly now, youre about to start, at least three days a week. Schedule it.

Step 3: Choose and Prioritize Your Rocks

Now the fun part. What needs to be done, and when it will get completed?

Most people can work really well in 60-120-minute time blocks. My optimal time is 90 minutes, but that doesnt mean I skip out on any 60-minute opportunities; rather, I just try to schedule as many 90-minute blocks each day as possible. I also leave a 15-30-minute block of time between scheduled tasks. This is important to stay focused. On the same token, if youre moving forward with good momentum, its not a requirement to stop working and start back up again.

List the tasks that you believe to be a priority in your business, the things that need to get done that have a direct correlation to the bottom line or functionality of your business. If possible, do not let this list get past 9-12 priorities.

More than likely, these 9-12 items are bigger items, tasks that have multiple steps that need completed in order for the task to be considered complete. We like to call them rocks, important items that take 2-3 months for accurate and effective completion. Prioritize your 9-12 in order with #1 being the most important.

Step 4: Focus on the Top 3

Heres where I ask you to do what seems like the impossible: Focus on the top 3. Dont worry, well get to the rest, but we need to focus on the top 3. Are the ones you assigned 1, 2, and 3 really the top 3? Do they have the most impact on your business right now for not being complete?

It’s crucial to make sure your priorities are accurate.


List your top 3 priorities, then the “to dos” for each priority.

For each of the 3 top priorities, Id like you to list the components that need to be completed in order for each priority to be considered complete. For just one priority, there could be several to dos or very many steps.

Take these sub-tasks and schedule them into your time blocks. Dont be over zealous in this task; just get 2-3 scheduled and complete each day. The hard part for you will be sticking to this schedule, not allowing yourself to schedule anything else in its place.

This, however, is the key. Each of these time blocks must be treated with the same importance that you treat, sleep, coaching, and non-negotiable family/personal time. No exceptions!

Pam MacElree Pamela MacElree

Pamela has owned and operated her own fitness business in the Philadelphia area for the last decade. In addition to training clients, she has spent the past 4 years coaching other fitness professionals through FR Nation. Pamela has her Masters degree in Sports Performance and Injury Prevention, and also has expertise in kettlebell training, women’s fitness training, time management, goal setting, and accountability. She lives in Mt Airy, PA with her husband and their three furry, four-legged children: Bella, Leo, & Max. 

ArticlesFor Business OwnersStage 1
[ October 26, 2015 by Guest Blogger 1 Comment ]

Close Every Sale by Tailoring Your Tactics

Do you have a one-size fits all approach to closing new clients? In this article, Nathan Miller discusses how DiSC profiles can help you tailor your sales tactics to close more sales (and get more clients!).

For Fitness ProsStage 2Videos
[ October 15, 2015 by Fitness Revolution 1 Comment ]

How To Create Great Fitness Testimonials for Your Business

Testimonials are critical to generate new leads for your fitness business. But how do you get them to say what you want (and need) them to say?

ArticlesFor Business OwnersStage 2
[ October 6, 2015 by Fitness Revolution 3 Comments ]

7 Fitness Marketing Mistakes That Are Costing You

The fitness marketing landscape has changed significantly over the past 5-10 years. This article covers 7 Fitness Marketing Mistakes that Fit Pros make and offers a solution to help you get on the right track and generate qualified leads for your business.