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Dial In Your Core Offer For a More Powerful Marketing Plan

    It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result...

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The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from...

All Problems are Leadership Problems – Part 2

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling…Marketing…something else… You’re just hopeless there, right?  I talk to gym owners all...

All Problems are Leadership Problems – Part 1

What does being a good leader mean to you?   What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing?...

What does Leadership mean? (Video)

Leadership takes many forms, but without it, your business will fall apart like an overstuffed trash bag you’re desperately trying to get into the bin before it bursts. YOU DON’T WANT YOUR BUSINESS ALL OVER THE D##N PARKING LOT, DO...

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Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen...

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Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one simple skill that you are already doing every day.

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How To Master Your Fitness Business Growth: Increase Sales & Profits With Strategy

Let FR show you how and when to hold planning sessions that will propel your business forward and help you see faster results.

For Business OwnersStage 3Videos

Blueprint For Fitness Business Success

Business doesn’t have to be complicated, in fact when it comes right down to it there are 3 things that will determine your success. These 3 things are the blueprint for fitness business owners to use if they want to see faster growth and take...

For Business OwnersStage 3Videos

Success Habits Of Successful Fitness Business Owners

Success is more about the habits, routines, and structure you place in your life than it is about your talent, skill or abilities.   As a business owner, we tend to revolt against structure and routines that may restrict what we...

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Streamline Your Fitness Business

We are going to provide a few tips to help you develop better fitness business systems.

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How To Get Results Through Others In Your Fitness Business

If you don’t learn how to build a team and get results through them you will always be stuck with a JOB not a business.

For Business OwnersStage 4Videos

The Difference Between Working In Vs Working On Your Business

It’s easy to get stuck spending all your time working in your business and never find time to work on your fitness business. Here are some quick tips to help you accelerate your growth.

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3 Rules Successful Business Pros Live By

If you want to move up to the front of the pack and transform from a self employed fitness pro to a fitness business owner you need to follow these 3 rules.

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Why Your Fitness Business Is Stuck & What To Do About It

Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…

ArticlesFor Business OwnersFor Fitness ProsStage 2

Fitness Business Marketing For 2019

Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.

For Business OwnersStage 3Videos

How To Increase Your Productivity & Grow Your Fitness Business

Maximizing your time and getting the stuff that matters done is critical to your fitness business. Here’s what no one else is telling you about productivity in your fitness business.

ArticlesFor Business OwnersFor Fitness ProsStage 3

3 Fitness Business Mistakes To Avoid

Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.

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Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring....

For Business OwnersFor Fitness ProsStage 3Videos

4 Steps To Grow Your Fitness Business In 2019

Ever wonder why your best plans for growth fall apart and you end up stuck? To grow your fitness business you need to align your vision, goals, plans and actions to achieve momentum.

ArticlesFor Business OwnersFor Fitness ProsStage 4

How to Find Good Staff for Your Fitness Business

If you want to transition from being self-employed to being a business owner you need to build a great team. Your business should be able to run without you there 100% of the time. Unfortunately, many fitness business owners who start off as...

For Business OwnersFor Fitness ProsStage 4Videos

How To Become A Leader In Your Fitness Business

Once you’ve learned to sell and market your fitness business the next big jump for you professionally will require you to develop into a leader. There are a few critical steps you’ll need to take if you want to become a better leader....

ArticlesFor Business OwnersFor Fitness ProsStage 1

How To Increase Your Personal Training Revenue

You’ve got some big goals for your personal training business. Most of those goals are probably tied to increase your personal training revenue or profits.   To increase your revenue you have to: Increase the number of new customers Increase...

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How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following.  Once you understand how to attract leads, convert those leads to clients and become a leader...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Create Your Fitness Business Breakthrough: 3 Steps To Growth

Discovering the opportunities that will put your fitness business on the fast track for success can be a challenge. Always staying caught up in the day to day of running your business can distract you from the strategic level thinking required...

For Business OwnersFor Fitness ProsStage 2Videos

What If You Hate Marketing?

You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to...

ArticlesFor Business OwnersFor Fitness ProsStage 2

3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.   Let’s...

ArticlesFor Business OwnersFor Fitness ProsStage 3

How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and...

For Business OwnersStage 4Videos

Growth Through Leadership: The Journey To Build A Seven Figure Fitness Business

There are no shortages of challenges that you’ll have to endure as you grow your fitness business. Lindsey Kaalberg, the owner of Ritual Hot Yoga, shares how she has dealt with rejection from investors, the pressure to change her...

ArticlesFor Business OwnersFor Fitness ProsStage 3

When To Make Your First Hire For Your Fitness Business

As you grow your fitness business the responsibilities you have can quickly get overwhelming. You have more clients to manage, administrative tasks pile up, you put in countless hours trying to keep your head above water and there’s a good chance...

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Maximize Your Personal Training Sales Opportunities

Did you watch the Double Your Personal Training Sales video from last week?   If not, check it out here. Here are two more tips to maximize your personal training sales opportunities…

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The Power of Curiosity For Fitness Business Growth

It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living.   Your...

For Business OwnersStage 4Videos

How To Uncover Your Unique Ability As A Fitness Business Owner

As a fitness business owner you start out having to wear all the hats in the business…janitor, admin, trainer, salesperson, marketer, bookkeeper, etc. That grind is required to ensure you can generate enough revenue to eventually...

ArticlesFor Business OwnersStage 3

How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply...

For Business OwnersStage 4Videos

How To Get Faster Results in Your Fitness Business

Do you love what you do but feel like you are surrounded by chaos and stress in your business most of the time?  Many fitness business owners face the same challenge. There’s only one way out… You need to create a structure around you...

ArticlesFor Business OwnersStage 2

Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business...

ArticlesFor Business OwnersStage 1

The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier.   As a fitness pro you’re likely tracking data on your programs success...

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Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business...

ArticlesFor Business OwnersStage 3

A Clear Plan For Fitness Business Growth

There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are placed there...

ArticlesFor Business OwnersStage 1

Mastering Your Personal Training Client Conversion Strategy

One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up. What if the problem wasn’t with the leads? There’s a...

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16 Reasons Your Personal Training Business Fails

Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a...

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How to Grow Your Personal Training Business

If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business? Take...

ArticlesFor Business OwnersStage 2

How to Market Your Fitness Business

Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business....

For Business OwnersFor Fitness ProsStage 3Videos

The Future of Fitness Business: How To Have Success, Make More Money & Have More Free Time

The business of fitness is changing pretty quickly!  The market has been growing rapidly for several years and the economy is doing extremely well.   But, that’s not going to be the case forever.  At some point things are going to take a...

For Business OwnersStage 1Videos

How To Increase Lifetime Value of Your Personal Training Clients

Every personal training business leaves hundred, if not thousands, of dollars on the table each month. New sales aren’t the only way to increase revenue, increasing the lifetime value of your personal training clients can have a dramatic...

ArticlesFor Business OwnersStage 3

3 Strategic Steps For Fitness Business Growth

Fitness Business Growth Tips For The Business Pro There are 3 big components to scaling up your fitness business and seeing continual growth. Focusing on these 3 areas will help you overcome most of the biggest challenges that business owners...

For Business OwnersFor Fitness ProsStage 3Videos

5 Traits Of A Successful Personal Training Business Owner

Are you a fitness business pro?  Someone that takes running your business as seriously as you do getting great results for your clients.  Life as a personal training business owner can be hard, but when you develop these 5 traits success...

For Business OwnersStage 3Videos

5 Keys For Fitness Business Success

Increase Sales, Profits & Performance By Discovering These Skill Sets Making the transition from trainer to business owner is challenging.  You’re going to face numerous roadblocks and challenges along the way, probably even fail a few...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Building Better Systems For Your Fitness Business

How To Use the 20/80 Rule To Create Fitness Business Systems Systems…they are like Bigfoot or a unicorn.  Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and...

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How To Create A Great Culture and Client Experience In Your Fitness Business

Your Fitness Business won’t thrive if you can’t keep clients around and they aren’t happy!   Here are a few tips for creating a great culture and building a client experience that increases the lifetime value of your clients.

For Business OwnersStage 4Videos

Keys To Sustainable Fitness Business Growth

It’s one thing to see some quick success with your fitness business, but in today’s increasingly competitive market you’ll need to focus on strategies for sustainable growth. In this short video you’ll discover: The TWO...

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3 Ways To Optimize Your Fitness Business

Creating a less stressful, chaotic business moves up to the top of your priority list pretty quickly after you’ve learned how to generate leads and close sales.  At some point, the challenges that you’ll face in business end up being...

ArticlesFor Business OwnersStage 3

How to Master Your Fitness Business: 5 Tips For Eliminating Chaos

You probably took some shortcuts when you first started your fitness studio, bootcamp or gym.  Money was tight and you did whatever it took to get that next client and increase your revenues to pay the bills.  As your fitness business grows and...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Strategic Planning For Fitness Business Success

How To Be A Forward Thinking Fitness Business Owner And Develop A High Performing Fitness Business Most fitness professionals jump into business ownership with no formal training in business.  Heck, I nearly failed the two business classes I took...

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The Journey Of A Fitness Business Owner

The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur One of the scariest parts of being a business owner is the unknown.  There’s nothing guaranteed when you make the courageous, often times scary leap to running...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Key Performance Indicators: Measuring What Matters Most for Fitness Studios

There are a variety of measurements that studio owners can and do use as indicators of success and, not surprisingly, these key performance indicators (KPIs) range from the obvious and simple to the more complex.  Each is important in its own...

ArticlesFor Business OwnersFor Fitness ProsStage 4Videos

High Performance Mindset For Fitness Business Owners: Journaling

Success starts with the right mindset. Many fitness business owners struggle to overcome their own self doubt and negative self talk. In this short video Ryan shares a simple method for shifting your mindset and becoming the High Performing...

ArticlesFor Business OwnersFor Fitness ProsStage 4

How To Hire The First Employee For Your Fitness Business

Avoid The Common Mistakes Made When Hiring Employees For Your Fitness Business A huge issue for many trainers when they become extremely busy is hiring…. Recently a fitness business owner posed a question online about making his first...

ArticlesFor Business OwnersStage 3

The Fitness Pros Ultimate Guide To Maximizing Productivity & Achieving Your Biggest Goals

Time Management for Fitness Business Owners Made Easy A quick Google search for “how do I increase productivity” produces 210,000,000 results come up… “Productivity hacks” produces 16,3000,000 results. Seems that there a lot of people out...

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What It Takes To Be Successful In The Fitness Industry

“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On...

ArticlesFor Business OwnersFor Fitness Pros

The Trifecta of Continuing Education

Today’s article is a guest post from my friend Mike Robertson When I first started in the world of strength and conditioning, I was, as the saying goes, “Broke as a joke.” I had a commission-based (and poorly paying) job, school loans, AND...

ArticlesFor Business OwnersFor Fitness ProsStage 3

Making The Leap From Personal Trainer To Business Owner

We all get into this industry because we love helping people and fitness is our passion.  There comes a time in most trainer’s careers that they have to make a critical decision… “Do I make the jump to being a business owner or not?” There’s...

ArticlesFor Business OwnersFor Fitness ProsStage 3Videos

How To Successfully Grow Your Fitness Business

“I had to give plasma to pay my bills…” Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year.   William’s hard work and commitment have...

ArticlesFor Business OwnersStage 2

How to Use Networking to Get Clients

Networking is often promoted as the ‘go-to’ marketing channel for fitness pros, but it’s also one of the most ineffective if done incorrectly. Learn how to use networking to get more clients for your business.

ArticlesFor Business OwnersStage 2

10 Powerful Questions That Will Upgrade Your Marketing

When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…

ArticlesFor Business OwnersFor Fitness ProsStage 2

The Value of Association Membership in the Fitness Industry

Throughout a fitness professionals professional career, there comes a time when business ownership, whether as a studio/gym owner, independent contractor or the like, becomes the logical next step. When that time comes, it can be daunting. Going...

ArticlesFor Business OwnersStage 1

How to Convert More Leads Into Personal Training Clients

Converting leads to clients is the secret to growing your fitness business. Take a look at these 4 keys to making sure you are maximizing your marketing.

For Business OwnersFor Fitness ProsStage 2Videos

How To Start Using Video To Get More Leads

Video is the king of all content right now and it’s not going away anytime soon. Here are some crazy stats that show you how powerful video is: Video posts have a 135% greater organic reach on Facebook YouTube reaches more 18-49 year olds...

ArticlesFor Business OwnersFor Fitness ProsStage 2

Building Stronger Client Releationships

Building strong relationships with your clients is critical to your success as a business owner and trainer.  Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just...

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5 Pricing Methods For Your Fitness Business

How’d you determine your current pricing structure?   If you’re like most gym owners, there’s a good chance you looked at what your competition was doing or asked a few of your peers and you followed their lead, pricing your programs...

ArticlesFor Business OwnersStage 3

Quickest Way To Win Back Time In Your Day

Time is one of your most valuable resources, but it’s the one many fitness pros are least likely to protect. Learn how to win back some of your time with a practical approach to outsourcing.

ArticlesFor Business OwnersStage 2

Should You Offer A Trial?

Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.

ArticlesFor Business OwnersStage 2

The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever

If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.

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The Best Marketing Plan For Fitness Businesses

Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.

ArticlesFor Business OwnersStage 4

10 Valuable Business Lessons From The High Performance Summit

Learning from those that have “been there, done that” is one of the best and fastest ways to improve your business. Recently we hosted our first annual High Performance Business Summit and here are the 10 most valuable lessons.

ArticlesFor Business OwnersStage 2

Best Times of Year to Focus On Growth For Your Fitness Business

Very rarely does business growth happen consistently from month to month for long periods. Instead you see surges in growth followed by slower times where your goal is maintaining what you’ve built. In this article you’ll discover the key times...

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9 Reasons Your Business Isn’t Growing

Sometimes your business will stall out and growth will come to a screeching halt. That leaves you frustrated and confused about what to do. And the answer isn’t more of what you’re already doing. Discover the 9 reasons your business isn’t...

ArticlesFor Business OwnersStage 2

Create a Marketing Message in 6 Steps

Elevator pitches and USP’s are great. However, it’s rare that anyone teaches you how to create them so they are effective for your business. In this article you’ll learn how to create a marketing message that attracts better clients for your...

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ArticlesFor Business OwnersStage 3

How to Become A Rock Star Fitness Business Owner

You didn’t set out to run a business that was mediocre, the same way you don’t aspire to be a decent trainer. As a high-performer you want to run the best business possible and be recognized as the top training business in your community. Here’s...

ArticlesFor Business OwnersStage 3

Are You Running Your Business or Is It Running You?

Lots of entrepreneurs start their businesses because they want to make lots of money and have freedom. But the hard truth is, many of them are trapped by their business and can’t escape! This article will tell you if you are running your...

ArticlesFor Business OwnersStage 3

What is Business Coaching and Do You Need It?

Just like your clients need a coach to help them get from where they are now physically to their end goals, you can use a business coach to help you get to where you want to go (and further). In this article you’ll learn what a business coach...

ArticlesFor Business OwnersFor Fitness ProsStage 3

3 Ways to Make Your Fitness Business Predictable

Ever feel like you can’t catch up on all your work and that there’s chaos in your business? You’re not alone. It’s a feeling many business owners deal with, but there is a way to turn it around. Using the 3 methods in this article will help you...

ArticlesFor Business OwnersFor Fitness ProsStage 3

4 Ways Systems Lead to Success in Your Fitness Business

Training and marketing are the headliners of the fitness business. It’s fun to talk about them and, most of the time, work on improving them. However, if you want a truly successful business you need a great supporting cast. That’s what systems...

ArticlesFor Business OwnersFor Fitness ProsStage 3

5 Signs You Need More Structure in Your Fitness Business

Running your business can seem chaotic and crazy! You want to maintain your freedom but right now you can’t seem to get ahead of all the fires you have to put out and challenges you’re dealing with on a daily basis. If you have a feeling you...

ArticlesFor Business OwnersStage 3

Hard Lessons Learned In Business

Learning from the mistakes and experiences of others can help you grow your business faster. In this article you’ll learn the 3 hardest lessons that we’ve learned, some of them the hard way, so you can avoid them.

ArticlesFor Business OwnersStage 3

7 Deadly Fitness Business Mistakes

Running a business is risky, especially if you don’t avoid the critical mistakes that put most trainers out of business or keep them from making the money they deserve. In this article you’ll learn the 7 deadly fitness business mistakes that kill...

ArticlesFor Business OwnersStage 3

5 Ways to Get Control of Your Business

It is easy for business owners to feel like their business is running them, rather than the other way around. If you want to ever have a fitness business that allows you to also take time away from work, then you’ll want to make sure you...

ArticlesFor Business OwnersStage 3

How To Create Breakthrough Business Moments

In your business there will be certain moments where you are able to make incredible progress.  Solutions will come to you easily and you’ll seem to have created insane momentum for yourself. What if you could predict, or better yet have control...

ArticlesFor Business OwnersStage 2

Your Buyer’s Journey

In order to stand out from the crowd, you have to strategically market your fitness business. That starts with defining your buyer’s journey and understanding what they need from you at each stage.

ArticlesFor Business OwnersStage 3

Assessing Your Fitness Business

Performance of a fitness business can be a challenge to measure. But ultimately there are 5 things all fitness business owners need to look at to assess their performance.

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Seeing Into The Future Of Your Fitness Business

Having a long-term vision in place is a must-have for fitness business owners. Do you have yours?

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ArticlesFor Business OwnersStage 2

Fitness Referrals Made Easy

Customer referrals are crucial to most fitness businesses. They not only help you bring in more customers, but can also increase your client retention over time. So what are a few ways to get more referrals?

ArticlesFor Business OwnersStage 2

To Lease or Not to Lease? 5 Questions to Ask First

What questions do you need to ask before signing a lease for your fitness business? What things do you need to consider in advance?

ArticlesFor Business OwnersStage 4Videos

Fitness Business Growth Plan: A Simple Way to Create Momentum

If you’re ready to create a plan that will set you up for some serious growth in your fitness business  watch the video below. In this video we’ll cover: The 5 Alignment Principles that you MUST have in your business to have freedom...

ArticlesFor Business OwnersStage 3

Fitness Business Alignment System™: The Proof Is in the Results (Part 3)

In order to succeed in any endeavor, you have to understand where you should focus your time, energy, and money. This article outlines how to determine what your focus should be as a high-performing fitness business owner.

ArticlesFor Business OwnersStage 3

Fitness Business Alignment System™: The Proof Is In The Results (Part 4)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into members of our Coaching Programs businesses. We aren’t just talking the talk! Part 1: Assessing Your...

ArticlesFor Business OwnersStage 2

Fitness Business Alignment System™: The Proof is in the Results (Part 2)

This is a four-part blog series showing you how our Success Coaches have implemented pieces of the Fitness Business Alignment System into the businesses of some members of our Coaching Programs. We aren’t just talking the talk! Part 1: Assessing...

ArticlesFor Business OwnersStage 4

How to Build a Productive Team: Establish a Common Language

Establishing a common language is vital to any team. Between tone, meaning and intention—there are lots of ways that communication can get muddled. Learn why having a common language will help your team communicate more effectively and become...