fitness business Archives

What is Business Coaching and Do You Need It?

by Nick Berry | Feb 16, 2023 | Fitness Business Owner

Just like your clients need a coach to help them get from where they are now physically to their end goals you can use a business coach to help you get to where you want to go (and further). In this article you’ll learn what a business coach should provide you with and how to determine if you need one.

Strategic Planning For Fitness Business Success

by Kelly Berry | Dec 12, 2021 | Articles, For Business Owners, For Fitness Pros, Stage 3

How To Be A Forward Thinking Fitness Business Owner And Develop A High Performing Fitness Business Most fitness professionals jump into business ownership with no formal training in business. Heck, I nearly failed the two business classes I took in college (probably...

The Secret to Creating a Fitness Business That Clients Love

by Justin Hanover | Nov 15, 2021 | Core Values, Fitness Business, Ideal Client, Marketing, Retention

There are two main groups of people that you want to love your fitness business. Those two groups are your customers and your employees. Of course, you want your customers to love your business. If they do, they will happily spend money with you and refer their...

Dial In Your Core Offer For a More Powerful Marketing Plan

by Kelly Berry | Aug 17, 2021 | Core Offer, For Business Owners, Marketing, marketing funnel, Sales

You might be tempted to offer 2, 3 or even more types of training programs in your fitness business business to help serve more people and make more money. But is it actually a good idea?

The 5-Step Process for Building A Gym Referral System

by Nick Berry | Aug 11, 2021 | Business, Marketing, Referrals, Revenue, Sales

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and...

All Problems are Leadership Problems – Part 2

by Kelly Berry | Jul 13, 2021 | Articles, Business, For Business Owners, For Fitness Pros, Leadership

Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling...Marketing…something else... You’re just hopeless there, right? I talk to gym owners all the time who are convinced that there’s...

All Problems are Leadership Problems – Part 1

by Kelly Berry | Jul 12, 2021 | Articles, Business, For Business Owners, For Fitness Pros, Leadership, Management, Revenue

What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity. They may think they do,...

What does Leadership mean? (Video)

by Justin Hanover | May 18, 2021 | Leadership, Reopening, Videos

Leadership takes many forms, but without it, your business will fall apart like an overstuffed trash bag you’re desperately trying to get into the bin before it bursts. YOU DON’T WANT YOUR BUSINESS ALL OVER THE D##N PARKING LOT, DO YOU?!?! This short (3 minute) clip...

Ways Marketing Gurus Will Hurt Your Business [Part 2]

by Nick Berry | May 6, 2021 | Business, For Business Owners, For Fitness Pros, Marketing

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to...