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The 5-Step Referral System For Your Gym or Studio

Referral marketing produces highly qualified and pre-sold leads.   Every gym or studio should have a Referral system that is always ‘on’ and will consistently generate revenue.  Unfortunately it’s not uncommon that we see them passively waiting...

Dial In Your Core Offer For a More Powerful Marketing Plan

    It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result...

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The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from...

WTF!?! What’s the point of all this?!?!!?

I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time...

Online Training in 4 Simple Steps: Part Two

In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps.  During the chaos of the pandemic, gym owners had to make it work.  You had to figure it out fast or your business...

Killing the Beliefs That Are Killing Your Business: Part 1

  Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I...

The First Step in Fixing Your Gym’s Marketing

“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing...

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Ways Marketing Gurus Will Hurt Your Business [Part 1]

It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows.  “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his...

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Why Your Fitness Business Is Stuck & What To Do About It

Many fitness business owners end up stuck. There’s a common cause of ‘getting stuck’ at all levels and a simple way to ‘get unstuck. I’ll explain in the video…

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Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring....

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4 Reasons High Performers ‘ABM’

High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.

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How To Grow Your Fitness Business

How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following.  Once you understand how to attract leads, convert those leads to clients and become a leader...

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What If You Hate Marketing?

You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to...

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Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine,...

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How to Build A Marketing Calendar For Your Fitness Business

Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE!   Consider your marketing calendar the program design template for the...

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Where Should You Market Your Personal Training Services?

“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help...

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How to Create Content That Grows Your Personal Training Business

With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal training...

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How to Expand Your Marketing To Increase Personal Training Sales

Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve...

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Your Fitness Business Growth Formula

Discover how to create a formula for your fitness business growth AND save time doing it. This formula has been used with hundreds of fitness businesses, studios, and gyms. There’s Still Time… The Elite Fitness & Performance Summit is only...

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How to Improve Your Fitness Marketing With Two Simple Rules

Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website.    Fitness marketing success comes down to...

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How to Market Your Fitness Business

Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business....

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How To Successfully Grow Your Fitness Business

“I had to give plasma to pay my bills…” Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year.   William’s hard work and commitment have...

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How To Tell Your Marketing Story

“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish....

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3 Mistakes Personal Training Business Owners Make

Running a successful personal training business can be tough. Discover the 3 big mistakes you need to avoid if you want to grow yours.

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How To Optimize Your Marketing Calendar

A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…

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How To Remain Relevant In A Social & Mobile World

Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and...

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Building Stronger Client Releationships

Building strong relationships with your clients is critical to your success as a business owner and trainer.  Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it’s just...

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Should You Offer A Trial?

Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.

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The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever

If you want a boost in business you need a great marketing plan. Follow these simple steps to take your fitness business to the next level.

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The Best Marketing Plan For Fitness Businesses

Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.

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Why You Need A Marketing Calendar

Top Reasons For Using A Marketing Calendar Random activities rarely lead to the desired result. You’re well aware of this in your client’s training programs but I’d bet that you are using it for your marketing! Many of the frustrations you have...